Ostara Technologies Limited
Ostara Technologies Limited builds integrated monitoring, control, and automation software for commercial polytunnel and controlled-environment agriculture, serving growers, multi-site estates, and government agri-tech programmes through a subscription-plus-hardware model based in Bristol, UK.
- Company typePrivate
- Founded2019
- HeadquartersBristol, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Ostara Technologies Limited does
Ostara Technologies Limited is a Bristol-based agricultural technology company that develops integrated monitoring, control, and automation software for polytunnel and controlled-environment agriculture. The platform combines a central control computer with custom-built electrical panels and environmental sensors to deliver real-time visibility and automated adjustment of ventilation, irrigation, lighting, heating, cooling, and fertigation across polytunnel operations. Its hardware-agnostic architecture uses standard components — Optidrive variable frequency drives and TWL two-wire irrigation decoders — connecting to existing farm equipment, while weather forecast data (via the Open Meteo API) feeds predictive vent and irrigation automation. The company sells two product tiers: Ostara Sense (monitoring-only) and Ostara Control (full climate control and automation), delivered through multi-year subscriptions with flexible payment options (upfront, leasing, or monthly). The business model combines recurring software subscription revenue with hardware panel sales, and the go-to-market is a sales-led, demo-driven direct sales motion targeting commercial polytunnel growers (berries, tomatoes, salads, nurseries, vertical farms), large multi-site farm estates, and government and institutional agri-tech programmes. Ostara operates across 5 continents with 50+ live projects and reports 100% customer retention, with flagship deployments including Haygrove (UK berry grower and polytunnel manufacturer) and Bahrain's Ministry of Municipalities Affairs and Agriculture incubation site. Founded in 2019 as an in-house CEA platform within LettUs Grow, Ostara spun out as an independent company in September 2024 with pre-seed backing from Bethnal Green Ventures (BGV).
Ostara Technologies Limited firmographics
Firmographics- Name
- Ostara Technologies Limited
- Legal name
- Ostara Technologies
- Website
- https://ostara.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ostara Technologies Limited builds integrated monitoring, control, and automation software for commercial polytunnel and controlled-environment agriculture, serving growers, multi-site estates, and government agri-tech programmes through a subscription-plus-hardware model based in Bristol, UK.
- Ownership category
- akta.pro rank
Ostara Technologies Limited industry classification
Industry- Product category
- Agricultural Automation Software
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- SCADA/HMI Platforms (IMAGABAB)
Keywords
Where Ostara Technologies Limited is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Ostara Technologies Limited business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Software Subscription (Ostara Control & Ostara Sense): Ostara sells its software platform as a subscription, with two product tiers: Ostara Sense (monitoring-only) and Ostara Control (full climate control with automation). Customers can start with monitoring-only and scale to full automation later. Flexible payment options include upfront purchase, leasing, or a monthly fee. The subscription is priced based on operation size and product tier selected.
- Hardware Components (Control Panels, Electrical Panels): Ostara supplies custom-built electrical panels as hardware components required to connect existing farm infrastructure to the software platform. These panels contain motor drivers (from Optidrive) and connect to existing vent motors, irrigation valves, and other equipment. The panels are integral to the product offering and represent a hardware revenue component alongside the software subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Ostara Sense — Monitoring-only tier |
| Subscription | Multi-year contract | Ostara Control — Full climate control and automation |
| Hybrid | Monthly | Flexible payment options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Ostara Technologies Limited product offering
Product offeringCore offering
Ostara develops and sells a unified polytunnel climate control software platform that integrates real-time environmental monitoring, remote equipment control, and automated climate and irrigation management in a single system. The platform is offered in two subscription tiers — Ostara Sense (monitoring-only) and Ostara Control (full automation with weather-responsive predictive control) — and is delivered alongside custom-built electrical panels that connect existing farm hardware (vent motors, irrigation valves) to the software via Optidrive variable frequency drives and TWL two-wire decoders.
Product overview
Ostara is a unified polytunnel climate control software platform offered in two tiers: Ostara Sense (monitoring-only with actionable insights and alerts) and Ostara Control (full automation with remote equipment management and weather-responsive optimization). The platform follows a Monitor, Control, Automate, Optimize cycle—tracking temperature, humidity, VPD, irrigation, ventilation, and lighting from one dashboard while continuously learning from farm operations to improve performance over time. Ostara is hardware-agnostic, designed to work with existing farm equipment including TWL irrigation systems and Optidrive motor drivers, making it suitable for both new installations and retrofits.
Differentiator
Problem solved
Functional benefit
Products and services
- Ostara Platform Comprehensive polytunnel climate control software platform that combines real-time monitoring, remote control, and automated climate and irrigation management in one unified system. Designed for commercial polytunnel growers managing vents, irrigation, lighting, heating, cooling, and fertigation, with hardware-agnostic integration to existing farm equipment.
- Ostara Sense Monitoring-only subscription tier that provides real-time visibility across all climate variables (temperature, humidity, VPD, irrigation, soil moisture, wind, rain, CO2, PAR, EC, pH) with actionable insights and alerts. Allows growers to start with monitoring and scale to full automation later.
- Ostara Control Full climate control and automation subscription tier that adds automated remote management of ventilation, irrigation, heating, cooling, lighting, and fertigation to the monitoring capabilities. Includes weather-responsive predictive automation and continuous learning from farm data.
- Ostara Electrical Panels
Quantifiable outcome
- 25% more time with crops under optimal VPD conditions (Haygrove trials, automated vs manual vent control)
- +8 more outcomes
Companies that use Ostara Technologies Limited
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Ostara Technologies Limited technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature6 records
Ostara Technologies Limited partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, minor and flagship.
- FOTENIX INDIAcoreFOTENIX INDIA supplied plant spectral data for the Innovate UK-funded ACDC (Advanced Crop Dynamic Control) system at the UK Agri-Tech Centre. Ostara integrated FOTENIX INDIA's spectral sensing data into an autonomous control platform that switches lighting between production and energy-saving recipes based on real-time plant health signals.
- Vertically Urban Horti-BladecoreVertically Urban provided dynamic Horti-Blade lighting technology for the ACDC system project. Ostara integrated this lighting technology into the autonomous control platform alongside FOTENIX INDIA's spectral sensing.
- UK Ministry of Municipalities Affairs and Agriculture (MoMAA) — BahraincoreOstara was selected as one of three UK agri-tech companies to participate in a UK Agri-Tech Centre and British Embassy Bahrain initiative supporting Bahrain's Strategic Food Security plan. Ostara installed sensors and automated control at the MoMAA incubation site, providing real-time data monitoring and predictive control for greenhouse growers. The project involved the UK Agri-Tech Centre, Polysolar, and Zayndu as co-participants.
- UK Agri-Tech CentrecoreThe UK Agri-Tech Centre partnered with Ostara, Polysolar, and Zayndu to identify UK agri-tech solutions for Bahrain's food security objectives. Ostara also participated in an Innovate UK-funded ACDC project at the UK Agri-Tech Centre's Vertical Farming Development Centre, integrating its software with FOTENIX INDIA spectral sensing and Vertically Urban Horti-Blade dynamic lighting.
- UK Department for Business and TrademinorOstara is working with support from the UK Ministry and Department for Business and Trade to explore opportunities in Saudi Arabia following the Bahrain project. The DBT provides market access support for international expansion.
- Haygrove (Commercial Collaboration)flagshipOstara and Haygrove announced a commercial collaboration integrating cutting-edge sensing and automation into Haygrove's Advantage Tunnel with mechanised venting. The collaboration aims to help growers maximise crop performance, reduce loss, and maximise profitability in large-scale protected cropping operations. Ostara's control algorithms work with Haygrove's EZvent tunnels, staying within optimal VPD range up to 25% more of the time compared to non-automated tunnels.
- HaygroveflagshipHaygrove, a leading UK polytunnel manufacturer and berry grower, entered a formal collaboration with Ostara to conduct trials assessing the effects of polytunnel automation on growing environments. Trials at Haygrove's Ledbury site compared manual venting against automated control managed by Ostara's software. The partnership has since evolved into a commercial collaboration integrating Ostara's sensing and automation into Haygrove's Advantage Tunnel with mechanised venting. Haygrove has committed to full deployment following trial success, and Cristi Marmandiu (Haygrove International Lead Technical & Operations Advisor) and Freddy Cavieres (R&D Engineer) have provided public testimonials.
- LettUs GrowcoreOstara was developed in-house by LettUs Grow as a software platform for controlled environment agriculture. In September 2024, Ostara spun out from LettUs Grow as an independent company, with LettUs Grow's leadership facilitating the transition and Ostara's founders (Dan Peel and team) securing investment from BGV to fund independence. LettUs Grow retains a relationship as a former parent and ecosystem partner.
Scale indicators10 records
Recent moves13 records
Expansion highlights6 records
Ostara Technologies Limited competitors and assessment
Company assessmentEmerging players
- LettUs Grow: Bristol-based vertical farming technology company that originally built Ostara's software platform before its 2024 spin-out. Directly comparable as a CEA technology company with shared technical heritage and adjacent product (vertical farming systems vs. Ostara's polytunnel software).
Direct peers
- iUNU: US-based AI platform for greenhouse computer vision and crop monitoring, with autonomous climate adjustment. Comparable to Ostara on software-led automation and continuous optimisation for protected growing environments.
- Blue Radix: Dutch provider of autonomous greenhouse control using AI-driven climate and irrigation algorithms. Directly comparable to Ostara on automated, predictive climate control for protected cropping, with a glasshouse rather than polytunnel focus.
- Aranet: Provider of IoT environmental sensors and monitoring platforms widely used in horticulture and greenhouses. Comparable to Ostara on the monitoring and sensor-data layer for protected growing environments.
- 30MHz: Dutch horticulture IoT and analytics platform providing sensors, dashboards, and climate insights for growers. Closely comparable to Ostara on the monitoring and data-driven optimisation side for controlled-environment agriculture.
- Motorleaf: AI-driven automation platform for commercial greenhouses, focused on yield prediction and climate optimisation. Comparable to Ostara on AI/automation applied to protected-crop climate control, though targeting glasshouses rather than polytunnels.
- Autogrow: New Zealand-based provider of automated climate control and fertigation systems for greenhouses and CEA. Comparable to Ostara on subscription-based software control of vents, irrigation, and climate for individual growers.
Broad incumbents
- Ridder Group: Long-established Dutch supplier of greenhouse technology including climate screens, water systems, and automation software. Comparable to Ostara on the integrated climate and irrigation control stack for protected horticulture, but at a broader, more industrial scale.
- Priva: Dutch market leader in climate and process control for horticulture, with deep glasshouse-focused installed base. Comparable to Ostara as a control-software platform for protected growing, but operates at much larger scale and focused on high-tech glasshouses rather than polytunnels.
- Hoogendoorn Growth Management: Established Dutch provider of integrated climate and irrigation control systems for greenhouses. Overlaps with Ostara on automated climate control and irrigation scheduling for CEA, but serves the high-tech glasshouse market rather than polytunnels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ostara Technologies Limited social profiles
Digital presenceOstara Technologies Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ostara Technologies Limited leadership team
Management profileNumber of profiles
Profiles5 records
Ostara Technologies Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ostara Technologies Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ostara Technologies Limited
What does Ostara Technologies Limited do?
Ostara develops and sells a unified polytunnel climate control software platform that integrates real-time environmental monitoring, remote equipment control, and automated climate and irrigation management in a single system. The platform is offered in two subscription tiers — Ostara Sense (monitoring-only) and Ostara Control (full automation with weather-responsive predictive control) — and is delivered alongside custom-built electrical panels that connect existing farm hardware (vent motors, irrigation valves) to the software via Optidrive variable frequency drives and TWL two-wire decoders.
Is Ostara Technologies Limited a public or private company?
Ostara Technologies Limited is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ostara Technologies Limited founded?
Ostara Technologies Limited was founded in 2019. It employs 1 to 10 people.
Where is Ostara Technologies Limited based?
Ostara Technologies Limited is headquartered in Bristol, United Kingdom, in the Europe region.
How does Ostara Technologies Limited make money?
Two revenue lines are on record. Software Subscription (Ostara Control & Ostara Sense) is the primary driver. The others are hardware Components (Control Panels, Electrical Panels).
Who are Ostara Technologies Limited's main competitors?
LettUs Grow is listed as an emerging player. Direct peers are iUNU, Blue Radix, Aranet, 30MHz, Motorleaf and Autogrow. Broad incumbents are Ridder Group, Priva and Hoogendoorn Growth Management.
Does Ostara Technologies Limited have an API?
No public API is recorded for Ostara Technologies Limited.
What industry is Ostara Technologies Limited in?
Ostara Technologies Limited's product category is Agricultural Automation Software. Its primary akta.pro industry code is IMAGABAB, SCADA/HMI Platforms. Its NAICS code is 334512 and its SIC code is 3822.