Hauler Hero
Hauler Hero is a vertical SaaS platform founded in 2020 that provides an all-in-one cloud-based CRM, billing, dispatch, routing, and customer-portal solution to residential, commercial, roll-off, and municipal waste haulers across the United States, with emerging AI agents for computer vision, chatbot, and route optimization.
- Company typePrivate
- Founded2020
- HeadquartersSan Diego, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Hauler Hero does
Hauler Hero is a US-based vertical SaaS company founded in 2020 that sells an all-in-one cloud platform for waste and recycling haulers. The platform consolidates CRM, billing, dispatch and routing, reporting, follow-up task management, a customer self-service portal, and a tablet-based driver mobile app (Hauler Hero Road), with add-on integrations for scale-station software (MyTruckScales, Strong Data), customer-acquisition tooling (TrashBolt), and fleet cameras. The product serves four customer segments — residential, commercial, roll-off, and municipal/government haulers — and is differentiated by purpose-built waste-industry workflows (roll-off categorization, vacation/suspension holds, residential route optimization) rather than repackaged generic field-service software.
The company is commercializing three proprietary AI agents — Hero Vision (computer vision for service verification via existing fleet cameras, connected through an open API), Hero Chat (NLP chatbot for customer inquiries), and Hero Route (dynamic route optimization) — all in beta with select partners as of early 2026. The underlying architecture exposes a documented open API (docs.haulerhero.com/vision) enabling integration with any camera or web-based system that meets the specification.
Hauler Hero monetizes primarily through SaaS subscriptions billed monthly with quote-based pricing tied to fleet size and service requirements, supplemented by professional services for data migration, configuration, and training. Go-to-market is sales-led via direct website (Get Started/Book a Demo CTAs) with both inside sales and enterprise field sales motions, supported by industry events (WRRA, SWANA, RCON, Waste Hauler's Summit), content marketing, earned media in TechCrunch and waste-industry trade press, and a new government channel via Sourcewell cooperative procurement. The company has raised over $27M across seed and Series A rounds (Series A: $16M led by Frontier Growth, Feb 2026), serves 200–250+ waste-management organizations, processes approximately $300M in annualized gross merchandise value and ~4.5 million pickups per month, and is incorporated in Delaware with operational headquarters in New York.
Hauler Hero firmographics
Firmographics- Name
- Hauler Hero
- Legal name
- Hauler Hero Inc.
- Website
- https://haulerhero.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hauler Hero is a vertical SaaS platform founded in 2020 that provides an all-in-one cloud-based CRM, billing, dispatch, routing, and customer-portal solution to residential, commercial, roll-off, and municipal waste haulers across the United States, with emerging AI agents for computer vision, chatbot, and route optimization.
- Ownership category
- akta.pro rank
Hauler Hero industry classification
Industry- Product category
- Waste Management Software
- NAICS
- Waste Collection (5621), Waste Collection (56211)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Roll-Off & Temporary Container MSW Hauling (Dumpsters) (BPALAAAC)
- akta.pro secondary industries
- Bulk Item Pickup & Hauling (Outdoor/Residential) (HSAIAOAE), Commercial Junk Removal & Hauling (HSAKALAB), Roll-off Dumpster Rental & On-site Container Services (BPALAJAJ)
Keywords
Where Hauler Hero is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hauler Hero business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Cloud-based software subscription model providing access to the Hauler Hero platform including CRM, billing, routing, dispatch, mobile app, and customer portal features. Pricing is likely tiered based on fleet size or number of users.
- Professional Services: Implementation services including data migration, account configuration, and employee training. The company offers dedicated implementation managers and on-site support in select circumstances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on fleet size and service requirements |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Hauler Hero product offering
Product offeringCore offering
Hauler Hero sells a cloud-based, all-in-one SaaS platform that consolidates CRM, billing, dispatch and routing, reporting, a tablet driver mobile app, and a self-service customer portal for waste and recycling haulers. It is purpose-built for residential, commercial, roll-off, and municipal waste operations, and adds proprietary AI agents (Hero Vision for computer-vision service verification, Hero Chat for AI customer communication, and Hero Route for dynamic routing optimization) plus integrations with TrashBolt, Samsara, MyTruckScales, and Strong Data.
Product overview
Hauler Hero offers a cloud-based all-in-one waste management software platform designed for waste and recycling haulers. The platform consists of a core unified system with integrated modules for CRM, Billing, Dispatch & Routing, Reporting, Follow Up, and Mobile App (Hauler Hero Road), plus a Customer Portal for end customers. The architecture also includes Hero Vision (AI computer vision for service verification via fleet cameras), Scale Integration (connecting weight data from MyTruckScales and Strong Data), and TrashBolt Integration (customer acquisition and online signup). The platform serves commercial, residential, roll-off, and municipal/government waste operations. Three AI agents—Hero Vision, Hero Chat, and Hero Route—were announced in development as of early 2026, currently in beta testing with select partners.
Differentiator
Problem solved
Functional benefit
Brands
- Hero Vision: AI-powered service verification system that automatically links video footage from fleet cameras to work orders for customer disputes and compliance documentation.
- Hero Chat
- Hero Route
Products and services
- Hauler Hero Platform Cloud-based all-in-one waste management software platform that consolidates CRM, billing, dispatch and routing, reporting, a tablet driver mobile app, and a self-service customer portal into a single system for residential, commercial, roll-off, and municipal waste and recycling haulers.
- Hero Vision AI-powered computer vision add-on that connects existing fleet telematics cameras (e.g., Samsara) via a secure Vision API and automatically links GPS-tagged video footage to work orders, enabling automatic service verification, missed-pickup detection, contamination flagging, and dispute resolution.
Quantifiable outcome
- 19% faster cash collection
- +8 more outcomes
Companies that use Hauler Hero
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Hauler Hero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature10 records
Hauler Hero partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- TrashBoltcoreIntegration partnership enabling automated customer onboarding. TrashBolt provides customer acquisition and marketing tools that connect directly to Hauler Hero's operational management system. Joint customers report saving 20 minutes per customer signup and up to 300% gross sales increase.
- SourcewellcoreGovernment procurement partnership making Hauler Hero available to public waste departments through Sourcewell's national cooperative contract program. Announced August 2025.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Hauler Hero competitors and assessment
Company assessmentDirect peers
- Routeware: Provides routing, fleet management, and customer engagement software specifically for waste and recycling haulers. Closest direct competitor to Hauler Hero's core platform in the US market.
- ReCollect Systems: Waste management software focused on customer engagement, collection schedules, and service notifications for haulers and municipalities. Overlaps with Hauler Hero's customer portal and municipal capabilities.
- Soft-Pak: ERP and back-office software specifically for waste and recycling haulers, covering billing, dispatch, and customer management. A long-standing vertical competitor in Hauler Hero's core market.
Broad incumbents
- AMCS Group: Global enterprise software platform for the waste, recycling, and resource management industry. Competes with Hauler Hero in mid-market and enterprise tiers and operates internationally, setting a scale benchmark.
- ServiceTitan: Large field service management platform serving trades like HVAC, plumbing, and electrical. ServiceTitan executives invested in Hauler Hero, indicating overlap in ICP and potential expansion risk into the waste vertical.
- Salesforce Field Service: Enterprise FSM offering within the Salesforce ecosystem. Competes for larger municipal and enterprise customers with broader but less waste-specific capabilities than Hauler Hero.
Regional players
- WasteLOGIC: Waste management software for haulers with primary strength in the UK and European markets. Comparable vertically-specialized platform with similar module coverage to Hauler Hero.
Others
- TrashBolt: Customer acquisition and online signup platform for waste haulers with a native integration into Hauler Hero. Adjacent technology partner rather than competitor, but its standalone tools could substitute some Hauler Hero modules.
- Samsara: Telematics and fleet camera platform integrated with Hauler Hero's Hero Vision product. Provides underlying hardware/data that Hauler Hero's AI consumes, representing both a partnership and a potential adjacent competitor in fleet analytics.
Emerging players
- Curbside: Customer-facing waste and recycling engagement platform for municipalities and haulers. Competes with Hauler Hero's customer portal and notification capabilities, with a stronger end-consumer focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hauler Hero social profiles
Digital presenceHauler Hero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hauler Hero leadership team
Management profileNumber of profiles
Profiles7 records
Hauler Hero funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hauler Hero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hauler Hero
What does Hauler Hero do?
Hauler Hero sells a cloud-based, all-in-one SaaS platform that consolidates CRM, billing, dispatch and routing, reporting, a tablet driver mobile app, and a self-service customer portal for waste and recycling haulers. It is purpose-built for residential, commercial, roll-off, and municipal waste operations, and adds proprietary AI agents (Hero Vision for computer-vision service verification, Hero Chat for AI customer communication, and Hero Route for dynamic routing optimization) plus integrations with TrashBolt, Samsara, MyTruckScales, and Strong Data.
Is Hauler Hero a public or private company?
Hauler Hero is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hauler Hero founded?
Hauler Hero was founded in 2020. It employs 51 to 100 people.
Where is Hauler Hero based?
Hauler Hero is headquartered in San Diego, United States, in the North America region.
How does Hauler Hero make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are professional Services.
Who are Hauler Hero's main competitors?
Direct peers on record are Routeware, ReCollect Systems and Soft-Pak. Broad incumbents are AMCS Group, ServiceTitan and Salesforce Field Service. WasteLOGIC is listed as a regional player. Others are TrashBolt and Samsara. Curbside is listed as an emerging player.
Does Hauler Hero have an API?
Yes. Hauler Hero provides an open API that enables integrations with third-party systems. The Vision API connects existing fleet cameras to Hauler Hero via secure API for video footage linking to work orders. The scale integration uses APIs to communicate across modules and between secure databases, with initial support for MyTruckScales and Strong Data scale software. APIs can be exposed to integrate with any system that can pass data through a web-based interface. Developer documentation is at docs.haulerhero.com/vision/section/access.
What industry is Hauler Hero in?
Hauler Hero's product category is Waste Management Software. Its primary akta.pro industry code is BPALAAAC, Roll-Off & Temporary Container MSW Hauling (Dumpsters), with a secondary code of HSAIAOAE, Bulk Item Pickup & Hauling (Outdoor/Residential). Its NAICS code is 5621 and its SIC code is 4210.