HelloSign
HelloSign (operating as Dropbox Sign) is a cloud-based electronic signature platform serving individuals, SMBs, and enterprises with legally binding eSignatures, a developer API, and digital fax, operating as a wholly-owned subsidiary of Dropbox since 2019.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What HelloSign does
HelloSign, operating as Dropbox Sign since 2019, is a cloud-based electronic signature platform that serves individuals, small businesses, mid-market companies, and enterprise organizations. The company was founded in 2011 and acquired by Dropbox in 2019, after which it was rebranded under the Dropbox Sign name and now operates as a wholly-owned subsidiary of Dropbox (NASDAQ: DBX), headquartered in San Francisco. The platform enables users to send, sign, and track legally binding electronic signatures across web and mobile surfaces, with primary use cases in sales contract execution, HR onboarding, financial services documentation, and developer-embedded signing workflows.
The product is built on an API-first architecture and ships with SDKs in six programming languages (Python, Ruby, PHP, Java, NodeJS, C#), OAuth 2.0 authentication, embedded signing and templates, bulk send, advanced signer fields, and AES 256-bit encryption. Security and compliance are central to the value proposition, with SOC 2 Type II, ISO 27001, ISO 9001, HIPAA, GDPR, CPA, and eIDAS certifications, tamper-proof documents with per-document digital seals, non-editable audit trails, optional data residency, and SMS/SSO authentication. The product line consists of three offerings: the core Dropbox Sign end-user eSignature application, the Dropbox Sign API for developers and embedded use cases, and Dropbox Fax as an add-on digital fax service. The platform supports 22 languages and integrates natively with Salesforce, Google Drive, Microsoft Word and OneDrive, Slack, HubSpot, and Greenhouse.
HelloSign monetizes through a hybrid revenue model combining subscription, usage-based API, and freemium tiers. End-user pricing ranges from a free plan (up to 3 signature requests per month) to Essentials at $15 per user per month, Standard at $25 per user per month, and a custom-priced Premium enterprise tier. The API product starts at $75 per month for 50 signature requests and $250 per month for 100, with custom enterprise pricing for higher volume. Distribution combines a self-serve product-led growth motion for individuals and SMBs, a sales-led enterprise motion, and an API-first developer channel, with the Dropbox ecosystem functioning as the primary distribution advantage and a structural barrier for independent competitors.
HelloSign firmographics
Firmographics- Name
- HelloSign
- Legal name
- HelloSign LLC
- Website
- https://hellosign.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HelloSign (operating as Dropbox Sign) is a cloud-based electronic signature platform serving individuals, SMBs, and enterprises with legally binding eSignatures, a developer API, and digital fax, operating as a wholly-owned subsidiary of Dropbox since 2019.
- Ownership category
- akta.pro rank
HelloSign industry classification
Industry- Product category
- Electronic Signature Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)
Keywords
Where HelloSign is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HelloSign business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Dropbox Sign (Essentials): Individual subscription plan at $15/user/month or $180/year billed annually. Includes unlimited signature requests, core eSignature features, and basic integrations.
- Subscription - Dropbox Sign (Standard): Team plan at $25/user/month or $600/year for teams of up to 5 users. Includes additional features like Salesforce integration, bulk send, and advanced reporting.
- Subscription - Dropbox Sign (Premium): Enterprise team plan with custom pricing. Includes unlimited users, performance dashboards, multi-teams, and dedicated support.
- Usage-based - Dropbox Sign API: API usage-based pricing starting at 50 signature requests/month. Tiers: Essentials at $75/month (50 requests), Standard at $250/month (100 requests), Premium custom pricing.
- Freemium - Free Plan: Free plan allowing up to 3 signature requests per month for individuals to try the service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essentials - Individual plan for basic eSignature needs |
| Per seat | Monthly | Standard - Small team plan with collaboration features |
| Subscription | Annual | Premium - Large team enterprise plan with full features |
| Usage-based | Monthly | API Essentials - For developers starting with eSignature API |
| Usage-based | Monthly | API Standard - For businesses with higher API volume needs |
| Usage-based | Multi-year contract | API Premium - Custom enterprise API plan |
| Freemium | Pay-as-you-go | Test Mode - Free API for development and testing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
HelloSign product offering
Product offeringCore offering
HelloSign (rebranded to Dropbox Sign) is a cloud-based electronic signature platform that enables businesses to send, receive, sign, and manage legally binding eSignatures. The offering includes the Dropbox Sign web/mobile application for end users, the Dropbox Sign API for developers embedding signatures into their own applications, and Dropbox Fax as a digital fax add-on. The platform features automated follow-ups, audit trails, templates, bulk send, and native integrations with Dropbox, Salesforce, Google Drive, Microsoft, HubSpot, and Slack.
Product overview
HelloSign rebranded to Dropbox Sign, offering a unified eSignature platform with three main products: Dropbox Sign (core eSignature for end-users), Dropbox Sign API (developer integration product), and Dropbox Fax (add-on fax service). The platform enables legally binding electronic signatures with features including unlimited signature requests, tamper-proof documents, audit trails, templates, bulk sending, and integrations with productivity tools like Dropbox, Google Drive, Salesforce, and HubSpot. The platform supports 22 languages and targets businesses of all sizes through tiered pricing (Essentials, Standard, and Premium plans).
Differentiator
Problem solved
Functional benefit
Brands
- Dropbox Sign API: API product for integrating eSignature functionality into applications
- Dropbox Fax
Products and services
- Dropbox Sign Cloud-based electronic signature application that enables businesses and individuals to send, sign, and manage legally binding eSignatures via web and mobile, with features including unlimited signature requests, tamper-proof documents, audit trails, templates, bulk send, in-person signing, automated follow-ups, and integrations with Dropbox, Google Drive, Salesforce, Microsoft, HubSpot, and Slack.
- Dropbox Sign API
- Dropbox Fax Digital fax service that enables users to send and receive faxes online without a traditional fax machine, integrated within the Dropbox Sign ecosystem.
Quantifiable outcome
- 80% less time on paperwork
- +7 more outcomes
Companies that use HelloSign
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
HelloSign technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature15 records
HelloSign partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- DropboxcoreDropbox Sign is a product of Dropbox, integrated natively into the Dropbox ecosystem. Users can send signature requests and store signed documents directly within Dropbox, providing seamless workflow integration without context switching.
- SalesforcecoreSalesforce integration allows users to send signature requests, create templates, and store signed documents without leaving Salesforce. Helps boost sales team performance by up to 45%.
- Google DrivecoreGoogle Drive integration enables users to send signature requests and store signed documents directly within Google Drive ecosystem.
- MicrosoftcoreMicrosoft integration includes Microsoft Word and OneDrive, allowing users to send signature requests and store signed documents within Microsoft ecosystem.
- HubSpotcoreHubSpot integration allows CRM users to incorporate eSignature capabilities into their sales and marketing workflows.
- GreenhousecoreGreenhouse, a leading ATS platform, integrated Dropbox Sign API into their onboarding solution, enabling customers to process over 10,000 signatures monthly without additional barriers.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
HelloSign competitors and assessment
Company assessmentBroad incumbents
- Adobe Acrobat Sign: Adobe's eSignature offering bundled with Adobe Document Cloud. Competes broadly with Dropbox Sign and benefits from Adobe's enterprise document workflow footprint, though it is part of a wider portfolio rather than a focused eSignature play.
- Dropbox: HelloSign's parent company and core distribution channel. While Dropbox is not a direct eSignature competitor, it is the strategic anchor that provides bundled distribution, brand trust, and infrastructure to Dropbox Sign.
- DocuSign CLM (Contract Lifecycle Management): DocuSign's contract lifecycle management product that extends beyond eSignature into authoring, negotiation, and post-signature workflows. Adjacent to Dropbox Sign's HR and sales contract use cases and a competitive threat if it moves downstream.
Direct peers
- PandaDoc: Document workflow and eSignature platform with similar SMB and mid-market focus. Competes directly with Dropbox Sign on templates, signing UX, and integrations with CRM systems like Salesforce and HubSpot.
- SignNow (by airSlate): eSignature platform offering subscription and API pricing similar to Dropbox Sign. Directly competes in SMB and developer/API segments with comparable feature set including templates, bulk send, and integrations.
- DocuSign: Market-leading eSignature platform with 1M+ customers worldwide. Directly competes with Dropbox Sign across SMB, enterprise, and API segments, with comparable subscription and usage-based pricing models.
- Zoho Sign: Zoho's eSignature product bundled within the Zoho productivity suite. Directly competes with Dropbox Sign on SMB pricing and free-tier adoption, with similar feature parity on templates and bulk send.
- SignEasy: Mobile-first eSignature platform popular with SMBs and individuals. Directly overlaps with Dropbox Sign's mobile-friendly signing experience and free/entry-tier offerings.
- OneSpan Sign (formerly eSignLive): Enterprise-focused eSignature solution with strong regulatory and compliance posture, including eIDAS QES. Competes with Dropbox Sign in regulated verticals like financial services and public sector.
Emerging players
- Box Sign: eSignature offering from Box that competes with Dropbox Sign through native bundling into Box's cloud content management platform, analogous to the Dropbox Sign–Dropbox relationship.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
HelloSign social profiles
Digital presenceHelloSign compliance and trust
Trust signalCompliance6 records
HelloSign financial estimates
Financial estimateRevenue estimate
Valuation estimate
HelloSign leadership team
Management profileNumber of profiles
Profiles2 records
HelloSign funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HelloSign M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HelloSign
What does HelloSign do?
HelloSign (rebranded to Dropbox Sign) is a cloud-based electronic signature platform that enables businesses to send, receive, sign, and manage legally binding eSignatures. The offering includes the Dropbox Sign web/mobile application for end users, the Dropbox Sign API for developers embedding signatures into their own applications, and Dropbox Fax as a digital fax add-on. The platform features automated follow-ups, audit trails, templates, bulk send, and native integrations with Dropbox, Salesforce, Google Drive, Microsoft, HubSpot, and Slack.
Is HelloSign a public or private company?
HelloSign is a private company. It is classified as corporate owned and is currently operating.
When was HelloSign founded?
HelloSign was founded in 2013. It employs 51 to 100 people.
Where is HelloSign based?
HelloSign is headquartered in San Francisco, United States, in the North America region.
How does HelloSign make money?
Five revenue lines are on record. Subscription - Dropbox Sign (Essentials) is the primary driver. The others are subscription - Dropbox Sign (Standard), subscription - Dropbox Sign (Premium), usage-based - Dropbox Sign API and freemium - Free Plan.
Who are HelloSign's main competitors?
Broad incumbents on record are Adobe Acrobat Sign, Dropbox and DocuSign CLM (Contract Lifecycle Management). Direct peers are PandaDoc, SignNow (by airSlate), DocuSign, Zoho Sign, SignEasy and OneSpan Sign (formerly eSignLive). Box Sign is listed as an emerging player.
Does HelloSign have an API?
Yes. Dropbox Sign API allows developers to embed eSignature functionality into applications. Features include: embedded signing, templates, API dashboard, audit trails, bulk send, OAuth 2.0 authentication, signer attachments, SMS authentication, data residency options, embedded templates, and multi-domain support. Pricing starts at $75/month for Essentials (50 signature requests/mo), $250/month for Standard (100 requests/mo), with Premium offering custom quotes. Free test mode available for development.
What industry is HelloSign in?
HelloSign's product category is Electronic Signature Software. Its primary akta.pro industry code is HDAEAHAJ, eSignature, Forms & Digital Workflow Platforms. Its NAICS code is 5182 and its SIC code is 7372.