Yoni Circle
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Yoni Circle does
Yoni Circle (also branded as Sol | A Mindfulness Experience) is a private, for-profit company founded in 2017 and headquartered in New York that operates a live, guided video storytelling platform for women. The core product is structured around small group 'Storytelling Circles' limited to six participants per session, with each circle progressing through four phases: an introduction, a guided story meditation (with Spotify-hosted meditation audio), optional personal storytelling, and a shared reflection. The experience is explicitly non-therapeutic and non-advisory — no advice or feedback is permitted — and members can attend without sharing. The platform is delivered exclusively as a self-serve iOS mobile application, and the company cites community reach across 4,800+ cities and 160 countries, with self-reported member outcome metrics of 91% feeling empowered and supported, 96% feeling more connected and less alone, and 99% reporting a positive life impact.
The business operates on a subscription/membership revenue model, though specific pricing tiers are not publicly disclosed. Growth has been entirely organic and product-led, with no paid acquisition channels, partnerships, or enterprise sales motion documented; the company has been recognized with an iOS App Store 'App of the Day' feature. The company has raised approximately $5.3M across two disclosed rounds (a $1.3M round in January 2020 led by BoxGroup and a $4M round in June 2021 led by Northzone), with participation from Advancit Capital and CASSIUS. The team remains small at 1-10 employees, and Chloe Drimal has served as Founder & CEO since inception, with no leadership transitions disclosed. Yoni Circle has expanded beyond the digital app into in-person 'Salons' hosted on the Lu.ma event platform, layering an offline community channel onto the live digital product.
Yoni Circle firmographics
Firmographics- Name
- Yoni Circle
- Website
- https://yonicircle.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Yoni Circle industry classification
Industry- Product category
- Women's Mindfulness and Community App
- NAICS
- Information (51)
- SIC
- Services-Prepackaged Software (7372), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Guided Meditation Instruction (1:1 & Group) (HSADAJAA)
- akta.pro secondary industries
- Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Live Audio Q&A, Coaching & Mentorship Platforms (MPACAEAI)
Keywords
Where Yoni Circle is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Yoni Circle business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- App-based Circle Membership: The platform operates via a mobile application model where women join scheduled live storytelling circles. Revenue appears to be generated through subscription or membership access to circles, though specific pricing tiers are not publicly disclosed.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Yoni Circle product offering
Product offeringCore offering
Yoni Circle (also branded as Sol | A Mindfulness Experience) operates a mobile iOS application that hosts live, guided video Storytelling Circles for women. Each session accommodates up to 6 participants and follows a four-phase structured format: Introduction, Story Meditation (with Spotify-integrated guided meditations), optional Storytelling, and Reflection, with a strict no-advice/no-feedback rule to maintain a judgment-free environment.
Product overview
Yoni Circle (also branded as Sol | A Mindfulness Experience) offers a single unified product: live, guided video storytelling circles designed for women to connect, share personal narratives, and support each other's wellbeing. The iOS mobile app serves as the delivery platform for accessing scheduled circle sessions. The experience is structured around four stages: Introduction, Story Meditation, Storytelling, and Reflection, with intimate groups of up to 6 participants per session. The product emphasizes a judgment-free environment with no advice or feedback, distinguishing it from peer support or therapy models.
Differentiator
Problem solved
Functional benefit
Products and services
- Sol | A Mindfulness Experience (Yoni Circle iOS App) Mobile application (iOS) that provides women access to live, guided video Storytelling Circles in intimate groups of up to 6 participants. The structured experience includes an Introduction phase, Story Meditation (using Spotify-integrated guided meditations), optional personal Storytelling, and a Reflection phase, with a strict no-advice/no-feedback rule to maintain a judgment-free environment. Designed for individual women consumers seeking personal healing, emotional connection, and community across global time zones.
Quantifiable outcome
- 91% feel empowered and supported by the community
- +2 more outcomes
Companies that use Yoni Circle
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Yoni Circle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Yoni Circle partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Yoni Circle competitors and assessment
Company assessmentDirect peers
- Insight Timer: A large free meditation and mindfulness app with community features including group sessions and live events. Comparable as a digital mindfulness platform that combines guided practice with a global user community, though Insight Timer is broader in scope and audio-led.
- Peanut: A social networking app for women focused on friendship, motherhood, and life-stage connection. Comparable as a women-only community platform driving peer connection and support, though Peanut is text/chat-first rather than live video circle-based.
- Wisdo: A peer-support social platform where members connect around shared life experiences and challenges. Comparable as a community-based emotional support product for adults seeking connection through lived experience, though Wisdo uses asynchronous group chats rather than live guided video circles.
- 7 Cups: An online emotional support platform combining peer listeners with optional access to licensed therapists. Comparable as a digital peer-support and mental wellness community, though 7 Cups blends 1:1 chat with therapy rather than small-group live storytelling rituals.
- Mighty Networks: A platform that enables creators and brands to build paid community memberships with events, courses, and discussion. Comparable as infrastructure for intimate paid community experiences, though Mighty Networks is a horizontal community SaaS rather than a single women-focused wellness brand.
Broad incumbents
- Calm: One of the most recognized consumer mindfulness and meditation apps with subscription-based guided content, sleep stories, and masterclasses. Comparable as a scaled mindfulness subscription product targeting similar mental wellness outcomes, though Calm's content is primarily individual/on-demand rather than live group rituals.
- Headspace: Major consumer mindfulness and mental wellness subscription app offering guided meditations, therapy, and employer wellness programs. Comparable as a subscription mindfulness platform serving women and broader consumers seeking emotional wellbeing, though Headspace is a broader incumbent with clinical and B2B offerings.
Emerging players
- Sanvello: A mental wellness app offering peer support communities, self-care tools, and on-demand coaching for anxiety, depression, and stress. Comparable as a digital mental wellness product blending community and self-guided support, though Sanvello is more clinically adjacent and broader in scope.
Others
- BetterHelp: The largest online therapy platform connecting users with licensed therapists via messaging and live sessions. Comparable as a destination for women seeking emotional support, though BetterHelp is clinical 1:1 therapy rather than peer-driven group storytelling.
- Talkspace: An online therapy and psychiatry platform with subscription access to licensed clinicians. Comparable as a subscription-based mental wellness service targeting similar emotional concerns, though Talkspace is a clinical offering rather than a peer community experience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Yoni Circle social profiles
Digital presenceYoni Circle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yoni Circle leadership team
Management profileNumber of profiles
Profiles1 record
Yoni Circle funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yoni Circle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yoni Circle
What does Yoni Circle do?
Yoni Circle (also branded as Sol | A Mindfulness Experience) operates a mobile iOS application that hosts live, guided video Storytelling Circles for women. Each session accommodates up to 6 participants and follows a four-phase structured format: Introduction, Story Meditation (with Spotify-integrated guided meditations), optional Storytelling, and Reflection, with a strict no-advice/no-feedback rule to maintain a judgment-free environment.
Is Yoni Circle a public or private company?
Yoni Circle is a private company. It is classified as venture growth investor backed and is currently operating.
When was Yoni Circle founded?
Yoni Circle was founded in 2017. It employs 1 to 10 people.
Where is Yoni Circle based?
Yoni Circle is headquartered in New York, United States, in the North America region.
How does Yoni Circle make money?
One revenue line is on record: app-based Circle Membership.
Who are Yoni Circle's main competitors?
Direct peers on record are Insight Timer, Peanut, Wisdo, 7 Cups and Mighty Networks. Broad incumbents are Calm and Headspace. Sanvello is listed as an emerging player. Others are BetterHelp and Talkspace.
Does Yoni Circle have an API?
No public API is recorded for Yoni Circle.
What industry is Yoni Circle in?
Yoni Circle's product category is Women's Mindfulness and Community App. Its primary akta.pro industry code is HSADAJAA, Guided Meditation Instruction (1:1 & Group), with a secondary code of HSADAJAF, Meditation Retreats, Workshops & Immersive Programs. Its NAICS code is 51 and its SIC code is 7372.