Lifelong Online

Name

Lifelong Online

Legal name

Lifelong Online Retail Private Limited

Website

https://lifelongindiaonline.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Consumer Durables

NAICS

Electronics and Appliance Retailers (4492), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home, Furniture & Home Improvement Online Retailers (CRAFADAE)

akta.pro secondary industries

Consumer Electronics & Appliances Online Retailers (CRAFADAD), Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

Keywords

• Home appliances
• Fitness equipment
• Kitchen appliances
• Consumer durables
• Wellness devices

Headquarters

HQ city

Haryana

HQ country

India

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Lifelong generates revenue primarily through one-time product sales across multiple categories including fitness equipment, kitchen appliances, electronics, sports gear, kids products, and wellness devices. Products are sold at various price points from budget to premium segments with regular discounting promotions.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Lifelong Online is a direct-to-consumer Indian home, kitchen, fitness, wellness, electronics, and lifestyle brand that designs, sources, and sells over 778 physical consumer products across categories such as treadmills, spin bikes, dumbbells, kitchen appliances, personal grooming electronics, massagers, kids' gear, and home living essentials. It sells through its own Shopify-based e-commerce website, third-party marketplaces (Amazon, Myntra), quick commerce platforms (Zepto, Blinkit, Swiggy Instamart), and a growing network of physical retail stores across India, alongside a small corporate gifting channel.

Product overview

Lifelong Online is a direct-to-consumer (D2C) Indian home, kitchen, fitness, wellness, electronics, and lifestyle brand operating through a Shopify-based e-commerce website (lifelongindiaonline.com), with a network of offline retail stores across India. The company does not offer a unified software platform but rather a broad portfolio of physical consumer products across seven distinct categories: (1) Fitness & Exercise — centered on the FitPro and Walking Pad treadmill sub-brands, Fit Pro spin bikes, adjustable dumbbells, pull-up bars, yoga accessories, gym balls, and vibration plates; (2) Sports & Outdoor — encompassing cycles (MTB and kids), cricket gear, pickleball paddles (fiberglass and carbon fiber), badminton kit bags, inline skates, swimming gear, and camping equipment; (3) Wellness & Massagers — covering percussion massage guns (LLGM series), leg/foot massagers (air pressure, Shiatsu, Ottoman), neck massagers, vibration plates, and orthopaedic supports (cervical pillows, abdominal belts, lumbar belts); (4) Kitchen Appliances — including induction cooktops (LLIC series), mixer grinders, air fryer ovens, and cookware; (5) Electronics & Personal Grooming — featuring power banks, trimmers, hair dryers, Vibez smartwatches, Vibez earphones, electric toothbrushes, ROAR projectors (Karaoke + Cinema), and digital photo frames with Frameo Wi-Fi app; (6) Kids & Baby — strollers, car seats, push rides, kids cycles, LED-wheel scooters, trampolines, and toy train sets; and (7) Home & Living — fans, heaters, electric under blankets, steam cleaners, lint removers, and humidifiers. The portfolio spans over 778 products with deep sub-category coverage in fitness and massagers, reflecting a strategy of offering practical everyday-use products at accessible price points across online, quick-commerce, and physical store channels.

Differentiator

Problem solved

Functional benefit

Brands

• FitPro: Fitness equipment sub-brand including treadmills, spin bikes, and other workout machines
• ROAR
• Vibez
• Cuppy
• Inferno

Products and services

• Fitness & Exercise Equipment Home fitness range including treadmills, walking pads, spin bikes, steppers, dumbbells, kettlebells, pull-up bars, push-up boards, yoga mats, gym balls, and vibration plate machines, targeted at Indian consumers seeking affordable, compact, foldable home workout equipment.
• Treadmills (FitPro / Walking Pad lines) Motorized and manual treadmills ranging from 2.5HP to 6HP, featuring DC brushless motors, incline options (manual and auto up to 25 levels), Bluetooth connectivity, FitShow app integration, heart-rate sensors, LED/TFT touch displays, hydraulic folding, and capacities up to 150kg.
• Spin Bikes (Fit Pro series) Indoor cycling bikes with flywheel options from 6kg to 10kg, featuring adjustable resistance (up to 12 levels), LCD/LED displays, heart-rate sensors, cushioned adjustable seats, non-slip pedals, and max user weight up to 120kg.
• Sports & Outdoor Equipment Sports and outdoor gear including MTB and kids cycles, cricket equipment, pickleball paddles (fiberglass and carbon fiber), badminton kit bags, inline skates with helmets, swimming accessories, and camping equipment such as foldable chairs, ice boxes, and trekking backpacks.
• Wellness & Massagers Massage and wellness devices including percussion therapy guns, leg and foot massagers (air pressure, rolling, kneading, Shiatsu, Ottoman), neck and head massagers, vibration plate machines, and orthopaedic supports such as cervical pillows, abdominal belts, lumbar sacral belts, and hot/cold gel packs.
• Kitchen Appliances Cooking appliances and kitchen tools including induction cooktops (e.g., Inferno LLIC60 at 2000W), gas stoves, mixer grinders, 10L air fryer ovens with 12 preset modes (1350W, rapid air technology), kettles, and cookware.
• Electronics & Personal Grooming Consumer electronics including 10000mAh power banks, trimmers, hair dryers and stylers, Vibez smartwatches and earphones, electric toothbrushes, 10.1-inch digital photo frames with Frameo Wi-Fi app, and ROAR karaoke + cinema projectors with 4K support and 150-inch screen.
• Kids & Baby Products Children's products including strollers, car seats and boosters, push rides, swing cars, kids cycles (balance bikes to 20T with training wheels), LED-wheel foldable kids scooters, trampolines, and toys such as the Vande Bharat toy train set and foam cricket bat sets.
• Home & Living Home essentials including USB fans and heaters, mops and cleaning tools, bathroom fixtures, electric under blankets (single and double bed variants), steam cleaners, lint removers, humidifiers, essential oil diffusers, rechargeable drink dispensers, and raincoats.
• Corporate Gifting Dedicated B2B channel offering Lifelong consumer products (fitness, kitchen, wellness, electronics) as corporate gifts for businesses seeking bulk gifting solutions.

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• FindYourFitminorGTM or Marketing Partner · 20 January 2026Lifelong partnered with FindYourFit to host the seventh edition of The Wellness Carnival on January 31, 2026, at Sunder Nursery in Delhi. The event featured fitness icon Milind Soman leading a 5km community run, with over 2,000 expected participants across activities including yoga, Pilates, breathwork, and strength training workshops. The partnership extends Lifelong's brand commitment beyond products to community-led wellness experiences and inclusive fitness initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AGARO: Indian D2C brand selling home, kitchen, and fitness appliances online — directly overlapping with Lifelong's category mix, target customer (value-seeking Indian household), and online-first distribution model.
• Cello World: Indian household products brand spanning kitchen, home, and lifestyle categories with strong distribution across online and offline channels — a comparable mass-market Indian consumer durables peer.
• Stove Kraft (Pigeon): Listed Indian kitchen and home appliances company (Pigeon brand) competing directly in induction cooktops, gas stoves, and small appliances — overlapping with Lifelong's Kitchen Appliances and Home & Living categories.
• Portronics: Indian D2C electronics and digital accessories brand selling power banks, projectors, audio, and smart home devices — directly comparable to Lifelong's Electronics & Personal Grooming catalog and online distribution approach.
• boAt: Leading Indian D2C consumer electronics brand (audio, wearables) using a marketplace-plus-own-store omnichannel model — highly comparable in D2C strategy, sub-brand architecture, and Indian mass-market positioning.
• Noise: Indian D2C wearables and audio brand competing directly with Lifelong's Vibez sub-brand in smartwatches and earphones, with a comparable online-and-marketplace D2C playbook.

Emerging players

• Wakefit: Indian D2C home brand (mattresses, furniture, sleep products) with a comparable online-led, category-extension-focused playbook and pan-India reach — an adjacent peer in Indian home consumer durables.

Broad incumbents

• Crompton Greaves Consumer Electricals: Large incumbent Indian consumer durables brand (fans, appliances, pumps) with established retail and brand equity — the benchmark Lifelong must out-execute on premium positioning in overlapping categories.
• Havells India: Pan-India listed consumer durables major with strong brand power across fans, kitchen, and personal care — competing with Lifelong in multiple product lines and setting the premium incumbent standard.
• Bajaj Electricals: Diversified Indian consumer durables and appliances incumbent with deep retail presence — relevant peer for category overlap in kitchen, home, and wellness appliances.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lifelong.online
• YouTubeyoutube.com/@lifelong.online
• Facebookfacebook.com/LifelongOnlineIn
• Instagraminstagram.com/lifelong.online

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifelong Online