FindYourFit

What FindYourFit does

FindYourFit Pvt. Ltd is a Delhi-headquartered (Gurugram corporate office) participation-led wellness and sports events platform founded in 2021, operating across three Indian metros: Delhi NCR, Bangalore, and Jaipur. The company curates day-format fitness events and sports tournaments through a portfolio of four proprietary event formats — The Wellness Carnival (multi-city wellness festival), Pickleball & Padel Palooza (sports tournament), Sports & Wellness Retreats (residential program), and City Cup Series (multi-city league) — plus a Corporate Wellness Program add-on for enterprise clients. Since inception, FindYourFit has curated 25+ events engaging 20,000+ participants with a 30% repeat participation rate and 500+ brand collaborations generating ₹100 crore+ in cumulative PR mileage.

The business operates without a disclosed proprietary technology stack; the platform is fundamentally a physical-event operations and community orchestration business rather than a software product. Revenue is generated through three streams: transaction fees on event participation, advertising/sponsorship from 500+ wellness and lifestyle brand partnerships (anchor brands include Lifelong, DLF Malls, Himalaya, BellaVita, The Whole Truth Foods, Sova Health), and professional services fees from corporate wellness programs. Celebrity endorsements from Bollywood fitness icons Milind Soman, Malaika Arora, and Shilpa Shetty are used as a top-of-funnel marketing lever. Pricing is not publicly disclosed; event registration is handled through individual event pages and corporate programs are quote-based.

The company is structured as an Indian private limited company with 1–10 employees and has raised one disclosed funding round of $100,000 in December 2022 (investors undisclosed). Leadership comprises CEO Ankur Lohani and CMO Arushi Lohani. The company's defensibility rests on its event IP portfolio, multi-city venue relationships, and assembled ecosystem of celebrity, brand, and community partners rather than on technological differentiation or proprietary data assets.

Name

FindYourFit

Legal name

FindYourFit Pvt. Ltd

Website

https://findyourfitapp.in

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

FindYourFit is a Delhi-based wellness events platform founded in 2021 that curates community-driven sports tournaments, wellness carnivals, pickleball leagues, and corporate wellness programs across Delhi NCR, Bangalore, and Jaipur, serving 20,000+ participants and 500+ brand partners.

Ownership category

akta.pro rank

Product category

Wellness Events and Experiences

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Meet & Invitational Organizers (MPAKADAC)

akta.pro secondary industry

Sports & Active Incentives (Golf, Ski, Sailing, Adventure) (THAHADAJ)

Keywords

• Wellness events platform
• Community fitness events
• Corporate wellness programs
• Sports tournaments India
• Wellness experiences curation

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Participation Fees: Revenue generated from participants registering for wellness events, sports tournaments, and fitness sessions across The Wellness Carnival, Pickleball Palooza, and other formats.
2. Brand Partnerships and Sponsorships: 500+ brand collaborations generating PR mileage (₹100 crore+) through event sponsorships, brand activations, and co-marketing at wellness events. Brands include Himalaya, bellavita, and other wellness/lifestyle companies.
3. Corporate Wellness Programs: Dedicated corporate wellness program offerings for businesses seeking employee wellness solutions through FindYourFit's event infrastructure and community network.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

FindYourFit is a participation-led wellness and sports events ecosystem that curates day-format fitness events and sports tournaments across Delhi NCR, Bangalore, and Jaipur. The company operates scalable community-driven event IPs including The Wellness Carnival (multi-city wellness festivals), Pickleball & Padel Palooza (sports tournaments), Sports & Wellness Retreats (residential programs), and City Cup Series (multi-city leagues), serving both individual wellness enthusiasts and corporate clients.

Product overview

FindYourFit is a participation-led wellness and sports events ecosystem built through scalable community-driven IPs. The platform operates as a unified offering that curates day-format fitness events and sports tournaments, featuring four main event formats: The Wellness Carnival (multi-city wellness festivals), Pickleball & Padel Palooza (sports tournaments), Sports & Wellness Retreats (residential wellness programs), and City Cup Series (multi-city leagues). Additionally, a Corporate Wellness Program extends the platform's services to enterprise clients. The company is currently operational across Delhi, Bangalore, and Jaipur, India.

Differentiator

Problem solved

Functional benefit

Products and services

• The Wellness Carnival

Quantifiable outcome

• 30% repeat participation rate among event attendees
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• LifelongcoreStrategic or Co-development Partner · 31 January 2026Lifelong partnered with FindYourFit to host the seventh edition of The Wellness Carnival on January 31, 2026, at Sunder Nursery in Delhi. This collaboration extends Lifelong's brand commitment beyond products by supporting community-led wellness experiences. The event featured fitness icon Milind Soman leading a 5 km community run and diverse activities including yoga, Pilates, breathwork, and strength training workshops.
• DLF MallscoreStrategic or Co-development PartnerDLF Malls serves as a venue partner for FindYourFit events, hosting sessions at DLF Cyberhub. Head Siddhartha Natu expressed enthusiasm about making future events bigger and better, indicating a strong ongoing partnership for community wellness events.
• Luke Coutinho Holistic Healing SystemsminorGTM or Marketing PartnerLuke Coutinho, Author and Lifestyle Medicine Coach, attended and endorsed FindYourFit events. He provided positive testimonials about event layout and design, contributing credibility and brand value to the FindYourFit ecosystem.
• The Whole Truth FoodsminorGTM or Marketing PartnerThe Whole Truth Foods, a health-focused food brand, partnered with FindYourFit for the Gurugram Wellness Carnival. Marketing Head Priyanka Negi endorsed events as instrumental in integrating wellness into every aspect of life, aligning brand values around community health.
• Sova HealthminorGTM or Marketing PartnerSova Health, a health technology company, participated in FindYourFit events including art therapy workshops. Marketing Manager Riya provided testimonial describing the experience as transformative.
• Milind SomancoreGTM or Marketing PartnerFitness icon Milind Soman serves as the celebrity face of The Wellness Carnival, leading the 5 km community run. His involvement provides significant celebrity endorsement and media visibility for the event series.
• Malaika AroracoreGTM or Marketing PartnerCelebrity fitness instructor Malaika Arora appeared at FindYourFit's International Day of Yoga event 2025, providing celebrity endorsement and driving attendance through her personal brand.
• Shilpa ShettycoreGTM or Marketing PartnerShilpa Shetty appeared at FindYourFit's International Day of Yoga 2026 event at DLF Cyberhub, lending celebrity credibility and brand visibility to the event.
• HimalayaminorGTM or Marketing PartnerWellness brand Himalaya appears in FindYourFit's partner logo section, indicating a brand partnership for wellness events and activities.
• BellaVitaminorGTM or Marketing PartnerLifestyle/wellness brand BellaVita appears in FindYourFit's partner logo section, indicating a brand partnership for events and marketing activities.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• cult.fit (formerly Cure.fit): India's largest integrated fitness and wellness platform combining centers, digital coaching, and offline events. Directly comparable to FindYourFit as both curate participation-led wellness experiences for Indian consumers across multiple cities.
• GOQii: India-headquartered preventive wellness platform with corporate wellness programs, habit coaching, and community events. Comparable to FindYourFit's Corporate Wellness Program revenue stream and India-first community-led GTM.
• Pinkathon: India's flagship women's community wellness run series with multi-city events, celebrity ambassadors, and sponsor activation. Highly comparable event-production model and brand-sponsorship monetization.
• Procam International: India's largest mass-participation sports event organizer (Tata Mumbai Marathon, Tata Consultancy Services World 10K, etc.). Closest direct comparable as a multi-city sports event/IP operator with similar sponsor-driven economics.
• Tough Mudder India: Operator of obstacle-course and endurance fitness events in India with sponsor-driven economics. Comparable participation-led, brand-monetized format targeting Indian wellness/fitness enthusiasts.

Emerging players

• HealthifyMe: Indian AI-powered wellness app with corporate wellness offerings and community fitness events. Overlaps with FindYourFit on B2B wellness channel but is primarily digital; serves as a comparably monetizing adjacency.

Broad incumbents

• Nike Run Club (India): Global athletic brand running a free community-led event program across Indian metros. Comparable to FindYourFit's Pickleball & Padel Palooza and Wellness Carnival as recurring community run/lifestyle events, though operated by an incumbent shoe/app brand.
• Decathlon India: Sports retailer that hosts free community events (runs, decathlons, sport demos) across India. Adjacent business model — community wellness events bundled with retail — though at a vastly different scale and capital structure.
• Adidas Runners: Global brand-run community fitness event series. Comparable as a recurring, city-based, brand-sponsored community running/event activation; serves incumbent benchmark for what brand-funded wellness IPs can do.

Others

• BookMyShow (Events vertical): India's dominant event-discovery and ticketing platform. Useful adjacent peer for understanding ticketing infrastructure and consumer-event discovery distribution that FindYourFit's platform rides alongside.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/findyourfitapp/about
• Instagraminstagram.com/findyourfit.in?igshid=MzMyNGUyNmU2YQ==

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FindYourFit