Yerbae
- Company typePrivate
- Founded2017
- HeadquartersScottsdale, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Yerbae firmographics
Firmographics- Name
- Yerbae
- Legal name
- YERBAE, LLC
- Website
- https://yerbae.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Yerbae industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Beverage Manufacturing (3121), Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Energy Drinks & Energy Shots (CRADAHAJ)
- akta.pro secondary industries
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Fermented Tea & Botanical Beverage Production (Jun, Kvass, etc.) (AFAFAHAD)
Keywords
Where Yerbae is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Yerbae business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Direct Product Sales (DTC): Direct-to-consumer sales through yerbae.com e-commerce platform with subscription option offering 10% recurring savings. One-time purchases and subscription models available for all product lines.
- Retail/Wholesale Distribution: Wholesale distribution through retail partners including Hy-Vee, Sprouts, King Soopers, Costco, and independent retailers. Products sold through Farrell Distributing in Vermont and other regional distributors.
- Ambassador/Referral Program: Commission-based referral program where ambassadors earn 15-20% commission on sales referred through unique codes, with welcome kits and promotional incentives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 16oz Variety Flex Pack (12 cans) - Watermelon Strawberry, Yuzu Lime, Mango Passionfruit |
| Unit Pricing | Pay-as-you-go | 16oz Energy - Black Cherry Pineapple (12 pack) |
| Unit Pricing | Pay-as-you-go | 12oz Energy - Black Cherry Pineapple (12 pack) |
| Unit Pricing | Pay-as-you-go | 12oz Seltzer - Orange Cherry Pineapple (Unsweetened) |
| Unit Pricing | Pay-as-you-go | YERBAÉ Shaker Bottle (merchandise) |
| Unit Pricing | Pay-as-you-go | Can Covers 3-Pack (merchandise) |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Yerbae product offering
Product offeringCore offering
Yerbaé produces and sells plant-based sparkling water energy beverages using yerba mate as a natural caffeine source. Its portfolio includes naturally sweetened 16oz Energy (160mg caffeine) and 12oz Energy (100mg caffeine) lines plus an unsweetened 12oz Seltzer line, all formulated with only 8 pronounceable ingredients, zero sugar, zero calories, and no artificial sweeteners. Products are sold via direct-to-consumer e-commerce with subscription billing and through U.S. retail and club channels.
Product overview
Yerbaé is a plant-based energy beverage company offering three core product lines: 16oz Energy drinks (naturally sweetened with 160mg caffeine), 12oz Energy drinks (naturally sweetened with 100mg caffeine), and 12oz Seltzer (unsweetened sparkling water with 100mg caffeine). The portfolio includes single-flavor products (Black Cherry Pineapple, Mango Passion Fruit, Iced Triple Berry, Watermelon Strawberry, Classic Lemonade, Yuzu Lime, Orange Cherry Pineapple, Strawberry Kiwi, Pomegranate Berry, Acai Blueberry, Peachy Mimosa) and various variety packs (Flex Pack, Power Pack, Assorted Variety Pack, Citrus Variety Pack, Performance Pack, Tropical Pack, Assorted Energy 20-Pack). Accessories include Shaker Bottles, Can Covers, and Gift Cards. The company was founded in 2017 and positions its products as clean alternatives to traditional energy drinks, emphasizing zero sugar, zero calories, eight simple ingredients, and plant-based energy from yerba mate.
Differentiator
Problem solved
Functional benefit
Brands
- Yerbie: Yerbaé's mascot - a frog that symbolizes adaptability of an ancient species, embodying trust and approachability while serving as an eco-conscious ambassador who educates consumers about Yerbaé's Clean Energy Beverage.
Products and services
- 16oz Energy Drinks (Naturally Sweetened) Naturally sweetened plant-based sparkling water energy drinks in 16oz cans (sold in 12-packs) featuring bold fruit flavors and delivering 160mg caffeine per can from yerba mate. Targeted at adult consumers seeking clean-label energy without sugar, calories, or artificial ingredients.
- 12oz Energy Drinks (Naturally Sweetened) Naturally sweetened plant-based sparkling water energy drinks in 12oz cans (sold in 12-packs) with 100mg caffeine per can, available in fruit flavors including Black Cherry Pineapple, Mango Passion Fruit, Watermelon Strawberry, and Peachy Mimosa. Targeted at consumers wanting a portable, lower-caffeine clean-energy option.
- 12oz Seltzer (Unsweetened Sparkling Water Energy) Unsweetened sparkling water energy drinks in 12oz cans delivering 100mg caffeine per can, with a lighter and more delicate fruit taste. Available in flavors including Orange Cherry Pineapple, Strawberry Kiwi, Pomegranate Berry, and Acai Blueberry. Targeted at consumers following keto, paleo, Whole30, vegan, or gluten-free diets who want zero-sweetener energy.
- Variety Packs and Bundles Multi-flavor bundled SKUs across both 16oz and 12oz formats, including the Variety Flex Pack (Watermelon Strawberry, Yuzu Lime, Mango Passionfruit), Variety Power Pack (Watermelon Strawberry, Iced Triple Berry, Black Cherry Pineapple), Assorted Variety Pack, Citrus Variety Pack, Assorted Energy 20-Pack, Variety Performance Pack, and Variety Tropical Pack. Designed to drive trial of multiple flavors and offer price-per-can savings.
- Yerbaé Branded Accessories and Merchandise Ancillary branded merchandise including the Yerbaé Shaker Bottle for mixing beverages (Orange and Red colors, $8.99), Can Covers 3-Pack to keep canned beverages carbonated and identifiable ($6.99), and a branded low-profile Dad Hat with adjustable strap (Light Blue, Pink, White). Targeted at existing brand fans seeking complementary lifestyle products.
- Yerbaé Gift Cards Yerbaé digital gift cards available in $25, $50, $75, $100, and $250 denominations for purchasing products on yerbae.com. Targeted at gift-givers and existing customers introducing new consumers to the brand.
Quantifiable outcome
- 12oz cans contain 100mg caffeine; 16oz cans contain 160mg caffeine
- +1 more outcomes
Companies that use Yerbae
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Yerbae technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Yerbae partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Farrell DistributingcoreDistribution partnership announced June 2023 to expand Yerbaé's yerba mate product presence across retail outlets in Vermont. This partnership was highlighted in yerba mate market research reports as a notable company development.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Yerbae competitors and assessment
Company assessmentDirect peers
- Celsius Holdings: Celsius is the leading direct competitor in functional fitness-energy drinks, offering zero-sugar, clean-label canned energy beverages with a similar target market of health-conscious, active consumers. Both brands compete in the same retail aisles (Costco, Sprouts, etc.) and emphasize clean ingredients over traditional energy drink formulations.
- Alani Nu: Alani Nu is a fast-growing competitor in low-calorie, clean-label energy drinks and pre-workout, targeting similar health-conscious consumers with sparkling, fruit-flavored offerings. The brand has achieved rapid retail expansion and competes head-to-head with Yerbaé on positioning and channels.
- Zevia: Zevia is a zero-calorie, naturally sweetened sparkling beverage company offering energy drinks, sodas, and seltzers. Like Yerbaé, it emphasizes plant-based sweeteners, no artificial ingredients, and caters to keto/clean-label consumers via grocery and DTC channels.
- UPTIME Energy: UPTIME is a premium, non-carbonated energy drink positioned as a sophisticated alternative to mainstream energy drinks. It targets a similar professional, clean-label consumer and competes in the same premium energy drink shelf space at retailers.
- A Shoc Energy: A Shoc is a zero-sugar, clean-label energy drink brand emphasizing electrolytes and natural caffeine. It directly overlaps with Yerbaé in the functional energy category and competes for similar health-conscious consumers in convenience and grocery channels.
- Clean Cause: Clean Cause produces organic, low-calorie energy drinks with a social mission focus. It targets a similar health-conscious consumer with clean-label energy beverages and competes in natural/specialty grocery channels like Sprouts and Whole Foods.
- Guayaki Yerba Mate: Guayaki is the leading yerba mate brand in the US, offering canned and bottled yerba mate beverages. It is the most direct category competitor to Yerbaé since both use yerba mate as a primary functional ingredient in sparkling/canned formats.
Broad incumbents
- Red Bull: Red Bull is the dominant global energy drink brand that Yerbaé explicitly positions against. While vastly larger in scale and distribution, Red Bull represents the incumbent standard for energy drinks that Yerbaé aims to disrupt with cleaner, plant-based ingredients.
- Monster Beverage: Monster is one of the largest energy drink companies globally and a major competitor in the same retail channels. Todd Gibson (Yerbaé CEO) previously worked at Monster, making it a particularly well-understood competitive landscape for the leadership team.
Emerging players
- Health-Ade Kombucha: Health-Ade is a premium kombucha brand in the functional fermented beverage space. While not a direct energy drink competitor, it competes for the same health-conscious consumer wallet share and shelf space in natural/specialty grocery channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Yerbae social profiles
Digital presenceYerbae financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yerbae leadership team
Management profileNumber of profiles
Profiles2 records
Yerbae funding detail
Funding detailFunding overview
Funding rounds11 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yerbae M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yerbae
What does Yerbae do?
Yerbaé produces and sells plant-based sparkling water energy beverages using yerba mate as a natural caffeine source. Its portfolio includes naturally sweetened 16oz Energy (160mg caffeine) and 12oz Energy (100mg caffeine) lines plus an unsweetened 12oz Seltzer line, all formulated with only 8 pronounceable ingredients, zero sugar, zero calories, and no artificial sweeteners. Products are sold via direct-to-consumer e-commerce with subscription billing and through U.S. retail and club channels.
Is Yerbae a public or private company?
Yerbae is a private company. It is classified as corporate owned and is currently acquired.
When was Yerbae founded?
Yerbae was founded in 2017. It employs 11 to 50 people.
Where is Yerbae based?
Yerbae is headquartered in Scottsdale, United States, in the North America region.
How does Yerbae make money?
Three revenue lines are on record. Direct Product Sales (DTC) is the primary driver. The others are retail/Wholesale Distribution and ambassador/Referral Program.
Who are Yerbae's main competitors?
Direct peers on record are Celsius Holdings, Alani Nu, Zevia, UPTIME Energy, A Shoc Energy, Clean Cause and Guayaki Yerba Mate. Broad incumbents are Red Bull and Monster Beverage. Health-Ade Kombucha is listed as an emerging player.
Does Yerbae have an API?
No public API is recorded for Yerbae.
What industry is Yerbae in?
Yerbae's product category is Functional Beverages. Its primary akta.pro industry code is CRADAHAJ, Energy Drinks & Energy Shots, with a secondary code of CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.). Its NAICS code is 3121 and its SIC code is 2080.