Haystack
Haystack is a cloud-based employee experience and intranet platform unifying internal communications, knowledge management, directories, events, and AI-powered search into a mobile-first workspace for mid-market and enterprise organizations across technology, healthcare, retail, construction, and financial services.
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Haystack does
Haystack is a cloud-based employee experience and intranet platform founded in 2018 and headquartered in Venice, California. The company provides a unified workspace that consolidates internal communications, knowledge management, employee directories, events, and peer recognition into a single mobile-first platform. Its product is organized around five core pillars — Communication, Events, Directory, Knowledge, and Haystack AI — supported by features including Universal Search, Secure Delivery, Emergency Alerts, Freshness Engine (content recency scoring), Recognition, and Company Glossary. The platform integrates with over 40 enterprise tools across productivity (Google Workspace, Microsoft 365), collaboration (Slack, Teams, Zoom), identity (Okta, OneLogin), HRIS (Workday), and content storage (Confluence, Jira, Box, Dropbox, Google Drive) and is offered under a SaaS subscription model with SOC 2 Type 1 and Type 2, HIPAA, ISO 27001, and GDPR compliance certifications.
Haystack serves mid-market and enterprise customers across technology, healthcare, retail, construction, financial services, utilities, agriculture, and e-commerce verticals. Named customers include Thumbtack, BuzzFeed, NerdWallet, Wistia, InfluxData, Everbridge, GoodRx, Plenty, OpenStore, Riviera Utilities, Curative, Russ Darrow Automotive Group, Face Foundrie, and LOVB, with documented outcomes of 400%+ engagement uplift versus legacy tools and 100% employee adoption within one week of launch. The company employs a hybrid go-to-market combining enterprise field sales (Book a Demo motion, custom quote-based pricing, RFP builder) with product-led growth elements (2-minute platform overview video, free product exploration, iOS and Android mobile app distribution via App Store and Google Play). Revenue is generated through annual SaaS subscriptions likely tiered by organization size and feature set, complemented by implementation and customer success services. The company has raised approximately $9.2 million in disclosed funding across a 2019 seed (Greycroft lead), a 2020 Series A (Coatue lead), a 2022 Form D securities offering ($1M), and an undisclosed 2025 growth equity investment from Breakwall Equity.
Haystack firmographics
Firmographics- Name
- Haystack
- Legal name
- Haystack Team, Inc.
- Website
- https://haystackteam.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Haystack is a cloud-based employee experience and intranet platform unifying internal communications, knowledge management, directories, events, and AI-powered search into a mobile-first workspace for mid-market and enterprise organizations across technology, healthcare, retail, construction, and financial services.
- Ownership category
- akta.pro rank
Haystack industry classification
Industry- Product category
- Employee Experience Platform
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Social & Intranet Platforms (BPAMAMAJ)
Keywords
Where Haystack is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Haystack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Cloud-based corporate intranet and employee communications platform sold via subscription licensing. Revenue generated through recurring software fees, likely tiered by organization size or feature set. Implementation and customer success services may complement core subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription with custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Haystack product offering
Product offeringCore offering
Haystack sells a cloud-based employee experience platform that consolidates internal communications, knowledge management, employee directory, events, and AI-powered search into a single modern intranet. The platform enables organizations to replace outdated intranets with a mobile-first, consumer-app-like interface that supports multi-channel content delivery, emergency alerts, peer-to-peer recognition, and 40+ enterprise integrations with tools like Google Workspace, Microsoft 365, Slack, Okta, Workday, and Zoom.
Product overview
Haystack is a modern intranet platform designed as a unified, modular solution connecting everyone in an organization to the news, events, and knowledge they need to thrive. The platform consists of five core modules: Communication (for amplifying and automating announcements), Events (for managing company gatherings), Directory (for employee profiles and collaboration), Knowledge (for building accessible, unified knowledge bases), and Haystack AI (for AI-powered employee experience enhancements). Key features include Universal Search, Secure Delivery, Emergency Alerts, Freshness Engine, Recognition, and Company Glossary. The platform is designed with no-code customization, drag-and-drop dashboard configuration, and mobile apps for iOS and Android. Haystack serves multiple industries including Technology, Construction, Healthcare, Retail, and Financial Services, addressing challenges such as digital workspace consolidation, employee onboarding, frontline support, legacy replacements, employee engagement, and culture building.
Differentiator
Problem solved
Functional benefit
Products and services
- Haystack Employee Experience Platform Cloud-based modern intranet and employee experience platform for mid-market and enterprise organizations. Combines five core pillars (Communication, Events, Directory, Knowledge, and Haystack AI) with features including Universal Search, Secure Delivery, Emergency Alerts, Freshness Engine, Recognition, and Company Glossary. Supports mobile apps on iOS and Android, no-code customization, and 40+ enterprise integrations with tools such as Google Workspace, Microsoft 365, Slack, Okta, Workday, and Zoom. Serves internal communications teams, HR, IT, and executive leadership across industries including technology, healthcare, retail, construction, and financial services.
Quantifiable outcome
- Over 400% increase in user engagement compared to previous tools
- +1 more outcomes
Companies that use Haystack
Customer profileNamed customers14 records
Segments10 records
Ideal customer profiles2 records
Haystack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability2 records
Feature7 records
Haystack partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Google WorkspacecoreNative integration with Google Workspace allowing seamless search across Google Drive files, calendar events, and workspace content within Haystack.
- Microsoft 365coreIntegration with Microsoft 365 suite including Teams, Outlook, and SharePoint for unified workplace productivity.
- SlackcoreSlack integration enabling automatic post notifications, channel-based delivery, and seamless communication workflow between platforms.
- OktacoreSingle sign-on integration with Okta for enterprise identity management and security.
- ZoomcoreZoom integration bringing meeting functionality into Haystack events with one-click Zoom links on employee profiles.
- Microsoft TeamscoreTeams integration for automatic post notifications, Haystack access within Teams interface, and branded bot customization.
- Google DrivecoreGoogle Drive integration for embedding and searching files directly within Haystack posts.
- ConfluencecoreConfluence integration connecting Atlassian wiki content into Haystack's knowledge management.
- AtlassiancoreAtlassian ecosystem integration connecting Confluence, Jira, and other Atlassian tools for unified enterprise experience.
Scale indicators2 records
Recent moves6 records
Expansion highlights7 records
Haystack competitors and assessment
Company assessmentBroad incumbents
- Microsoft Viva: Microsoft's employee experience platform bundled with Microsoft 365, covering connections, insights, learning, and knowledge. A broad incumbent that competes with Haystack across multiple modules and benefits from bundled M365 distribution.
- Slack (Salesforce): Enterprise messaging and channel-based communication platform with growing employee experience features such as Lists, Huddles, and Canvas. Overlaps with Haystack's communication and engagement modules and is already integrated with Haystack as a partner channel.
- Atlassian Confluence: Enterprise wiki and knowledge management tool frequently used as a corporate knowledge base. Competes partially with Haystack's Knowledge module and is integrated as a content source, creating both partnership and competitive overlap.
- Jive Software (Aurora Networks): Legacy enterprise intranet and collaboration vendor still installed in many large enterprises. Represents the incumbent installed base that Haystack's 'Legacy Replacements' solution explicitly targets for displacement.
Direct peers
- Simpplr: Modern intranet and employee experience platform targeting mid-market and enterprise. Direct competitor to Haystack with overlapping intranet, communications, and knowledge management capabilities and a similar G2-recognized positioning.
- Workvivo: Employee experience and intranet platform focused on engagement, communications, and culture. Directly comparable to Haystack's employee experience platform positioning and frequently co-evaluated in mid-market and enterprise intranet RFPs.
- LumApps: Cloud-based intranet and employee experience platform with strong Google Workspace and Microsoft 365 integrations. Direct competitor with global (notably EMEA) footprint that overlaps Haystack's product surface area and target buyer personas.
- Staffbase: Employee communications and intranet platform with a strong mobile-first frontline worker focus, very similar to Haystack's frontline and field-worker wedge. Direct peer serving enterprise communications teams across multiple verticals.
Emerging players
- Notion: Workspace and knowledge management platform used by many teams as a lightweight intranet alternative (e.g., OpenStore reportedly replaced Notion with Haystack). Adjacent competitor in the employee knowledge and wiki category.
- Lattice: People management platform covering performance, engagement surveys, and employee development. Adjacent competitor in the broader employee experience category, with overlapping buyers (HR, People Ops) but a different core product focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Haystack social profiles
Digital presenceHaystack compliance and trust
Trust signalCompliance10 records
Haystack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haystack leadership team
Management profileNumber of profiles
Profiles3 records
Haystack funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haystack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haystack
What does Haystack do?
Haystack sells a cloud-based employee experience platform that consolidates internal communications, knowledge management, employee directory, events, and AI-powered search into a single modern intranet. The platform enables organizations to replace outdated intranets with a mobile-first, consumer-app-like interface that supports multi-channel content delivery, emergency alerts, peer-to-peer recognition, and 40+ enterprise integrations with tools like Google Workspace, Microsoft 365, Slack, Okta, Workday, and Zoom.
Is Haystack a public or private company?
Haystack is a private company. It is classified as venture growth investor backed and is currently operating.
When was Haystack founded?
Haystack was founded in 2018. It employs 51 to 100 people.
Where is Haystack based?
Haystack is headquartered in Los Angeles, United States, in the North America region.
How does Haystack make money?
One revenue line is on record: saaS Subscription.
Who are Haystack's main competitors?
Broad incumbents on record are Microsoft Viva, Slack (Salesforce), Atlassian Confluence and Jive Software (Aurora Networks). Direct peers are Simpplr, Workvivo, LumApps and Staffbase. Emerging players are Notion and Lattice.
Does Haystack have an API?
No public API is recorded for Haystack.
What industry is Haystack in?
Haystack's product category is Employee Experience Platform. Its primary akta.pro industry code is BPAMAMAJ, Enterprise Social & Intranet Platforms. Its NAICS code is 54151 and its SIC code is 7372.