CodiPlay
CodiPlay is a Kazakhstani EdTech startup selling a smartphone-based coding education platform — bundled with IoT hardware and teacher tools — directly to K-12 schools in Central Asia and South Korea via per-student annual subscriptions, with 150,000 active users across 149 schools.
- Company typePrivate
- Founded2023
- HeadquartersAlmaty, Kazakhstan
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CodiPlay does
CodiPlay is a Kazakhstani EdTech startup that builds and sells a smartphone-based programming education platform to K-12 schools. Its core product is the CodiPlay App, which the company describes as a unique code-compilation system that runs directly on a smartphone, eliminating the requirement for computer labs at any stage of programming instruction. The application teaches Python, C++/C#, and Scratch/Block coding to students aged 8 and above through arcade-style, gamified lessons. The platform is bundled with two adjacencies: CodiKit, an IoT hardware kit containing parts and templates for 15 hands-on projects (Smart Parking, Smart Lamp, Traffic Light, Smart Farm, Smart Basket with Motion Sensor), and CodiTeach, a teacher-facing platform that delivers programming training, curriculum access, student progress monitoring, exam administration, homework assignment, and online teacher support.
CodiPlay's business model is B2B-direct to schools, using an enterprise field-sales motion. The company charges 500–600 Kazakhstani Tenge (₸) per student on an annual billing cycle, with pricing tiering based on enrollment size — effectively a per-seat subscription that scales with school adoption. According to company data, this is positioned as an affordable alternative for schools that lack budget for computer labs. Distribution currently spans 149 schools across four countries — Kazakhstan (125 schools), Uzbekistan (5), Azerbaijan (7), and South Korea (12) — serving approximately 150,000 active students. The international footprint was anchored in April 2023 by a deployment at Incheon Dohwa Elementary School in South Korea. CodiPlay has publicly stated plans to expand further into the UAE, Turkey, and the broader CIS region.
CodiPlay is privately held and venture-backed. In June 2023, it closed a $2 million seed round led by Tumar Venture Fund (with additional investor participation) at a $10 million post-money valuation, with capital earmarked for the international expansion described above. The company has secured two non-financial strategic partnerships that materially shape its value proposition: Astana IT University, which issues completion certificates and may exempt graduates from certain university disciplines; and QazInnovations, a Kazakhstani government innovation agency that publicly endorses the program. Operationally, CodiPlay reports a 12-person team across product, engineering, sales, marketing, logistics, and teacher methodology, headquartered in Kazakhstan and serving multilingual markets via Kazakh, Russian, Azerbaijani, Uzbek, and English-language interfaces.
CodiPlay firmographics
Firmographics- Name
- CodiPlay
- Legal name
- ТОО «CodiPlay»
- Website
- https://codiplay.kz
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CodiPlay is a Kazakhstani EdTech startup selling a smartphone-based coding education platform — bundled with IoT hardware and teacher tools — directly to K-12 schools in Central Asia and South Korea via per-student annual subscriptions, with 150,000 active users across 149 schools.
- Ownership category
- akta.pro rank
CodiPlay industry classification
Industry- Product category
- K-12 Coding Education Software
- NAICS
- Educational Support Services (6117), Educational Services (611)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Mobile App Development (iOS/Android) (EDAMACAD)
- akta.pro secondary industries
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA), Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)
Keywords
Where CodiPlay is headquartered
LocationHeadquarters
- HQ city
- Almaty
- HQ country
- Kazakhstan
- HQ region
- Asia
Offices1 record
Markets served
CodiPlay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations
Revenue model
- School Subscription (Per-Student License): CodiPlay charges schools on a per-student basis at 500–600 ₸ per student, with pricing varying by the number of students enrolled. This is a recurring subscription model per student seat, serving as the primary revenue stream.
- CodiKit Hardware Sales: Sale of CodiKit IoT hardware kits to schools and individual customers, which contain parts and layouts for building 15 IoT projects. Each kit purchase reinforces the gamified learning curriculum.
- Seed Funding (Investment Capital): Raised $2 million in seed funding led by Tumar Venture Fund, with a $10 million post-money valuation. Funds support international expansion and platform growth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | School Per-Student Plan (500–600 ₸) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
CodiPlay product offering
Product offeringCore offering
CodiPlay sells a smartphone-based programming education platform to K-12 schools, comprising the CodiPlay App (gamified lessons teaching Python, C++/C#, and Scratch/Block coding on smartphones), CodiKit (a physical IoT hardware kit for 15 hands-on projects), and CodiTeach (a teacher support and student-progress platform). The system is priced at 500–600 ₸ per student and is delivered as a recurring school subscription, enabling programming instruction without any computer lab investment.
Product overview
CodiPlay is an EdTech platform comprising three interconnected products: the CodiPlay App (core product) for smartphone-based programming education through arcade games, CodiKit (hardware add-on) for building and programming IoT gadgets, and CodiTeach (platform add-on) for teacher support and student progress monitoring. The platform uniquely enables programming directly from smartphones, eliminating the need for computers. Operating in Kazakhstan, Uzbekistan, Azerbaijan, and South Korea with 150,000 active users across 154 schools.
Differentiator
Problem solved
Functional benefit
Brands
- CodiPlay App: Mobile application for learning programming through arcade games. Students aged 8 and above learn programming basics including Python, C++/C#, and Scratch/Block coding directly on smartphones.
- CodiKit
- CodiTeach
Products and services
- CodiPlay App A smartphone-based programming education application for students aged 8 and above that teaches Python, C++/C#, and Scratch/Block coding through arcade-style games, using a proprietary code compilation system that runs directly on a smartphone with no computer required. Sold to K-12 schools (public and private) as a per-student subscription at 500–600 ₸ per student.
- CodiKit A physical hardware kit containing all necessary parts and layouts for building 15 hands-on IoT projects, including Smart Parking, Smart Lamp, Traffic Light, Smart Farm, and Smart Basket with Motion Sensor. Sold to schools and individual customers to reinforce programming knowledge gained through the CodiPlay App via tangible gadget-building outcomes.
- CodiTeach Educational platform for teachers supporting programming instruction, including teacher training in programming, curriculum access, student progress tracking, exam conduction, learning-process monitoring, online teacher support, and homework assignment. Bundled with the CodiPlay school subscription to enable non-programmer teachers to deliver coding lessons.
Quantifiable outcome
- 150,000 active users across 149 schools in 4 countries
- +1 more outcomes
Companies that use CodiPlay
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
CodiPlay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CodiPlay partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Astana IT UniversitycoreAstana IT University provides certificate recognition for students who complete the full CodiPlay programming course. Students who complete the course may be exempted from certain university disciplines. The university appears to be an academic partner for curriculum validation and credentialing.
- QazInnovations (АО «НАРИ «QazInnovations»)coreQazInnovations is a Kazakhstani government-backed innovation agency that supports the CodiPlay project. The company's website and materials prominently display QazInnovations endorsement, indicating this is a key institutional partnership providing credibility and potential funding/institutional access.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
CodiPlay competitors and assessment
Company assessmentDirect peers
- Tynker: Tynker is a leading kids' coding platform used in schools globally, teaching block-based and text-based programming through gamified lessons. It is the most direct private competitor to CodiPlay in K–12 coding education delivered via app and web.
- CodeCombat: CodeCombat teaches real programming languages (Python, JavaScript, C++) through game-based learning and is sold to schools and parents. It overlaps with CodiPlay's gamified, multi-language curriculum approach and school-buyer targeting.
- Makeblock (mBlock): Makeblock combines hardware kits (similar to CodiKit) with a block and Python programming environment for STEM education in schools. The bundled hardware-plus-software model closely mirrors CodiPlay's CodiKit + CodiPlay App architecture.
- CodeMonkey: CodeMonkey delivers game-based coding courses (including Python and CoffeeScript) to K–8 schools via subscription. It competes head-on with CodiPlay in the school-buyer segment with gamified, curriculum-aligned content.
- Kodable: Kodable is a K–5 coding curriculum sold to schools, teaching programming concepts through game-based lessons and a teacher dashboard. Its school-buyer, grade-aligned, and gamified approach closely parallels CodiPlay's K–12 model.
Broad incumbents
- Code.org: Code.org provides free K–12 computer science curriculum including Hour of Code and full courses, with strong adoption by ministries worldwide. It is a major incumbent that CodiPlay must position against in school sales, particularly as it expands into new markets.
- Scratch (MIT): Scratch is MIT's free block-based coding platform, foundational in K–12 programming education worldwide. CodiPlay directly addresses Scratch-like block coding as part of its curriculum, competing for the same teacher mindshare.
- LEGO Education: LEGO Education offers SPIKE and other hardware kits paired with block and text-based programming for K–12 classrooms. While broader in STEM focus, the combined hardware-plus-curriculum model and global school distribution compete with CodiKit + CodiPlay App.
- Roblox Education: Roblox Education provides coding curricula leveraging the Roblox Studio platform for K–12 students, often at no cost to schools. Its gamification and school-buyer model put it in competitive overlap with CodiPlay's gamified approach.
Regional players
- Algorithmics: Algorithmics is an international EdTech school franchise offering coding and digital-literacy courses for children across CIS, Europe, and other regions. It is a regional peer operating in overlapping CIS and emerging markets where CodiPlay is headquartered and expanding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CodiPlay social profiles
Digital presenceCodiPlay financial estimates
Financial estimateRevenue estimate
Valuation estimate
CodiPlay leadership team
Management profileNumber of profiles
Profiles2 records
CodiPlay funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CodiPlay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CodiPlay
What does CodiPlay do?
CodiPlay sells a smartphone-based programming education platform to K-12 schools, comprising the CodiPlay App (gamified lessons teaching Python, C++/C#, and Scratch/Block coding on smartphones), CodiKit (a physical IoT hardware kit for 15 hands-on projects), and CodiTeach (a teacher support and student-progress platform). The system is priced at 500–600 ₸ per student and is delivered as a recurring school subscription, enabling programming instruction without any computer lab investment.
Is CodiPlay a public or private company?
CodiPlay is a private company. It is classified as venture growth investor backed and is currently operating.
When was CodiPlay founded?
CodiPlay was founded in 2023. It employs 11 to 50 people.
Where is CodiPlay based?
CodiPlay is headquartered in Almaty, Kazakhstan, in the Asia region.
How does CodiPlay make money?
Three revenue lines are on record. School Subscription (Per-Student License) is the primary driver. The others are codiKit Hardware Sales and seed Funding (Investment Capital).
Who are CodiPlay's main competitors?
Direct peers on record are Tynker, CodeCombat, Makeblock (mBlock), CodeMonkey and Kodable. Broad incumbents are Code.org, Scratch (MIT), LEGO Education and Roblox Education. Algorithmics is listed as a regional player.
Does CodiPlay have an API?
No public API is recorded for CodiPlay.
What industry is CodiPlay in?
CodiPlay's product category is K-12 Coding Education Software. Its primary akta.pro industry code is EDAMACAD, Mobile App Development (iOS/Android), with a secondary code of EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units). Its NAICS code is 6117 and its SIC code is 7372.