WorkIndia
WorkIndia is an Indian self-serve recruitment marketplace connecting employers in 750+ cities with over 2 crore blue-collar and grey-collar candidates across 50+ job categories, using ML-driven matching and fraud detection to deliver qualified hires within days.
- Company typePrivate
- Founded2015
- HeadquartersBengaluru, India
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What WorkIndia does
WorkIndia, legally Eloquent Info Solutions Private Limited, is an Indian blue-collar and grey-collar recruitment platform founded in 2015 and headquartered in Bengaluru with an additional office in Mumbai. The platform connects employers across more than 750 Indian cities with a candidate base of over 2 crore qualified workers spanning 50+ job categories including delivery, retail, warehouse, driving, security, telecalling, and home services. Its employer base includes large enterprises such as Zomato, Swiggy, Ola, HDFC, Tata, UrbanCompany, and Licious alongside an SMB long tail, generating over 34 lakh interviews per month.
The technology stack centers on an ML-driven matching algorithm that filters the candidate database against employer-defined job criteria so that only relevant candidates see and respond to postings, paired with a fraud detection layer that processes multiple data parameters to flag fake job postings. Distribution runs through a self-serve web portal, a dedicated recruiter mobile app, and a free candidate mobile app, supplemented by role-specific sub-portals (Cook, Telecaller), a Work-From-Home jobs section, and a Resume Builder tool. The matching-plus-verification combination is the operational backbone enabling the company's promise of calls from qualified candidates within an hour and hiring within two days.
WorkIndia's business model is a B2B self-serve PLG motion: the candidate side is free, while employers pay via subscription plans and per-job-posting transaction fees, with bulk-hiring plans available for enterprises hiring more than 10 people and multiple payment rails including UPI, cards, net banking, and wallets. The company claims sustained profitability as of its December 2025 Series B round and has cumulatively raised approximately $30M+ across rounds led by investors including Aavishkaar Capital, BEENEXT, SBI Holdings, Insitor Partners, PERSOL Group, Xiaomi, and BlackSoil, with strategic intent to expand the fraud detection technology across 13 countries and enter Southeast Asia.
WorkIndia firmographics
Firmographics- Name
- WorkIndia
- Legal name
- Eloquent Info Solutions Private Limited
- Website
- https://workindia.in
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- WorkIndia is an Indian self-serve recruitment marketplace connecting employers in 750+ cities with over 2 crore blue-collar and grey-collar candidates across 50+ job categories, using ML-driven matching and fraud detection to deliver qualified hires within days.
- Ownership category
- akta.pro rank
WorkIndia industry classification
Industry- Product category
- Online Recruitment Platform
- NAICS
- Employment Placement Agencies (561311), Employment Services (5613)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Job Placement, Matching & Career Navigation Services (EDAAAOAL)
- akta.pro secondary industries
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD), Job Market Intelligence & Employer Networking Services (BPACAOAJ), Career Coaching, Mentoring & Placement Support Services (EDAAAKAO)
Keywords
Where WorkIndia is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
WorkIndia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Employer Subscription Plans: Employers pay for plans to post jobs and access qualified candidates. Multiple payment options including credit card, debit card, net banking, UPI, and wallet. Bulk-hiring plans available for employers hiring more than 10 people.
- Job Posting Fees: Employers pay to post job listings and receive calls from relevant candidates. Job postings start receiving responses after verification by the team.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard hiring plan with candidate access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
WorkIndia product offering
Product offeringCore offering
WorkIndia operates an online recruitment platform connecting employers with blue-collar and grey-collar job seekers across 750+ cities in India. Employers pay subscription or transaction fees to post jobs and receive calls from qualified candidates, while candidates use the platform free of cost to search and apply for jobs across 50+ job categories. The platform uses ML-based matching algorithms and fraud detection technology to deliver a 2-day hiring promise.
Product overview
WorkIndia operates as a unified recruitment platform with a core job portal as its primary offering, supplemented by specialized hiring portals for specific roles (Cook, Telecallers), a work-from-home jobs section, a resume builder tool, and a career advice blog. The platform serves both employers seeking to hire blue and grey-collar workers and candidates searching for employment across 750+ cities in India.
Differentiator
Problem solved
Functional benefit
Products and services
- WorkIndia Platform India's largest job portal for blue and grey-collar recruitment, connecting employers with candidates across 750+ cities. The platform enables employers to post jobs and receive calls from qualified candidates within hours, and allows candidates to search and apply for jobs across 50+ job categories.
- WorkIndia for Recruiters App A dedicated mobile application for employers to post jobs, manage candidate applications, and handle hiring directly from their mobile devices.
- Work From Home Jobs Portal A specialized section of the WorkIndia platform focused on remote and work-from-home job opportunities across various sectors including telecalling, data entry, content writing, and customer support.
- Cook Hiring Portal Dedicated hiring page for cooks and chefs, allowing employers to hire from 2.6 crores+ qualified candidates with job postings processed within 48 hours.
- Telecaller Hiring Portal Dedicated hiring page for telecallers, enabling employers to hire from 2.6 crores+ qualified candidates with matching algorithm filtering candidates based on job requirements.
Quantifiable outcome
- Hire staff within 2 days
- +2 more outcomes
Companies that use WorkIndia
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
WorkIndia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature2 records
WorkIndia partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights5 records
WorkIndia competitors and assessment
Company assessmentDirect peers
- Apna: Apna is India's leading blue and grey-collar jobs and hiring platform, directly competing with WorkIndia for the same candidate pool (delivery, retail, sales, warehouse workers) and the same SMB and enterprise employer base across Indian cities. Both use ML-driven matching, self-serve employer onboarding, and similar revenue models.
- Betterplace: Betterplace is an India-based workforce management and blue-collar hiring platform focused on frontline and gig workers across retail, delivery, BFSI, and logistics. It directly overlaps with WorkIndia's enterprise customer base and product category, including verification and onboarding features.
- Job Hai: Job Hai is a blue and grey-collar job portal operating across India, matching candidates with employers in delivery, retail, hospitality, and manufacturing roles. It is a direct SMB-focused competitor in the same geographic and segment footprint as WorkIndia.
- Foundit (Monster India): Foundit, the rebrand of Monster India, is an Indian job portal serving entry-level to mid-level roles across white-collar and select blue-collar categories. It competes for employer recruitment budgets in overlapping geographies and overlapping candidate segments.
- Shine.com: Shine.com is an Indian job portal (HT Media group) covering professional, technical, and entry-level roles across India. It competes with WorkIndia for employer recruitment spend in overlapping metropolitan and tier-II markets, particularly for sales, customer support, and operational hires.
- Babajob (acquired by InfoEdge): Babajob was India's first dedicated blue-collar job platform before being acquired by InfoEdge (Naukri's parent). It targets the same informal workforce as WorkIndia (drivers, maids, delivery workers) and is now integrated into the broader Naukri ecosystem, making it a direct category competitor.
Broad incumbents
- Naukri.com (InfoEdge): Naukri is India's largest job portal overall (operated by InfoEdge) and dominates white-collar hiring while expanding into blue-collar via acquisitions like Babajob. It is the broadest incumbent in the same product category and competes for employer budgets across nearly all of WorkIndia's segments.
- Indeed India: Indeed operates the largest global job search engine and runs a major India presence serving employers of all sizes. It is a broad incumbent that overlaps with WorkIndia on blue-collar and entry-level listings, often competing on price and SEO-driven candidate traffic.
Emerging players
- Workassist (Quess/TeamLease adjacent): Workassist is an India-based recruitment platform focused on blue, grey, and entry-level white-collar hiring with digital onboarding tools. It is an emerging player with partial overlap in candidate segments and employer tools relative to WorkIndia.
Regional players
- OLX People / OLX India: OLX historically operated a jobs vertical in India (OLX People) targeting blue-collar and informal sector workers, before pivoting its core classifieds business. It remains a regional reference point for the India blue-collar jobs category and shares overlap with WorkIndia's audience and employer types.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WorkIndia social profiles
Digital presenceWorkIndia financial estimates
Financial estimateRevenue estimate
Valuation estimate
WorkIndia leadership team
Management profileNumber of profiles
Profiles4 records
WorkIndia funding detail
Funding detailFunding overview
Funding rounds7 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WorkIndia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WorkIndia
What does WorkIndia do?
WorkIndia operates an online recruitment platform connecting employers with blue-collar and grey-collar job seekers across 750+ cities in India. Employers pay subscription or transaction fees to post jobs and receive calls from qualified candidates, while candidates use the platform free of cost to search and apply for jobs across 50+ job categories. The platform uses ML-based matching algorithms and fraud detection technology to deliver a 2-day hiring promise.
Is WorkIndia a public or private company?
WorkIndia is a private company. It is classified as venture growth investor backed and is currently operating.
When was WorkIndia founded?
WorkIndia was founded in 2015. It employs 501 to 1,000 people.
Where is WorkIndia based?
WorkIndia is headquartered in Bengaluru, India, in the Asia region.
How does WorkIndia make money?
Two revenue lines are on record. Employer Subscription Plans are the primary driver. The others are job Posting Fees.
Who are WorkIndia's main competitors?
Direct peers on record are Apna, Betterplace, Job Hai, Foundit (Monster India), Shine.com and Babajob (acquired by InfoEdge). Broad incumbents are Naukri.com (InfoEdge) and Indeed India. Workassist (Quess/TeamLease adjacent) is listed as an emerging player. OLX People / OLX India is listed as a regional player.
Does WorkIndia have an API?
No public API is recorded for WorkIndia.
What industry is WorkIndia in?
WorkIndia's product category is Online Recruitment Platform. Its primary akta.pro industry code is EDAAAOAL, Job Placement, Matching & Career Navigation Services, with a secondary code of BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS). Its NAICS code is 561311 and its SIC code is 7361.