Chaser
Chaser is a UK-based SaaS platform that automates accounts receivable for small and mid-sized businesses, offering multi-channel payment reminders, embedded payments, AI-driven late payment prediction, and cash flow forecasting across 20+ accounting and ERP integrations.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Chaser does
Chaser is a UK-based SaaS company that provides accounts receivable (AR) automation software primarily to small and mid-sized businesses and to accountants/bookkeepers serving those businesses. Founded in 2013/2014 and headquartered between Manchester (registered office) and London, the company reports 10,000+ users globally and states that its platform helped businesses collect over $7 billion in 2023. The core platform automates the AR workflow end-to-end, covering credit checks, multi-channel payment chasing (email, SMS, auto-call, in-app calls, physical letters), an embedded payment portal (Chaser Pay via UNIPaaS), payment plans, late payment fees, early payment discounts, and revenue/receivables/cash flow forecasting.
The product is differentiated by an AI/ML feature layer added between 2021 and 2024, including a Late Payment Predictor, Payer Behavior Ratings, Recommended Chasing Times, and an AI Email Generator, all trained on Chaser's accumulated B2B payment data. The platform integrates natively with 20+ accounting and ERP systems — including Xero, QuickBooks, Sage (Accounting/50/200/Intacct), Oracle NetSuite, Microsoft Dynamics 365 Business Central, SAP, Stripe, FreeAgent, FreshBooks, and Odoo — and exposes an Open API plus a Zapier connector for broader ecosystem reach.
Chaser monetizes through tiered monthly/annual SaaS subscriptions (Starter, Growth, Enterprise) priced by invoice volume, usage-based add-on credits for SMS, letters, calls, and credit reports, professional services (Chaser Care dedicated credit control specialists, debt collection escalation), and a partner reseller/referral program for accountants and bookkeepers earning commissions on referred customers. Go-to-market combines product-led growth (15+ day free trial), direct website sales (demo booking, RFP), and channel-led acquisition via accounting software marketplaces (Xero, QuickBooks App Stores) and the partner program. CEO Sonia Dorais and CTO Pedro Sampaio lead a team of 11-50 employees.
Chaser firmographics
Firmographics- Name
- Chaser
- Legal name
- Chaser Technologies Limited
- Website
- https://chaserhq.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Chaser is a UK-based SaaS platform that automates accounts receivable for small and mid-sized businesses, offering multi-channel payment reminders, embedded payments, AI-driven late payment prediction, and cash flow forecasting across 20+ accounting and ERP integrations.
- Ownership category
- akta.pro rank
Chaser industry classification
Industry- Product category
- Accounts Receivable Automation Software
- NAICS
- Collection Agencies (561440), Collection Agencies (56144)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Early-Stage / Soft Collections (Pre-Delinquency, Reminders) (BPAAAEAC)
- akta.pro secondary industries
- Payment Processing for Collections (Lockbox, ACH, Card, IVR) (FSAKAJAJ), Recurring Billing & AutoPay Management (FSAMAJAE)
Keywords
Where Chaser is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Chaser business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Core Software): Monthly or annual subscription to Chaser's core accounts receivable automation platform. Pricing is tiered based on invoice volume and number of users. Includes access to automated chasing, payment portal, forecasting, and standard integrations.
- Add-on Credits: Optional add-ons for SMS reminders, physical letters, phone calls, and credit reports sold as monthly credits. Users select credit packs or pay-as-you-go for overages. Credits do not roll over between billing periods.
- Professional Services: Supplemental credit control services including dedicated credit control specialists (Chaser Care) and debt collection services. These services are sold alongside the software subscription.
- Partner Reseller Program: Business partners (accountants/bookkeepers) purchase software at discounted rates for resale to their clients, generating margin for the partner and expanding distribution reach.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter/SMB tier for small businesses with lower invoice volumes |
| Subscription | Annual | Growth/Mid-market tier for growing businesses with higher volume needs |
| Subscription | Multi-year contract | Enterprise tier for larger organizations with complex AR needs |
| Unit Pricing | Monthly | Add-on credit packs (SMS, Letters, Calls, Credit Reports) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Chaser product offering
Product offeringCore offering
Chaser is a cloud-based SaaS accounts receivable automation platform that helps businesses get unpaid invoices paid on time. The platform uses AI and machine learning to automate payment reminders across email, SMS, phone, and letters, predict late payments, perform credit checks, and forecast cash flow. It integrates natively with 20+ accounting systems including Xero, QuickBooks, Sage, NetSuite, SAP, and Microsoft Dynamics 365 Business Central.
Product overview
Chaser is an accounts receivable automation software platform designed to help businesses reduce late payments, forecast cash flow, and gain visibility over receivables. The platform operates as a unified system with a core automation engine supplemented by specialized modules. The core Chaser platform provides end-to-end AR management including credit management features (Credit Monitoring, Payer Rating, Late Payment Predictor, Early Payment Discounts, Late Payment Fees), automation features (Payment Portal, Email/SMS/Letter Reminders, Auto-Call, In-App Phone Calls, AI Email Generator, Recommended Chasing Times), forecasting features (Revenue Forecast, Receivables Forecast, Cash Flow Forecast), and task management. Premium add-on services include Chaser Care (dedicated credit control specialists), Debt Collection Services, and Accounts Receivables Support. The Chaser Open API enables external system integration. The platform integrates natively with major accounting software (Xero, QuickBooks, Sage, NetSuite, Dynamics, SAP) and offers a Zapier connector for broader ecosystem connectivity.
Differentiator
Problem solved
Functional benefit
Products and services
- Chaser Accounts Receivable Automation Platform End-to-end cloud-based SaaS platform that automates, simplifies, and humanizes the process of chasing unpaid invoices for SMBs and mid-market businesses. Provides credit management, multi-channel payment reminders, AI-powered late payment prediction, embedded payments, and cash flow forecasting. Integrates with 20+ accounting platforms.
- Chaser Care
Quantifiable outcome
- 60% reduction in Days Sales Outstanding (debtor days reduced from 60 to ~24)
- +3 more outcomes
Companies that use Chaser
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Chaser technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability6 records
Feature10 records
Chaser partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- XeroflagshipPrimary integration partner. Chaser offers deep two-way API integration with Xero, enabling automated invoice syncing, payment matching, and receivables tracking. Listed on Xero App Store with dedicated marketing and award recognition (Xero Awards).
- QuickBookscoreIntegration with QuickBooks Online and QuickBooks Desktop. Enables automated data sync between Chaser and QuickBooks accounting software. Listed on QuickBooks App Store.
- SagecoreIntegrations with multiple Sage products including Sage Accounting (formerly Sage Business Cloud Accounting), Sage 50, Sage 200, and Sage Intacct. Recent launches of Sage 200 and Sage 50 integrations in 2024-2025.
- Oracle NetSuitecoreIntegration with Oracle NetSuite launched March 2024, enabling NetSuite users to automate invoice chasing and reduce late payments directly from their ERP.
- Microsoft Dynamics 365 Business CentralcoreEnhanced integration for Microsoft Dynamics 365 Business Central users, released April 2024, to automate credit management and invoice chasing workflows.
- SAPcoreIntegration with SAP ERP systems for enterprise customers requiring connectivity between Chaser and SAP financial modules.
- StripecoreStripe integration allows Chaser users to import Stripe billing contacts and enable payment collection through Stripe's payment infrastructure.
- Funding CircleminorLoan partnership announced February 2022, offering financing options to Chaser customers experiencing cash flow challenges due to late payments.
- UNIPaaS (Chaser Pay)coreEmbedded payments partnership powering Chaser Pay, enabling QR code payment links and in-platform payment collection. Announced June 2023.
Scale indicators7 records
Recent moves3 records
Expansion highlights7 records
Chaser competitors and assessment
Company assessmentDirect peers
- Versapay: Versapay is a direct AR automation competitor offering accounts receivable collaboration, automated collections, cash application, and payment portal capabilities to mid-market and enterprise businesses, closely overlapping Chaser's core offering.
- Sidetrade: Sidetrade is a publicly listed European SaaS vendor of AI-driven order-to-cash, credit management and cash collection software, serving a similar mid-market customer base as Chaser across Europe.
- Tesorio: Tesorio is a SaaS AR/cash flow forecasting and collections platform for mid-market B2B finance teams, offering overlapping invoice chasing, AI predictions, and forecast capabilities to Chaser.
- Gaviti: Gaviti is an AR collections automation platform that automates invoice chasing, dunning, and cash application for mid-market B2B teams — a direct functional competitor in collections workflow automation.
- Upflow: Upflow is a SaaS accounts receivable and collections platform focused on B2B SMBs, offering a buyer-facing payment portal, automated reminders, and integrations with accounting software similar to Chaser.
- Emagia: Emagia provides AI-driven order-to-cash, AR automation, credit and collections software to mid-market and enterprise, with overlapping AI/ML prediction and dunning capabilities versus Chaser.
Broad incumbents
- Bill.com: Bill.com is a public, well-capitalized incumbent in AP/AR automation serving SMB and mid-market; its acquisition of YayPay places it in direct AR automation competition with Chaser, with broader financial workflow scope.
- HighRadius: HighRadius is a large, well-funded enterprise platform for order-to-cash, treasury, and AR automation; competes with Chaser primarily at the enterprise/mid-market tier with a much broader product suite.
- BlackLine: BlackLine is a public financial close and AR automation incumbent for mid-market/enterprise finance teams; competing product overlap exists in cash application and AR, with a much broader finance-operations portfolio.
Emerging players
- InDebted: InDebted is a digital-first consumer debt collection platform; overlaps with Chaser only at the collections/debt recovery services layer (an add-on for Chaser) rather than as a full AR platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Chaser social profiles
Digital presenceChaser compliance and trust
Trust signalCompliance1 record
Chaser financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chaser leadership team
Management profileNumber of profiles
Profiles2 records
Chaser funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chaser M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chaser
What does Chaser do?
Chaser is a cloud-based SaaS accounts receivable automation platform that helps businesses get unpaid invoices paid on time. The platform uses AI and machine learning to automate payment reminders across email, SMS, phone, and letters, predict late payments, perform credit checks, and forecast cash flow. It integrates natively with 20+ accounting systems including Xero, QuickBooks, Sage, NetSuite, SAP, and Microsoft Dynamics 365 Business Central.
Is Chaser a public or private company?
Chaser is a private company. It is classified as venture growth investor backed and is currently operating.
When was Chaser founded?
Chaser was founded in 2014. It employs 11 to 50 people.
Where is Chaser based?
Chaser is headquartered in London, United Kingdom, in the Europe region.
How does Chaser make money?
Four revenue lines are on record. SaaS Subscription (Core Software) is the primary driver. The others are add-on Credits, professional Services and partner Reseller Program.
Who are Chaser's main competitors?
Direct peers on record are Versapay, Sidetrade, Tesorio, Gaviti, Upflow and Emagia. Broad incumbents are Bill.com, HighRadius and BlackLine. InDebted is listed as an emerging player.
Does Chaser have an API?
Yes. Chaser offers an Open API that enables users to connect any system and automate processes. The API supports two-way API integration, allowing seamless sync of data between Chaser and accounting software. From the website: 'You can seamlessly sync data between Chaser and your accounting software with two-way API integration.' An Open API integration page exists at https://help.chaserhq.com/chaserapi. The API allows connecting any system and automating workflows. Developer documentation is at help.chaserhq.com/chaserapi.
What industry is Chaser in?
Chaser's product category is Accounts Receivable Automation Software. Its primary akta.pro industry code is BPAAAEAC, Early-Stage / Soft Collections (Pre-Delinquency, Reminders), with a secondary code of FSAKAJAJ, Payment Processing for Collections (Lockbox, ACH, Card, IVR). Its NAICS code is 561440 and its SIC code is 7320.