Candid

What Candid does

Candid is a private healthcare technology company operating the CandidPro platform, a doctor-directed clear aligner system serving general dental practices and their patients across the United States and Canada. Founded in 2017 (incorporated as Candid Care Co.), the company employs 251-500 people and operates from New York with a listed corporate address in Sanford, North Carolina. Candid runs a state-of-the-art aligner manufacturing facility in Tijuana, Mexico, and a 3D treatment planning center in San Jose, Costa Rica, with the remainder of the workforce operating remotely across the US and Canada.

The CandidPro platform combines clear aligner hardware designed to treat Class I, II, and III malocclusions with the ProMonitoring teledentistry app and the ScanBox Pro at-home scanning device. Every treatment plan is designed in 3D by an in-house team of treatment planners and reviewed by US-licensed CandidPro orthodontists before being submitted to the prescribing dentist for final approval, positioning Candid between direct-to-consumer aligner brands and traditional specialist-led orthodontics. Adjacent offerings include PermaForm Retainers, Philips Zoom Whitening, Candid Academy for clinical education, CandidSMILE for practice growth, and Airway-Friendly Protocols. In March 2026, the company disclosed the Live Marketing AI platform (Gateway, Cortex, Studio) targeting advertisers and agencies, marking a move beyond dental into AI marketing infrastructure.

Candid generates revenue primarily through direct hardware sales of aligner systems and ancillary products to dental practices, with per-treatment pricing determined by providers rather than publicly disclosed by Candid. The go-to-market combines dedicated Account Executives conducting in-office training and events, a channel partnership with Patterson Dental for distribution at scale, and a Concierge service that matches prospective patients with CandidPro providers. The company has raised approximately $86 million+ across funding rounds from 2017 through 2022, with investors including Bessemer Venture Partners, Greycroft, Headline, Blisce, and Digitalis Ventures.

Name

Candid

Legal name

Candid Care Co.

Website

https://candidpro.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Candid is a private healthcare technology company operating the CandidPro doctor-directed clear aligner platform, serving general dental practices and patients across the US and Canada with 3D treatment planning, remote teledentistry monitoring, and Tijuana-based manufacturing.

Ownership category

akta.pro rank

Product category

Clear Aligner Orthodontics

NAICS

Dental Equipment and Supplies Manufacturing (339114)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Dental Equipment & Supplies (3843)

akta.pro primary industry

Clear Aligner Orthodontics (HLABABAD)

akta.pro secondary industry

Orthodontic & Aligner Care (Cleaners, Cases, Wax) (CRABAFAH)

Keywords

• Clear aligner therapy
• Orthodontic platform
• Remote dental monitoring
• Teledentistry software
• Dental practice solutions

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. CandidPro Clear Aligner System: Candid generates revenue by selling its clear aligner system to dental practices through a provider-direct model. Dental professionals purchase the system and offer it to their patients as a treatment option, with Candid providing the aligners, monitoring software, and clinical support.
2. Ancillary Products (PermaForm Retainers, Zoom Whitening): Supplemental products including retainers and Philips Zoom whitening are sold to patients through the same dental practice channel, providing additional revenue per patient over the treatment lifecycle.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

CandidPro sells a doctor-directed clear aligner therapy platform to licensed dental professionals, bundling CandidPro clear aligners, PermaForm retainers, and optional Zoom Whitening with the ProMonitoring teledentistry app and ScanBox Pro device for remote at-home progress tracking. Each treatment plan is designed in 3D and reviewed by US-licensed CandidPro orthodontists before final approval by the patient's dentist, with Candid Academy providing clinical education and CandidSMILE supporting practice growth.

Product overview

Candid offers a unified clear aligner therapy platform centered on CandidPro, which includes clear aligners, retainers, and Zoom whitening as core and add-on products. The platform is supported by CandidMonitoring (remote patient monitoring via the ProMonitoring app), ScanBox Pro device, and complemented by Candid Academy for clinical education. Provider-facing offerings include CandidPro Comprehensive and CandidPro Elements tiers, Airway-Friendly Protocols, and CandidSMILE practice growth services. In March 2026, Candid expanded into AI-powered marketing technology with Live Marketing (Gateway, Cortex, Studio), targeting advertisers and agencies. The company operates a manufacturing facility in Tijuana, treatment planning center in Costa Rica, and serves dental professionals and patients across the US and Canada.

Differentiator

Problem solved

Functional benefit

Brands

• CandidPro Clear Aligners: Doctor-directed clear aligner system for teeth straightening
• PermaForm Retainers
• ProMonitoring
• CandidMonitoring
• CandidSMILE
• Candid Academy

Products and services

• CandidPro Clear Aligners Doctor-directed clear aligner system developed by top-tier orthodontists for treating malocclusions in pediatric and adult patients, providing straighter, healthier smiles with remote CandidMonitoring oversight and treatment plans designed to minimize attachments. Sold to dental practices for delivery to their patients.
• PermaForm Retainers Retainers designed to maintain tooth alignment after clear aligner treatment completion, sold through CandidPro dental providers.
• Zoom Whitening Professional teeth whitening product used in conjunction with CandidPro aligner treatment, with lower-dose hydrogen peroxide formulated to avoid gum or tooth sensitivity.
• CandidMonitoring / ProMonitoring Remote patient monitoring system with at-home progress tracking through the #1-rated teledentistry app, enabling doctors to oversee treatment every 1-2 weeks virtually and keep patients on course with aligner therapy.
• ScanBox Pro Patient-side scanning device included in CandidPro aligner kits that captures dental images at home to support remote progress monitoring via the ProMonitoring app.
• CandidPro Comprehensive Full-service CandidPro clear aligner treatment tier offering comprehensive orthodontic care for dental practices and their patients.
• CandidPro Elements Streamlined CandidPro clear aligner treatment tier providing essential aligner therapy for dental practices and their patients.
• Candid Academy Clinical education and training platform for dental professionals to learn clear aligner therapy techniques, stay current on CandidPro technology, and learn from CandidPro orthodontists and industry experts.
• CandidSMILE Practice growth program helping CandidPro dental practices increase clear aligner case starts and revenue through marketing support and training.
• Airway-Friendly Protocols Specialized CandidPro treatment protocols addressing airway health considerations in orthodontic treatment for dental providers and their patients.
• Live Marketing AI Platform Comprehensive AI environment for marketing operations enabling advertisers and agencies to execute strategy, research, campaigns, and media buying through AI agents integrated with leading AI models, on secure ISO-certified and GDPR-compliant infrastructure.

Quantifiable outcome

• 75% of Americans could benefit from comprehensive clear aligner treatment
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• Patterson DentalcoreChannel Partner/ Reseller/ DistributorCandidPro Account Executives partner with Patterson Dental Territory Representatives to introduce the CandidPro clear aligner system to dental offices, train their teams, and help them confidently bring high-quality orthodontic care to their patients. This partnership enables faster business growth and access to thousands of additional dental practices.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Align Technology: Maker of Invisalign, the dominant clear-aligner system sold through dental and orthodontic providers worldwide. Directly comparable to CandidPro in product category, provider-channel model, and target patient population, but operates at vastly larger scale.
• OrthoFX: Direct-to-dentist clear aligner company with doctor-directed treatment plans and remote monitoring. Closely comparable to CandidPro in business model, provider channel, and clear aligner product offering.

Broad incumbents

• Dentsply Sirona: Diversified dental equipment and consumables company that sells SureSmile clear aligners alongside a broad portfolio of dental chairs, imaging, and restorative products. Comparable to CandidPro through SureSmile aligners and overlapping general-dentist customer base.
• 3M Oral Care: Sells 3M Clarity Aligners as part of a much larger oral care and orthodontics portfolio that includes brackets and bonding systems. Comparable to Candid as a competing clear-aligner brand sold through dental and orthodontic practices.

Emerging players

• Stratos Aligner: Niche clear-aligner brand targeting dental practices with a hybrid in-office plus remote monitoring model. Comparable to CandidPro in category and provider go-to-market, though smaller in scale.
• uLab Systems: Provider of aligner planning software and clear aligner systems for dental and orthodontic practices. Comparable to CandidPro through aligner treatment planning software and provider-facing workflow tools.
• EasyRx: Orthodontic practice management and digital workflow software used by dental and orthodontic offices for case management and lab prescriptions. Comparable to CandidPro as adjacent digital infrastructure serving the same provider base, though not a direct aligner competitor.

Others

• Henry Schein: Largest North American dental distributor and a key competitor of Candid's distribution partner Patterson Dental. Comparable to Candid as a dental distribution channel that influences which aligner brands reach general dentists, though it is not itself an aligner manufacturer.
• Patterson Companies: Major US dental distributor and CandidPro's named channel partner. Comparable to Candid as the distribution vehicle through which CandidPro reaches general dental practices, with overlapping customer base in dental offices.
• SmileDirectClub: Pioneer direct-to-consumer clear aligner company that filed for bankruptcy in 2023. Historically competed with CandidPro in clear aligners but via a DTC model rather than Candid's doctor-directed channel; relevant as a cautionary peer for the category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/livecandid
• YouTubeyoutube.com/@livecandid
• Facebookfacebook.com/LiveCandid
• LinkedInlinkedin.com/company/livecandid
• Instagraminstagram.com/livecandid

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds5 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Candid