Thanks

What Thanks does

Thanks operates a customer-first native advertising network that monetizes publisher post-purchase and post-action moments — primarily thank-you pages, confirmation screens, in-app placements, and push notifications — by surfacing performance-based offers from a curated roster of 200+ vetted advertisers. The platform serves two sides of a marketplace: publishers (retail marketplaces, e-commerce brands, ticketing platforms, media sites, and creators) earn incremental revenue from existing customer moments without data sharing, while advertisers (including Booking.com, HelloFresh, Disney+, Nike, and Walmart) acquire high-intent customers through flexible CPC, CPA, CPL, and CPI pricing models with a $10k campaign minimum and no lock-in contracts.

The technical backbone is DelightAI, a proprietary decisioning engine that ingests real-time behavioral signals and first-party data to deliver intent-matched offers at scale. The product suite comprises Thanks Offers (discounts, cashback, sweepstakes), Thanks Subscribe (lead capture into CRM/ESP), Thanks Insights (in-experience brand-lift surveys), Thanks Love (charitable donations), a Creator Commerce offering enabled by a Linktree partnership reaching 15M+ US creators and 300M+ monthly visitors, and Thanks Studio, an in-house design service. Anthropic foundation models support generative AI components, with the proprietary layer handling real-time decisioning and personalization. The platform is SOC 2 Type II certified and compliant with GDPR, UK GDPR, CCPA/CPRA, and Australian privacy law.

Commercially, Thanks runs a sales-led motion targeting mid-market and enterprise advertisers and publishers across the US, UK, and ANZ, supplemented by affiliate network distribution (CJ, Impact, AWIN, Commission Factory). The company has reported 20% month-on-month growth and 90% quarter-over-quarter US revenue growth in Q1 2025, reaching 50M+ monthly shoppers and 70M+ monthly "thanks" events by late 2025. Revenue mechanics rely on a transparent revenue-share model where publishers receive the lion's share of advertiser spend; Thanks is funded by a $2.6M USD seed round (March 2025) led by Founder Collective with Peak XV Partners and Side Stage Ventures, and operates as Thanks Ad Pty Ltd with US subsidiaries Thanks Heaps, Inc. and Thanks Studio, Inc. Co-founders Steve Tesoriero (Co-CEO), Doron Ostrin (CEO), and Cayley Ostrin (Head of Experience) lead the company.

Name

Thanks

Legal name

Thanks Ad Pty Ltd

Website

https://thanks.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Thanks is an AI-first native ad network that monetizes publisher thank-you pages and post-purchase moments with personalized performance-based offers, serving 50M+ monthly shoppers across US, UK, and ANZ through a DelightAI-powered platform linking 200+ vetted advertisers with publishers including eBay, Linktree, and Walmart.

Ownership category

akta.pro rank

Product category

Retail Media & Ad Tech Platform

NAICS

Other Services Related to Advertising (541890), Advertising Agencies (541810), Software Publishers (5132)

SIC

Services-Advertising (7310), Services-Prepackaged Software (7372)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industries

Creator Commerce & Affiliate Monetization Platforms (MPACAFAF), Loyalty, Rewards & Incentive Programs (BPAFAMAE), Rewards, Incentives & Gift Card Program Services (MPAAAIAG)

Keywords

• Post-purchase advertising
• Retail media network
• Performance ad tech
• Creator commerce platform
• Loyalty rewards engine

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Advertising (Performance-based): Thanks earns revenue by charging advertisers for clicks (CPC), acquisitions (CPA), leads (CPL), or installs (CPI). The platform operates on a transparent revenue share model with publishers, splitting traffic-generated revenue with publishers receiving the lion's share. 200+ trusted advertisers vetted for quality, performance, safety, and relevance.
2. Publisher Revenue Share: Publishers earn revenue when customers on their thank you pages click on offers. Thanks bills the advertiser for traffic received and splits revenue with the publisher. Publishers can also be advertisers on other brands' confirmation pages.
3. Influencer/Creator Commerce: Thanks manages end-to-end creator commerce campaigns for brands across Linktree, earning fees for performance-based placements (clicks, conversions, leads) while handling creative approvals, tracking, optimization, and creator payouts.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Thanks is an AI-first loyalty and rewards platform that operates as a customer-first native ad network, turning publisher thank-you pages, in-app banners, and push notifications into performance-based advertising inventory. Publishers embed a lightweight widget on their confirmation screens; the DelightAI engine selects intent-matched offers from a vetted pool of 200+ advertisers, who pay on CPC, CPA, CPL, or CPI terms. The platform additionally offers a Creator Commerce channel via Linktree, reaching 15M+ creators, and full-service creative support through Thanks Studio.

Product overview

Thanks is an AI-first loyalty and rewards platform that operates as a customer-first native ad network, turning post-purchase moments into revenue, rewards, and lasting brand love. The platform consists of several interconnected products: Thanks Offers delivers exclusive discounts and cashback rewards; Thanks Subscribe generates leads through native opt-in forms; Thanks Insights enables in-experience surveys; and Thanks Love facilitates charitable donations. The Creator Commerce via Linktree feature enables scalable influencer marketing. All offerings are powered by the proprietary DelightAI engine, which uses real-time behavioral signals and first-party data to deliver personalized, intent-matched recommendations across post-purchase, in-app, and push channels. The platform monetizes publisher thank-you pages and provides advertisers with performance-based customer acquisition.

Differentiator

Problem solved

Functional benefit

Brands

• Thanks Heaps, Inc. Subsidiary entity within the Thanks Ad Group corporate structure
• Thanks Studio, Inc.

Products and services

• Thanks Offers Delivers exclusive discounts, free trials, cashback bonuses, sweepstakes, and rewards to customers at high-intent post-purchase moments on publisher thank-you pages, boosting click-through rates by up to 660% compared with traditional placements.
• Thanks Subscribe Generates high-quality leads at scale for advertisers through opt-in forms embedded natively into the Thanks experience, with submissions delivered directly to the advertiser's CRM or ESP.
• Thanks Insights Enables advertisers to run lightweight brand-lift surveys or message tests directly within the Thanks experience, gathering timely and actionable consumer insights.
• Thanks Love Charitable giving feature where customers choose a charity to support and Thanks donates on their behalf, ending each Thanks experience on a feel-good note that strengthens brand affinity for publishers.
• Creator Commerce via Linktree Enables advertisers to scale influencer/creator commerce programs to 15M+ verified US creators through native, opt-in offers embedded directly inside creators' Linktree pages, managed end-to-end by Thanks with no fixed fees or minimums.
• Post-Purchase Monetization Widget Native ad widget that appears on publisher thank-you pages and confirmation screens, surfacing relevant, rewarding offers to customers at the moment their attention and intent are highest; integrates with publishers via just 3 lines of code.
• Thanks Studio In-house design and creative service that customizes every Thanks experience to look premium, personal, and on-brand using client fonts, colors, and design systems, including creative production and A/B testing for advertisers.

Quantifiable outcome

• 660% higher click-through rates than traditional placements
• +5 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• OztixcoreStrategic or Co-development Partner · 12 November 2025Oztix, Australia's largest independent ticketing company, partnered with Thanks to integrate AI-powered post-purchase media monetization across Oztix's digital ecosystem. Fans discover contextually relevant offers from travel, dining, merchandise, and experiences right after securing tickets. The partnership includes joint support for Make-A-Wish Australia with quarterly donations from proceeds.
• LinktreecoreStrategic or Co-development Partner · 10 June 2025Linktree partnered with Thanks for a first-of-its-kind creator commerce initiative. Thanks powers native, opt-in offers embedded directly inside creators' Linktree pages, reaching 15M+ US creators and 300M+ monthly visitors. Thanks manages the entire program end-to-end including creative approvals, tracking, optimization, and creator payouts. No fixed fees or minimums for brands.
• eBaycoreGTM or Marketing Partner · 11 March 2025eBay is a flagship publisher partner for Thanks' customer-first native ad network. The partnership began in the US and Australia and expanded to the UK market. Thanks delivers post-purchase ad experiences on eBay's platform after customers complete purchases, offering relevant third-party offers that feel rewarding rather than interruptive. eBay is also an advertiser on the Thanks network.
• ZipcoreGTM or Marketing Partner · 11 March 2025Zip, a Buy Now Pay Later company, joined Thanks' expanding partner network as both a publisher (offering Thanks experiences on their platform) and advertiser leveraging Thanks' customer-first ad network for acquisition.
• SezzlecoreGTM or Marketing Partner · 11 March 2025Sezzle, a Buy Now Pay Later platform, partnered with Thanks as both publisher and advertiser. VP of Marketing Jake Necklen stated: 'Thanks not only drives incremental revenue but also provides customers with compelling, relevant offers at the perfect moment, which drives higher repeat usage and retention.'
• HelloFreshcoreGTM or Marketing Partner · 11 March 2025HelloFresh, a major meal kit company, advertises on the Thanks network to acquire new customers. Senior Growth Marketing Manager Savannah Watt stated: 'Thanks has proven to be a game-changer. They have been able to deliver new customers at a consistent rate and have not only boosted our sales, but also strengthened our brand's presence in a competitive market.'
• Booking.comcoreGTM or Marketing Partner · 11 March 2025Booking.com advertises on the Thanks network to reach high-intent customers in post-purchase moments. The partnership was active in US and expanded to UK market as part of Thanks' geographic expansion.
• Disney+coreGTM or Marketing Partner · 11 March 2025Disney+ partnered with Thanks as an advertiser on the customer-first native ad network to drive subscriber acquisition through relevant, rewarding offers in high-intent moments.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Taboola: Taboola is a public content-discovery and performance ad-tech platform serving advertisers across premium publisher inventory. Overlaps with Thanks on the advertiser side (performance pricing, premium brand-safe environments) but distributes via content recommendation rather than post-purchase.
• Criteo: Criteo is a public ad-tech incumbent in performance retargeting and commerce media, increasingly moving into retail media networks and post-purchase placements. Comparable in serving the same advertiser demand but with a much broader portfolio of formats.
• Honey (PayPal): Honey is a browser-based coupon, cashback, and rewards platform owned by PayPal. Comparable in delivering personalized offers and rewards to consumers at points of purchase intent, though distribution is browser-based rather than publisher post-purchase.
• Walmart Connect: Walmart Connect is the retail media network of Walmart (a Thanks publisher partner). Comparable in enabling advertiser reach into Walmart's post-purchase shopper base, but operating as a first-party network controlled by the retailer itself — illustrating both the opportunity and the competitive threat.
• Outbrain: Outbrain is a native advertising platform monetizing publisher audiences through content recommendations and feed-based ad units. Comparable as a publisher-monetization ad-tech layer, though the placement and format differ from Thanks' post-purchase widget.
• Rakuten (LinkShare): Rakuten Advertising operates a major affiliate and performance marketing network connecting advertisers with publisher inventory. Comparable in performance-based ad serving and affiliate network access (Thanks already distributes via affiliate networks like Impact, CJ, AWIN).

Direct peers

• Rokt: Rokt is a direct competitor offering post-transaction advertising and personalized offers on confirmation/thank-you pages for merchants. Closest comparable business model, targeting the same high-intent post-purchase moment with performance-based pricing.
• ShopBack: ShopBack is a cashback and rewards shopping platform serving consumers with deals and offers from partner merchants. Thanks is listed as a partner of ShopBack and both monetize consumer purchase intent via rewards-based offers.

Emerging players

• Fluent: Fluent is a performance marketing and customer acquisition platform with capabilities in rewards-based user acquisition. Comparable in monetizing consumer engagement through performance-priced offers, though focused on lead generation rather than publisher post-purchase.
• PartnerStack: PartnerStack is a partner/affiliate program management platform powering creator and partner commerce programs for brands. Comparable to Thanks' Linktree creator commerce offering in enabling performance-based creator monetization at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/thanks
• Instagraminstagram.com/thanks
• LinkedInlinkedin.com/company/jointhanks

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thanks