What Gotrade does

Gotrade is a Singapore-headquartered, mobile-first fintech operating a fractional share trading platform that enables retail investors in 150+ countries to buy US equities, ETFs, and (as of October 2025) US equity options starting from a $1 minimum and 0.00001 share granularity. The core product is built as a self-serve mobile app and web interface (ultra.heygotrade.com) layered on Alpaca Securities LLC's FINRA-licensed brokerage infrastructure, which executes and custodies the underlying shares in segregated accounts under a fully-backed model. Gotrade operates through two principal regulated entities: Gotrade Securities Inc., licensed under the Labuan Financial Services and Securities Act 2010 (License No. SL/20/0014) for global operations, and PT Valbury Asia Futures, supervised by Indonesia's OJK and registered with Bappebti/KBI, which powers the Indonesian variant under the PALN (Penyaluran Amanat ke Bursa Luar Negeri) fully-backed derivative contract scheme. Account protection of up to USD 500,000 is advertised, alongside IDR deposit support, Indonesian-language localization, and a 4.8-star mobile rating across 11,800+ reviews.

The product portfolio includes Gotrade Ultra (advanced trading interface), Gotrade X TradingView (native charting integration), Echo (social/copy trading from trusted traders), Gotrade Social (community insights), Blueprint (ready-made portfolios), Gotrade Picks (curated stock recommendations), 24/5 extended-hours trading, and the Gotrade Research Desk / Market Outlook content hub. Revenue is generated through two streams: per-transaction trading fees on standard accounts and a recurring subscription tier (Gotrade Prestige) requiring a USD 7,000 minimum deposit, which delivers a 33% fee reduction, dedicated Relationship Manager access, exclusive events, and the Grow cash yield feature paying up to 3.63% per year on idle balances. Distribution is exclusively digital via iOS and Android app stores and the web platform, with the Indonesian market the lead localized geography and the rest of Southeast Asia plus a 150-country long tail as the secondary footprint.

Go-to-market is product-led growth amplified by content marketing (blog, Learning Hub, daily equity research), organic social (Facebook, Instagram, X, LinkedIn), referral incentives (Welcome Rewards), and earned media (TechCrunch, TechInAsia, Yahoo Finance, Benzinga coverage around funding rounds). Gotrade is venture-backed by approximately USD 22.65 million across Y Combinator (USD 150K, June 2019), a USD 7M seed led by LocalGlobe (June 2021), and a USD 15.5M Series A led by Velocity Capital Fintech Ventures (April 2022) with participation from BEENEXT, MUFG, Picus Capital, LocalGlobe, Raptor Group, Social Leverage, Kibo Ventures, and Brama One Ventures. The company has 11-50 employees and remains privately held with no public listing.

Name

Gotrade

Legal name

Gotrade Securities Inc.

Website

https://heygotrade.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Gotrade is a Singapore-based fintech operating a mobile-first fractional US share trading platform that serves over 500,000 retail investors across 150 countries, built on Alpaca's brokerage infrastructure and regulated through Labuan and OJK-licensed entities.

Ownership category

akta.pro rank

Product category

Retail Brokerage / Investment Platform

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Options Brokerage (FSAEACAI)

Keywords

• Fractional share trading
• US stock investing
• Mobile brokerage platform
• Retail investment app
• Options trading platform

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Trading Commissions: Gotrade charges trading fees on each buy/sell transaction executed on the platform. The platform offers a lower trading fee tier (33% reduction) for Prestige members who maintain USD 7,000+ deposits.
2. Subscription - Gotrade Prestige: Premium membership tier (Prestige) offering reduced trading fees, a dedicated Relationship Manager, exclusive events, monthly newsletters, and access to the Grow feature earning up to 3.63% per year on cash balances. Entry threshold is a minimum deposit of USD 7,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Gotrade is a mobile-first fractional share brokerage that lets retail investors buy as little as 0.00001 shares (from $1) of 600+ US stocks and ETFs, including Apple, Google, and Netflix, with trading available 24 hours a day, 5 days a week. The platform is operated globally by Gotrade Securities Inc. under a Labuan Securities License and in Indonesia through PT Valbury Asia Futures under OJK supervision, with execution and custody powered by Alpaca Securities LLC.

Product overview

Gotrade is a mobile-first fractional share trading platform offering access to US equities for retail investors in Southeast Asia and globally. The platform operates two distinct regional products: (1) Gotrade (Global/US) — regulated by Gotrade Securities Inc. under Labuan law with SIPC coverage up to USD 500,000, powered by Alpaca Securities; and (2) Gotrade Indonesia — regulated by PT Valbury Asia Futures under OJK supervision via fully backed PALN derivative contracts with KBI/Bappebti oversight. The core product enables fractional US stock investing from $1 across 600+ stocks and ETFs. An expanding module portfolio includes US Options Trading (Long Call/Put and Options Seller strategies), Gotrade Prestige (premium tier with RM support, 33% fee reduction, and up to 3.63% annual Grow yield), Blueprint (ready-made portfolios), Echo and Gotrade Social (social trading), Gotrade Ultra (advanced trading), Gotrade Picks (curated stock recommendations), Gotrade X TradingView (native charting integration), and 24/5 extended-hours trading. The Gotrade Research Desk and Market Outlook content hub provide proprietary equity analysis to users. All trading is facilitated through Alpaca Securities LLC as the underlying broker, with Rapyd and Wise handling payment rails globally and Indonesia-specific eWallet and local bank transfers for the Indonesian market.

Differentiator

Problem solved

Functional benefit

Products and services

• Gotrade (Global / US) Mobile-first fractional US stock and ETF trading platform for retail investors in 150+ countries. Users can buy as little as 0.00001 shares of 600+ US-listed stocks and ETFs (Apple, Google, Netflix, etc.) starting from $1, with account protection up to USD 500,000, 24/5 extended-hours trading, stop-loss and limit orders, social and copy-trading features, and execution and custody handled by Alpaca Securities LLC.
• Gotrade Indonesia Indonesian-localized variant of Gotrade operated by PT Valbury Asia Futures, an OJK-supervised futures brokerage registered with Bappebti and cleared through Kliring Berjangka Indonesia (KBI). Provides Indonesian retail investors access to US stock fractional investing from a minimum of Rp15,000 (~$1) via PALN fully-backed derivative contracts, with IDR deposits and withdrawals, Bahasa Indonesia interface, and access to 600+ US stocks and ETFs.
• US Options Trading US equity options trading offering for retail investors in Southeast Asia, powered by Alpaca's brokerage infrastructure. Supports Long Call and Long Put strategies initially, with Options Seller strategies (covered call and cash-secured put) added later. Includes 24/5 pre-market and after-hours trading alongside regular market hours, and an OPRA Real-Time Price subscription available as a paid add-on.

Quantifiable outcome

• Users can invest in fractions of US stocks starting at $1, enabling access to high-priced stocks for retail investors
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature11 records

Partnerships

Four partnerships are on record, tiered core.

• AlpacacoreTechnology or Integration · 27 October 2025Alpaca provides the brokerage infrastructure powering Gotrade's US options trading launch in Southeast Asia. Alpaca Securities LLC, a FINRA-licensed broker-dealer in the United States, holds the underlying shares in segregated accounts, enabling Gotrade to offer fully-backed fractional share trading and options trading to retail investors in the region. Valbury fully backs its contracts 100% with Alpaca Securities LLC.
• PT Valbury Asia FuturescoreStrategic or Co-development PartnerPT Valbury Asia Futures is an OJK-licensed futures broker that operates Gotrade Indonesia. It provides the regulatory framework and brokerage services for Indonesian users, enabling access to US stocks through the PALN (Penyaluran Amanat ke Bursa Luar Negeri) fully-backed derivative structure. Valbury fully supports its contracts 100% with Alpaca Securities LLC.
• RapydcoreTechnology or IntegrationRapyd provides payment processing infrastructure enabling Gotrade to accept deposits and withdrawals. Listed on Gotrade's legal page as a key partner for payment services.
• TradingViewcoreTechnology or IntegrationGotrade X TradingView integration provides advanced charting and trading tools within the Gotrade platform. Users can access TradingView's charting capabilities, technical analysis tools, and trading signals directly through the Gotrade interface.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tiger Brokers (TradeUp): Tiger Brokers (TradeUp) is a Singapore-headquartered, Nasdaq-listed online brokerage offering retail investors in Southeast Asia access to US, Hong Kong, and Singapore stocks, options, and futures via a mobile app. It directly competes with Gotrade for the same Southeast Asian retail demographic seeking fractional US equity exposure and US options.
• MooMoo (Futu Holdings): MooMoo is the international brand of Futu Holdings, a Hong Kong-based, Nasdaq-listed online brokerage that offers retail investors in Southeast Asia (including Indonesia, Singapore, Malaysia) access to US and Asian stocks, options, and ETFs via a mobile-first platform. It directly competes with Gotrade for the same regional retail user base.
• Pluang: Pluang is an Indonesian fintech investment platform offering retail access to US stocks, ETFs, crypto, mutual funds, and gold via a mobile app, with OJK supervision. It is one of Gotrade's primary direct competitors in the Indonesian retail US equity market.
• Stockbit: Stockbit is an Indonesian social-investing platform that has expanded into stock trading (Stockbit Sekuritas) under OJK supervision, offering retail Indonesians access to US and Indonesian stocks via a mobile app. It directly competes with Gotrade in the Indonesian retail brokerage segment.
• Webull: Webull is a US-based, mobile-first online brokerage offering commission-free trading in US stocks, ETFs, and options, with a growing international presence in Southeast Asia and other regions. Its mobile-first, low-fee, options-enabled product is directly comparable to Gotrade's positioning.
• Longbridge Securities: Longbridge Securities is a Hong Kong-headquartered online brokerage that offers fractional US stock trading and US options to retail investors across Asia, including Southeast Asia. Its fractional US share focus and mobile-first UX make it a direct competitor to Gotrade in the regional retail brokerage segment.
• eToro: eToro is a global, multi-asset social trading platform offering retail investors access to US stocks (with fractional shares), ETFs, and crypto via a mobile-first app, with a strong presence in Asia. Its social-trading features, fractional share offering, and mobile UX are directly comparable to Gotrade's product set.

Broad incumbents

• Interactive Brokers: Interactive Brokers is a large, US-headquartered online brokerage with a strong presence in Asia (Singapore, Hong Kong, Japan, India) that offers retail and professional investors access to global equities, options, futures, and FX via the IBKR platform. It is a broad incumbent competitor to Gotrade, particularly for active retail traders seeking more sophisticated tools and broader market access.
• Saxo Markets: Saxo Markets is the Singapore-based arm of Saxo Bank, a Denmark-headquartered online multi-asset broker offering retail and professional clients in Asia access to global equities, options, FX, and CFDs via mobile and desktop platforms. It is a broad incumbent competitor to Gotrade for higher-end retail and active traders in Southeast Asia.

Regional players

• StashAway: StashAway is a Singapore-headquartered digital wealth manager operating in Singapore, Malaysia, Hong Kong, the UAE, Thailand, and Indonesia, offering automated portfolio management (robo-advisory) to retail investors. While its core offering is portfolio management rather than direct stock trading, it targets the same Southeast Asian retail-investor segment as Gotrade.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/realheygotrade
• Facebookfacebook.com/heygotrade
• LinkedInlinkedin.com/company/gotradeapp
• Instagraminstagram.com/heygotrade

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gotrade