Vita Mojo

What Vita Mojo does

Vita Mojo is a UK-based B2B SaaS company that provides a unified operations platform for multi-site quick-service restaurant (QSR) brands. Founded in 2015 and headquartered in London, the company serves 130+ operators across 3,100+ locations in five countries, with a focus on the UK and European markets. Its customers include Subway, LEON, GAIL's, Honest Burgers, YO!, Wing Stop, Dave's Hot Chicken, and Black Sheep Coffee, among others.

The core product is a cloud-based Restaurant Order Management System that consolidates point-of-sale (POS), self-service kiosks, digital ordering (mobile app, web, QR/table), omnichannel loyalty, menu management, kitchen management, delivery aggregator integration, and data analytics into a single platform built on a unified data model. A single menu or pricing change propagates in real time across every channel, and customer, loyalty, and operational data is centralized. The platform integrates with the three major UK delivery aggregators (Deliveroo, JustEat, UberEats) and multiple payment processors (Stripe, Adyen, Zettle, PaymentSense). Recent product investments include self-serve menu push, analytics dashboards (basket analysis, cohort retention, product throughput), and the VM Hub unification layer. The company is GDPR-compliant, PCI DSS-compliant, and working toward European Accessibility Act 2025 alignment.

Vita Mojo generates revenue primarily through enterprise SaaS subscriptions, with quote-based annual pricing tied to the number of sites, selected modules, and transaction volume, supplemented by potential transaction or processing fees. The go-to-motion combines enterprise field sales for multi-site brands, inside sales for mid-market, and product-led self-serve capabilities (menu push, analytics) embedded in the platform. The company raised a $30 million Series B led by Battery Ventures in June 2022 to fund product development, European expansion, and headcount growth, and continues to release products at a steady cadence through 2024-2025.

Name

Vita Mojo

Legal name

Vita Mojo International Limited

Website

https://vitamojo.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Vita Mojo provides a unified QSR operations platform for multi-site restaurant brands, integrating POS, digital ordering, loyalty, kitchen management, delivery integration, and analytics. It serves 130+ operators across 3,100+ locations in the UK and Europe.

Ownership category

akta.pro rank

Product category

Restaurant Technology Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

akta.pro primary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

akta.pro secondary industry

CPO (Central Production/Commissary) + Satellite Ghost Kitchens (THAFAJAH)

Keywords

• Restaurant POS software
• Quick service restaurant technology
• Cloud kitchen management
• Restaurant digital ordering
• QSR loyalty platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: Vita Mojo operates as a B2B SaaS platform providing restaurant management software on a subscription basis. The platform combines multiple modules (POS, ordering, loyalty, analytics, kitchen management) into a unified system. Pricing is likely tiered based on number of sites, features, and transaction volume.
2. Transaction/Processing Fees: The platform processes digital orders across multiple channels including kiosks, mobile apps, web ordering, and delivery aggregators, likely taking a per-transaction fee or percentage of order value.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Vita Mojo provides a cloud-based restaurant technology platform for quick-service restaurant (QSR) brands. The platform unifies point-of-sale, digital ordering, kitchen display, loyalty/CRM, and analytics into a single system designed to streamline in-store and digital operations for multi-location foodservice operators.

Product overview

Vita Mojo offers a unified QSR Growth Platform combining POS, self-service kiosks, digital ordering, loyalty programmes, menu management, kitchen operations, delivery integration, and data analytics into a single operating system. The core Restaurant Order Management System serves as the central hub connecting all order channels (online, in-store POS, delivery apps, and kiosks) while centralising control of menus, customer loyalty, sales data and business intelligence. Individual modules include POS, Menu Management, Digital Ordering, Omnichannel Loyalty, Delivery integration, Kitchen Management System, Data and Analytics, Self-service Kiosks, Click and Collect, Mobile App, Order & Pay at Table, and Channel Orchestration. The upcoming VM Hub platform will consolidate all tools under a single interface with one login.

Differentiator

Problem solved

Functional benefit

Products and services

• Vita Mojo Restaurant Platform
• Vita Mojo Point of Sale
• Vita Mojo Kitchen Display System
• Vita Mojo Digital Ordering
• Vita Mojo Loyalty & CRM
• Vita Mojo Analytics

Quantifiable outcome

• 35% reduction in labour costs
• +18 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core.

• DeliveroocoreTechnology or IntegrationVita Mojo integrates with Deliveroo for delivery order management. The platform includes tabletless integration enabling operators to control Deliveroo orders directly from the KDS. Also offers Deliveroo loyalty linking connecting the brand's loyalty scheme with third-party delivery orders.
• JustEatcoreTechnology or IntegrationVita Mojo integrates with JustEat for delivery order aggregation. Part of the aggregator hub used for menu management across multiple delivery platforms.
• UberEatscoreTechnology or IntegrationVita Mojo integrates with UberEats for delivery order management. Part of the unified platform that consolidates orders from multiple delivery aggregators into one system.
• StripecoreTechnology or IntegrationPayment service provider integrated with Vita Mojo for processing transactions. Mentioned in privacy policy as a third-party processor for payment services.
• AdyencoreTechnology or IntegrationPayment service provider integrated with Vita Mojo for processing transactions. Part of the PCI DSS, PSD2 and SCA compliant payment infrastructure.
• ActeolcoreTechnology or IntegrationTechnology partner for loyalty functionality. GAIL's selected Vita Mojo as their ecommerce partner with Acteol for loyalty, creating systems that integrated seamlessly with the right level of integration.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Toast: US-listed, end-to-end restaurant operating system (POS, ordering, loyalty, payroll, fintech). Toast is the most direct global analog to Vita Mojo's unified platform play, with deeper fintech monetization but limited European penetration today.
• Olo: US-listed SaaS platform powering digital ordering and delivery for enterprise restaurant brands. Comparable enterprise customer profile and direct ordering/loyalty modules, though Olo's go-to-market is more US-centric and brand-direct rather than POS-integrated.
• Square for Restaurants (Block): Block-owned restaurant POS and payments offering with broad SMB reach and growing enterprise functionality. Square competes on price simplicity and ecosystem breadth but historically under-indexes in true multi-site enterprise QSR versus Vita Mojo's specialization.
• Clover (Fiserv): Fiserv-owned POS and business management platform widely used in SMB restaurants. Clover overlaps at the POS and basic ordering layer but does not match Vita Mojo's enterprise multi-site QSR depth or unified loyalty/analytics offering.

Direct peers

• Lightspeed Restaurant: Public restaurant commerce platform with strong POS, ordering, and payments modules. Lightspeed is the most direct competitor in Europe with comparable multi-site and enterprise capability, although its feature depth and unified architecture lag Vita Mojo's QSR focus.
• Flipdish: Irish-founded restaurant ordering and digital platform serving QSR and casual dining chains across Europe. Comparable in geography, customer profile (multi-site QSR), and product breadth (ordering, loyalty, kiosks), making it a head-to-head competitor for European enterprise wins.
• TouchBistro: POS and restaurant management platform serving full-service and QSR operators across North America and Europe. TouchBistro overlaps on POS, ordering, and loyalty, but is more full-service-leaning and smaller in the multi-site QSR enterprise segment.
• HungerRush: US restaurant tech platform providing POS, online ordering, loyalty, and delivery management specifically for QSR and pizza chains. Comparable QSR focus and unified architecture, though primarily serving the North American market with limited European presence.

Emerging players

• Deliverect: Belgium-based delivery order management platform connecting restaurants to Deliveroo, UberEats, JustEat, and Glovo. Deliverect overlaps heavily on the aggregator orchestration module of Vita Mojo but does not offer POS or loyalty, making it adjacent rather than fully competitive.
• Otter (by Ordermark): Delivery and operations management platform for multi-location restaurants, focused on consolidating orders across delivery channels. Overlaps with Vita Mojo's delivery module and is increasingly expanding into broader operations, but does not offer POS or loyalty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vitamojo
• LinkedInlinkedin.com/company/vita-mojo-os/mycompany
• Instagraminstagram.com/vitamojo/?hl=en-gb

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vita Mojo