Sprockets
- Company typePrivate
- Founded2017
- HeadquartersMount Pleasant, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Sprockets firmographics
Firmographics- Name
- Sprockets
- Legal name
- Sprockets, Inc.
- Website
- https://sprockets.ai
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Sprockets industry classification
Industry- Product category
- AI Recruitment Software
- NAICS
- Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
- akta.pro secondary industry
- RPO Technology, ATS Administration & Recruitment Operations (BPACABAN)
Keywords
Where Sprockets is headquartered
LocationHeadquarters
- HQ city
- Mount Pleasant
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sprockets business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Subscription-based SaaS model where customers pay recurring fees for access to the AI hiring platform. The company offers integration with existing ATS and HR systems, charging for the full platform including applicant matching, screening, engagement tools, and reporting.
- Platform Licensing: Annual or multi-year licensing agreements for the AI-powered hiring solution. Pricing is quote-based, customized based on number of locations, hiring volume, and feature requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise/Multi-location |
| Subscription | Annual | Single Location/SMB |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Sprockets product offering
Product offeringCore offering
Sprockets is an AI-powered hiring and retention SaaS platform designed for hourly workforces at multi-location and franchise operators. It uses psycholinguistic analysis (LIWC313) of applicant text responses to score candidates on a 1–10 scale against top-performer success profiles, predicting fit and retention. The platform combines sourcing across multiple job boards, a virtual recruiter chatbot (JoJo), applicant tracking, background checks, and post-hire engagement (HourWork) into a unified employment-lifecycle system.
Product overview
Sprockets is an AI-powered hiring software platform built for managing the entire employment lifecycle of hourly workers. The core platform centers on an Applicant Matching system that uses psycholinguistics (LIWC313) to analyze text responses from candidates and score them against top-performer profiles, predicting success and retention. This core product is supplemented by a suite of integrated sub-products: JoJo (AI virtual recruiter chatbot handling 24/7 candidate engagement and pre-screening), Sourcing (free multi-job-board posting to Snagajob, ZipRecruiter, Adzuna, Upward, and Indeed Platinum Partner), Screening/Applicant Matching, Time to Hire automation, Background Checks (via ClearCheck), Applicant Tracking (full ATS), Reporting/Recruiting Metrics, Tax Credits, a Manager App, and an Indeed integration. In August 2024, Sprockets acquired HourWork, adding post-hire Employee Engagement tools (automated check-ins at 7/14/30/60/90/180-day milestones via text) to create a unified platform covering recruitment through retention. Sprockets serves industries including QSR, convenience stores, hospitality, grocery, home health, and call centers.
Differentiator
Problem solved
Functional benefit
Brands
- JoJo: Virtual recruiter solution that engages with job candidates 24/7 via text message, handling candidate questions, rescheduling, pre-screening, and providing pre-qualified applicants.
- HourWork
Products and services
- Sprockets Core AI Hiring Platform AI-powered hiring software that uses psycholinguistic analysis (LIWC313) to score applicants on a 1–10 fit scale against top-performer profiles, predicting success and retention for hourly workforces at franchise operators and multi-location businesses.
- JoJo (Virtual Recruiter) AI-powered virtual recruiter chatbot that engages candidates 24/7 via text message, handling applications, pre-screening, interview scheduling, rescheduling, and candidate questions, delivering only pre-qualified applicants to hiring managers.
- HourWork Employee Engagement Post-hire employee engagement and retention platform that sends automated check-in messages at 7, 14, 30, 60, 90, and 180-day milestones via text, collects real-time feedback, and helps managers identify retention risks early for hourly workers.
Quantifiable outcome
- 43% average boost in employee retention for Sprockets users
- +7 more outcomes
Companies that use Sprockets
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles3 records
Sprockets technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability3 records
Feature5 records
Sprockets partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- HumanlyflagshipHumanly acquired Sprockets (along with Qualifi and HourWork) in October 2025 to build unified end-to-end AI hiring solution for Fortune 500 companies. Combined platform enables sourcing, screening, interviewing, hiring, and retention through single integrated system.
- QualificoreAcquired by Humanly alongside Sprockets in October 2025. Provides automated phone and voice screening capabilities to the combined platform.
- WizardlineminorHourWork partnership with Wizardline to improve engagement and retention for hourly workers through enhanced communication capabilities.
- HourWorkflagshipAcquired by Sprockets in August 2024 to expand platform for managing entire employment lifecycle of hourly workers. HourWork provides post-hire engagement and retention capabilities, enabling unified AI-driven solution for recruitment, engagement, and exit interviews.
- McHire by ParadoxcoreIntegration partnership enabling Sprockets to work alongside McHire ATS, offering seamless interoperability for customers already using Paradox's McHire platform.
- TalentReefcoreIntegration with TalentReef ATS platform allowing mutual customers to leverage Sprockets' AI screening within their existing TalentReef workflow.
- JazzHRcoreIntegration partnership with JazzHR ATS enabling customers to use Sprockets' applicant matching and screening capabilities alongside JazzHR's recruiting features.
- IndeedflagshipIndeed Platinum Partner status enables enhanced job posting distribution, improved visibility, and deeper integration capabilities for Sprockets customers.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Sprockets competitors and assessment
Company assessmentDirect peers
- Plum: Plum provides AI-based talent assessments measuring cognitive ability, personality, and behavior for hiring and development. It overlaps with Sprockets' predictive applicant-matching value prop and is often benchmarked alongside Sprockets in HR-tech procurement evaluations.
- Harver: Harver provides AI-powered high-volume hiring and assessment solutions for hourly and enterprise workforces. It is the most directly comparable competitor to Sprockets, targeting similar industries (retail, QSR, hospitality) with similar applicant-matching and pre-hire screening capabilities.
- Pymetrics: Pymetrics delivers neuroscience- and AI-based behavioral assessments for candidate screening and matching. It competes directly with Sprockets' psycholinguistic AI assessment approach, especially for organizations seeking evidence-based, validated screening tools.
- Fountain: Fountain is a high-volume hiring platform purpose-built for hourly and frontline workforces in retail, hospitality, logistics, and delivery. It targets the same customer base and use cases (fast applicant screening, automated scheduling, multi-location operators) that Sprockets serves.
- Traitify: Traitify offers visual, personality-based pre-hire assessments designed to be quick and mobile-friendly. It is a comparable assessment-first vendor competing for the same applicant-screening budget Sprockets targets, particularly in hourly and high-volume hiring.
- TestGorilla: TestGorilla provides pre-hire assessment libraries (cognitive, personality, skills) used by SMBs and enterprises for applicant screening. It competes for the same applicant-evaluation budget and offers a similar 'layer on top of ATS' value proposition.
Broad incumbents
- iCIMS: iCIMS is a large, established talent acquisition platform serving enterprise and mid-market customers across many verticals. It overlaps with Sprockets at the ATS/applicant-tracking layer and increasingly bundles AI screening capabilities that compete with Sprockets' matching tools.
- Paradox (McHire): Paradox's McHire platform is the dominant conversational AI recruiting ATS for McDonald's and large QSR franchisees — both an integration partner and a direct competitor to Sprockets. It embeds AI screening into its own ATS, potentially disintermediating Sprockets' value proposition.
- HireVue: HireVue offers AI-driven video interviewing, assessments, and hiring automation across enterprise and hourly segments. It is a broader incumbent with overlapping assessment technology (structured interview scoring, predictive analytics) that competes with Sprockets' psycholinguistic screening for the same enterprise HR budgets.
Others
- SmartRecruiters: SmartRecruiters is an enterprise talent acquisition suite with an ATS, CRM, and AI screening components, and is also a documented Sprockets integration partner. It is comparable as an ATS-adjacent platform serving multi-location and hourly employers, and could be a future partner or competitor depending on roadmap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sprockets social profiles
Digital presenceSprockets compliance and trust
Trust signalCompliance2 records
Sprockets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sprockets leadership team
Management profileNumber of profiles
Profiles2 records
Sprockets subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sprockets funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sprockets M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sprockets
What does Sprockets do?
Sprockets is an AI-powered hiring and retention SaaS platform designed for hourly workforces at multi-location and franchise operators. It uses psycholinguistic analysis (LIWC313) of applicant text responses to score candidates on a 1–10 scale against top-performer success profiles, predicting fit and retention. The platform combines sourcing across multiple job boards, a virtual recruiter chatbot (JoJo), applicant tracking, background checks, and post-hire engagement (HourWork) into a unified employment-lifecycle system.
Is Sprockets a public or private company?
Sprockets is a private company. It is classified as corporate owned and is currently acquired.
When was Sprockets founded?
Sprockets was founded in 2017. It employs 1 to 10 people.
Where is Sprockets based?
Sprockets is headquartered in Mount Pleasant, United States, in the North America region.
How does Sprockets make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are platform Licensing.
Who are Sprockets's main competitors?
Direct peers on record are Plum, Harver, Pymetrics, Fountain, Traitify and TestGorilla. Broad incumbents are iCIMS, Paradox (McHire) and HireVue. SmartRecruiters is listed as an others.
Does Sprockets have an API?
No public API is recorded for Sprockets.
What industry is Sprockets in?
Sprockets's product category is AI Recruitment Software. Its primary akta.pro industry code is BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS), with a secondary code of BPACABAN, RPO Technology, ATS Administration & Recruitment Operations. Its NAICS code is 5415 and its SIC code is 7372.