Powder
- Company typePrivate
- Founded2023
- HeadquartersLos Altos, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Powder firmographics
Firmographics- Name
- Powder
- Legal name
- Powder
- Website
- https://powderfi.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Powder industry classification
Industry- Product category
- Wealth Management Software
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Automated Rebalancing, Tax-Loss Harvesting & Tax-Optimized Investing Tools (FSAGAEAE)
Keywords
Where Powder is headquartered
LocationHeadquarters
- HQ city
- Los Altos
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Powder business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription/Usage: AI-powered document analysis platform for wealth advisors. Revenue likely derived from subscription-based access to the platform with usage-based components for API calls and document processing. The referral program offers $1,200 credit per referral.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Referral Program - Limited Time Offer |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Powder product offering
Product offeringCore offering
Powder is an AI-powered document intelligence platform for wealth management professionals. It uses a multi-stage AI pipeline combining OCR with a financial-domain-trained language model to extract structured holdings data from brokerage statements, 401k, IRA, private assets, balance sheets, vesting schedules, estate plans, tax returns, insurance documents, and asset decks with 99%+ accuracy. The platform enables wealth advisors and RIAs to automate portfolio analysis, accelerate client onboarding, and generate personalized sales proposals in minutes rather than hours.
Product overview
Powder is an AI-powered document intelligence platform for wealth management professionals, consisting of the core Powder product for document parsing and analysis, Powder ToGo for partner API integrations, the Powder CLI for terminal-based automation, and the Powder API for programmatic access. The platform uses a multi-stage AI pipeline combining OCR and financial-domain-trained language models to extract holdings data from diverse document formats including PDFs, scans, photos, and spreadsheets. The product portfolio targets wealth advisors, family offices, and RIAs seeking to automate manual data entry and accelerate client proposal workflows.
Differentiator
Problem solved
Functional benefit
Brands
- Powder ToGo: A product that allows users to deploy Powder AI agents anywhere they work, on any platform or workflow, to eliminate manual tasks.
- Powder Playbook AI Platform
Products and services
- Powder AI-powered document intelligence platform for wealth advisors providing 99%+ accurate document parsing of brokerage, 401k, IRA, private assets, tax returns, and estate plan documents. Extracts structured data for portfolio analysis and proposal generation.
- Powder ToGo API-based integration product that enables partners to embed Powder AI document parsing into their own platforms, providing secure document upload and structured JSON data extraction for investment statements, portfolio reviews, balance sheets, and fund statements.
- Powder API REST API for programmatic document processing of financial documents. Supports PDF, PNG, JPEG, and XLSX formats up to 50MB with webhook configuration for real-time processing updates and API token authentication.
- Powder CLI Command-line interface for uploading financial statements and extracting structured data directly from the terminal. Built for automation with structured JSON output and non-interactive operation.
Quantifiable outcome
- 95% reduction in manual data entry time
- +8 more outcomes
Companies that use Powder
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles3 records
Powder technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature5 records
Powder partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Client Advisory BoardcoreFirst client advisory board formed October 2025 with ten industry professionals from leading wealth management firms including IEQ Capital, SCS Financial, OnePoint BFG, and others. Board collaborates with Powder's tech team to develop AI solutions that automate tasks and improve efficiency.
- David MeisterminorHead of Enterprise Sales at Addepar, serves as select advisor to Powder.
- Jamie SignorileminorHead of Enterprise Sales Engineering at Addepar, serves as select advisor to Powder.
- Laks SriniminorCo-Founder & CTO at Zerodown, Zenefits, serves as select advisor to Powder.
- Robin MelnickminorAdvisor & Former CRO at Vanilla, serves as select advisor to Powder.
- Jon XuminorCo-Founder & CTO at FutureAdvisor (acquired by BlackRock), serves as select advisor to Powder.
- Bryant ChouminorCo-Founder & CTO at Webflow, serves as select advisor to Powder.
- FinTurkcoreChicago Partners' proprietary platform integrated with Powder's API. FinTurk leverages Powder for automated document parsing with 'Upload with Powder' button created in under an hour. Supports PDF, PNG, JPEG, XLSX formats.
- NitrogencoreOnePoint BFG integrated Powder with Nitrogen for instant portfolio analytics. Parsed data flows directly from Powder into Nitrogen for risk analysis, stress testing, and proposal modeling.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Powder competitors and assessment
Company assessmentDirect peers
- Zocks: Zocks provides AI-powered meeting notes, CRM data capture, and document workflows for financial advisors — directly competing with Powder's AI co-pilot positioning for RIAs and wealth management professionals.
- TIFIN: TIFIN builds AI-powered platforms for wealth management, including advisor enablement and personalization tools — a comparable AI-for-wealth platform with overlapping enterprise and consumer wealth use cases.
- Range: Range provides AI meeting tools and CRM automation for financial advisors, directly competing with Powder's AI co-pilot for wealth management professionals and serving a similar RIA customer base.
- Wealth.com: Wealth.com offers AI-powered client engagement and onboarding tools for financial advisors, directly competing in the AI-for-advisors space with overlapping use cases in onboarding, proposal, and document workflows.
Broad incumbents
- Black Diamond (Advent): Black Diamond (now part of Advent) is an established portfolio management and reporting platform for RIAs. Listed as a Powder integration option, making it a relevant broad incumbent in the advisor technology ecosystem.
- Orion: Orion (formerly Tamarac) provides portfolio accounting, reporting, and CRM tools for advisors. Powder integrates with Orion for portfolio analytics, positioning it as both partner and broad incumbent in advisor technology stacks.
- Envestnet: Envestnet is a large-scale wealth management platform offering portfolio analytics, CRM, and advisor technology. Listed as a Powder integration option, representing a broad incumbent in the wealth management technology stack.
- Nitrogen (Riskalyze): Nitrogen provides portfolio risk analysis and proposal generation tools for advisors. Powder integrates with Nitrogen for risk analysis workflows, making it a key distribution partner and adjacent broad incumbent.
- Addepar: Addepar is a leading wealth management platform serving large RIAs and family offices. Powder integrates with Addepar for downstream portfolio data, making it a key distribution partner but also a potential competitor if Addepar builds native document AI.
- eMoney Advisor: eMoney Advisor is a financial planning platform for advisors and their clients. Powder integrates with eMoney for downstream planning workflows, positioning it as both partner and broad incumbent in advisor technology.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Powder social profiles
Digital presencePowder compliance and trust
Trust signalCompliance2 records
Powder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Powder leadership team
Management profileNumber of profiles
Profiles9 records
Powder funding detail
Funding detailFunding overview
Funding rounds3 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Powder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Powder
What does Powder do?
Powder is an AI-powered document intelligence platform for wealth management professionals. It uses a multi-stage AI pipeline combining OCR with a financial-domain-trained language model to extract structured holdings data from brokerage statements, 401k, IRA, private assets, balance sheets, vesting schedules, estate plans, tax returns, insurance documents, and asset decks with 99%+ accuracy. The platform enables wealth advisors and RIAs to automate portfolio analysis, accelerate client onboarding, and generate personalized sales proposals in minutes rather than hours.
Is Powder a public or private company?
Powder is a private company. It is classified as venture growth investor backed and is currently operating.
When was Powder founded?
Powder was founded in 2023. It employs 11 to 50 people.
Where is Powder based?
Powder is headquartered in Los Altos, United States, in the North America region.
How does Powder make money?
One revenue line is on record: platform Subscription/Usage.
Who are Powder's main competitors?
Direct peers on record are Zocks, TIFIN, Range and Wealth.com. Broad incumbents are Black Diamond (Advent), Orion, Envestnet, Nitrogen (Riskalyze), Addepar and eMoney Advisor.
Does Powder have an API?
Yes. Powder provides a REST API for document upload and processing of financial documents. The API supports file uploads (POST /file_uploads), status monitoring (GET /file_uploads/{:id}), and data retrieval (GET /file_uploads/{:id}/data). Supports PDF, PNG, JPEG, and XLSX formats. Includes webhook configuration endpoint for real-time processing updates. Authentication via API token. Developer documentation is at docs.powderfi.com/docs/getting-started.
What industry is Powder in?
Powder's product category is Wealth Management Software. Its primary akta.pro industry code is FSAGAEAE, Automated Rebalancing, Tax-Loss Harvesting & Tax-Optimized Investing Tools. Its SIC code is 6282.