Askable
Askable is an AI-powered product research platform that helps research and product teams recruit verified participants, run multiple research methods, and surface AI-driven insights, serving 10,000+ teams including enterprises such as Sony, Toyota, Canva, Visa, and Atlassian.
- Company typePrivate
- Founded2016
- HeadquartersBrisbane, Australia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Askable does
Askable is an AI-powered product research platform headquartered in Brisbane, Australia, serving research and product teams at enterprises and mid-market companies across more than 50 countries. Founded in 2016, the company operates from offices in Brisbane (headquarters), Chicago, and London, with separate legal entities in Australia (Askable Pty Ltd), the UK (Askable Limited), and the US (Askable Inc.). Its platform combines a triple-verified participant panel spanning 5,300+ cities with autonomous AI capabilities, supporting both self-serve teams and expert-researcher-assisted engagements. The company reports 10,000+ research and product teams using the platform, with named enterprise customers including Sony, Toyota, Canva, Wise, Visa, Atlassian, Monzo, Okta, Mars, PwC, BP, Sephora, Tesco, and Officeworks.
The platform's core architecture rests on three layers. First, a participant recruitment layer built on a triple-verified global panel with a 97.8% show rate (63% higher than the industry average). Second, an AI layer centered on the Askable AI Moderator, an autonomous agent that conducts qualitative interviews in 15+ native languages and has executed 230,121+ sessions, plus a research-tuned LLM (Ask AI) that surfaces insights with 100% traceable evidence linked to quotes, clips, and transcripts. Third, a methods layer supporting AI-moderated interviews, prototype testing, remote interviews, surveys, card sorting, live mobile testing, five-second testing, stack ranking, live website testing, first click testing, and tree testing. Newer products extend the platform into continuous discovery (Insight Streams) and industry-level intelligence (Industry Streams), while Project Delivery offers on-demand expert researcher capacity at approximately 20% the cost of a full-time researcher, with 48-hour turnaround.
Askable monetizes through two subscription tiers sold via a hybrid go-to-market. The Pro Plan is sold annually to mid-market teams through a product-led growth motion with self-service sign-up; the Enterprise Plan is sold via direct field sales on multi-year contracts and includes SSO, global transcript redaction, custom domain authentication, usage analytics, dedicated support, and access to beta features including the Build in Public initiative. Enterprise customers receive SOC 2 Type II, ISO 27001, and GDPR-compliant security and procurement support. Pricing is custom and not publicly disclosed, with the company stating that the average customer consolidates 4-5 tools into Askable and achieves at least 20% cost reduction. In December 2024 the company raised a $14,041,018 Series 2 round led by Airtree Ventures with participation from Skip Capital.
Askable firmographics
Firmographics- Name
- Askable
- Legal name
- Askable Pty Limited
- Website
- https://askable.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Askable is an AI-powered product research platform that helps research and product teams recruit verified participants, run multiple research methods, and surface AI-driven insights, serving 10,000+ teams including enterprises such as Sony, Toyota, Canva, Visa, and Atlassian.
- Ownership category
- akta.pro rank
Askable industry classification
Industry- Product category
- User Experience Research Platform
- NAICS
- Software Publishers (5132), Other Computer Related Services (541519)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
- akta.pro secondary industry
- Assessment Analytics & Item/Question Intelligence (IRT, Item Banks, Diagnostic Insights) (EDAFAFAG)
Keywords
Where Askable is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Askable business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Pro Plan Subscription: Advanced tier with core platform features including recruit, conduct, analyse, report, and share insights. Access to Project Delivery with AI Moderator and Certified Researcher. Custom and niche participant recruitment. Insight Streams for continuous discovery. Dedicated Customer Support Manager. Security and compliance support. Live chat support. Unlimited participants, no recruitment fee, unlimited team seats.
- Enterprise Plan Subscription: Custom enterprise tier with org-wide scale and enterprise-grade features. Includes everything in Pro plus Enterprise SSO, global redaction from transcripts, custom domain authentication, dedicated support, usage analytics and reporting, custom contract and invoicing, change management, access to beta features and Askable's Build in Public initiative.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pro Plan: Advanced tier for teams scaling research capacity and insights on-demand |
| Subscription | Multi-year contract | Enterprise Plan: Custom scale research capacity org-wide with enterprise-grade features |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Askable product offering
Product offeringCore offering
Askable is an AI-powered product research platform that enables teams to recruit verified participants, run multiple research methods (interviews, surveys, prototype testing, card sorting, usability testing), and surface insights through AI moderation and analysis. It offers two pathways: a self-serve Research Suite with Askable AI for in-house research teams, and Project Delivery/Insight Streams for teams needing expert researchers to deliver insights on-demand. The platform also operates a triple-verified global participant panel spanning 5,300+ cities across 50+ countries with a 97.8% show rate.
Product overview
Askable is an AI-powered product research platform offering two main pathways: (1) Research Suite + Askable AI for self-service teams who want to run their own studies with AI assistance, and (2) Project Delivery + Insight Streams for teams needing insights delivered by expert researchers without internal research function. The core platform includes a triple-verified Participant Panel spanning 50+ countries with 5,300+ cities and a 97.8% show rate. Askable AI provides autonomous interview moderation across 15+ languages and AI-powered insight surfacing. Supporting research methods include AI Moderated Interviews, Remote Interviews, Surveys, Prototype Testing, Card Sorting, Live Mobile Testing, Five Second Testing, Stack Ranking, Live Website Testing, First Click Testing, and Tree Testing. The platform offers Pro and Enterprise pricing tiers with full feature access across all plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Research Suite
Quantifiable outcome
- 20x more research output per team
- +5 more outcomes
Companies that use Askable
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles3 records
Askable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
Askable partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights7 records
Askable competitors and assessment
Company assessmentDirect peers
- UserTesting: UserTesting is a leading human insights platform offering remote user research, video feedback, and participant recruitment. It is the closest direct competitor to Askable, with overlapping enterprise customers and a similar value proposition around fast, video-based consumer insights.
- Maze: Maze is a continuous product research platform offering prototype testing, surveys, card sorting, and tree testing for product teams. It directly overlaps with Askable's Research Suite methods and shares the same target buyer (UX researchers, PMs, product designers) at digital-first companies.
- Dovetail: Dovetail is a customer research and insights platform that turns interviews, surveys, and support tickets into searchable insights. It overlaps with Askable's analysis and insight-sharing capabilities, targeting the same UX research and product insights personas.
- Respondent.io: Respondent.io is a two-sided marketplace connecting researchers with professional participants for B2B and consumer studies. It directly overlaps with Askable's Participant Panel and shares the same paid research participant recruitment model.
- Prolific: Prolific is a participant recruitment platform focused on verified, high-quality research participants for academic and commercial studies. It directly competes with Askable's Participant Panel, particularly for academic and research-oriented buyers.
- User Interviews: User Interviews is a participant recruitment marketplace for UX, product, and academic research, with a verified participant pool across consumer and B2B segments. It is a direct competitor to Askable's Participant Panel for mid-market and enterprise research teams.
Broad incumbents
- Qualtrics: Qualtrics is the broad incumbent in experience management, spanning employee, customer, brand, and product experience research. While it overlaps with Askable's research methods at the high end, it is a much larger enterprise platform serving adjacent — not identical — buyer personas.
- Hotjar: Hotjar is a product analytics and feedback tool offering heatmaps, session recordings, and on-site surveys for product teams. It overlaps with Askable's Live Website Testing and survey methods but is a broader digital analytics platform rather than a dedicated research suite.
- Forsta: Forsta is an enterprise research and customer experience analytics platform covering surveys, insights, and VoC programs. It overlaps with Askable's enterprise research suite at the large-corporate end but is a much broader CX analytics vendor rather than a UX-research specialist.
Emerging players
- Lookback: Lookback is a qualitative user research platform for moderated and unmoderated remote interviews with participant recruitment. It overlaps with Askable's Remote Interviews and AI Moderated Interviews for teams that prioritize live human-led research.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Askable social profiles
Digital presenceAskable compliance and trust
Trust signalCompliance3 records
Askable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Askable leadership team
Management profileNumber of profiles
Profiles3 records
Askable funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Askable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Askable
What does Askable do?
Askable is an AI-powered product research platform that enables teams to recruit verified participants, run multiple research methods (interviews, surveys, prototype testing, card sorting, usability testing), and surface insights through AI moderation and analysis. It offers two pathways: a self-serve Research Suite with Askable AI for in-house research teams, and Project Delivery/Insight Streams for teams needing expert researchers to deliver insights on-demand. The platform also operates a triple-verified global participant panel spanning 5,300+ cities across 50+ countries with a 97.8% show rate.
Is Askable a public or private company?
Askable is a private company. It is classified as venture growth investor backed and is currently operating.
When was Askable founded?
Askable was founded in 2016. It employs 101 to 250 people.
Where is Askable based?
Askable is headquartered in Brisbane, Australia, in the Oceania region.
How does Askable make money?
Two revenue lines are on record. Pro Plan Subscription is the primary driver. The others are enterprise Plan Subscription.
Who are Askable's main competitors?
Direct peers on record are UserTesting, Maze, Dovetail, Respondent.io, Prolific and User Interviews. Broad incumbents are Qualtrics, Hotjar and Forsta. Lookback is listed as an emerging player.
Does Askable have an API?
No public API is recorded for Askable.
What industry is Askable in?
Askable's product category is User Experience Research Platform. Its primary akta.pro industry code is HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII), with a secondary code of EDAFAFAG, Assessment Analytics & Item/Question Intelligence (IRT, Item Banks, Diagnostic Insights). Its NAICS code is 5132 and its SIC code is 7372.