Olsam Group
Olsam Group is a London-based e-commerce brand aggregator that acquires and scales Amazon FBA and other D2C consumer brands, targeting profitable SMB sellers and operating a global portfolio across Amazon UK, EU, and US plus Shopify DTC.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Olsam Group does
Olsam Group is a London-based e-commerce brand aggregator that acquires and operates Amazon third-party (primarily FBA) and other direct-to-consumer e-commerce brands. The company targets profitable SMB sellers with at least $100K in annual revenue and 15%+ margins, using a proprietary "6x6" acquisition process — six structured steps from introductory call through closing, designed to complete transactions in approximately six weeks. The company is led by CEO Ben Poynter alongside founders Ollie and Sam Horbye, with a management team spanning former Amazon operators, Mountain Warehouse's ex-Head of eCommerce, and specialists across technology and people operations. The team spans three continents and 15 nationalities with over 50 years of combined e-commerce experience.
The company's revenue model is acquisition-and-scale rather than subscription or licensing: Olsam purchases consumer brands, integrates them into a shared operating platform, and grows revenue across Amazon UK, EU, and US marketplaces plus Shopify DTC channels. Notable portfolio brands include Kitzini (silicone baking mats), Peak Coffee (Nespresso-compatible accessories), Enjoy Native (smell-proof bags), Ottergami (stationery), and POWR (outdoor equipment). Supporting technology and infrastructure include Sellerboard integration for due diligence data extraction and an Airwallex partnership for cross-border payments and treasury management. Following a $165 million Series A in September 2021 and acquisitions of MarketFleet (May 2022) and Dwarfs.io (December 2023), the combined business publicly targeted over $100 million in annual revenue for 2024.
Olsam Group firmographics
Firmographics- Name
- Olsam Group
- Legal name
- Olsam OpCo Ltd
- Website
- https://olsamgroup.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Olsam Group is a London-based e-commerce brand aggregator that acquires and scales Amazon FBA and other D2C consumer brands, targeting profitable SMB sellers and operating a global portfolio across Amazon UK, EU, and US plus Shopify DTC.
- Ownership category
- akta.pro rank
Olsam Group industry classification
Industry- Product category
- E-commerce Brand Aggregation
- akta.pro primary industry
- Tobacco, Alcohol & Cannabis Omnichannel (CRAFAEAM)
Keywords
Where Olsam Group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Olsam Group business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- E-commerce Brand Acquisition and Scaling: Olsam acquires e-commerce businesses (primarily Amazon FBA brands), scales them using proprietary technology, processes, and operational expertise, then generates revenue through increased sales and profits across their portfolio of brands.
- Omni-channel Revenue: Combined business leverages platform expertise to expand beyond Amazon into omni-channel selling, aiming to achieve over $100 million in annual revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Revenue-based tiers for acquisition interest |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Olsam Group product offering
Product offeringCore offering
Olsam Group is a London-based e-commerce brand aggregator that acquires and scales Amazon FBA and other direct-to-consumer e-commerce brands. The company buys profitable consumer brands from founders seeking exit or partnership and operates them across Amazon marketplaces and Shopify D2C channels. As of 2024, the combined portfolio targets over $100 million in annual revenue through brands including Kitzini (silicone baking mats), Enjoy Native (smell-proof bags), Peak Coffee (Nespresso accessories), Ottergami (stationery), and POWR (outdoor equipment).
Product overview
Olsam Group is an e-commerce brand aggregator that acquires and scales marketplace businesses. The company operates a unified platform combining Amazon FBA brand portfolio management, Shopify DTC operations, and proprietary acquisition processes. The core offering includes the 6×6 Acquisition Process for identifying and acquiring profitable e-commerce brands, supplemented by acquired businesses like Dwarfs.io (omni-channel expertise) and MarketFleet. Olsam manages a growing global portfolio of category-leading brands across baking, coffee accessories, travel goods, and outdoor categories, with revenue criteria targeting $100K+ annually and 15%+ profit margins.
Differentiator
Problem solved
Functional benefit
Products and services
- Amazon FBA Brand Portfolio A portfolio of consumer brands acquired and operated across Amazon's FBA, FBM, and SFP fulfillment models. Brands target $100K+ annual revenue and 15%+ profit margins at acquisition, and are managed to scale across multiple Amazon marketplaces (UK, EU, US). End customers are individual consumers shopping on Amazon.
- Shopify DTC Operations Direct-to-consumer e-commerce operations through Shopify storefronts for acquired brands, enabling an omni-channel strategy beyond Amazon. End customers are individual consumers purchasing from brand-owned websites.
Quantifiable outcome
- $100+ million annual revenue target in 2024
Companies that use Olsam Group
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Olsam Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Olsam Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- AirwallexcoreOlsam achieved rapid global expansion with Airwallex, leveraging their financial infrastructure platform for international payments and treasury management across their global operations.
- Dwarfs.iocoreOlsam acquired Dwarfs.io, a European e-commerce aggregator based in the Netherlands, to strengthen off-Amazon platform expertise and expand omni-channel strategy. The combined businesses leverage respective platform expertise and operational capabilities.
- MarketFleetcoreOlsam acquired MarketFleet as part of their acquisition strategy to build portfolio of e-commerce brands.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
Olsam Group competitors and assessment
Company assessmentDirect peers
- Thrasio: Largest and most well-known Amazon FBA brand aggregator; directly comparable business model of acquiring, operating, and scaling third-party Amazon brands across categories with a focus on operational improvements.
- Razor Group: Berlin-based Amazon brand aggregator with global portfolio across multiple consumer categories; directly comparable acquirer-and-operator model targeting $100M+ revenue Amazon brands.
- SellerX: European Amazon aggregator (Berlin/Austin) building portfolio of FBA brands across home, sports, and consumer goods; closely mirrors Olsam's multi-category acquisition approach.
- Heroes: UK-based Amazon brand aggregator; the most geographically comparable peer to Olsam given shared London-based focus, European investor base, and similar FBA brand acquisition criteria.
- Benitago: US-based Amazon aggregator with portfolio of consumer brands across home, beauty, and apparel; comparable scale and operational improvement focus to Olsam.
- Boosted Commerce: Amazon aggregator building portfolio of consumer brands with emphasis on operational scaling and omni-channel expansion; comparable thesis to Olsam's Dwarfs.io-driven omni-channel strategy.
- unybrands: Multi-category e-commerce brand acquirer and operator combining Amazon FBA and Shopify D2C; closely aligned with Olsam's omni-channel portfolio approach following the Dwarfs.io deal.
- Acquco: Tech-enabled Amazon brand acquirer using proprietary analytics to identify and scale FBA brands; comparable methodology to Olsam's data-driven 6x6 acquisition process.
- OpenStore: Aggregator using AI and automation to acquire Shopify-native brands; adjacent aggregator model focused on D2C rather than Amazon, relevant given Olsam's Shopify operations and Dwarfs.io omni-channel push.
Broad incumbents
- Pattern (Pattern Brands): Larger and longer-established Amazon brand accelerator that helps manufacturers grow on Amazon; comparable customer base and Amazon-native expertise, but operates a services model rather than acquiring brands outright.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Olsam Group social profiles
Digital presenceOlsam Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Olsam Group leadership team
Management profileNumber of profiles
Profiles6 records
Olsam Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Olsam Group funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Olsam Group M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Olsam Group
What does Olsam Group do?
Olsam Group is a London-based e-commerce brand aggregator that acquires and scales Amazon FBA and other direct-to-consumer e-commerce brands. The company buys profitable consumer brands from founders seeking exit or partnership and operates them across Amazon marketplaces and Shopify D2C channels. As of 2024, the combined portfolio targets over $100 million in annual revenue through brands including Kitzini (silicone baking mats), Enjoy Native (smell-proof bags), Peak Coffee (Nespresso accessories), Ottergami (stationery), and POWR (outdoor equipment).
Is Olsam Group a public or private company?
Olsam Group is a private company. It is classified as venture growth investor backed and is currently operating.
When was Olsam Group founded?
Olsam Group was founded in 2020. It employs 51 to 100 people.
Where is Olsam Group based?
Olsam Group is headquartered in London, United Kingdom, in the Europe region.
How does Olsam Group make money?
Two revenue lines are on record. E-commerce Brand Acquisition and Scaling is the primary driver. The others are omni-channel Revenue.
Who are Olsam Group's main competitors?
Direct peers on record are Thrasio, Razor Group, SellerX, Heroes, Benitago, Boosted Commerce, unybrands, Acquco and OpenStore. Pattern (Pattern Brands) is listed as a broad incumbent.
Does Olsam Group have an API?
No public API is recorded for Olsam Group.
What industry is Olsam Group in?
Olsam Group's product category is E-commerce Brand Aggregation. Its primary akta.pro industry code is CRAFAEAM, Tobacco, Alcohol & Cannabis Omnichannel.