Cooltra

What Cooltra does

Cooltra is a Barcelona-based electric micromobility company founded in 2006 that operates the largest two-wheel vehicle rental platform in Europe. The company rents scooters, motorcycles, e-bikes, and bicycles to consumers and businesses through a mobile application available in seven European languages, with flexible rental durations ranging from per-minute sharing to multi-month subscriptions. As of 2024, Cooltra operates a fleet of 28,000 vehicles (including 16,000 electric shared units) across more than 30 cities in 9 countries, served through wholly-owned local subsidiaries in Spain, France, Italy, Portugal, Germany, Belgium, the Netherlands, Austria, the Czech Republic, and Poland.

The core product portfolio spans consumer motosharing (minute/hourly rental via the Cooltra app), daily rental, and monthly subscriptions with tiered pricing from €164 to €291 per month depending on vehicle class, plus all-inclusive maintenance, insurance, and roadside assistance. B2B offerings include corporate fleet rental, employee sharing programs (River, Ocean, and Earth tiers at €20–€45 per employee per month across 8 major cities), delivery fleet services for platforms such as UberEats and Telepizza, and specialized police fleet contracts (e.g., Port de Barcelona BMW C-Evolution). Distribution combines direct-to-consumer app acquisition with channel partnerships through mobility super-apps like FREE NOW and Via Verde, loyalty integrations with Decathlon, and field sales for enterprise clients.

Revenue reached €60 million in FY2024, up 32% year-over-year from €47M in 2022, and the company has pursued an aggressive inorganic growth strategy through the 2024 merger with Amsterdam-based Felyx (entry into Netherlands and Belgium), the February 2024 acquisition of distressed Paris operator Cityscoot, and the October 2025 acquisition of insolvent Barcelona bike-subscription startup Kleta Mobility. At least €47 million in disclosed equity funding (Nov 2022 €25M and Sept 2023 €22M) plus a syndicated debt facility led by Santander CIB has supported expansion. The business model is asset-heavy (owned fleet, in-house maintenance via 'Cooltra Mantenimiento y Talleres SLU', proprietary telematics via 'EOS SMART CONNECTIVITY S.L.') with revenue streams combining usage-based sharing fees and recurring monthly subscriptions across both consumer and B2B segments.

Name

Cooltra

Legal name

COOLTRA MOTOS SLU

Website

https://cooltra.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cooltra operates Europe's largest two-wheel micromobility platform, renting scooters, motorcycles, and e-bikes by minute, day, or month across 30+ cities in 9 countries, serving urban commuters, tourists, delivery platforms, corporate fleets, and public safety agencies with a 28,000-vehicle fleet.

Ownership category

akta.pro rank

Product category

Shared Electric Two-Wheel Mobility

NAICS

Taxi and Ridesharing Services (485310), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Shared Mopeds/Motorbike Share (TLAFAMAH)

akta.pro secondary industries

Bikeshare (Station-Based/Docked) (TLAFAMAE), Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

Keywords

• Electric scooter rental
• Motorcycle subscription service
• E-bike sharing platform
• Corporate fleet mobility
• Urban micromobility services

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Minute/Hourly Rental: Pay-per-minute or per-hour scooter and e-bike sharing service for short-term urban mobility needs
2. Daily/Monthly Rental: Traditional motorcycle rental service by days or months for individuals and tourists, particularly in tourist destinations like Balearic Islands
3. Fleet Renting for Business: Long-term motorcycle rental services for businesses including fleet management, maintenance, and insurance
4. Employee Sharing Programs: B2B employee mobility solutions where companies provide monthly wallet credits for sustainable commuter transportation
5. Subscription with Optional Permanence: Monthly subscription model for motorcycles with optional minimum stay periods (6-60 months), including all-inclusive coverage
6. Delivery Fleet Services: Scooter rental services for delivery riders working with platforms like UberEats

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Cooltra provides shared electric two-wheel mobility through a mobile-app-driven platform offering scooter and e-bike rentals by minutes/hours, days, or months to individuals, plus corporate fleet renting, employee sharing programs, police fleets and delivery-rider rentals to business customers. Operations span 30+ cities in 9 European countries supported by an owned fleet of 28,000 vehicles (16,000+ electric), in-house maintenance workshops, insurance, 24/7 roadside assistance and a multi-language app.

Product overview

Cooltra is a European two-wheel mobility platform offering a multi-tier product portfolio consisting of consumer-facing rental services (motosharing by minutes, daily rental, monthly subscriptions) and B2B enterprise solutions (Business Sharing for Employees, Mobility for Business, Police Fleets). The platform operates across 30+ cities in nine countries following acquisitions of Cityscoot (Paris), Felyx (Netherlands/Belgium), and Kleta Mobility (Spain). Core services are accessible through a single mobile application with 100% electric vehicle options, supported by integrations with platforms like FREE NOW for multimodal mobility booking.

Differentiator

Problem solved

Functional benefit

Brands

• Cooltra Business: Corporate mobility solutions including fleet rental, employee sharing programs, and credit sale services for businesses.
• Cooltra for Future

Products and services

• Motosharing (Minute/Hour Rental) Pay-per-minute or per-hour rental of 100% electric scooters and e-bikes through the Cooltra mobile app for short urban trips. Targeted at individual consumers, urban commuters and tourists needing flexible, on-demand two-wheel transportation without ownership.
• Daily Rental Motorcycle and bike rental by day, with a choice of models and engine capacities (50cc, 125cc, 300cc, electric or petrol). Targeted at individuals and tourists who need a vehicle for one or more days, particularly in holiday destinations.
• Monthly Subscription All-inclusive monthly subscription rental of motorcycles (electric and petrol) ranging from 50cc scooters to 300cc premium models, with optional minimum permanence. Pricing starts from €164/month and includes maintenance, insurance, roadside assistance, MOT and road tax. Targeted at individual consumers seeking flexible longer-term vehicle access without ownership.
• Sharing for Employees B2B employee mobility program where companies fund monthly wallet credits (River €20/employee/month, Ocean €32/employee/month, Earth €45/employee/month) for staff to use shared scooters and e-bikes. Includes environmental impact reporting and exclusive business rates. Targeted at companies seeking sustainable commuter benefits.
• Mobility for Business (Fleet Renting) B2B fleet management and rental service for businesses, including long-term vehicle rental, maintenance, insurance and GPS-enabled fleet tracking. Targeted at companies needing dedicated vehicles for corporate operations, including delivery, sales, and field-service teams.
• Police Fleets Specialized fleet rental of electric motorcycles such as the BMW C-Evolution for police patrols and security surveillance. Targeted at government agencies and public safety organizations needing sustainable patrol vehicles with low operating costs.

Quantifiable outcome

• 10,000 tonnes of CO2 saved through electric fleet operations
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor, core and flagship.

• Via VerdeminorGTM or Marketing Partner · 8 April 2025Via Verde partnered with Cooltra to expand mobility service offerings in Portugal, integrating Cooltra scooter services into Via Verde's portfolio.
• FREE NOWcoreGTM or Marketing Partner · 28 April 2021FREE NOW, Europe's largest mobility platform, integrated Cooltra e-scooters into their app starting April 2021. Portugal was the first market to launch the integration, allowing FREE NOW users to access Cooltra vehicles alongside taxis and TVDE services. This partnership reinforces multimodal urban mobility and sustainability.
• DecathlonminorGTM or Marketing PartnerDecathlon membership programme members can exchange Decathlon points for Cooltra credit, creating a loyalty partnership between the sports retailer and mobility provider.
• UberEatscoreGTM or Marketing PartnerCooltra provides scooter rental services for UberEats delivery riders in Lisbon and Porto. This partnership enables delivery fleet operations with special conditions for drivers.
• Sonrisas de BombayminorOthersCooltra partnered with Sonrisas de Bombay NGO for the #FreeSmile campaign, donating €0.33 per rental to support preschool education and nutrition for underprivileged children in Mumbai, India.
• FelyxflagshipStrategic or Co-development PartnerAmsterdam-based shared mobility company Felyx merged with Cooltra in March 2024, enabling Cooltra's entry into the Netherlands and Belgium. The combined group operates 28,000 vehicles across 30+ cities in 9 countries.
• CityscootcoreStrategic or Co-development PartnerCooltra acquired Cityscoot, a Paris-based scooter rental operator facing financial difficulties. The acquisition included fleet transition to Cooltra branding ('Cityscoot by Cooltra') and customer account transfers.
• Kleta MobilitycoreStrategic or Co-development PartnerCooltra acquired Kleta Mobility, a Barcelona-based bike subscription startup that went insolvent in 2024. The deal included Kleta's fleet of over 2,000 bicycles, active users, and staff to strengthen Cooltra's presence in Spanish cycling markets.
• CabifyminorGTM or Marketing PartnerCabify is listed as a collaborating company, indicating integration or partnership for mobility services.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lime: Global shared e-scooter and e-bike operator with significant European presence, offering app-based minute-based rental. Comparable in product, target customer, and operational model, with a larger capital base and broader geographic reach.
• Spin: Ford-owned micromobility operator (scooters and e-bikes) operating in European and North American cities. Comparable in operating model and target market, though Cooltra differentiates with moped-led fleet.
• Bird: Global shared micromobility operator (e-scooters and e-bikes) with European operations. Comparable in product offering, technology stack, and target customer, though Cooltra is more focused on mopeds than Bird's predominantly kick-scooter fleet.
• Tier Mobility: Berlin-based European micromobility operator (now owned by BMW) operating e-scooters and e-mopeds across European cities. Directly competes with Cooltra in the same cities and tenders, with a similar mix of consumer and B2B customers.
• Voi Technology: Stockholm-based shared e-scooter operator operating across 100+ European cities, directly comparable as a European micromobility leader offering app-based short-duration two-wheeler rental to similar urban commuter and tourist segments.
• Dott: Amsterdam-based European e-scooter sharing operator focused on sustainable urban mobility. Directly competes with Cooltra across multiple European cities with similar app-based usage model and consumer/B2B offerings.

Broad incumbents

• Bolt: Estonia-based mobility super-app offering ride-hailing, food delivery, car rental, and e-scooter sharing across Europe. Overlaps with Cooltra on scooter sharing and B2B delivery fleet rentals but operates as a broader platform rather than a micromobility specialist.

Others

• Sixt: European mobility and car rental incumbent diversifying into subscription and fleet services. Comparable as an adjacent vehicle-rental operator with corporate fleet contracts, but Cooltra is asset-specifically two-wheel while Sixt is broader.
• Hertz: Global car rental incumbent expanding into subscription and fleet management services. Comparable at the corporate fleet/short-term vehicle access layer, though focused on four-wheel rather than two-wheel mobility like Cooltra.

Regional players

• Cabify: Spanish-origin mobility platform offering ride-hailing and corporate mobility services across Spain and Latin America. Listed as a Cooltra partner and overlapping in Spanish urban mobility; less focused on two-wheel shared mobility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cooltra
• Facebookfacebook.com/cooltra.es

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries24 records

Funding overview

Funding rounds8 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cooltra