What Blink Technologies does

Blink Technologies (legal name Blink Technologies Inc., d/b/a Blink) is a privately held AI-based eye tracking technology company founded in 2017 and headquartered in San Jose, California, with research and development operations in Haifa, Israel, and a corporate development office in Dallas, Texas. The company develops software-driven, non-intrusive eye tracking that runs on any consumer-grade camera-enabled device across all major operating systems (Windows, iOS, macOS, Android, Linux), with deployment flexibility spanning local edge compute and cloud. Its proprietary "Blink A-Eye" stack combines large volumes of demographically diverse training data, personalized geometrical eye-models grounded in physiological and neuroscientific research, and lightweight Deep Learning architectures to extract single-eye behavioral metrics via a patented process. The company monetizes through software licensing, hardware sales of specialized eye tracking cameras, and custom analytics subscriptions, with named products including EyePression (digital ad engagement analytics), Gaze-Based Retail Technology, Gaze-Based Authentication, Biometric Analysis, Eye Tracker for Automotive (driver monitoring and infotainment), Eye Tracker for Touchless Panels, and the underlying Gaze Interaction Libraries platform.

Blink targets enterprise customers across at least six verticals: retail and e-commerce (primary), automotive driver monitoring (primary), 3D display OEMs, security and privacy/authentication, touchless interface panels, and mobile/consumer devices. Its go-to-market is sales-led and direct, with a USA-based sales and business development contact ([email protected]) and an Israel-based technical support and SDK evaluation channel ([email protected]). The company has raised approximately $30 million across four funding rounds (2018, 2019, 2021, 2026), with a $14 million Series A in November 2021 led by INcapital Ventures and including Samsung as a strategic investor. Leadership includes co-founder and CEO Oren Yogev, co-founder and CTO Gilad Drozdov, and Chief Commercial Officer Preston Phillips. No revenue, ARR, or named customer logos are disclosed in the source material, and the company appears to be in a pre-commercial or early-commercial stage executing a broad vertical platformization strategy.

Name

Blink Technologies

Legal name

Blink Technologies Inc.

Website

https://blinkeye.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Blink Technologies develops AI-based, software-only eye tracking software that runs on any consumer-grade camera and major operating system. It serves enterprise customers across retail, automotive, security, mobile, and 3D display verticals through direct sales and licensing.

Ownership category

akta.pro rank

Product category

Eye Tracking Software & Computer Vision

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Optical Instruments & Lenses (3827)

akta.pro primary industry

Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE)

akta.pro secondary industries

Optical & Light Sensors (Photodiodes/ALS/Color/UV) (HDAHALAE), On-Device/Edge Foundation Models (Mobile/Embedded LLMs) (HDAAACAN)

Keywords

• Eye tracking software
• Gaze tracking technology
• Driver monitoring systems
• Biometric authentication solutions
• Touchless interface technology

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Eye Tracking Software Licenses: AI-based eye tracking software solution that integrates with existing camera-enabled devices and operating systems. The company provides Gaze Interaction Libraries, applications, and technology licensing to various industry verticals.
2. Eye Tracking Cameras and Hardware: Sale of specialized eye tracking cameras and technology for retail, automotive, touchless panels, and other applications.
3. Custom Analytics Solutions: Custom analytics and advanced interaction solutions for e-commerce, retail technology, and digital advertising, following gaze and fixation data from product interest to checkout.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Blink Technologies develops AI-based, non-intrusive eye tracking software and technology that runs on any camera-enabled device and any major operating system (Windows, iOS, macOS, Android, Linux), deployable locally via edge-compute or remotely via cloud. It sells this software platform, along with supporting cameras/hardware and vertical-specific solutions, to enterprise customers across retail, automotive, mobile devices, security, and touchless-interface use cases.

Product overview

Blink Technologies offers a unified AI-based eye tracking software platform that can be deployed on any camera-enabled device and operating system, running locally (edge-based) or remotely (cloud-based). The core offering includes proprietary single-eye behavioral metrics through EyePression® technology, complemented by vertical-specific solutions: Gaze-Based Retail Technology for in-store customer analytics, Gaze-Based Authentication and Biometric Analysis for security applications, Eye Tracker for Automotive for driver monitoring and infotainment control, and Eye Tracker for Touchless Panels for kiosk/billboard interaction. The platform is supported by Gaze Interaction Libraries that integrate with major operating systems. All products share a common foundation of proprietary lightweight Deep Learning architectures and personalized geometrical eye-models.

Differentiator

Problem solved

Functional benefit

Products and services

• EyePression

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights7 records

Direct peers

• Tobii: Swedish eye tracking technology company selling hardware, software, and OEM components across research, AR/VR, healthcare, and automotive DMS. Tobii is the closest direct competitor to Blink, with a similar cross-vertical software-and-hardware platform.
• Smart Eye: Public Swedish company specializing in eye tracking and driver monitoring systems for automotive OEMs and Tier 1s, with a research instruments business. Directly comparable to Blink's automotive DMS and analytics offerings.
• Seeing Machines: Australia-listed driver monitoring technology company with production deployments at multiple global OEMs. Competes head-to-head with Blink in the automotive attention-monitoring segment.
• Eyeware Tech: Swiss-based software eye tracking company focused on webcam-based 3D eye tracking for consumer devices, gaming, and automotive. Closely mirrors Blink's camera- and OS-agnostic, software-first positioning.

Emerging players

• Pupil Labs: Berlin-based eye tracking hardware and software company focused on VR/AR, research, and neuroscience. Overlaps with Blink on gaze analytics software and consumer/AR use cases, but with a stronger hardware focus.
• 7invensun: Chinese eye tracking technology company serving AR/VR, smartphones, and automotive OEMs. Competes with Blink in the Asian OEM market for embedded gaze tracking.
• RealEye: Poland-based webcam eye tracking platform for market research and online shopper analytics. Overlaps with Blink's EyePression ad/engagement analytics and retail shopper behavior use cases.

Broad incumbents

• Apple (Vision Pro team): Apple ships proprietary eye tracking inside Vision Pro and across iOS/iPadOS accessibility features. As a broad incumbent with a vertically integrated hardware+OS stack, it is the most consequential adjacent player in Blink's mobile/consumer roadmap.
• Meta (Reality Labs): Meta embeds eye tracking inside its Quest VR/MR headsets for foveated rendering and UI control. A large incumbent defining how eye tracking is shipped in consumer XR devices.
• Magic Leap: US-based AR/MR hardware company that has integrated eye tracking into its enterprise headsets. Comparable as a broad incumbent operating in AR/MR with embedded gaze tracking, though not a direct software competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blink Technologies