Wibbitz
Wibbitz was an AI-powered automated video creation platform founded in 2011 that enabled teams to produce professional short-form video from text. Acquired by Vimeo in 2023, its AI video technology was integrated into Vimeo's broader video platform.
- Company typePrivate
- Founded2004
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Wibbitz does
Wibbitz was an AI-powered automated video creation platform founded in 2011 in New York City, originally built to enable any team to produce professional short-form video at scale. Its core technology converted text-based inputs — articles, scripts, and RSS feeds — into short-form videos with automated visuals, captions, and voiceovers, targeting news publishers, media companies, and enterprise content teams. The platform accumulated a stack of AI-driven editing capabilities including text-based editing, automated filler-word removal, highlight reel generation, AI script generation with teleprompter, and AI translation across dozens of languages.
In 2023 Wibbitz was acquired by Vimeo.com, Inc., and its operations and user base were migrated onto Vimeo's broader video platform. Under the integrated Vimeo offering, the Wibbitz lineage is reflected in named products such as Vimeo AI, Auto Captions, AI Translation, and the AI Script Generator, sitting alongside core Vimeo products (Video Player, Hosting, Editor, Maker), streaming/webinars, and enterprise offerings (Vimeo Central, Vimeo Marketing). The platform supports integrations including Adobe Premiere Pro via a dedicated panel and an open developer API.
The business model combines a freemium self-serve funnel with tiered paid plans (free tier with 1 seat and 1 GB, $13/mo Starter, $26/mo Standard, $76/mo Advanced on annual billing) and an Enterprise tier with SSO/SCIM, custom permissions, and asset libraries. The customer base spans creative professionals, marketing teams, communications teams, L&D leaders, educators, content businesses, and small businesses, with explicit vertical focus on tech/SaaS, financial services, healthcare, retail, and media.
Wibbitz firmographics
Firmographics- Name
- Wibbitz
- Legal name
- Vimeo.com, Inc.
- Website
- https://wibbitz.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Wibbitz was an AI-powered automated video creation platform founded in 2011 that enabled teams to produce professional short-form video from text. Acquired by Vimeo in 2023, its AI video technology was integrated into Vimeo's broader video platform.
- Ownership category
- akta.pro rank
Wibbitz industry classification
Industry- Product category
- Video Creation Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Short-Form Video Creation, Editing & Templates Apps (MPACAHAE)
- akta.pro secondary industries
- Video Creation, Editing & Publishing Tools (Creator Software) (MPACABAD), Short-Form Video Publishing, Scheduling & Cross-Posting Tools (MPACAHAF), Interactive Video & Video-Based Learning Authoring (EDAFAHAC), Video Conferencing & Webinars (BPAMAMAB)
Keywords
Where Wibbitz is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Wibbitz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with 1 seat and 1GB storage for basic video editing |
| Subscription | Annual | Starter plan at $13/mo billed annually with 100GB storage |
| Subscription | Monthly | Standard plan at $26/mo with 5 seats and 2TB storage |
| Subscription | Annual | Advanced plan at $76/mo billed annually with 10 seats and 7TB storage |
| Subscription | Multi-year contract | Enterprise plan with custom pricing for large organizations |
Distribution channels5 records
Marketing channels8 records
Wibbitz product offering
Product offeringCore offering
Wibbitz was an automated video creation platform that empowered any team to produce professional short-form video. Its AI-driven technology enabled text-based editing, automated filler word removal, highlight reel generation, and AI-powered video translation, allowing users to create polished video content from scripts and existing media without technical skills. Following its acquisition by Vimeo.com, Inc., Wibbitz's users and capabilities were migrated to Vimeo's broader video platform.
Product overview
Vimeo operates as a comprehensive video platform offering a unified suite of tools for video hosting, creation, editing, and distribution. The platform architecture includes core products (Video Player, Video Hosting, Video Editor, Video Maker), collaboration and analytics modules (Video Collaboration, Video Analytics), AI-powered tools (Vimeo AI, Auto Captions, AI Translation, Text-Based Editor), streaming solutions (Vimeo Streaming, Live Streaming, Webinars), and enterprise offerings (Vimeo Central, Vimeo Marketing). The platform also includes specialized tools like Screen Recorder, GIF Maker, Video Trimmer, Teleprompter, and Mobile Apps. Vimeo serves diverse industries including creative professionals, marketers, educators, enterprise, and sector-specific markets (Healthcare, Retail, Financial Services, Tech). Note: Source data originates from Vimeo's platform following Wibbitz's migration to Vimeo.
Differentiator
Problem solved
Functional benefit
Products and services
- Vimeo Video Editor Browser-based online video editor providing drag-and-drop timeline editing, text-based editing, AI-powered filler word removal, and automated highlight reel generation for teams producing professional short-form video.
- Vimeo Video Maker Template-driven video creation tool that allows users without video editing experience to produce professional short-form videos quickly using customizable templates and stock media.
- Vimeo AI AI-powered suite of editing capabilities including text-based video editing, automatic filler word removal, AI-generated scripts, and AI translation that adapts audio and captions into dozens of languages.
- Vimeo Screen Recorder Browser-based screen recording tool for capturing video messages, product demos, and tutorials with screen, camera, or audio capture, integrated with AI-generated scripts and teleprompter support.
- Vimeo Live Streaming Live streaming and broadcast platform enabling organizations to reach global audiences in real time, with multi-destination streaming, live chat, polls, and event analytics.
- Vimeo Webinars Webinar hosting product for live or pre-recorded webinars with interactive engagement features including polls, Q&A, and moderated chat for marketing and communications teams.
- AI Translation AI-powered video translation product that adapts audio and captions into dozens of languages, enabling organizations to localize video content for global audiences at scale.
Companies that use Wibbitz
Customer profileSegments11 records
Ideal customer profiles4 records
Wibbitz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature5 records
Wibbitz partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
Wibbitz competitors and assessment
Company assessmentBroad incumbents
- Canva: Massive design platform with rapidly expanding video creation, AI video generation, and brand-template capabilities; a broad incumbent competing for Wibbitz's SMB and marketing-team segments with extensive distribution.
- CapCut: ByteDance-owned free video editor with AI-powered creation, text-based editing, and massive creator adoption; broad incumbent that pressures Wibbitz on price (free tier) and feature parity in short-form video creation.
- Adobe (Express & Premiere Rush): Adobe Express and Premiere Rush offer template-driven and professional video creation tools respectively; broad incumbent with Premiere Pro as Vimeo's integrated editing partner, competing across Wibbitz's customer base.
Direct peers
- Kapwing: Browser-based collaborative video editor with AI tools including smart cut, text-to-video, and template-driven creation; comparable to Wibbitz as a no-download, browser-native editing platform.
- Synthesia: AI video generation platform that creates videos from text scripts using AI avatars and voiceovers; a direct competitor to Wibbitz's text-to-video creation workflow, particularly for enterprise communications and training use cases.
- Descript: Text-based video and audio editor that allows users to edit media by editing the transcript; directly comparable to Wibbitz's signature text-based video editor and filler-word removal capabilities.
- Lumen5: AI-powered video creation platform that turns text content (blog posts, articles, scripts) into short-form videos; historically a closest pure-play competitor to Wibbitz in automated short-form video from text.
- InVideo: Online video creation platform with AI-assisted editing and template-based short-form video creation; directly overlaps Wibbitz's value proposition of making professional short-form video accessible without technical skills.
- Pictory: AI video generator that creates short videos from long-form content such as blogs, webinars, and scripts; competes directly with Wibbitz in text-to-video automation for marketers and content teams.
Emerging players
- Runway: AI-powered video generation and editing suite with generative video models; an emerging player overlapping Wibbitz's AI video editing space but differentiated by generative-from-scratch capabilities.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wibbitz social profiles
Digital presenceWibbitz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wibbitz leadership team
Management profileNumber of profiles
Profiles5 records
Wibbitz funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wibbitz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wibbitz
What does Wibbitz do?
Wibbitz was an automated video creation platform that empowered any team to produce professional short-form video. Its AI-driven technology enabled text-based editing, automated filler word removal, highlight reel generation, and AI-powered video translation, allowing users to create polished video content from scripts and existing media without technical skills. Following its acquisition by Vimeo.com, Inc., Wibbitz's users and capabilities were migrated to Vimeo's broader video platform.
Is Wibbitz a public or private company?
Wibbitz is a private company. It is classified as corporate owned and is currently acquired.
When was Wibbitz founded?
Wibbitz was founded in 2004. It employs 51 to 100 people.
Where is Wibbitz based?
Wibbitz is headquartered in New York, United States, in the North America region.
Who are Wibbitz's main competitors?
Broad incumbents on record are Canva, CapCut and Adobe (Express & Premiere Rush). Direct peers are Kapwing, Synthesia, Descript, Lumen5, InVideo and Pictory. Runway is listed as an emerging player.
Does Wibbitz have an API?
Yes. Vimeo offers a public API for developers to build with Vimeo's platform. Developers can integrate Vimeo's video hosting, upload, and playback capabilities into their own applications and workflows. Developer documentation is at developer.vimeo.com.
What industry is Wibbitz in?
Wibbitz's product category is Video Creation Software. Its primary akta.pro industry code is MPACAHAE, Short-Form Video Creation, Editing & Templates Apps, with a secondary code of MPACABAD, Video Creation, Editing & Publishing Tools (Creator Software). Its NAICS code is 5162 and its SIC code is 7812.