Motivity
Motivity provides an all-in-one clinical SaaS platform for ABA and behavioral health practices, unifying real-time data collection, scheduling, billing, credentialing, and revenue cycle management. It serves 550+ organizations across seven countries with BCBA-trained support.
- Company typePrivate
- Founded2012
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Motivity does
Motivity (operated as Experiad, LLC dba Motivity) is a clinical SaaS provider for the Applied Behavior Analysis (ABA) and behavioral health industry, serving practices that deliver therapy to individuals with autism and developmental disabilities. Founded in 2012 by Rex Jakobovits, PhD and commercially launched in 2020, the company is headquartered as a fully distributed US organization (with a Hawaii phone number) and runs engineering operations across four continents, including a presence in Pune, India. The platform unifies real-time clinical data collection, scheduling, billing, credential tracking, and revenue cycle management on Microsoft Azure infrastructure, with Amazon QuickSight powering advanced BI dashboards. Motivity's clinical methodology is rooted in over $11 million of NIH Small Business Innovation Research (SBIR) grants from the National Institute of Mental Health (R44MH098476, R44MH124562, R44MH131510), and the platform maintains SOC 2 Type II and HIPAA compliance certifications.
The company monetizes through per-learner monthly subscriptions across standalone modules — ABA Data Collection at $24/learner/month and ABA Practice Management at $24/learner/month — bundled as the All-In-One ABA Platform at $48/learner/month, plus add-on credential management (ConCred), managed-service Revenue Cycle Management, and multi-year enterprise contracts with custom pricing. Go-to-market is sales-led, with direct enterprise reps for multi-state ABA organizations and an inside/self-serve motion for startups and growing practices, supported by group demo webinars, a BCBA-staffed support team (9.5-minute average response time), and a content ecosystem spanning a blog, The Motivators podcast, monthly CEU webinars via BehaviorLive, and comparison pages against CentralReach, Hi Rasmus, Rethink, and Passage Health. The company serves 550+ organizations across seven countries and reports 650+ migrations from paper, spreadsheets, or legacy systems since the 2020 launch, with 99.9% uptime since commercial release.
In April 2025 Motivity launched practice management capability through a partnership with Humane Business Intelligence Technology Solutions (hBITS), and in May 2026 signed a definitive agreement to acquire Calmanac — the ABA practice management platform hBITS had built — bringing its co-founders Neelam Chavan (CTO) and Madhuri Mandaogade (General Manager) into the leadership team alongside CEO Smith Anderson and founder Rex Jakobovits (Chief of Strategy and Innovation). The company is privately held and backed by Five Elms Capital following a $27 million growth investment in March 2025.
Motivity firmographics
Firmographics- Name
- Motivity
- Legal name
- Experiad, LLC dba Motivity
- Website
- https://motivity.net
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Motivity provides an all-in-one clinical SaaS platform for ABA and behavioral health practices, unifying real-time data collection, scheduling, billing, credentialing, and revenue cycle management. It serves 550+ organizations across seven countries with BCBA-trained support.
- Ownership category
- akta.pro rank
Motivity industry classification
Industry- Product category
- ABA Practice Management Software
- NAICS
- Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Telehealth/Remote ABA & Digital Behavior Coaching (EDAKAHAL)
- akta.pro secondary industry
- Behavior, Discipline, PBIS/MTSS & Intervention Tracking (EDAFAEAJ)
Keywords
Where Motivity is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Motivity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - ABA Data Collection: Per-learner monthly subscription model for clinical data collection platform. Includes unlimited users/roles, template library access, and unlimited learner data, notes, and report storage.
- SaaS Subscription - All-In-One ABA Platform: Combined data collection and practice management platform billed per learner monthly at double the standalone data collection rate. Includes scheduling, billing, authorizations, credentialing, and reporting.
- SaaS Subscription - ABA Practice Management: Standalone practice management platform sold per learner monthly. Includes billing, scheduling, compliance, and payroll features.
- Enterprise Plans: Custom enterprise agreements with advanced BI tools, customizable dashboards, and integrated intake portal. Available on 12, 24, or 36-month terms.
- Revenue Cycle Management (RCM) Services: Full-service billing support for ABA practices including claim generation, submission, denial management, payment posting, and AR reporting. Pricing model is straightforward and transparent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | ABA Data Collection at $24/learner/month |
| Unit Pricing | Monthly | All-In-One ABA Platform at $48/learner/month |
| Unit Pricing | Monthly | ABA Practice Management at $24/learner/month |
| Subscription | Multi-year contract | Enterprise Solutions - Custom pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Motivity product offering
Product offeringCore offering
Motivity provides a cloud-based, all-in-one SaaS platform built specifically for Applied Behavior Analysis (ABA) and behavioral health practices. The platform unifies real-time clinical data collection, AI-optimized scheduling, automated billing and claims, credential tracking (ConCred), and revenue cycle management into a single HIPAA-compliant system hosted on Microsoft Azure. It is offered as standalone modules or a combined all-in-one subscription, with optional full-service RCM support and enterprise-grade BI powered by Amazon QuickSight.
Product overview
Motivity offers an all-in-one ABA software platform built with a clinical-first approach, combining multiple modules under a unified system. The core portfolio includes: ABA Data Collection (real-time clinical data tracking with 1,000+ templates), ABA Practice Management (scheduling, billing, authorizations, compliance), ConCred (credentialing and contract management), and Revenue Cycle Management Services (full-service billing support). The platform is available as standalone modules or combined, with enterprise plans adding advanced Business Intelligence tools powered by Amazon QuickSights. The company expanded its capabilities through the acquisition of Calmanac in 2026, combining two ABA-native platforms. Additional offerings include a Customer Learning Hub for training, mobile apps for iOS and Android, and The Motivators Podcast for industry education.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 99.9% uptime guarantee with no data loss, consistently exceeded since commercial release in 2020
- +7 more outcomes
Companies that use Motivity
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Motivity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability3 records
Feature8 records
Motivity partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- CalmanaccoreMotivity signed a definitive agreement to acquire Calmanac in May 2026, taking full ownership of the ABA stack it has been building. Calmanac's enterprise-tested practice management technology (built by HumaneBITS) will be fully integrated with Motivity's clinical data collection platform, creating a unified ABA clinical and practice management system. Technical integration between the two ABA-native platforms began in 2023.
- Clearinghouses (Availity, Office Ally, Waystar, Trizetto)coreMotivity integrates with major healthcare clearinghouses for claims processing, including Availity, Office Ally, Waystar, and Trizetto. These integrations are required for RCM services and enable automated claim submission and payment reconciliation.
- hBITS (Humane Business Intelligence Technology Solutions)coreMotivity expanded its clinical SaaS platform to include all-in-one practice management by leveraging technology from Humane Business Intelligence Technology Solutions (hBITS) in April 2025. This partnership enabled the launch of the MotivityPM practice management platform.
- BehaviorLiveminorBehaviorLive powers Motivity's CEU (Continuing Education Unit) webinar program for ABA, speech, physical, and occupational therapy professionals. The partnership provides monthly CEU-accredited sessions to help practitioners maintain credentials.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Motivity competitors and assessment
Company assessmentDirect peers
- WebABA: A long-standing ABA practice management and clinical software vendor offering scheduling, billing, and data collection modules. WebABA targets the same ABA provider segments as Motivity, particularly smaller and mid-sized practices.
- Hi Rasmus: An ABA-specific EHR and practice management platform that competes directly with Motivity on clinical data collection, scheduling, and billing. Hi Rasmus is explicitly named in Motivity's competitive comparison pages and serves a comparable SMB and mid-market ABA customer base.
- Passage Health: An ABA practice management platform competing in the same category as Motivity, with comparable scheduling, billing, and clinical documentation features. Passage Health is explicitly referenced on Motivity's competitive comparison pages.
- ABELSoft (Catalyst): A veteran ABA-specific practice management software vendor serving small and mid-sized ABA practices with scheduling, billing, and clinical documentation. ABELSoft is a long-standing competitor in the same vertical niche as Motivity.
- CentralReach: The largest and most established all-in-one ABA practice management and clinical data collection platform. CentralReach is Motivity's closest direct competitor, having consolidated multiple ABA software vendors and serving a materially larger customer base with a comparable product portfolio spanning data collection, scheduling, billing, and RCM.
- Rethink Behavioral Health: An ABA-focused platform providing clinical tools, practice management, and professional development for ABA providers. Rethink is a direct competitor in the ABA clinical and operational software category and is explicitly benchmarked against Motivity on Motivity's own comparison pages.
Others
- BehaviorLive: A continuing education and professional development platform for ABA and related therapy professionals. BehaviorLive is a strategic partner of Motivity (powering its CEU webinars) and an adjacent ecosystem player rather than a direct software competitor.
Broad incumbents
- Therapy Brands: A broader therapy practice management platform serving ABA, OT, PT, SLP, and behavioral health providers. While not ABA-only, Therapy Brands competes for the same multi-disciplinary practices Motivity targets and offers an overlapping product suite across scheduling, billing, and clinical documentation.
- Ensora Health (ClinicSource): A therapy and behavioral health practice management platform with overlapping scheduling, documentation, and billing capabilities. Ensora Health serves a broader behavioral health customer base, including ABA-adjacent practices that overlap with Motivity's target market.
Emerging players
- Tully: An emerging ABA practice management platform focused on simplifying operations for growing ABA practices. Tully competes for the same startup and SMB segment of the ABA market that Motivity targets with its All-In-One platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Motivity social profiles
Digital presenceMotivity compliance and trust
Trust signalCompliance2 records
Motivity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motivity leadership team
Management profileNumber of profiles
Profiles9 records
Motivity subsidiaries and ownership
Company hierarchySubsidiaries1 record
Motivity funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motivity M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motivity
What does Motivity do?
Motivity provides a cloud-based, all-in-one SaaS platform built specifically for Applied Behavior Analysis (ABA) and behavioral health practices. The platform unifies real-time clinical data collection, AI-optimized scheduling, automated billing and claims, credential tracking (ConCred), and revenue cycle management into a single HIPAA-compliant system hosted on Microsoft Azure. It is offered as standalone modules or a combined all-in-one subscription, with optional full-service RCM support and enterprise-grade BI powered by Amazon QuickSight.
Is Motivity a public or private company?
Motivity is a private company. It is classified as venture growth investor backed and is currently operating.
When was Motivity founded?
Motivity was founded in 2012. It employs 11 to 50 people.
Where is Motivity based?
Motivity is headquartered in Seattle, United States, in the North America region.
How does Motivity make money?
Five revenue lines are on record. SaaS Subscription - ABA Data Collection is the primary driver. The others are saaS Subscription - All-In-One ABA Platform, saaS Subscription - ABA Practice Management, enterprise Plans and revenue Cycle Management (RCM) Services.
Who are Motivity's main competitors?
Direct peers on record are WebABA, Hi Rasmus, Passage Health, ABELSoft (Catalyst), CentralReach and Rethink Behavioral Health. BehaviorLive is listed as an others. Broad incumbents are Therapy Brands and Ensora Health (ClinicSource). Tully is listed as an emerging player.
Does Motivity have an API?
No public API is recorded for Motivity.
What industry is Motivity in?
Motivity's product category is ABA Practice Management Software. Its primary akta.pro industry code is EDAKAHAL, Telehealth/Remote ABA & Digital Behavior Coaching, with a secondary code of EDAFAEAJ, Behavior, Discipline, PBIS/MTSS & Intervention Tracking. Its NAICS code is 5415 and its SIC code is 7372.