Dropbox

What Dropbox does

Dropbox, Inc. (NASDAQ: DBX) is a publicly traded cloud storage and collaboration platform founded in 2007, headquartered in San Francisco, and serving over 700 million registered users and 18.08 million paying customers across consumer, SMB, and enterprise segments globally. Its core technology is a proprietary block-level file synchronization engine that syncs only changed portions of files, which the company and IDC rate as substantially faster than competitors on large file re-saves. Around this storage and sync core, Dropbox has built a multi-product portfolio that includes Dropbox Sign (e-signature, formerly HelloSign), DocSend (document tracking and analytics), Dropbox Dash (AI-powered universal search across 30+ workplace applications, backed by a RAG context engine with human-calibrated LLM labeling), Dropbox Replay (video review integrated with Avid Media Composer and Atomos), Reclaim.ai (AI calendar/scheduling), Dropbox Backup, Dropbox Transfer, and Dropbox Fax.

Dropbox monetizes primarily through recurring subscriptions (approximately 90% of revenue is subscription-based), with a tiered structure spanning a free Basic tier (2GB), Plus ($9.99/mo, 2TB), Professional ($16.58/mo), team plans Standard ($14/user/mo) and Advanced ($24/user/mo), Family, and custom-priced Enterprise. Go-to-market is hybrid: direct self-serve on dropbox.com for consumers/SMBs, a dedicated enterprise sales motion, a formal Partner Program, and a global distribution network of 25+ resellers/distributors (ALSO, Ingram Micro, TD Synnex, Sherweb, Lenovo, etc.) covering DACH, Nordics, UK, France, Iberia, Benelux, and Italy. Distribution is further extended through marketplaces (Slack Marketplace, ChatGPT, app stores) and deep technology integrations with Microsoft 365, Google Workspace, Slack, ChatGPT, Salesforce, Avid, Atomos, and AutoCAD. FY2025 revenue was $2.521 billion and FY2026 guidance is $2.485–2.5 billion, with FY2026 free cash flow guidance raised to over $1.055 billion.

Name

Dropbox

Legal name

Dropbox, Inc.

Website

https://dropbox.com

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Dropbox is a publicly traded cloud storage and file-sync platform serving 700M+ registered users and 18M paying customers, with a portfolio spanning Sign, Dash AI search, Replay, DocSend, and Reclaim.ai, monetized primarily through subscription tiers across consumer, SMB, and enterprise segments globally.

Ownership category

akta.pro rank

Product category

Cloud Content Collaboration

NAICS

Computer Storage Device Manufacturing (334112), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Computer Storage Devices (3572), Services-Prepackaged Software (7372)

akta.pro primary industry

Cloud Storage Core Services (Object/Block/File Storage as a Service) (HDABAAAK)

Keywords

• Cloud content collaboration
• File synchronization
• Cloud storage
• Electronic signature
• Enterprise file sharing

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription - Individual Plans: Recurring subscription revenue from consumer/individual tiers (Basic free, Plus, Professional, Family) for personal cloud storage, sync, and sharing; ~90% of total revenue is subscription-based.
2. Subscription - Business & Enterprise Plans: Recurring revenue from Business (Standard, Advanced) and Enterprise tier subscriptions with per-seat/per-user pricing and admin/security/AI features.
3. Freemium / Free Tier: Dropbox Basic free plan (2GB storage) used as acquisition funnel to upsell users into Plus, Professional, and team plans.
4. Add-on Products (Dash, Sign, Replay, Reclaim, DocSend, Fax): Monetization of acquired and built products — Dropbox Dash (AI search), Dropbox Sign (e-signature), Dropbox Replay (video review), Reclaim.ai (calendar), DocSend (document tracking), Dropbox Fax — sold as standalone or bundled SKUs.
5. API / Platform / Developer revenue: Usage/transaction-based revenue from Dropbox APIs, SDKs, and developer platform (including Dropbox Sign API, content collaboration APIs, and integrations into partners like Freshworks).

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels11 records

Core offering

Dropbox provides a cloud-based file storage, synchronization, and content collaboration platform used by individuals and organizations to store, share, and access files across desktop, mobile, and web. It extends this core offering with a suite of standalone products including Dropbox Sign (e-signature), Dropbox Replay (video review), Dropbox Dash (AI universal search across 30+ workplace apps), DocSend (document tracking), Dropbox Fax, Dropbox Paper, Dropbox Backup, Dropbox Transfer, and Reclaim.ai (AI calendar).

Product overview

Dropbox operates as a platform-plus-modules architecture: the core Dropbox cloud storage and file-sync product (plus paid tiers Plus, Family, Professional, Standard, Advanced, Business, and Enterprise) anchors a portfolio of acquired brands and add-on modules including Dropbox Sign (eSignature, formerly HelloSign), Dropbox DocSend (document tracking), Dropbox Dash (AI-powered universal search across 30+ apps), Dropbox Replay (video review with Avid/Atomos integrations), Dropbox Fax, Dropbox Transfer, Dropbox Paper, Dropbox Backup, Dropbox Templates, and the AI calendar Reclaim.ai. Industry solutions target Construction, Media, Technology, Manufacturing, Professional Services, and Education, while a public developer platform and APIs (Dropbox, Dropbox for Business, Dropbox Sign) enable third-party integrations from partners such as Microsoft Office, AutoCAD, Salesforce, Google Cloud, Slack, ChatGPT, Avid, Atomos, Freshworks, StorageChain, TextQL, IBM MaaS360, and others. Sustainability goals target 100% renewable energy and carbon neutrality by 2030, with formal certifications across ISO 27001/27017/27018/22301, CSA STAR, SOC 1/2/3, HIPAA/HITECH, and Privacy Shield covering the underlying infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Dropbox Plus: Premium cloud storage subscription tier for individual users offering 2TB of secure storage with advanced features
• Dropbox Professional
• Dropbox Business
• Dropbox Enterprise
• Dropbox Sign
• Dropbox Dash
• Dropbox Replay
• DocSend
• Reclaim.ai
• Dropbox Fax

Products and services

• Dropbox (core cloud storage and sync) Flagship cloud storage and file-sync platform enabling individuals and teams to store, share, and access files across desktop, mobile, and web with version history, team folders, smart sync, ransomware detection, and 175+ file previews. Used by over 700 million registered users globally.
• Dropbox Sign Electronic signature and document workflow platform (formerly HelloSign) providing eSignature, online fax, embedded signatures, and a developer API used by partners including Freshworks Freshsales CPQ; serves over 80,000 customers.
• Dropbox Replay Video review and approval tool that lets reviewers leave time-stamped comments and frame-accurate markups; integrates with Avid Media Composer and Atomos for camera-to-cloud workflows; used by 68% of 2026 Sundance feature films and reportedly reduces video feedback cycles by up to 50%.
• Dropbox Dash AI-powered universal search and context engine connecting 30+ workplace applications (Drive, Slack, Notion, GitHub, etc.), using index-based retrieval and knowledge graph–derived data with human-calibrated LLM labeling; helps users find, organize, and protect company content from one interface.
• Dropbox DocSend Secure document-sending and activity-tracking platform providing page-level analytics on document engagement; used by sales teams (Bond, MotiveMetrics), recruiters, and startups managing investor relationships (Lactiga).
• Dropbox Fax Online fax service (formerly HelloFax) enabling users to send and receive faxes from anywhere through the Dropbox platform.
• Dropbox Paper Collaborative document workspace for creating, editing, and sharing documents within Dropbox, with task management and rich media embedding; used by creative and product teams for shared planning.
• Reclaim.ai (for Dropbox) AI scheduling and calendar assistant integrating with Google Calendar and Microsoft Outlook to auto-schedule habits, tasks, and meetings; offered as a Dropbox-integrated product and distributed through ChatGPT and Slack surfaces.
• Dropbox Platform / Developer APIs Public developer platform exposing the Dropbox API, Dropbox for Business API, and Dropbox Sign/HelloSign API with SDKs and webhooks for integrating Dropbox storage, sync, sharing, and e-signature into third-party applications; used by Avid, Atomos, Freshworks, Salesforce, and many others.
• Dropbox Backup Automated computer and file backup product that continuously backs up devices and folders to Dropbox cloud storage for ransomware and data-loss recovery.
• Dropbox Transfer Large-file delivery service for sharing files (often up to 100 GB or more) with custom branding, passwords, expirations, and download notifications.
• Dropbox Education Education-focused Dropbox offering for student learning, faculty research, and staff operations on a secure cloud collaboration platform; used by institutions including the University of Florida College of Pharmacy.

Quantifiable outcome

• $42M annual GPU infrastructure cost reduction via virtualization
• +7 more outcomes

Named customers22 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability14 records

Feature9 records

Partnerships

20 partnerships are on record, tiered minor and core.

• Fred again.. (musician)minorGTM or Marketing Partner · 28 April 2026Partnership to release never-before-seen creative files, behind-the-scenes materials, and working assets from Fred again..'s USB002 tour to fans via Dropbox for free download, editing, and reuse — fulfilling a promise made to tour attendees.
• ALSO Cloud MarketplacecoreChannel Partner/ Reseller/ Distributor · 23 April 2026Dropbox and ALSO expanded their partnership to the UK via the ALSO Cloud Marketplace. UK resellers can now sell the full Dropbox portfolio including core storage, collaboration products, Dropbox Sign, Replay, and the AI-powered Dash tool. Expansion builds on existing momentum in Germany, Austria, Switzerland, and the Nordics, with rollout also covering France, Spain, Portugal, Benelux, and Italy.
• OpenAI (ChatGPT)coreTechnology or Integration · 20 April 2026Dropbox expanded its partnership with OpenAI by adding three ChatGPT apps — Dropbox (file access/preview/sharing), Dropbox Dash (cross-platform enterprise search), and Reclaim AI (calendar scheduling). The integration allows users to access Dropbox files within ChatGPT, save AI-generated content, and receive context-aware responses.
• SlackcoreTechnology or Integration · 13 March 2026Dropbox built AI apps and agents using Slack's new Real-Time Search API and Model Context Protocol server. The Dropbox app is now in the Slack Marketplace, with Slack claiming the integrations help teams save 97 minutes per week and make decisions 37% faster.
• Sundance 2026 Sponsors (Chase, Audible, Adobe, Acura, UTA)minorGTM or Marketing Partner · 23 January 2026Co-sponsors of the final Park City edition of the Sundance Film Festival alongside Dropbox (which ran a 'Dropbox House' venue).
• BoxcryptorcoreStrategic or Co-development Partner · 29 November 2022Dropbox acquired the IP technology of Augsburg-based encryption service Boxcryptor to enhance end-to-end encryption for its business users. The integration encrypts files locally on users' devices before syncing to Dropbox. Boxcryptor continues to serve existing clients but no new accounts.
• Command EcoreStrategic or Co-development Partner · 2 November 2021Dropbox acquired San Francisco-based desktop search firm Command E to enhance its platform with contextually relevant search features. The acquisition reflects a broader shift toward automating knowledge management and data analysis within the Dropbox platform.
• DocSendcoreStrategic or Co-development Partner · 1 March 2021Dropbox acquired DocSend, a document tracking and analytics platform used for secure document sharing and sales enablement. DocSend's analytics (e.g., page-level engagement) power use cases like investor management and contract workflows.
• Reclaim.aicoreStrategic or Co-development Partner · 1 April 2019Dropbox integrated Reclaim.ai as a calendar/scheduling AI assistant — schedules habits, tasks, and meetings with AI. Reclaim integrates with Google Calendar and Microsoft Outlook and is distributed across Dropbox's ChatGPT integrations and Slack Marketplace.
• HelloSigncoreStrategic or Co-development Partner · 28 January 2019Dropbox acquired HelloSign, an eSignature and document workflow platform serving over 80,000 customers. HelloSign's suite includes HelloSign (eSignature), HelloFax, HelloWorks (customizable workflows), and the HelloSign API. Dropbox initially partnered with HelloSign via the Extensions partnership before the full acquisition closed in February 2019.
• Hewlett Packard Enterprise (HPE)minorChannel Partner/ Reseller/ Distributor · 1 June 2016Dropbox and HPE partnered to help enterprises deploy Dropbox at scale.
• Cloud Security Alliance (CSA)minorStrategic or Co-development Partner · 1 September 2015Dropbox joined the Cloud Security Alliance and achieved CSA STAR certification to advance security and transparency.
• SoftBank (and 13 Japanese service providers)minorChannel Partner/ Reseller/ Distributor · 1 April 2015SoftBank partnered with Dropbox to power Japanese businesses, alongside 13 service providers as part of Dropbox Partner Network expansion in Japan.
• LOT NetworkminorStrategic or Co-development Partner · 1 July 2014Dropbox joined the LOT Network to fight patent abuse by participating in a collaborative patent pool.
• DellminorChannel Partner/ Reseller/ Distributor · 1 January 2014Dropbox and Dell partnered to empower businesses worldwide through joint go-to-market.
• Microsoft (Microsoft 365, Outlook)coreTechnology or IntegrationDropbox has deep integrations with Microsoft 365, including the Dropbox add-in for Microsoft Outlook (since 2018), Dropbox for Microsoft Office apps, and joint marketing of business productivity. Dropbox is also available as a third-party cloud storage provider in Microsoft Outlook classic.
• Google (Google Workspace, Google Cloud)coreTechnology or IntegrationDropbox integrates with Google Workspace (Drive, Gmail) and Google Cloud. In 2018, Dropbox and Google Cloud announced an integration to bring all your work together across platforms.
• McLaren Racing (McLaren Formula 1 Team)coreStrategic or Co-development PartnerDropbox is an Official Technology Partner of the McLaren Formula 1 Team. Dropbox brings simplified sharing, collaboration, and organization to the team's workflows through Dropbox Dash.
• Sundance Institute / Sundance Film FestivalcoreGTM or Marketing PartnerDropbox has served as official sponsor of the Sundance Film Festival for over a decade. The company hosts the Dropbox House activation and showcases Replay for filmmakers; 68% of 2026 festival features used Dropbox.
• Ingram Micro, TD Synnex, Sherweb, Lenovo, RipplingcoreChannel Partner/ Reseller/ DistributorNamed distribution partners enabling Dropbox sales at scale via the Dropbox Partner Program across geographies.

Scale indicators16 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Box: Box is the closest direct competitor to Dropbox in cloud content storage and collaboration for the enterprise, serving the same customer base (Fortune 500, regulated industries) with overlapping file-sync, e-signature (Box Sign), and content workflow offerings.
• DocuSign: DocuSign competes head-on with Dropbox Sign (formerly HelloSign) in the electronic signature and document workflow category, with comparable enterprise customers and API-based integrations.
• Citrix ShareFile: ShareFile directly competes with Dropbox Business in enterprise file sync and sharing, with comparable security/compliance positioning for regulated industries.

Broad incumbents

• Microsoft (OneDrive / SharePoint): OneDrive ships bundled with Microsoft 365 and is the primary competitive threat to Dropbox — same end-customer (knowledge worker), same product category, but distributed via the dominant productivity suite at zero marginal cost.
• Google (Google Drive / Google Workspace): Google Drive is the other dominant bundled cloud-storage incumbent, embedded in Google Workspace and Google Cloud — directly comparable to Dropbox on file sync and sharing, with massive distribution advantage.
• Adobe (Document Cloud / Acrobat Sign): Adobe competes with both Dropbox Sign in e-signature and with Dropbox's broader PDF/document workflows via Acrobat, with stronger creative vertical ties through Creative Cloud.

Emerging players

• Notion: Notion overlaps with Dropbox Paper and Dash in collaborative knowledge work and document creation, increasingly competing for the same prosumer and team productivity wallet share, especially in tech-forward organizations.
• Atlassian (Confluence): Confluence competes with Dropbox Paper for team documentation and knowledge management, particularly inside software/engineering organizations where Dropbox Dash's Slack integration also competes for attention.
• WeTransfer: WeTransfer is comparable to Dropbox Transfer in the large-file sharing use case, particularly for creative professionals — a narrower but overlapping offering.
• Readdle (Documents app): Readdle competes with Dropbox in individual productivity and file management on Apple platforms via its Documents app, though at a smaller scale and primarily consumer-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Dropbox
• GitHubgithub.com/dropbox
• YouTubeyoutube.com/user/dropbox
• Facebookfacebook.com/Dropbox
• LinkedInlinkedin.com/company/dropbox

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries5 records

Funding overview

Funding rounds15 records

Investors39 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A36 records

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dropbox