What Cheetah Digital does

Cheetah Digital is an enterprise marketing technology platform that enables large B2C brands to execute deeply personalized, cross-channel customer engagement campaigns at scale. Founded in 1998 and headquartered in Chicago, the company operates as a wholly-owned product module of Zeta Global Corp. (NYSE: ZETA) following its 2021 acquisition. The platform unifies customer data collection, multichannel messaging (email and mobile), customer loyalty management, and analytics into a single enterprise stack, augmented by AI-powered segmentation, recommendation, content creation, and predictive analytics. Its technical architecture emphasizes an open, flexible data structure with custom connectors and APIs for integration into enterprise martech ecosystems, paired with what the company describes as best-in-class email deliverability supported by IP warming, real-time monitoring, and expert services.

Cheetah Digital targets large enterprise brands globally — spanning retail, travel and hospitality, financial services, publishing, quick-service restaurants, and agencies — that require scalable, deeply personalized marketing capable of delivering measurable ROI across multiple channels. The company sells primarily through an enterprise field-sales motion with 'Request a Demo' and 'Get a Demo' engagement mechanisms, operating on quote-based annual subscriptions. Customer evidence publicly cited includes Smartbox Group, whose CRM director has referenced a collaborative partnership model rather than a pure vendor relationship.

Strategically, Cheetah Digital's capabilities are increasingly integrated with Zeta Global's broader AI-powered marketing cloud, including the Zeta Marketing Platform (ZMP) and the Athena by Zeta AI agent offering. A November 2025 strategic partnership between Zeta Global and Palantir further extends the data infrastructure supporting Cheetah Digital. Historically, the company expanded through acquisitions of Stellar Loyalty (2018) and Wayin (2019) prior to its own acquisition, and it had previously raised growth capital from investors including InterWest Partners and TDF Ventures.

Name

Cheetah Digital

Legal name

Zeta Global Corp.

Website

https://cheetahdigital.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Cheetah Digital is an enterprise marketing technology platform, now part of Zeta Global, that helps large B2C brands run AI-powered, cross-channel customer engagement, loyalty, and messaging campaigns at scale through a unified data and analytics platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Enterprise Marketing Platform Subscription: B2B SaaS platform for enterprise brands offering multichannel marketing, loyalty, and personalization capabilities, delivered as a subscription model with platform fees and potentially usage-based components for message volume or data activation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Cheetah Digital is an enterprise B2B marketing platform that enables large brands to run deeply personalized, cross-channel marketing campaigns at scale. It unifies data collection, AI-powered segmentation, email and mobile messaging, customer loyalty management, and analytics into a single platform with an open, flexible data architecture, custom connectors/APIs, and best-in-class email deliverability. The platform is sold primarily via enterprise subscriptions with quote-based pricing.

Product overview

Cheetah Digital is a unified enterprise marketing platform offering cross-channel campaign capabilities including email messaging, mobile messaging, customer loyalty management, and analytics. The platform provides AI-powered segmentation, automated personalization at scale, enriched customer data, flexible data structure, and custom connectors/APIs. It is positioned as part of the Zeta Marketing Platform ecosystem and emphasizes deliverability, real-time monitoring, and strategic support for enterprise brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Cheetah Digital Enterprise Marketing Platform Unified enterprise marketing platform for large B2C and B2B brands that enables deeply personalized, cross-channel campaigns across email, mobile, loyalty, and analytics, with AI-powered segmentation, open flexible data architecture, and best-in-class deliverability.
• Customer Loyalty Customer loyalty management capability that powers loyalty programs and helps brands build lifetime customer engagement through personalized rewards and engagement.
• Customer Messaging Cross-channel customer messaging capability that orchestrates real-time, personalized communication across email and mobile messaging channels for enterprise brands.
• Email Messaging Enterprise email messaging solution with best-in-class deliverability infrastructure, including IP warming, real-time monitoring, hands-on support, and detailed reporting.
• Mobile Messaging Mobile messaging capability supporting responsive, personalized SMS and push experiences as part of Cheetah Digital's native multichannel platform.
• Analytics Analytics and reporting capability providing dashboards, granular reporting, and performance insights across cross-channel marketing campaigns, loyalty programs, and messaging.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• PalantircoreStrategic or Co-development Partner · 1 November 2025Palantir and Zeta Global announced a strategic partnership, combining Palantir's data platforms with Zeta Global's AI-powered marketing cloud capabilities. This partnership enhances Zeta's (and by extension, Cheetah Digital's) data infrastructure and AI capabilities for enterprise marketing applications.

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Salesforce Marketing Cloud: Salesforce's enterprise marketing, email, mobile, journey orchestration and personalization suite; the most direct large-suite competitor to Cheetah Digital for cross-channel B2C campaign management at global enterprises.
• Adobe Experience Cloud: Adobe's enterprise martech stack (Campaign, Marketo Engage, Real-Time CDP, Adobe Sensei AI) competes head-to-head with Cheetah for personalization, segmentation and cross-channel campaign orchestration at large brands.
• Oracle Marketing / Responsys: Oracle Responsys and Oracle CrowdTwist loyalty compete in the same enterprise cross-channel messaging and loyalty categories as Cheetah Digital, often displacing or replacing it in large-brand RFPs.
• HubSpot Marketing Hub: HubSpot's marketing automation, email, personalization and increasingly enterprise-tier offerings compete with Cheetah Digital for cross-channel campaign and segmentation workloads at growing brands.

Direct peers

• Braze: Enterprise SaaS platform for cross-channel customer engagement (email, mobile push, in-app) with AI-driven segmentation and personalization; directly overlaps Cheetah Digital's messaging and personalization offerings for B2C brands.
• Iterable: Cross-channel marketing platform focused on enterprise B2C brands with AI-powered segmentation, journey orchestration and messaging capabilities that closely mirror Cheetah Digital's core feature set.
• Klaviyo: AI-powered B2C marketing platform combining email, SMS, mobile push, segmentation and a data platform; increasingly competing with Cheetah Digital for the same enterprise retail and DTC brand workloads.
• Twilio Segment + Engage: Twilio's customer data platform (Segment) plus Twilio Engage messaging layer competes directly with Cheetah Digital's open data architecture and cross-channel messaging, especially for brands seeking developer-friendly APIs.
• SAP Emarsys: SAP-owned omnichannel customer engagement platform for enterprise B2C brands with AI personalization, loyalty and messaging capabilities that directly overlap Cheetah Digital's product set.

Emerging players

• Insider: AI-native, cross-channel personalization and journey orchestration platform with strong enterprise retail and B2C brand presence; an emerging global challenger in the same personalization and messaging category as Cheetah Digital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Cheetah_Digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheetah Digital