Glide Invest

What Glide Invest does

BJ88, operated under the entity referenced as Glide Invest, is an online betting and gaming platform headquartered in Ho Chi Minh City, Vietnam, serving consumers across Vietnam and broader Southeast Asia. The company was founded by Nam Nguyễn (CEO) and has operated in the online betting industry for over 10 years, building a brand that the company reports serves millions of players globally. The platform is accessed via responsive web (glideinvest.com), dedicated native applications for Android and iOS, and APK distribution, with ISP-specific fast-access links for Viettel, VNPT, FPT, and MobiFone customers.

The product surface is a vertically integrated gaming ecosystem spanning sports betting (football, basketball, tennis, eSports including League of Legends and Dota 2), live dealer casino (baccarat, roulette, blackjack, sicbo), slot games (classic, video, progressive jackpots), 3D fish shooting arcade games, Vietnamese lottery (Northern, Central, Southern plus Mega 6/45 and Keno), and casual mini games. The platform applies security infrastructure including SSL encryption (128-bit or AES-256 depending on source), two-factor authentication with OTP, and a multi-layer firewall. Payment processing is supported through Vietnamese e-wallets (Momo, ZaloPay, ViettelPay) and phone scratch cards, with deposits and withdrawals reportedly processed within 30 minutes to 24 hours.

Revenue is generated primarily through betting margins and house commission across sportsbook and casino verticals, supplemented by VIP membership economics (tiered program with up to 8% cashback) and promotional mechanics including a 100% first-deposit bonus up to 5M VND with 5x wagering requirements and 5% weekly loss cashback. Customer acquisition is direct-to-consumer, executed through a multi-brand affiliate network (9bet, da88, ku88, vic, wi88) that redirects traffic to the core BJ88 platform, augmented by social media presence, SEO-optimized Vietnamese-language content, and referral bonuses of 100,000 VND per successful referral. No institutional investors, parent company, or capital structure disclosures are present in the source material.

Name

Glide Invest

Legal name

BJ88

Website

https://glideinvest.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

BJ88 (operating under Glide Invest) is an online betting platform offering sports wagering, live casino, slots, fish shooting, lottery, and mini games to consumers in Vietnam and Southeast Asia, distributed through a multi-brand affiliate network across web and mobile.

Ownership category

akta.pro rank

Product category

Online Gambling and Sports Betting

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

Keywords

• Online sports betting
• Online casino gaming
• Live dealer casino
• Slot games platform
• Online lottery services

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Betting Margins/Commission: Revenue generated from the spread between odds offered and true probability, plus commission fees on losing bets across sports betting, casino games, slots, and lottery.
2. VIP Membership Fees: Tiered VIP program offering exclusive benefits including up to 8% cashback, birthday gifts, priority support, and enhanced bonus rates for loyal customers.
3. Promotional Redemption: Players redeem promotional bonuses (first deposit 100% up to 5M VND, weekly 5% cashback) by meeting wagering requirements (5x turnover), creating net revenue from bonus playthrough.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Glide Invest operates the BJ88 online betting platform, offering a comprehensive suite of gambling products including sports betting (football, basketball, tennis, eSports), live dealer casino (Baccarat, Roulette, Blackjack, Sicbo), slot games, fish shooting arcade games, and online lottery. The platform is delivered via web and dedicated Android/iOS mobile applications, targeting individual bettors in Vietnam and Southeast Asia with 24/7 customer support.

Product overview

BJ88 is an online gambling platform offering a comprehensive ecosystem of betting and gaming products. The core platform consists of a mobile application (iOS and Android) along with web-based access, providing sports betting, live casino, slot games, fish shooting, lottery, and mini games. Users interact with the platform through various payment integrations including bank transfers, e-wallets (Momo, ZaloPay, ViettelPay), and phone cards. Customer support is available 24/7 via live chat, email, and hotline.

Differentiator

Problem solved

Functional benefit

Brands

• BJ88 App: Mobile application for Android and iOS providing access to sports betting, online casino, slot games, and other betting services with SSL 128-bit encryption and 2FA security.

Products and services

• BJ88 Mobile Application

Quantifiable outcome

• Withdrawal processing from 30 minutes to 24 hours
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Five partnerships are on record, tiered minor.

• 9betminorChannel Partner/ Reseller/ DistributorAffiliate marketing partner domain redirecting traffic to BJ88 platform. Part of multi-brand distribution strategy targeting Vietnamese online betting market.
• da88minorChannel Partner/ Reseller/ DistributorAffiliate marketing partner domain redirecting traffic to BJ88 platform. Part of multi-brand distribution strategy targeting Vietnamese online betting market.
• ku88minorChannel Partner/ Reseller/ DistributorAffiliate marketing partner domain redirecting traffic to BJ88 platform. Part of multi-brand distribution strategy targeting Vietnamese online betting market.
• vicminorChannel Partner/ Reseller/ DistributorAffiliate marketing partner domain redirecting traffic to BJ88 platform. Part of multi-brand distribution strategy targeting Vietnamese online betting market.
• wi88minorChannel Partner/ Reseller/ DistributorAffiliate marketing partner domain redirecting traffic to BJ88 platform. Part of multi-brand distribution strategy targeting Vietnamese online betting market.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fun88: Asia-facing online sportsbook and casino operator targeting India and SEA, sharing BJ88's mobile-first product, multi-currency support, and bonus-driven acquisition strategy.
• 22Bet: International online sportsbook with significant presence in emerging markets including SEA, operating a comparable model of sportsbook-plus-casino with multi-affiliate distribution.
• SBOBet: Asian-focused online sportsbook with casino and in-play products, comparable to BJ88 in product mix and target geography, particularly strong in SEA football and basketball markets.
• 1xBet: Global online sportsbook and casino operator with deep Vietnamese and SEA distribution, mirroring BJ88's product breadth (sportsbook + casino + slots + live dealers) and multi-brand affiliate strategy.
• Dafabet: Philippines-headquartered online sportsbook and casino operator focused on Asia, offering comparable sportsbook, live casino, and slot verticals to a similar Southeast Asian customer base.
• M88: Manila-based online gambling operator offering sportsbook, casino and slots to Asian and SEA markets, with similar product breadth and direct competition for the same Vietnamese/Thai customer base.
• W88: Asian-targeted online sportsbook and casino operator with a comparable mobile-first, multi-brand positioning and an overlapping target audience in Vietnam and SEA.

Broad incumbents

• Bet365: Global online gambling leader across sportsbook and casino, relevant as a scale benchmark for the product architecture and in-play trading capabilities BJ88 seeks to emulate, though primarily licensed in UK/Europe.
• Betway: Global multi-market sportsbook and casino operator; broader incumbent with licensed presence in Europe and a growing Africa/Latam book, useful comp for cross-regional unit economics even if not deeply focused on Vietnam.
• 888 Holdings: Listed online gambling operator combining sportsbook, casino, and poker under one platform; useful for benchmarking cross-vertical wallet share and VIP retention mechanics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/GlideInvest

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glide Invest