What After.com does

After.com, operating legally as After Services, Inc., is a direct-to-consumer end-of-life technology platform founded in 2020 and headquartered in Provo, Utah. The company provides online and phone-based cremation arrangements to US families, replacing the traditional funeral home visit with a self-serve digital flow complemented by 24/7 dedicated care specialists who respond in under 45 seconds. Its core technology is an online arrangement system that displays transparent, upfront pricing (direct cremation starting at $995 versus an industry average of $2,210), manages transportation and logistics, and produces online obituaries. The platform is accessible through dedicated phone lines for immediate need (844-905-2639), pre-planning (844-431-1320), and hospice referrals (844-983-5190).

The product portfolio is anchored by three tiered cremation plans (Base, Crest, Summit) and extended with funeral insurance products (pre-need and final expense insurance) and an After Grief Support program that delivers a year of text and email check-ins following service. After.com operates across 11 US states through 14 licensed regional offices structured as state-specific wholly-owned subsidiaries (e.g., After AZ1 LLC, After Cremation TX1 LLC, After WA1 LLC), each holding the required funeral establishment licensure for its jurisdiction. Distribution is driven by SEO-optimized location pages, an extensive content/blog library, an affiliate partner program, and a hospice referral channel that converts end-of-life care providers into a systematic B2B2C pipeline.

The business model combines one-time service fees for immediate cremation arrangements with monthly subscription/payment plans for pre-planned cremation and recurring insurance premiums. GTM motion is primarily self-serve product-led growth for digital-native customers, supplemented by a sales-assisted inside-sales motion for complex family situations and hospice-generated referrals. As of the July 2024 Series A led by HIPstr (HighPost Capital), the company has raised approximately $16M-$20M in cumulative funding across seed, pre-seed, and Series A rounds, and reports having served 10,000+ families with a 4.9 average star rating from 1,700+ reviews.

Name

After.com

Legal name

After Services, Inc.

Website

https://after.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

After.com is a direct-to-consumer end-of-life technology platform that arranges cremation services online or by phone across 11 US states, offering tiered Base/Crest/Summit cremation plans starting at $995, funeral insurance, and 24/7 care specialist support as a lower-cost alternative to traditional funeral homes.

Ownership category

akta.pro rank

NAICS

Funeral Homes and Funeral Services (812210), Cemeteries and Crematories (812220), Direct Life, Health, and Medical Insurance Carriers (52411), Death Care Services (8122)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311)

akta.pro primary industry

End-of-Life Planning & Hospice/Palliative Care Coordination (HLADALAL)

akta.pro secondary industries

Final Expense / Burial Life Insurance (FSAIABAF), Final Expense Term Life Insurance (FSAIAAAI), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO)

Keywords

• Cremation services
• Funeral pre-planning
• End-of-life services
• Funeral insurance
• Direct cremation

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Offices14 records

Markets served

Revenue model

1. Direct Cremation Services: One-time service fees for immediate cremation arrangements when a loved one has passed. Services include honorable cremation, transportation, care specialist, secure refrigeration, cremation container, and online obituary listing. Base pricing starts at $995 in some markets.
2. Pre-planned Cremation Plans: Payment plans for individuals to pre-arrange and pre-pay for cremation services in advance, locking in current prices and protecting against future price increases.
3. Funeral Insurance Products: Funeral insurance (burial insurance/final expense insurance) products that cover cremation costs, burial costs, memorial services, and transportation of remains. Includes pre-need funeral insurance and final expense insurance options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

After.com provides direct-to-consumer cremation services and funeral insurance products, enabling families to arrange cremations online with transparent upfront pricing. The company offers three tiered cremation plans (Base, Crest, Summit), pre-planning services with flexible payment plans, and funeral insurance for advance end-of-life arrangements, supported by 24/7 dedicated care specialists.

Product overview

After.com operates as a direct-to-consumer end-of-life technology platform offering a tiered cremation service portfolio consisting of three plans (Base, Crest, and Summit) that provide direct cremation services ranging from essential to premium tiers. The company pairs these cremation plans with funeral insurance products (pre-need and final expense insurance) for pre-planning, and augments its core offerings with grief support and hospice worker support services. All services can be arranged online or by phone with 24/7 care specialist support, positioning After.com as a digital-first alternative to traditional funeral homes.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Save an average of $7,256 compared to traditional funeral homes in Phoenix, AZ
• +5 more outcomes

Named customers9 records

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Hospice OrganizationscoreChannel Partner/ Reseller/ DistributorAfter.com maintains partnerships with hospice organizations across its service areas, offering a dedicated phone line for hospice workers (844-983-5190) and providing materials and training to help hospice staff guide families through cremation options after a patient's death.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tulip Cremation: Direct cremation provider offering a digital-first, transparent-pricing model in multiple US states — the closest direct comparable to After.com before being acquired by Foundation Partners Group. Competes head-to-head on price, online arrangement UX, and service footprint.

Broad incumbents

• Service Corporation International (SCI): Largest US funeral, cremation, and cemetery services operator with thousands of locations under brands including Dignity Memorial. Represents the dominant incumbent whose traditional-pricing model After.com is disrupting, and a key benchmark for scale economics in the category.
• Foundation Partners Group: Large multi-brand funeral home and cremation operator that acquired Tulip Cremation to expand its digital offering. Comparable as both an incumbent competitor and as validation that traditional operators are moving into After.com's digital cremation niche.
• Carriage Services: Publicly traded death care provider operating funeral homes and cemeteries across the US. Comparable as a mid-to-large incumbent with overlapping cremation service offerings but traditional rather than digital-first go-to-market.
• StoneMor Partners: US cemetery and funeral home operator with significant cemetery portfolio and pre-need merchandise contracts. Comparable as an incumbent with overlapping cremation-adjacent products and pre-need sales infrastructure that competes for the same end-customer.

Emerging players

• Solace (formerly Cake): End-of-life planning platform originally launched as a death planning marketplace and now repositioning around Solace. Comparable as a digital-first end-of-life planning player, though more software/marketplace and less vertically integrated into cremation operations than After.com.
• Recompose: First US commercial human composting facility operator offering an alternative disposition service. Comparable as an emerging alternative-disposition provider competing for the same cremation-curious customer segment with a different technological approach.
• Eterneva: Company that transforms cremated remains into memorial diamonds. Comparable as a digital-native, D2C brand serving the modern cremation customer with an upsell/disposition product, though narrower in scope than After.com's full-service platform.
• Parting Stone: Company offering solidified remains as an alternative to traditional cremation ashes. Comparable as an emerging alternative-disposition provider in the same modern end-of-life category, though with a different product format than After.com's direct cremation.

Others

• Trust & Will: Digital estate planning platform offering wills, trusts, and related end-of-life documents online. Comparable as an adjacent digital-first end-of-life service targeting the same pre-planning customer, but without the physical cremation operations that anchor After.com.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Afterdotcom
• LinkedInlinkedin.com/company/after-com

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries13 records

Funding overview

Funding rounds4 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about After.com