Fotenix
Fotenix is a UK-based AI crop diagnostics company that sells multispectral imaging hardware and software to commercial greenhouse growers and vertical farms for early detection of pests, disease, and crop stress.
- Company typePrivate
- Founded2014
- HeadquartersManchester, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Fotenix does
Fotenix is a UK-based AI crop diagnostics company that sells multispectral imaging hardware and a software platform (the INDIA system, surfaced through the ALPHA dashboard) to commercial greenhouse operators and vertical farms across the UK and Europe. The system installs cameras and lights inside growing environments, scanning crops overnight at targeted wavelengths associated with chlorophyll absorption, water content, and stress response to generate a 3D digital twin of the canopy and surface plant-level heatmaps, prioritised job lists, and yield forecasts. Its three commercial modules are Crop Scouting (early pest and disease detection, claimed 5x faster than manual scouting and 80% reduction in detection time), Quality Control (leaf-level traceability and grading), and Smart Resourcing (targeted intervention, claimed 50% resource cost reduction). In February 2025 the company launched the Automated Scout, a robotic trolley that brings the imaging stack into glasshouses without requiring fixed installation.
The business model combines hardware sales (imaging units) with an annual SaaS subscription tiered as Standard or Advanced licenses and scaled to farm size, typically delivering a 12-18 month payback period for customers. Revenue is generated through a consultative direct-sales motion supported by a free early-detection calculator and discovery sessions, selling primarily into enterprise controlled-environment growers with named customers including Angus Soft Fruits, GrowUp Farms, Cockle Park Farm, and LettUs Grow. Geographic footprint is UK and Europe with planned US expansion via the Innovate UK and SVG Ventures/THRIVE programme. The company closed a £2.1M funding round in April 2025 (a £1.6M Innovate UK grant plus equity from River Capital and EHE Ventures' AI Growth Fund) and is led by founder and CEO Charles Veys, operating with 1-10 employees from its registered office in Salford, Greater Manchester.
Fotenix firmographics
Firmographics- Name
- Fotenix
- Legal name
- Fotenix Limited
- Website
- https://fotenix.tech
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fotenix is a UK-based AI crop diagnostics company that sells multispectral imaging hardware and software to commercial greenhouse growers and vertical farms for early detection of pests, disease, and crop stress.
- Ownership category
- akta.pro rank
Fotenix industry classification
Industry- Product category
- Precision Agriculture Technology
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Farm Machinery and Equipment Manufacturing (333111)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Crop Scouting & Pest/Disease Detection (Digital Scouting, Computer Vision, Alerts) (AFAGALAI)
- akta.pro secondary industries
- Pest/Disease/Weed Detection & Forecasting Analytics (AFABAMAI), Remote Sensing & Imagery Analytics (Satellite, Drone, Aerial) (AFABAMAB), Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF)
Keywords
Where Fotenix is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Fotenix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Software subscription model with pricing scaled to farm size and license type (standard or advanced). Includes data support and access to the ALPHA dashboard. Typical payback period of 12-18 months for customers.
- Hardware Systems: Sale of imaging hardware units (scanners with cameras and lights) that are installed in growing environments. Units weigh approximately 8.5kg each, measure 2.4m x 0.6m, and are designed to integrate into existing infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard License |
| Subscription | Annual | Advanced License |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Fotenix product offering
Product offeringCore offering
Fotenix sells an AI-powered crop intelligence platform that combines fixed and mobile multispectral imaging hardware with the ALPHA dashboard software, enabling daily automated crop walks in greenhouses and vertical farms. The system produces plant-level heatmaps, early pest and disease alerts, quality-control inspections, and prioritised job lists that direct farm teams to areas needing attention, sold as a per-farm subscription plus hardware.
Product overview
Fotenix is an AI-powered crop diagnostics company offering a modular platform built around its INDIA (Intelligent Digital Agriculture) imaging system. The core platform combines multispectral imaging, robotics, and AI computer vision to enable daily crop monitoring. Three main service modules—Crop Scouting (pest/disease detection), Quality Control (produce grading), and Smart Resourcing (operation targeting)—are delivered through the ALPHA dashboard. Supporting offerings include an Early Detection Calculator (financial impact tool), Digital Phenotyping for breeding programs, and the new Automated Scout (scouting trolley) for mobile deployments without fixed infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Fotenix Crop Intelligence Platform (INDIA) AI-powered crop monitoring platform using multispectral imaging, robotics, and computer vision to deliver daily automated crop walks, plant-level health visibility, and early pest/disease detection for commercial greenhouse and vertical farm operators.
- Fotenix Automated Scout (Scouting Trolley) Robotic mobile platform carrying Fotenix multispectral imaging hardware through glasshouse crop rows, capturing 3D multispectral images for flexible, high-frequency monitoring without fixed infrastructure installations.
- ALPHA Dashboard Centralized software dashboard that displays crop health heatmaps, plant-level data collected overnight, yield forecasts, and prioritised job lists directing teams to specific plants needing intervention.
- Early Detection Calculator Free interactive tool that estimates the operational and financial impact of delayed crop stress detection, allowing growers to self-assess potential savings before engaging with sales.
Quantifiable outcome
- 5x faster pest and disease detection compared to manual scouting
- +7 more outcomes
Companies that use Fotenix
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Fotenix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature6 records
Fotenix partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- SVG Ventures/THRIVEcorePartnered with Innovate UK for the US Expansion Programme. SVG Ventures/THRIVE is a global agrifood technology accelerator and investment firm. Programme includes mentorship, virtual support, and two in-market visits to California.
- UK Agri-Tech CentrecoreResearch collaboration partner in ACDC (Advanced Crop Dynamic Control) and SLIMERS projects. UK Agri-Tech Centre supports the development and adoption of innovative agricultural technology.
- OstaramajorTechnology partner in ACDC project. Ostara's control platform connects and automates lighting, irrigation, sensors, and climate controls. Fotenix imaging data integrates with Ostara's platform for responsive farming.
- Vertically UrbanmajorTechnology partner in ACDC project. UK-based horticultural LED manufacturer supplying tunable HortiBlades that provide precise, dynamic control over light spectrum and intensity for energy-efficient growing.
- Rothamsted ResearchmajorResearch partner in ACDC project. Analysed spinach metabolite profiles to confirm spectral conditions affect growth, leaf colour, shape, and taste.
- LettUs GrowmajorResearch partner in ACDC project. Hosted 30m² closed-loop trial using ultrasonic aeroponics. Fotenix imaging data used to determine plant response to environment.
- BOFIN (British Farming Online Network)minorPartner in SLIMERS project through BOFIN's Slug Sleuths community of trialist farmers. Project aims to identify spectral signatures of invasive slug species for early detection.
- FarmScanAgmajorTechnology partner in SLIMERS project. Integration planned with FarmScanAg's automated sprayer for per-slug detection and targeted treatment, reducing chemical use and improving pest control.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Fotenix competitors and assessment
Company assessmentDirect peers
- Arable: In-field sensing, weather, and crop analytics platform. Adjacent on data-driven crop monitoring and decision support.
- Plantix: Image-based AI for plant disease and pest detection across crops. Closely overlaps with Fotenix's digital scouting and anomaly detection modality.
- Gamaya: Hyperspectral imaging and AI analytics for crop monitoring. Directly comparable in spectral imaging for crop health, with broader reach into row crops.
- Taranis: AI-powered crop intelligence and aerial imaging analytics for early detection of pests, diseases, and nutrient issues. Most comparable on computer-vision-driven crop scouting and decision-support for growers.
- Small Robot Company: UK-based robotics and AI for arable farming, combining per-plant sensing with decision support. Comparable UK origin and AI/robotics-native agritech positioning.
- Ceres Imaging: Aerial imagery and AI analytics for crop health monitoring. Operates in the same imagery-to-insight category for high-value crops.
- xFarm Technologies: Farm management software with sensing and analytics integrations. Overlaps with Fotenix's ALPHA dashboard and decision-support positioning.
Broad incumbents
- Prospera (Valmont Industries): Computer vision and AI for agriculture, now part of Valmont's broader irrigation and infrastructure portfolio. Competes in the same AI-crop-monitoring space but with deeper distribution.
- Blue River Technology (John Deere): See & Spray computer-vision platform owned by John Deere. Represents how large incumbents are absorbing precision-ag computer vision capabilities.
Others
- Signify (Philips Horticulture LED): Major horticulture lighting supplier to greenhouses and vertical farms. Ecosystem participant whose customer base overlaps substantially with Fotenix, and increasingly bundles data services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Fotenix social profiles
Digital presenceFotenix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fotenix leadership team
Management profileNumber of profiles
Profiles1 record
Fotenix funding detail
Funding detailFunding overview
Funding rounds7 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fotenix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fotenix
What does Fotenix do?
Fotenix sells an AI-powered crop intelligence platform that combines fixed and mobile multispectral imaging hardware with the ALPHA dashboard software, enabling daily automated crop walks in greenhouses and vertical farms. The system produces plant-level heatmaps, early pest and disease alerts, quality-control inspections, and prioritised job lists that direct farm teams to areas needing attention, sold as a per-farm subscription plus hardware.
Is Fotenix a public or private company?
Fotenix is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fotenix founded?
Fotenix was founded in 2014. It employs 1 to 10 people.
Where is Fotenix based?
Fotenix is headquartered in Manchester, United Kingdom, in the Europe region.
How does Fotenix make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are hardware Systems.
Who are Fotenix's main competitors?
Direct peers on record are Arable, Plantix, Gamaya, Taranis, Small Robot Company, Ceres Imaging and xFarm Technologies. Broad incumbents are Prospera (Valmont Industries) and Blue River Technology (John Deere). Signify (Philips Horticulture LED) is listed as an others.
Does Fotenix have an API?
No public API is recorded for Fotenix.
What industry is Fotenix in?
Fotenix's product category is Precision Agriculture Technology. Its primary akta.pro industry code is AFAGALAI, Crop Scouting & Pest/Disease Detection (Digital Scouting, Computer Vision, Alerts), with a secondary code of AFABAMAI, Pest/Disease/Weed Detection & Forecasting Analytics. Its NAICS code is 3345 and its SIC code is 3823.