Sent

What Sent does

Sent, Inc. is a unified messaging infrastructure company founded in December 2023 by Daniel Vataj (CEO) and Betim Drenica (CTO) and headquartered in New York. The company operates a single API that abstracts SMS, WhatsApp, and RCS into one integration, with an intelligent routing engine that selects the optimal channel per recipient based on availability, cost, and deliverability, and automatically falls back to alternate channels when primary delivery fails. The platform handles compliance automation (10DLC brand and campaign registration, WhatsApp template approvals, opt-in/opt-out enforcement, GDPR) as a registered carrier with direct interconnects, and exposes unified templates that are transformed per channel at send time. SDKs are available in seven languages (TypeScript, Python, Java, C#, Go, PHP, Ruby), with a sandbox mode for testing and an MCP server for AI coding agents.

Sent monetizes through a usage-based pay-as-you-go model at $0.015 per contact per month with carrier fees passed through at cost, alongside an enterprise tier with custom volume pricing, SLAs, and dedicated support. A free tier (first 10,000 messages and 100 contacts, no credit card required) and self-serve onboarding make the platform developer-first, with enterprise sales layered on for high-volume senders. Target use cases span e-commerce (order/shipping notifications, cart recovery), SaaS (verification, account notifications), fintech (transactional and fraud alerts), healthcare (appointment reminders, patient notifications), and authentication/OTP. The company reports 14,000+ developers and product teams, 550M+ contacts reached, 99.9% uptime SLA, and $5.8M in total funding raised across backers including Andreessen Horowitz, Sequoia, Y Combinator, Bessemer Venture Partners, Companyon Ventures, Urban Innovation Fund, and CP Overture, with a $3.55M Series Seed closed in late 2025 / early 2026.

Name

Sent

Legal name

Sent, Inc.

Website

https://sent.dm

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Sent operates a unified messaging API that abstracts SMS, WhatsApp, and RCS into a single integration with intelligent channel-aware routing, automatic failover, and built-in compliance. It serves developers, product teams, and enterprises across e-commerce, SaaS, fintech, healthcare, and authentication use cases.

Ownership category

akta.pro rank

Product category

Communications API / Messaging Infrastructure

NAICS

Telecommunications (517), Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Communications Services, Nec (4899), Telegraph & Other Message Communications (4822), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Messaging APIs, CPaaS & Programmable Communications (BPAMACAL)

akta.pro secondary industries

Numbering, DID, Porting & Carrier-of-Record Services (HDAIAHAK), SMS & Mobile Direct Marketing Services (BPAFAKAI)

Keywords

• Unified messaging API
• Multi-channel messaging
• SMS WhatsApp RCS
• Communications API
• Developer messaging platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Usage-Based Messaging Fees: Pay-as-you-go pricing at $0.015 per contact per month. Carrier fees passed through at cost. Revenue generated from message volume across SMS, WhatsApp, and RCS channels.
2. Enterprise Subscription: Custom volume pricing with SLAs and dedicated support for high-volume senders. Includes volume discounts, 24/7 priority support, and custom SLAs. Minimum monthly commitments may apply based on service tier.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sent provides a unified messaging API platform that aggregates SMS, WhatsApp, and RCS into a single integration. The platform handles channel-aware intelligent routing, automatic failover between channels, compliance automation (10DLC, GDPR, WhatsApp templates), unified template rendering, and real-time message lifecycle tracking. It is used by 14,000+ developers and product teams to send transactional and marketing messages across multiple channels.

Product overview

Sent is a messaging infrastructure company offering a unified API platform for multi-channel business messaging. The core product is the Sent Unified Messaging API, which provides a single integration for SMS, WhatsApp, and RCS channels with intelligent routing, automatic fallbacks, compliance handling, and content transformation. The platform also includes the Sent MCP Server, a Model Context Protocol server that exposes messaging capabilities to AI coding agents. Pricing includes a pay-as-you-go model at $0.015/contact/month plus carrier fees, and enterprise custom volume pricing with SLAs.

Differentiator

Problem solved

Functional benefit

Products and services

• Sent Unified Messaging API A unified REST API platform that lets businesses send SMS, WhatsApp, and RCS messages through a single integration. Handles routing, compliance (10DLC, WhatsApp templates, opt-out enforcement), content transformation, and automatic failover between channels. Used by e-commerce, SaaS, fintech, and healthcare companies for transactional and marketing messaging.
• Sent MCP Server Model Context Protocol server exposing Sent's messaging primitives (send, lookup, contacts, templates, analytics, account operations) to AI coding agents. Enables developers and AI tools to interact with Sent's platform using the same identity, audit trail, and compliance gates as the REST API.

Quantifiable outcome

• 30-60% typical messaging cost savings from channel-aware routing
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature6 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Twilio: Twilio is the dominant CPaaS platform offering SMS, WhatsApp, and voice APIs globally. While much larger and broader than Sent, Twilio's messaging API is the primary alternative for developers Sent targets, and Twilio's pricing and reliability set the benchmark Sent must beat.
• Vonage (Ericsson): Vonage, now part of Ericsson, provides the Vonage Communications API covering SMS, voice, video, and WhatsApp. As an established enterprise-focused CPaaS owned by a major telecom vendor, it is a broad incumbent competitor with deeper enterprise distribution than Sent.
• Sinch: Sinch is a global CPaaS leader offering messaging APIs including SMS and WhatsApp across 200+ countries. As a publicly-traded incumbent with significant carrier relationships, it competes with Sent in multi-channel messaging for enterprise and developer segments.
• Infobip: Infobip is a major CPaaS provider offering SMS, WhatsApp, RCS, and omnichannel messaging platforms. As a global incumbent with strong WhatsApp Business API presence and enterprise focus, it competes directly with Sent for multi-channel messaging customers.

Direct peers

• MessageBird (Bird): Bird (formerly MessageBird) provides multi-channel business messaging including SMS, WhatsApp, and other channels via API. As a direct CPaaS competitor with comparable developer-first positioning and WhatsApp Business API support, it is the closest head-to-head to Sent in the SMB/developer segment.
• Plivo: Plivo offers cloud communications APIs for SMS, voice, and WhatsApp with developer-friendly pricing. As a direct CPaaS competitor targeting developers and product teams with similar self-serve onboarding, it competes with Sent for the same technical buyer.
• Telnyx: Telnyx provides programmable communications including SMS, voice, and messaging APIs with a focus on private network infrastructure and competitive pricing. Its developer-first approach and direct carrier relationships parallel Sent's registered-carrier positioning.
• Bandwidth: Bandwidth provides communications APIs for messaging and voice with its own carrier network. As a CPaaS competitor with direct carrier relationships similar to Sent's registered-carrier status, it offers an alternative for enterprises seeking messaging infrastructure.

Emerging players

• Wati: Wati focuses on WhatsApp Business API for SMBs with a no-code/low-code platform. While more SMB-focused and WhatsApp-centric than Sent, it overlaps in the multi-channel business messaging space, particularly for smaller customers Sent's free tier also targets.
• Respond.io: Respond.io provides a multi-channel messaging platform supporting WhatsApp, SMS, and other channels with developer APIs. As an emerging player with comparable multi-channel positioning and developer focus, it represents an adjacent competitor in Sent's target market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/sent_dm
• LinkedInlinkedin.com/company/sentdm

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sent