Wealthy

What Wealthy does

Wealthy (legally Buildwealth Technologies Private Limited and operating subsidiaries WealthyIN Customer Services Pvt Ltd and WealthyIN Broking Pvt Ltd) is a Bengaluru-headquartered wealthtech platform founded in 2015 that builds infrastructure for India's independent mutual fund distributors (MFDs), independent financial advisors (IFAs), and insurance agents transitioning into MF distribution. The platform centers on a web dashboard and the Wealthy Partner mobile app (100k+ downloads), which provide AI-assisted client KYC (under two minutes), tailored proposal generation, industry-first step-up and multi-day SIP support, consolidated portfolio tracking across 40+ AMCs, and dedicated relationship-manager support. Revenue is generated primarily through trail commissions from mutual fund companies (a 0.25-1.25% share of TER depending on portfolio), supplemented by stock-brokerage fees from Wealthy Broking, IRDAI-licensed insurance distribution, and subscription/onboarding fees from partners; end-investors transact at zero explicit cost. By 2025 the company reports 10,000+ active wealth partners, Rs 6,000+ crore in AUM, 25+ branch offices across India plus an Abu Dhabi sub-branch, and 300+ employees, with a target of 50,000 distributors and Rs 1 lakh crore in AUM. Funding totals approximately $27 million since inception, with a November 2025 Rs 130 crore ($14.5M) Series B led by Bertelsmann India Investments following Alpha Wave Incubation-led Series A and follow-on rounds.

Name

Wealthy

Legal name

Buildwealth Technologies Private Limited

Website

https://wealthy.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Wealthy is a Bengaluru-based wealthtech platform that provides technology infrastructure—AI-assisted KYC, portfolio tracking, proposal generation, and multi-product access—to 10,000+ independent mutual fund distributors and IFAs across India.

Ownership category

akta.pro rank

Product category

Wealthtech Platform

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Investment Advice (6282), Finance Services (6199)

akta.pro primary industry

Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH)

akta.pro secondary industries

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF), Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)

Keywords

• Mutual fund distribution
• Wealth management platform
• Financial advisor tools
• Wealthtech software
• Investment distribution infrastructure

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices20 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Trail Commission from Mutual Funds: Mutual fund companies share a proportion of TER (Total Expense Ratio) with Wealthy for execution facilitation and regular monitoring. Typically 0.25-1.25% of total investment amount, with 1.25% per annum on tax-saving portfolios
2. Zero Transaction Charges for Users: Platform levies ZERO transaction charges for users. Revenue is generated solely from mutual fund company commissions, not from users directly
3. Brokerage from Stock Trading: Revenue from stock broking services including highest revenue share, extra incentive per account, and trading with TradingView access for clients

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Wealthy operates an AI-powered wealthtech platform that enables independent mutual fund distributors (MFDs), independent financial advisors (IFAs), and insurance agents to manage client portfolios, execute transactions, and grow their distribution businesses. The platform aggregates 1,000+ financial products across mutual funds, stocks, insurance, fixed deposits, bonds, PMS, and AIF from 40+ AMCs, providing onboarding, KYC, proposal generation, portfolio tracking, and revenue dashboards. Revenue is earned through trail commissions from mutual fund houses and brokerage from stock trading, with zero transaction charges levied on end investors.

Product overview

Wealthy is a comprehensive wealthtech platform operating as a unified ecosystem with multiple interconnected modules. The core offering is the Wealthy Partner Dashboard and mobile app, which serves as the primary platform for mutual fund distributors (MFDs) to manage their entire business. This core platform integrates specialized modules including Wealthy Broking (for stocks, ETFs, F&O, IPOs and bonds with Wealthcases curated portfolios), Wealthy Insurance Solutions (for term, health, and savings insurance), and Wealthy Select (for curated mutual fund recommendations). Additional value-added services include the Partner Training Program, Bull's Eye weekly market newsletter, Money Order economic newsletter, and Partner Desk educational blog. The platform provides access to 40+ AMCs and 1000+ financial products across mutual funds, stocks, fixed deposits, bonds, insurance, PMS, and AIF. The platform emphasizes AI-powered automation for KYC, proposal generation, and portfolio tracking, targeting independent financial advisors and mutual fund distributors across India's tier 2+ markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealthy Partner Dashboard Web-based dashboard for mutual fund distributors to manage client portfolios, track AUM, generate investment proposals, view earnings, and access reports including Holdings and Capital Gain/Loss statements. Used by 10,000+ wealth partners.
• Wealthy Partner App Mobile application (100k+ downloads) enabling MFDs and IFAs to complete AI-powered client KYC within 2 minutes, send investment proposals, manage client portfolios, and receive real-time notifications. Available on iOS and Android.
• Wealthy Broking Stock broking solution enabling partners to open demat accounts for clients, trade stocks, ETFs, F&O, IPOs and bonds with TradingView integration for technical analysis. Generates brokerage revenue.
• Wealthy Insurance Solutions Insurance distribution module allowing partners to offer term, health, and savings insurance plans from multiple providers with comparison tools and streamlined proposal generation.
• Wealthy Select

Quantifiable outcome

• AUM grew from Rs 200 crore to Rs 5,000 crore over three years
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature8 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Mirae Asset Investment ManagersminorChannel Partner/ Reseller/ DistributorOne of 40+ AMCs available on Wealthy platform. CEO Swarup Mohanty provided endorsement of Wealthy's platform capabilities and product research.
• Franklin Templeton Asset ManagementminorChannel Partner/ Reseller/ DistributorOne of 40+ AMCs available on Wealthy platform. President Avinash Satwalekar recognized Wealthy's role in connecting partners with investors and AMCs.
• WhiteOak Capital ManagementminorChannel Partner/ Reseller/ DistributorOne of 40+ AMCs available on Wealthy platform. CEO Aashish Sommaiyaa endorsed Wealthy's role in reaching tier 2, tier 3 cities.
• 40+ Asset Management CompaniescoreChannel Partner/ Reseller/ DistributorComplete list includes: 360 ONE Asset, Axis MF, Bajaj MF, Bandhan MF, Bank of India MF, Baroda BNP Paribas MF, Birla Sun Life MF, Canara Robeco MF, DSP MF, Edelweiss MF, Franklin Templeton, Groww MF, HDFC AMC, Helios MF, HSBC MF, ICICI Prudential MF, Invesco MF, ITI MF, Kotak MF, LIC MF, Mahindra Manulife MF, Mirae Asset, Motilal Oswal MF, Navi MF, Nippon India MF, Old Bridge AMC, PGIM India MF, PPFAS MF, Quant MF, Quantum AMC, Samco MF, and more.

Scale indicators18 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Kuvera: Kuvera is an Indian mutual fund investment platform that combines direct-to-consumer investing with an advisor/distributor channel. Like Wealthy, it offers tax planning, goal-based investing, and a partner program for IFAs, and is one of the most direct competitors in the MFD infrastructure space.
• INDmoney: INDmoney is a comprehensive Indian wealth management super-app aggregating mutual funds, stocks, insurance, loans, and fixed deposits. It targets the same end-investor and emerging-advisor segments as Wealthy, with overlapping product breadth (MF + insurance + equity) and a similar multi-product revenue model.
• ETMONEY: ETMONEY (by Times Internet) is a popular Indian wealth management app offering mutual fund, stock, and tax-saving products with goal-based advice. It is a directly comparable mass-affluent wealth platform and one of the most-cited alternatives to Wealthy for IFAs and retail investors.
• Fisdom: Fisdom is a Bengaluru-based wealthtech offering mutual funds, stocks, insurance, and loans, with a partner program for distributors. It is a comparable MFD-focused platform with similar product breadth and a comparable geographic and segment focus to Wealthy.
• Scripbox: Scripbox is a Bengaluru-headquartered Indian digital wealth management platform focused on mutual fund advisory and goal-based investing. It serves a similar mass-affluent retail audience and overlaps with Wealthy's curated MF recommendation and financial planning capabilities.

Broad incumbents

• Zerodha (Coin): Zerodha's Coin platform offers direct mutual fund investing to its large captive retail broking base. While not advisor-focused, it is a key disintermediation threat to MFDs and competes for the same Indian retail wealth pool, with vastly greater scale and capital.
• Groww: Groww is India's largest retail investing platform spanning mutual funds, stocks, F&O, IPOs, and fixed deposits. It is a broad incumbent wealthtech with materially larger scale, capital, and user base, competing for the same mass-affluent investor and emerging-advisor segments as Wealthy.
• Upstox: Upstox is a major Indian discount broker offering mutual funds, stocks, and IPOs to retail investors. It overlaps with Wealthy's broking and MF distribution capabilities and represents competition for Wealthy's emerging-advisor and direct-investor customers.
• Paytm Money: Paytm Money is the wealth management arm of Paytm, offering mutual funds, stocks, IPOs, and NPS to a large captive user base. It is a broad incumbent wealthtech competitor with scale, brand, and capital advantages that compete for the same Indian retail wealth pool as Wealthy.

Emerging players

• Glide Invest: Glide Invest is an Indian AI-driven robo-advisor offering goal-based, risk-profiled mutual fund portfolios. It overlaps with Wealthy's Wealthy Select and goal-planning modules and competes in the same algorithmic-advisory category, though it is a smaller and more narrowly focused player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Wealthy_India
• YouTubeyoutube.com/channel/UC9l9bEJdh4amzSVExsGsm3g
• Facebookfacebook.com/WealthyIN
• LinkedInlinkedin.com/company/wealthy-in
• Instagraminstagram.com/wealthy_in

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds6 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wealthy