What 360Player does

360Player is a Swedish cloud-based SaaS company founded in 2017 that provides an all-in-one sports club management platform for clubs, academies, colleges, and schools. The platform consolidates administrative operations, including payments and registrations, communication, scheduling, and website building, with sports development tools such as season and training planning, video analytics, performance statistics, and a player development app with assessments and goal-setting. It supports nine sports including soccer, basketball, volleyball, hockey, handball, floorball, tennis, padel, and American football, and is available across web and mobile (iOS/Android) with multilingual support for 12+ languages. The business operates a tiered annual subscription SaaS model (Core, Power, All-in-one) priced by location and feature set, distributed through direct enterprise sales, self-serve web/mobile onboarding, and an onboarding specialist layer that takes 1-4 weeks. The company serves 420,000+ users across 50+ countries with a customer base spanning marquee professional clubs and academies (FCB Barça Academy, Rafa Nadal Academy, Valencia CF, Athletic Club Bilbao, New York City FC, San Diego Wave) down to SMB youth organizations. In November 2024, 360Player secured a $25 million strategic growth investment from Five Elms Capital to accelerate US and UK expansion, platform development, and team scaling, and is headquartered in Stockholm/Täby, Sweden with 11-50 employees under founder and CEO Mats Kraitsik Kalvik.

Name

360Player

Legal name

360Player AB

Website

https://en-us.360player.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

360Player is a Swedish SaaS company that provides an all-in-one sports club management platform combining payments, scheduling, communication, video, statistics, and player development tools for clubs, academies, colleges, and schools across 50+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Tiered Plans): The company operates on a subscription-based SaaS model with tiered plans (Core, Power, and All-in-one) that vary by feature set. Pricing varies by location and available features. The core plan covers basic admin features like registrations, payments, and communication, while Power and All-in-one plans add advanced tools for players, coaches, and teams.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

360Player provides an all-in-one SaaS platform for sports clubs, academies, colleges, and schools to manage their operations and athlete development. The platform combines club administration (payments, registrations, scheduling, communication, website building) with sports development tools (drills library, video analytics, performance statistics, and player development plans) under tiered subscription plans (Core, Power, All-in-one).

Product overview

360Player is an all-in-one sports club management platform that consolidates administrative operations and athlete development tools into a single unified system. The platform is organized around two main product categories: Club Management (Payments and Registrations, Communication, Scheduling, and Websites) and Sports Development (Season and Training Planning, Video, Statistics, and Player Development App). Sports organizations can manage schedules, messaging, registrations, payments, and member communications while also providing coaches and players with tools for training sessions, video analysis, performance statistics, and individual development planning. The platform supports multiple sports including Soccer, Basketball, Volleyball, Hockey, Handball, Floorball, Tennis, Padel, and American Football, and serves clubs ranging from youth organizations to professional academies.

Differentiator

Problem solved

Functional benefit

Products and services

• Payments and Registrations Automates club payments, billing, and membership subscriptions, reducing late payments and administrative workload for sports clubs and academies.
• Communication Smart messaging solutions with in-app messages, push notifications, shared calendars, and instant updates for club-wide communication among coaches, players, and parents.
• Scheduling Handles all events, invites, and attendance in one place with real-time follow-up for teams, coaches, and players.
• Websites Website builder that allows clubs to launch and manage a sleek website with a connected app for their members.
• Season and Training Planning Drills, sessions, and coaching library with tools to create, curate, and share training content throughout the club with Club, Team, and Personal session libraries.
• Video Video analytics and data analysis tools for performance insights, allowing players to get involved in the performance analysis process.
• Statistics Performance data and statistics features to track scoring leaders, minutes played, physical strain, and provide deep insights for teams.
• Player Development App Development plans, goals, assessments, and performance reviews to help players take responsibility for their own development.

Quantifiable outcome

• 420,000+ users across 50+ countries using the platform

Named customers22 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• TeamSnap: TeamSnap is a leading sports team and club management platform serving millions of users across North America with scheduling, communication, payments, and registration tools. It is a direct competitor to 360Player in the youth and amateur club management SaaS category.
• PlayMetrics: PlayMetrics provides club management software for youth soccer clubs, including registration, payments, scheduling, and communication. It is a direct competitor focused specifically on the soccer/football club segment where 360Player has its strongest enterprise traction.
• Heja: Heja is a team management app focused on youth sports communication, scheduling, and attendance. It targets amateur clubs and teams with a free/freemium model, overlapping with 360Player's Core tier offering.
• TeamLinkt: TeamLinkt is a free club and team management platform popular among amateur sports organizations in North America. It competes directly with 360Player's Core tier for budget-sensitive clubs.
• Jersey Watch: Jersey Watch provides website building, registration, and communication tools specifically for youth sports organizations. It is a direct competitor in the SMB/club tier where 360Player's all-in-one pitch is most differentiated.

Broad incumbents

• SportsEngine (NBC Sports Next): SportsEngine is the dominant US-based sports management platform for youth sports organizations, offering registration, websites, communication, and tournament tools as part of the NBC Sports Next portfolio. It competes with 360Player for North American clubs and federations and has substantially larger scale.
• Active Network (ActiveWorks): Active Network provides registration, payment, and event management software widely used by sports organizations, camps, and races in North America. It is a broader incumbent that overlaps with 360Player's payments and registrations functionality.
• Stack Sports: Stack Sports is a portfolio of sports technology platforms (including SportsEngine competitors like Affinity Sports) serving governing bodies, leagues, and clubs. It is a broader incumbent with deeper federation-level relationships than 360Player.
• Catapult Sports: Catapult Sports provides athlete performance monitoring, GPS tracking, and video analysis tools primarily to professional teams and elite academies. It overlaps with 360Player's video analytics and statistics modules at the professional end of the market.

Emerging players

• Veo Technologies: Veo Technologies provides AI-powered camera and video analysis tools for football clubs, automating match footage and highlight generation. It is an emerging player that overlaps with 360Player's video analytics feature for clubs seeking automated video workflows.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCsFf6DpbZ8A3stW4oLfxQBw
• Facebookfacebook.com/360playerab
• LinkedInlinkedin.com/company/360player

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 360Player