Thinksurance
Thinksurance is a Frankfurt-based B2B insurtech operating a digital marketplace connecting 110+ commercial and industrial insurers with 50,000+ brokers across Europe, offering Advisory, Coverage, and Data suites for needs analysis, tendering, underwriting automation, and market analytics.
- Company typePrivate
- Founded2015
- HeadquartersFrankfurt, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Thinksurance does
Thinksurance GmbH is a Frankfurt-based B2B technology company operating a digital insurance platform for the commercial and industrial insurance market. Founded in 2015 as Gewerbeversicherung24 and rebranded in 2019, the company pivoted from direct insurance advisory to providing the underlying technological infrastructure that connects insurers, brokers, and policyholders across Europe (operating in Germany, Austria, and Switzerland). The platform serves two distinct customer segments: commercial and industrial insurance brokers on the demand side, and insurers and underwriters on the supply side.
The platform consists of three interconnected product suites. The Advisory Suite provides brokers with a digital omnichannel workflow covering needs analysis, risk assessment, rate comparison across 1,100+ rates and 1,700 rate parameters, tender submission, and contract management — built on questionnaires spanning 65 product lines, 2,000 occupations, and 20 industry branches. The Coverage Suite gives insurers access to a comparison calculator, smart tender platform, automated underwriting, and policy issuance capabilities, with BiPRO-standard API integration. The Data Suite and its InsurConnect API productize market analytics, processing over 10 million data points per month and 1.5 million digitally analyzed customers to support pricing benchmarks, product optimization, and AI-based portfolio matching with 30+ acceptance/rejection criteria. The platform is described as Germany's largest marketplace for commercial and industrial insurance, connecting 110+ insurers with 50,000+ brokers.
Thinksurance generates revenue primarily through recurring subscription fees paid by both insurers (for access to the broker network, rate database participation, and tender processing) and brokers (for Advisory Suite access), with a secondary data monetization stream from market insights, benchmark reports, and API data services. GTM combines direct enterprise sales (consultation-based), channel partnerships through both broker and insurer networks, and product-led onboarding through digital workflows. The company has raised approximately EUR 42 million in disclosed funding since 2016 across multiple rounds, including EUR 20 million from Eight Roads Ventures in 2019 and EUR 22.2 million led by Viewpoint Ventures, M-Tech Capital, and Segenia Capital in June 2023. Headcount has grown from approximately 40 employees in 2020 to around 100 currently, with named enterprise customers including Allianz, Zurich Insurance, ERGO, R+V, HDI, AXA, Gothaer, Marsh, SwissLife, Schunck, Buechner Barella, and FondsFinanz.
Thinksurance firmographics
Firmographics- Name
- Thinksurance
- Legal name
- Thinksurance GmbH
- Website
- https://thinksurance.us
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Thinksurance is a Frankfurt-based B2B insurtech operating a digital marketplace connecting 110+ commercial and industrial insurers with 50,000+ brokers across Europe, offering Advisory, Coverage, and Data suites for needs analysis, tendering, underwriting automation, and market analytics.
- Ownership category
- akta.pro rank
Thinksurance industry classification
Industry- Product category
- Commercial Insurance Platform
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)
- akta.pro secondary industry
- Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)
Keywords
Where Thinksurance is headquartered
LocationHeadquarters
- HQ city
- Frankfurt
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Thinksurance business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform fees from insurers: Insurers pay to access the platform and connect with the broker network. This includes rate database access, tender platform participation, and data analytics services.
- Platform fees from brokers: Brokers pay for access to the Advisory Suite, enabling digital advisory processes, rate comparisons across 1,100+ rates, and tender platform access.
- Data analytics and insights: Revenue generated from market insights, benchmark reports, and API data services provided to insurers for product optimization and pricing decisions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise B2B platform - quote-based pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Thinksurance product offering
Product offeringCore offering
Thinksurance operates a digital B2B platform that connects insurers, brokers, and policyholders in the commercial and industrial insurance market across Europe. The platform provides three interconnected product suites: the Advisory Suite for brokers (needs analysis, risk assessment, rate comparison across 1,100+ rates, and tender management), the Coverage Suite for insurers and underwriters (rate distribution, smart tender processing, and automated policy issuance), and the Data Suite (market analytics, benchmark reporting, and API-based data delivery via InsurConnect®).
Product overview
Thinksurance is a technology company offering a digital platform for commercial and industrial insurance that links insurers, brokers, and policyholders. The platform consists of three interconnected suites: the Advisory Suite (for brokers covering needs analysis, risk assessment, rate comparison, and tender management), the Coverage Suite (for insurers providing rate database, tender platform, and policy issuance), and the Data Suite (providing market analytics, benchmark reporting, and API access via InsurConnect®). The platform processes over 1,100 rates from 110+ insurers, serves 50,000+ brokers, and analyzes over 10 million data points monthly.
Differentiator
Problem solved
Functional benefit
Brands
- Advisory Suite: Digital platform for brokers providing omnichannel solution for sustainable insurance sales, including needs analysis, risk assessment, rate calculator, tender platform, and client management.
- Coverage Suite
- Data Suite
Products and services
- Advisory Suite Digital omnichannel platform for commercial and industrial insurance brokers covering needs analysis, risk assessment, rate comparison across 1,100+ rates, tender submission, and contract management. Connects brokers to over 110 insurers and includes smart needs analysis based on over one million client inquiries, questionnaires for 65 product lines, 2,000 occupations, and 20 industry branches.
- Coverage Suite Platform for insurers and underwriters providing comparison calculator, smart tender platform, rate database access, automated policy issuance, and data analytics for commercial and industrial insurance. Offers access to Germany's largest marketplace for commercial and industrial insurance with over 45,000 brokers and AI-based portfolio matching with more than 30 acceptance and rejection criteria.
- Data Suite Data analytics platform processing over 10 million data points per month for commercial and industrial insurance market analysis. Includes Data Dashboard, API InsurConnect® for raw data delivery, and Benchmark Reports with price data for up to 3,000 individual risk profiles to support product optimization and pricing decisions.
- InsurConnect® API product for advanced data analysis enabling delivery of raw data on requests and aggregated market data for insurers' own internal analysis, including competitive pricing visibility and market insights.
Quantifiable outcome
- 68% of inquiries processed within 24 hours, 82% within 48 hours
- +3 more outcomes
Companies that use Thinksurance
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Thinksurance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature6 records
Thinksurance partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered platform partner.
- Allianzplatform partnerAllianz participates on the Thinksurance platform as an insurer partner, offering rates through the Coverage Suite to access broker network.
- ERGO Group AGplatform partnerERGO uses Thinksurance for data-driven product development, leveraging market analytics and industry insights from the platform.
- Zurich Insurance Groupplatform partnerZurich integrates tariffs on the platform and gains insights from both insurer and broker sides of the Thinksurance ecosystem.
- HDIplatform partnerHDI is an insurer partner on the Coverage Suite platform, offering commercial insurance rates to the broker network.
- AXAplatform partnerAXA participates as an insurer partner on the Thinksurance platform for commercial insurance distribution.
- Gothaerplatform partnerGothaer is an insurer partner on the Coverage Suite, offering rates through the tender platform to brokers.
- R+V Versicherungplatform partnerR+V, KRAVAG, and Condor brands are represented on the tendering platform. R+V processes 68% of inquiries within 24 hours using Thinksurance.
- Marshplatform partnerMarsh, a major insurance broker, uses the Advisory Suite platform for digital consulting with commercial clients.
- SwissLifeplatform partnerSwissLife broker uses the Advisory Suite platform for digital advisory services.
- Schunckplatform partnerSchunck insurance broker uses the Advisory Suite for digital commercial insurance consulting.
- Buechner Barellaplatform partnerBuechner Barella uses Thinksurance for digitalization of consulting for industrial customers with MVP integration.
- FondsFinanzplatform partnerFondsFinanz uses intelligent questionnaires and risk recording automation through Thinksurance for efficient inquiry processing.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Thinksurance competitors and assessment
Company assessmentDirect peers
- Bold Penguin: US-based commercial insurance marketplace connecting small business owners, agents, and carriers through a digital platform. Operates a comparable two-sided model focused on commercial lines, though primarily serving the SMB segment rather than industrial insurance.
- CoverWallet: Digital commercial insurance platform acquired by Aon that connects businesses with multiple insurers through an online experience. Comparable in providing digital distribution and comparison for commercial insurance, though more oriented toward direct SMB purchase.
- Embroker: Digital commercial insurance broker using technology to match businesses with carriers across specialty lines. Similar two-sided marketplace approach with focus on commercial and specialty insurance, though operating primarily in the US market.
- Simply Business: UK-based commercial insurance marketplace comparing policies from multiple insurers for small businesses. Operates a comparable comparison/marketplace model for commercial insurance but focused on UK SMB market and recently acquired by The Travelers Companies.
- Next Insurance: Digital insurance platform serving small businesses with commercial policies from multiple carriers. Similar focus on streamlining commercial insurance distribution through technology, though more direct-to-customer than Thinksurance's broker-centric model.
Broad incumbents
- Applied Systems: Leading insurance agency management software provider serving large broker networks globally. Comparable in enabling insurance distribution at scale, but operates as enterprise SaaS infrastructure for agencies rather than a marketplace intermediary.
- Vertafore: Major insurance technology provider offering agency management, rating, and connectivity solutions. Comparable in providing digital infrastructure for insurance distribution but targets agencies directly rather than operating a carrier-broker marketplace.
Regional players
- Clark: German digital insurance broker using technology to advise consumers and small businesses. Operates in the same German market with comparable digital distribution approach, though focused more on personal lines rather than commercial/industrial insurance.
- Getsafe: German insurtech offering digital insurance products through mobile-first experience. Competes in the same German digital insurance market, though focused more on consumer lines (renters, car) than the commercial/industrial broker platform Thinksurance operates.
Emerging players
- Bought By Many: UK-based digital insurance intermediary that uses data and technology to find specialty insurance products for underserved customer segments. Comparable as a digitally-enabled insurance intermediary, though primarily focused on personal/specialty rather than commercial lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Thinksurance social profiles
Digital presenceThinksurance compliance and trust
Trust signalCompliance2 records
Thinksurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thinksurance leadership team
Management profileNumber of profiles
Profiles4 records
Thinksurance funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thinksurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thinksurance
What does Thinksurance do?
Thinksurance operates a digital B2B platform that connects insurers, brokers, and policyholders in the commercial and industrial insurance market across Europe. The platform provides three interconnected product suites: the Advisory Suite for brokers (needs analysis, risk assessment, rate comparison across 1,100+ rates, and tender management), the Coverage Suite for insurers and underwriters (rate distribution, smart tender processing, and automated policy issuance), and the Data Suite (market analytics, benchmark reporting, and API-based data delivery via InsurConnect®).
Is Thinksurance a public or private company?
Thinksurance is a private company. It is classified as venture growth investor backed and is currently operating.
When was Thinksurance founded?
Thinksurance was founded in 2015. It employs 51 to 100 people.
Where is Thinksurance based?
Thinksurance is headquartered in Frankfurt, Germany, in the Europe region.
How does Thinksurance make money?
Three revenue lines are on record. Platform fees from insurers are the primary driver. The others are platform fees from brokers and data analytics and insights.
Who are Thinksurance's main competitors?
Direct peers on record are Bold Penguin, CoverWallet, Embroker, Simply Business and Next Insurance. Broad incumbents are Applied Systems and Vertafore. Regional players are Clark and Getsafe. Bought By Many is listed as an emerging player.
Does Thinksurance have an API?
Yes. Thinksurance offers APIs for automated rate integration and data exchange. The Coverage Suite includes interfaces for insurers to integrate their rates, with BiPRO interface support as well as custom interface development. The Data Suite offers API access (InsurConnect®) for raw data on requests and aggregated market data for advanced analytics. Policy issuance can be initiated via API in automatic/dark processes.
What industry is Thinksurance in?
Thinksurance's product category is Commercial Insurance Platform. Its primary akta.pro industry code is FSAEADAN, Insurtech-Enabled Brokerage (Digital Brokers & Aggregators), with a secondary code of FSAEAMAM, Lead Generation, Comparison & Marketplace Platforms (Financial Products). Its NAICS code is 5242 and its SIC code is 6411.