Passage Health

What Passage Health does

Passage Health is a privately held US-based SaaS company that builds clinical and practice management software for Applied Behavior Analysis (ABA) therapy practices serving autistic individuals. Founded in 2022 and headquartered in New York, the company offers an all-in-one platform that consolidates clinical documentation, scheduling, billing, authorization tracking, and team management into a single system delivered via web browser and a mobile application designed for in-session data collection. The platform is purpose-built for ABA workflows rather than adapted from general medical EHRs, and includes real-time data syncing, automated graphing, offline capability, customizable session notes, integrated claim submission with 7,000+ payers nationwide, and HIPAA- and FERPA-compliant document storage. Passage Health has co-developed the platform with over 100 ABA practices and integrates clinical AI capabilities through a partnership with Frontera AI to support treatment planning and AI-generated session documentation.

The company monetizes through annual SaaS subscriptions priced by practice size, supplemented by professional services for implementation and training described in Order Forms and Statements of Work. Pricing is not publicly disclosed and is delivered via a sales-led motion anchored by 'Book Demo' calls-to-action, supplemented by an extensive SEO-driven content marketing program across blog, guides, and LinkedIn/Facebook channels. Target customers span the full ABA provider spectrum, from local and start-up agencies to large national multi-location organizations, with secondary segments in multi-disciplinary therapy practices and schools. Named customers include Monarch Prep, Agape, Autism Services of Florida, California Autism Center, BCS, Frontera, and Kuhn.

Passage Health has raised approximately $10.2 million in cumulative disclosed funding across two rounds ($2.225M in July 2023 and $8M in May 2025), is led by co-founder and CEO Bill White and co-founder and CTO Gabriel Khaselev, and operates exclusively in the US market with 1-10 employees as of the most recent data.

Name

Passage Health

Legal name

Passage Health, Inc.

Website

https://passagehealth.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Passage Health builds an all-in-one SaaS platform with mobile app for ABA therapy practices, consolidating clinical documentation, scheduling, billing, and authorization tracking into one HIPAA-compliant system. It sells via annual subscriptions to US-based agencies from startups to large national providers.

Ownership category

akta.pro rank

Product category

Healthcare Practice Management Software (ABA Therapy)

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Patient Intake, Registration & Digital Forms (HLACADAD)

akta.pro secondary industries

Clinical Forms, Templates & Digital Consent (eSignature) (HLACAAAJ), Patient Billing, Statements & Payment Processing (HLACACAG)

Keywords

• ABA practice management
• Clinical data collection software
• Autism therapy platform
• Healthcare billing software
• HIPAA compliant EHR

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Annual subscription-based software-as-a-service model providing access to the Passage Health clinical and practice management platform. Fees are billed annually per the Terms of Service, with pricing customized based on practice size.
2. Professional Services: Implementation, training, and onboarding services as described in Order Forms and Statements of Work.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Passage Health sells a unified, cloud-based SaaS platform purpose-built for Applied Behavior Analysis (ABA) and autism therapy practices, combining a Clinical Module for real-time data collection and session documentation, a Practice Management Module for scheduling, billing, and authorization tracking, and a companion mobile app with offline capability. Revenue is generated primarily through annual subscriptions customized to practice size, plus professional services for implementation and onboarding.

Product overview

Passage Health offers a unified all-in-one platform for ABA and autism therapy practices, consisting of two integrated modules: the Clinical Module for real-time data collection, session notes, automated graphing, and advanced program automation; and the Practice Management Module for scheduling, billing, authorization tracking, and team management. The platform also includes a Mobile App that enables therapists to collect data in real-time during sessions with offline capability. All components share a common data architecture, allowing session data collected via the mobile app to flow directly into billing and reporting workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Passage Health Platform All-in-one cloud-based clinical and practice management platform designed specifically for Applied Behavior Analysis (ABA) therapy practices, consolidating data collection, scheduling, billing, reporting, and supervision tracking into a single unified system for large national agencies, local agencies, start-up practices, multi-disciplinary clinics, and schools.
• Clinical Module Clinical care delivery module that enables real-time data collection via a mobile app, automated graphing, flexible program building, custom session notes, advanced automation for prompt fading and phase progressions, custom ABC data, signature collection, and auto-record geolocation for BCBAs and ABA therapists.
• Practice Management Module Practice operations module that handles actionable scheduling workflows, intuitive session matching, integrated claim submission, seamless payment tracking, secure document storage, reporting and analytics, automated coding rules, comprehensive fee schedules, flexible modifier rules, nationwide payer search across 7000+ payers, authorization tracking, team timesheets, supervision tools, and certification management for ABA practice operations teams.
• Mobile App Modern mobile application for real-time clinical data collection during ABA therapy sessions, featuring offline capability, signature collection, auto-record geolocation on session notes, and real-time data syncing that allows supervisors to view team-collected data live from their own device.

Quantifiable outcome

• Real-time data syncing eliminates data loss concerns
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature16 records

Partnerships

One partnership is on record.

• Frontera AIcoreTechnology or IntegrationClinical AI features are built into the Passage Health workflow through Frontera AI integration, providing treatment planning and documentation support without requiring a separate system.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• CentralReach: Market-leading practice management and clinical platform built specifically for ABA and autism therapy providers. Most directly comparable competitor with overlapping clinical documentation, scheduling, and billing capabilities targeting the same ABA vertical.
• Motivity: ABA-focused data collection and practice management software for therapy providers. Closely competes with Passage Health on clinical documentation, real-time data, and ABA-specific workflows.
• TherapyNotes: Practice management and EHR platform serving ABA, behavioral health, and therapy practices. Comparable in offering scheduling, documentation, and billing, though less ABA-specialized than Passage Health.
• Hi Rasmus (Catalyst): ABA practice management software offering clinical data collection, scheduling, and billing. Directly competes in the same ABA vertical with overlapping customer segments.
• Aloha ABA: ABA-specific practice management and clinical software platform. Competes in the same vertical with similar scheduling, documentation, and billing feature sets targeting ABA agencies.

Broad incumbents

• SimplePractice: Larger, broader practice management platform serving various therapy disciplines including some ABA practices. Less ABA-specialized but a competitive alternative with stronger brand recognition.
• ClinicSource: Practice management and EMR platform for therapy and rehab providers including ABA. Overlaps with Passage Health on scheduling, documentation, and billing but serves a wider therapy audience.

Emerging players

• BehaviorSoft: ABA-focused practice management software for smaller agencies and start-up practices. Overlaps with Passage Health's start-up practice segment with comparable clinical and billing features.
• WebABA: Cloud-based ABA practice management software providing clinical documentation, billing, and scheduling. Competes in similar mid-market ABA segment with overlapping feature set.

Others

• Frontera: Clinical AI partner integrated into Passage Health's workflow; also appears as a Passage customer. Listed as a technology/integration partner rather than a direct competitor, but operates in adjacent AI-for-ABA documentation space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/61556586230762
• LinkedInlinkedin.com/company/passage-health

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Passage Health