Escape Plan
Escape Plan is an Indian omnichannel travel accessories brand that aggregates trolley bags from HRX, Snitch, and Rare Rabbit through D2C e-commerce, physical retail stores, and corporate gifting channels for value-conscious and premium Indian travelers.
- Company typePrivate
- Founded2025
- HeadquartersBengaluru, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Escape Plan does
Escape Plan is an omnichannel travel accessories platform headquartered in Bengaluru, India, founded in May 2025 by former Perpule cofounders Abhinav Pathak (CEO) and Abhinav Zutshi. Operating under the legal entity Enchante Brands Private Limited, the company aggregates travel trolley bags and luggage from three partner brands—HRX by Hrithik Roshan, Snitch, and Rare Rabbit—offering products across cabin, medium, and large check-in sizes in polypropylene and polycarbonate formats with TSA locks on premium SKUs. The curated catalog spans eight HRX series, five Snitch lines, and two Rare Rabbit collections, priced from ₹1,399 for entry-level polypropylene cabin bags to ₹11,999 for premium polycarbonate trolleys with up to 10-year warranties. The company serves both individual Indian travelers (Tier I, II, and III city consumers) and corporate clients via a dedicated B2B gifting program, with non-metro Tier-II stores (Mysuru, Mangaluru) cited as best performers.
Escape Plan firmographics
Firmographics- Name
- Escape Plan
- Legal name
- Enchante Brands Private Limited
- Website
- https://myescplan.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Escape Plan is an Indian omnichannel travel accessories brand that aggregates trolley bags from HRX, Snitch, and Rare Rabbit through D2C e-commerce, physical retail stores, and corporate gifting channels for value-conscious and premium Indian travelers.
- Ownership category
- akta.pro rank
Where Escape Plan is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Escape Plan business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Travel Luggage and Accessories Sales: Direct-to-consumer sales of travel trolley bags, luggage accessories, and travel gear through the company's e-commerce platform and physical retail stores. Products are sourced from brand partners including HRX, Snitch, and Rare Rabbit, with the company acting as an authorized platform/channel partner.
- Corporate Gifting and Bulk Orders: B2B sales channel targeting corporate customers for bulk orders of travel bags and accessories, leveraging brand partnerships and the multi-brand product range.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level Polypropylene Cabin Bags |
| Unit Pricing | Pay-as-you-go | Mid-Range Polycarbonate and Feature Bags |
| Unit Pricing | Pay-as-you-go | Premium Polycarbonate with TSA Lock |
| Unit Pricing | Pay-as-you-go | Luggage Sets (2-3 piece) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Escape Plan product offering
Product offeringCore offering
Escape Plan is an omnichannel travel accessories platform that curates and sells travel trolley bags and luggage from three partner brands—HRX by Hrithik Roshan, Snitch, and Rare Rabbit—through its D2C e-commerce site myescplan.com and a growing network of physical retail stores. It offers cabin, medium, and large trolleys in hard-shell (polypropylene and polycarbonate) and soft-body formats, including laptop trolley and matched set variants, priced from ₹1,399 to ₹11,999. The platform also runs a corporate gifting service for bulk B2B orders and operates in the Indian luggage market valued at ₹20,000–25,000 crore.
Product overview
Escape Plan is an omnichannel travel products platform operating exclusively as an online marketplace at myescplan.com, featuring curated travel trolley bags and luggage from three sub-brands: HRX by Hrithik Roshan (performance travel gear across eight polycarbonate and polypropylene hard-shell series), Snitch Travel (fashion-forward luggage with Loop, Layer, Vector, Rubik, and Commute lines), and Rare Rabbit Travel (premium polycarbonate with built-in TSA locks). The platform offers products across cabin, medium, and large check-in sizes, with specialized categories including laptop trolleys, trolley bag sets, polypropylene trolleys, and polycarbonate trolleys. The offering is complemented by a corporate gifting service. All products are backed by 5-year warranties (HRX, Snitch) or up to 10-year warranties (Rare Rabbit), with free delivery above order threshold and a 15-day return policy.
Differentiator
Problem solved
Functional benefit
Products and services
- HRX Trolley Bags Collection Performance travel gear from HRX (Hrithik Roshan's brand) sold via Escape Plan, covering eight series (Brute, Grit, Force, Glide, Kyoto, Helium, Zanzibar, Madrid) in cabin, medium, and large sizes with a 5-year warranty. Includes laptop trolley and soft-body duffel options.
- Snitch Travel Collection Fashion-forward hard-shell luggage from Snitch with Loop, Layer, Vector (polypropylene) and Rubik, Commute (polycarbonate laptop) series in cabin, medium, and large sizes plus matched sets; backed by a 5-year warranty.
- Rare Rabbit Travel Collection Premium polycarbonate luggage from Rare Rabbit featuring built-in TSA-approved combination locks in cabin, medium, and large sizes, including Tony and Gallardo models with up to a 10-year warranty, positioned for international travel.
- Laptop Trolley Bags Cabin-sized trolleys with built-in laptop compartments including HRX Force Urban, Force Commute, Transit, and Snitch Rubik and Commute models, designed for business travelers and commuters.
- Trolley Bag Sets Matched 2-piece (cabin + medium) and 3-piece (cabin + medium + large) luggage sets in coordinated styles and colors across HRX, Snitch, and Rare Rabbit brands, priced at ₹3,099 to ₹5,399.
- Polypropylene Trolleys Flexible hard-shell luggage made from polypropylene, offered across HRX and Snitch brands, positioned as durable entry-level trolleys starting at ₹1,399.
- Polycarbonate Trolleys Lightweight, scratch-resistant hard-shell luggage made from polycarbonate, available across HRX and Rare Rabbit brands and targeted at frequent flyers and premium travelers.
- Corporate Gifting B2B bulk-order and corporate gifting program offering tailored travel product selections for business gifting needs, supported by a dedicated corporate gifting page on the platform.
Quantifiable outcome
- ₹175 crore revenue in first year with ~5% losses
- +3 more outcomes
Companies that use Escape Plan
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Escape Plan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Escape Plan partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and primary.
- Rare RabbitcoreFashion and lifestyle apparel brand under The House of Rare partnered with Escape Plan to enter the travel gear market. Rare Rabbit's premium travel collection (Gallardo and Tony trolley series) is exclusively available through Escape Plan's platform. Partnership combines premium design with durability and cultural identity for India's luxury travel sector.
- HRX (Hrithik Roshan Brand)corePerformance travel gear brand founded by Bollywood actor Hrithik Roshan. HRX offers the broadest range on Escape Plan with 8 series across polycarbonate and polypropylene hard shells. Products carry 5-year warranty.
- SnitchprimaryFashion-forward travel brand bringing design-first aesthetic to the travel trolley category. Snitch offers Loop, Layer, Vector (polypropylene) and Rubik, Commute (polycarbonate laptop) series with 5-year warranty.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Escape Plan competitors and assessment
Company assessmentEmerging players
- Wildcraft: Indian outdoor and travel accessories brand with strong D2C and offline retail footprint — adjacent comparable to Escape Plan's stated expansion into broader travel, outdoor, and mobility categories beyond trolley bags.
Direct peers
- Mokobara: India's leading D2C premium luggage brand with strong omnichannel presence and a similar premium-positioning thesis — competing head-to-head with Escape Plan's Rare Rabbit and high-end HRX SKUs for the same urban, design-conscious Indian traveler.
- VIP Industries: India's largest luggage manufacturer and retailer (VIP, Skybags, Carlton brands), with a 5,000+ multi-brand retail footprint and dominant share in the organized Indian luggage market — the most direct strategic comparable to Escape Plan's curated, omnichannel travel retail model.
- Nasher Miles: India-based D2C and offline luggage brand offering mid-premium trolley bags and backpacks through D2C, marketplaces, and retail stores — directly comparable to Escape Plan in target customer, price band, and omnichannel distribution strategy.
- Skybags: Youth-focused luggage brand owned by VIP Industries, positioned in the affordable-to-mid segment with strong D2C and offline presence — directly comparable to Escape Plan's Snitch and entry-level HRX positioning for value-conscious Indian consumers.
- Safari Bags: Established Indian luggage brand with a wide retail footprint across metros and Tier-II cities — competes in similar price tiers and channels to Escape Plan's value-conscious segment, particularly in the same offline retail environments Escape Plan is expanding into.
Broad incumbents
- Samsonite India: Global premium luggage leader with significant Indian retail presence — competes most directly with Escape Plan's premium (Rare Rabbit) tier and represents the category incumbent Escape Plan is trying to disrupt in India.
- American Tourister: Global mass-market luggage brand owned by Samsonite, with deep Indian distribution and strong brand recognition — overlaps with Escape Plan's mid-range polypropylene and polycarbonate SKUs across online and offline retail.
Regional players
- Bewakoof: Indian youth-focused D2C fashion brand with omnichannel expansion and celebrity/influencer-led marketing — comparable to Escape Plan in operating geography (India), D2C-first GTM, and target demographic of young, brand-conscious Indian consumers.
Others
- Tommy Hilfiger Travel: Global premium fashion brand with a dedicated travel/luggage line sold through department stores and travel retail — adjacent comparable as a fashion-brand-licensed luggage alternative competing for the same premium Indian traveler segment as Escape Plan's Rare Rabbit collection.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Escape Plan social profiles
Digital presenceEscape Plan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Escape Plan leadership team
Management profileNumber of profiles
Profiles4 records
Escape Plan funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Escape Plan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Escape Plan
What does Escape Plan do?
Escape Plan is an omnichannel travel accessories platform that curates and sells travel trolley bags and luggage from three partner brands—HRX by Hrithik Roshan, Snitch, and Rare Rabbit—through its D2C e-commerce site myescplan.com and a growing network of physical retail stores. It offers cabin, medium, and large trolleys in hard-shell (polypropylene and polycarbonate) and soft-body formats, including laptop trolley and matched set variants, priced from ₹1,399 to ₹11,999. The platform also runs a corporate gifting service for bulk B2B orders and operates in the Indian luggage market valued at ₹20,000–25,000 crore.
Is Escape Plan a public or private company?
Escape Plan is a private company. It is classified as venture growth investor backed and is currently operating.
When was Escape Plan founded?
Escape Plan was founded in 2025. It employs 11 to 50 people.
Where is Escape Plan based?
Escape Plan is headquartered in Bengaluru, India, in the Asia region.
How does Escape Plan make money?
Two revenue lines are on record. Travel Luggage and Accessories Sales are the primary driver. The others are corporate Gifting and Bulk Orders.
Who are Escape Plan's main competitors?
Wildcraft is listed as an emerging player. Direct peers are Mokobara, VIP Industries, Nasher Miles, Skybags and Safari Bags. Broad incumbents are Samsonite India and American Tourister. Bewakoof is listed as a regional player. Tommy Hilfiger Travel is listed as an others.
Does Escape Plan have an API?
No public API is recorded for Escape Plan.