What Kinotek does

Kinotek, Inc. is a Portland, Maine-based digital health company founded in 2018 that sells a cloud-based 3D motion-capture platform for objective musculoskeletal (MSK) movement-health assessment. The platform uses sensor-free LiDAR or tablet-based cameras paired with proprietary AI-trained neural networks to capture, score, and visualize human movement across a 65-movement library, producing client-friendly 3D reports that quantify range of motion, asymmetries, compensations, and movement quality. A Movement Quality Report (MQR), launched in 2024, extends the output beyond mobility scores to include quality metrics such as depth, arm position, and hip shift for movements like the overhead squat, and the platform also auto-generates copy-paste clinical documentation that customers report saves roughly 15 minutes per assessment.

Kinotek monetizes through a sales-led SaaS subscription model complemented by LiDAR hardware, with quote-based, consult-driven pricing via a 'Book a Free Consult' funnel on its website rather than public self-serve tiers. Its go-to-market targets three verticals — fitness professionals (its primary segment), sports professionals, and medical professionals (PTs, chiropractors, sports medicine) — through direct enterprise field sales, demos at industry events such as the Perform Better Functional Training Summit, pop-up health-fair screenings, and educational webinars. Named enterprise customers include Healthtrax Fitness & Wellness (17 locations across 6 states), LifeTime Fitness, Orlando Health, and Lake Nona Performance Club, alongside a long tail of SMB fitness and clinical accounts (Form Lab, Applied Fitness Solutions, Sloane Stecker Physical Therapy, Integrative Chiropractic Solutions, Sigma Q Clinic, etc.) and at least one government deployment (Maine Department of Transportation).

The company is privately held and venture-backed, having raised approximately $4.7M across a pre-seed round, a $2.1M seed round led by Lake Nona Fund in October 2021, and a $2M post-seed equity round in early 2026, with additional non-dilutive support from the Maine Technology Institute. Leadership comprises CEO Patricia Panaia (joined 2022, formerly of IDEXX Laboratories and Covetrus), Founder/CPO David Holomakoff, CTO Dan Lesko, CRO Joey Spitz, and Chief Movement Officer Dr. Marty Miller (joined 2025, former MLB athletic trainer and ex-VP Education & Training at Technogym), supported by scientific advisors including Dr. Darin Padua, Dr. Mark Sakr, and Dr. Michael Redd, and board representation from Maine Venture Fund. The platform is HIPAA-positioned as a business associate for covered-entity customers, enabling clinical and insurance-reimbursement use cases.

Name

Kinotek

Legal name

KinoTek, Inc.

Website

https://kinotek.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Kinotek is a Portland, Maine-based digital health platform that uses LiDAR cameras and proprietary AI neural networks to deliver sensor-free, 3D movement-health assessments and scored reports for fitness, sports, and medical professionals.

Ownership category

akta.pro rank

Product category

Movement Health Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB)

Keywords

• Movement health assessment
• 3D motion capture
• Musculoskeletal analytics
• LiDAR body scanning
• AI fitness technology

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Kinotek operates a cloud-based SaaS platform. Based on website CTAs ('Book a Free Consult', 'Download Report'), the business model appears to be subscription-based, likely per-location or per-practitioner pricing. No specific pricing tiers are publicly disclosed.
2. LiDAR Hardware (implied): The platform uses LiDAR cameras for assessments. While not separately priced in available sources, the sale or lease of hardware devices to customers is implied as part of the commercial offering.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Kinotek provides a cloud-based 3D motion capture platform that uses LiDAR or tablet-based 3D mapping combined with proprietary AI analytics to enable fitness, sports, and medical professionals to perform fast, objective movement health assessments. The platform delivers scored 3D visual reports with mobility scores, asymmetries, and compensations, and supports AI-driven personalized exercise programming. Customers access the platform via subscription, with LiDAR hardware supplied as part of the commercial offering.

Product overview

Kinotek offers a unified cloud-based platform for movement health assessment combining LiDAR-based 3D motion capture, AI analytics, and comprehensive reporting. The core Kinotek Platform integrates with various use cases for fitness professionals, sports professionals, and medical professionals. Key products include the Movement Quality Report (MQR) for detailed movement analysis, Scored Movement Health Reports for client education, and AI-driven exercise programming for personalized workouts. The platform offers 65 movement assessments and enables customizable playlists for different client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Kinotek Platform Cloud-based 3D motion capture platform that uses LiDAR or tablet-based 3D mapping with AI analytics to enable fitness, sports, and medical professionals to perform fast, objective movement health assessments. Provides a 65-movement assessment library, customizable playlists, and integration with client/patient workflows.
• Movement Quality Report (MQR) Scored report feature that analyzes movement quality alongside mobility, providing metrics on depth, arm position, hip shift, and overall movement quality for specific movements like the overhead squat. Designed for fitness, sports, and medical professionals needing granular objective movement scoring.
• Scored Movement Health Report Client-friendly report showing mobility, imbalances, compensations, and overall movement quality with 3D visualizations and scored assessments. Used by professionals to educate clients and patients on movement health findings and recommended programming.
• LiDAR Assessment Technology Easy-to-use, fast LiDAR camera hardware that captures 3D body movement and enables completion of 65 available movements with 5-movement assessments in seconds. Sold or leased as part of the commercial offering to enable sensor-free assessments at customer sites.

Quantifiable outcome

• $532,000 in new business in first 6 months (Healthtrax)
• +7 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Dr. Darin PaduaminorStrategic or Co-development Partner · 1 January 2024World-renowned sports science researcher who joined Kinotek as a scientific advisor to advance movement health assessment for athletes, gym members, and medical patients.
• Dr. Mark SakrminorStrategic or Co-development Partner · 1 January 2024Elite sports science researcher who joined Kinotek as a scientific advisor alongside Dr. Darin Padua to help advance the company's platform strategy and educational offerings.
• LeAD Sports & Health Tech AcceleratorcoreStrategic or Co-development Partner · 1 January 2020Kinotek was selected into LeAD's inaugural Sports & Health Tech accelerator at Lake Nona, Orlando. Chosen from 442 applications across 44 countries. The accelerator provides mentorship, community, and investor access for early-stage sports and health tech companies.
• National Academy of Sports Medicine (NASM)minorStrategic or Co-development PartnerDr. Marty Miller, Kinotek's Chief Movement Officer, serves as a Master Instructor for NASM. The association provides educational credibility and access to NASM's network of certified professionals.
• TechnogymminorStrategic or Co-development PartnerDr. Marty Miller, Kinotek's Chief Movement Officer, previously served as VP Education & Training at Technogym, the Italian fitness equipment and digital services company. Connection provides industry credibility and potential distribution visibility.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kinetisense: Kinetisense provides markerless, AI-driven 3D movement and balance assessments for clinicians, trainers, and coaches using a depth sensor. It is the closest direct competitor to Kinotek in sensor-free movement analysis for fitness and clinical use cases.
• DARI Motion: DARI Motion offers markerless 3D biomechanical motion capture for sports performance, clinical, and research settings. It targets the same objective movement-assessment use case as Kinotek across athletics and rehab.
• BioMech Holdings: BioMech provides wearable and computer-vision-based motion analysis for clinical, rehabilitation, and sports applications. It competes directly with Kinotek in objective, AI-driven movement health measurement.
• Physitrack: Physitrack is a digital platform for physical therapists that includes exercise prescription, outcome tracking, and patient engagement. It overlaps with Kinotek's clinical use case for PTs, though its data capture is questionnaire-based rather than 3D.
• VALD Performance: VALD provides force-plate and motion-capture systems (ForceDecks, NordBord, etc.) for sports performance and clinical assessment. It is a direct peer in objective movement and physical capacity measurement for sports and rehab professionals.

Broad incumbents

• Sword Health: Sword Health is a large, well-funded digital MSK care provider combining AI motion-tracking with virtual PT. It is a much bigger incumbent in digital MSK and overlaps with Kinotek's medical-professional and enterprise employer segments.
• Hinge Health: Hinge Health is a leading digital MSK platform serving employers and health plans with wearable-guided exercise therapy. It is a broad incumbent competing for the same clinical/enterprise MSK spend that Kinotek targets.
• Kaia Health: Kaia Health delivers digital therapeutics for MSK and chronic conditions using computer-vision exercise tracking via smartphone. It overlaps with Kinotek's digital-therapeutic positioning for MSK care, at a broader, more consumer-enterprise scale.
• Tempo: Tempo is a connected home-fitness platform with AI-driven form feedback and personal training. It is a broader incumbent in the smart, AI-guided fitness category where Kinotek also plays.
• Tonal: Tonal is a smart strength-training system with AI-driven form and performance feedback. It is a broad incumbent in connected, data-driven fitness that competes for the same premium, results-oriented consumer as Kinotek's gym-operator customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kinoteksoftware

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds7 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinotek