Opencare

What Opencare does

Opencare operates a two-sided dental care marketplace that connects patients seeking dental services with a curated network of dentists across North America. Founded in 2012 and headquartered in San Francisco with a primary office in Toronto, the platform serves as both a patient acquisition channel for dental practices and a discovery and booking platform for consumers. The company maintains active coverage in more than 20 major cities across the United States and Canada, including Austin, Boston, Chicago, New York, San Francisco, Toronto, and Vancouver.

The platform's core technology is a quiz-based patient matching system paired with real-time appointment availability and insurance provider integration. Patients can filter dentists by major US carriers (Delta Dental, Cigna, Aetna, UnitedHealthcare, Guardian, MetLife, Blue Cross) and Canadian carriers (Green Shield Canada, Manulife Financial, Canada Life, Sun Life Financial) as well as the government-administered Canadian Dental Care Plan (CDCP). On the supply side, Opencare provides dentists with a Practice Growth portal that includes patient acquisition, appointment management, and analytics, and has extended into Revenue Cycle Management (RCM) services covering billing, insurance claims processing, and appointment management. The platform is HIPAA-compliant as a Business Associate, GDPR-compliant via standard contractual clauses, and CCPA-compliant with a dedicated California Consumer Notice. Analytics are powered by Google Analytics and FullStory.

Opencare's business model is freemium on the patient side — booking is 100% free, and patients receive a $50 Amazon gift card after completing a new patient exam — while revenue is generated from dental practices through paid access to the curated patient acquisition network and RCM professional services. Go-to-market combines a self-serve product-led motion (the patient quiz and instant online booking) with sales-led outreach to dental practices, supported by SEO across city- and insurance-specific landing pages, "The Floss" content blog, patient referral rewards, and published case studies. Opencare has raised approximately $22.7 million in disclosed equity funding across multiple rounds from 2013 through April 2020, with the largest being an $18 million round in May 2018 led by 8VC.

Name

Opencare

Legal name

Opencare Inc.

Website

https://opencare.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Opencare is a two-sided dental care marketplace that connects North American patients with a curated network of dentists across 20+ cities, monetizing through paid dentist acquisition and revenue cycle management services.

Ownership category

akta.pro rank

Product category

Dental Marketplace

NAICS

Ambulatory Health Care Services (621), Other Ambulatory Health Care Services (6219)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLALALAL

Dental Teleconsultation Marketplaces

Healthcare & Life Sciences/Telehealth Platforms/Telehealth Marketplace & Referral Platforms

Keywords

• Dental marketplace
• Patient booking platform
• Dentist marketing software
• Dental practice growth
• Healthcare appointments

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Patient Acquisition for Dentists: Platform provides dental practices with new patient leads and bookings. Dentists join the curated network to grow their practice.
2. Revenue Cycle Management Services: RCM services for dental practices including processing of appointments, insurance claims, and billing management

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Opencare operates an online dental marketplace that connects patients seeking dental care with participating dental practices, enabling patients to discover and book appointments online at no cost. For dental practices, Opencare provides a paid subscription-based patient acquisition and practice growth platform, complemented by revenue cycle management (RCM) services that help clinics manage billing and back-office operations.

Product overview

Opencare is a dental marketplace platform consisting of two primary products: a Patient Dental Search & Booking Platform that helps consumers find and book dentists using a matching quiz, location search, and insurance verification; and a Dentist Practice Growth Platform that provides practitioners with patient acquisition tools, analytics, and RCM services. The platform integrates with numerous North American dental insurance providers and includes a patient referral rewards program. Key products work together through a unified network where patients discover vetted dentists, verify insurance coverage, book appointments, and leave reviews, while dentists gain new patients and practice management support.

Differentiator

Problem solved

Functional benefit

Products and services

• Opencare Patient Marketplace
• Opencare for Dentists (Practice Growth Subscription)
• Opencare Revenue Cycle Management (RCM)

Quantifiable outcome

• 100% Free for patients; Takes 30 seconds to find and book a dentist
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature4 records

Partnerships

One partnership is on record.

• No Marketing PartnersOthersOpencare explicitly states they do not currently have any marketing partners.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• SmileDirectClub: SmileDirectClub pioneered direct-to-consumer clear aligner orthodontics with online booking and consumer marketing. While vertically integrated rather than a marketplace, it competes for consumer mindshare in dental discovery and reshapes patient expectations around online-first dental experiences.
• Doctor.com: Doctor.com provides provider directories, booking, and reputation management for healthcare practices. It competes in dentist-side patient acquisition and profile/booking tooling, with comparable enterprise sales motion to Opencare's practice-facing side.
• NexHealth: NexHealth provides a patient experience and practice management platform for dental practices, including online booking, patient communication, and integrations with practice management software. It overlaps with Opencare's booking and RCM offerings and represents a newer, well-funded category competitor.
• Candid: Candid offers direct-to-consumer orthodontics with online assessment and dentist-supervised treatment. Like SmileDirectClub, it represents an emerging player reshaping how patients discover and access dental care, comparable to Opencare's PLG, online-first patient motion.

Direct peers

• Zocdoc: Zocdoc is a healthcare appointment-booking marketplace with similar patient matching, insurance filtering, and online booking mechanics. It competes for the same dentist-acquisition wallet and runs a comparable two-sided model, but with broader specialty coverage rather than dental-only focus.
• 1-800-DENTIST: 1-800-DENTIST is a long-standing dental referral network connecting patients with local dentists via phone and web. It directly competes in patient acquisition for dental practices and shares Opencare's curated-network value proposition, though with a more traditional call-center driven funnel.
• Dentira: Dentira is a dental-specific marketplace and patient communication platform focused on connecting patients with dentists. It overlaps directly with Opencare's core patient-booking and dentist-acquisition value proposition, particularly in North American markets.

Broad incumbents

• Yelp: Yelp is a broad local business directory where patients discover and review dentists. It serves as a primary free alternative to Opencare's curated marketplace and influences dentist acquisition strategy, but lacks insurance integration and curated vetting.
• Sesame: Sesame is a healthcare marketplace offering direct-pay appointment booking across multiple specialties. While not dental-focused, it competes for the broader online booking mindshare and applies marketplace dynamics to specialty care, comparable to Opencare's approach.
• Google Business Profile: Google's local business listings surface dentists in Maps/Search with reviews, hours, and increasingly booking integrations. As the default patient starting point, it is the most consequential indirect competitor to Opencare's SEO-driven acquisition funnel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/opencare
• Facebookfacebook.com/OpenCare1
• LinkedInlinkedin.com/company/opencare-com

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds9 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opencare