Stellar Labs
Stellar Labs provides a B2B technology platform and online marketplace for business aviation, serving charter operators, brokers, and corporate flight departments with quoting, scheduling, fuel procurement, and off-fleet sourcing tools.
- Company typePrivate
- Founded2014
- HeadquartersBurlingame, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Stellar Labs does
Stellar Labs (now operating as Stellar Mobility, a DBA of Magellan Jets LLC) is a B2B technology platform purpose-built for business aviation, founded in 2014 by David Fox and Paul Touw in Silicon Valley. The company operates an online B2B marketplace that connects Part 135 charter operators, charter brokers, and corporate flight departments for off-fleet sourcing, complemented by an integrated suite of operations software covering quoting, scheduling, customer portals, and analytics. Its cloud-based platform, Stellar Cloud, is built on AWS infrastructure and supports 99.9% availability with enterprise-grade security and managed services.
The product portfolio includes the Stellar Marketplace (B2B online exchange for real-time charter sourcing), Stellar Quoting (automated charter sales with rules-based pricing), Qualified Trips (automated RFQ filtering and quote generation), Trip/Customer Portal (white-labeled client-facing portal with DocuSign integration), Scheduling, Stellar Data Studio (self-service BI, now retired), Stellar Fuel (collective fuel procurement for Part 135 operators and FBOs), and Sales as a Service (outsourced charter sales). The platform integrates with Avinode, Portside, QuickBooks, and Rockwell Collins' ARINCDirect FOS, embedding Stellar into broader aviation software ecosystems.
Stellar monetizes through four revenue streams: SaaS subscriptions for operations products (Quoting, Scheduling, Trip Portal, Stellar Cloud), marketplace commissions on charter transactions, transaction fees from its fuel procurement program, and professional services fees from Sales as a Service. The company sells primarily through enterprise field sales, industry events (NBAA SDC, BACE), and demo-driven inbound. As of March 2020 the platform served 160+ users with 150+ charter operators; legacy FlightApps supports 200+ operators including 50 of the largest US flight departments. In October 2023 Stellar was acquired by Magellan Jets and continues to operate as an independent provider while powering Magellan Jets' digital platforms. In January 2025 Stellar acquired Fly Louie's Platinum Charter sourcing, scheduling, and sales division.
Stellar Labs firmographics
Firmographics- Name
- Stellar Labs
- Legal name
- Magellan Jets LLC DBA Stellar Mobility
- Website
- https://stellar.aero
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Stellar Labs provides a B2B technology platform and online marketplace for business aviation, serving charter operators, brokers, and corporate flight departments with quoting, scheduling, fuel procurement, and off-fleet sourcing tools.
- Ownership category
- akta.pro rank
Stellar Labs industry classification
Industry- Product category
- Business Aviation Software
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where Stellar Labs is headquartered
LocationHeadquarters
- HQ city
- Burlingame
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Stellar Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace Commission / Transaction Fees: Stellar earns transaction fees from charter operators, brokers, and corporate flight departments transacting on its B2B marketplace for off-fleet sourcing. The platform facilitates quoting, search, and booking of available aircraft using real-time pricing, availability, and safety information.
- Sales as a Service: Stellar provides outsourced sales services to charter operators, connecting them with buyers to source and book trips. Monetizes fleet and maximizes profits for operators through demand generation, market intelligence, and consultation services.
- Fuel Procurement Program: Stellar operates a fuel and handling procurement program connecting Part 135 operators with a network of FBOs. Leverages collective purchasing power of multiple fleets to secure discounted fuel and handling prices. Finances transactions on behalf of operators.
- Platform / SaaS Subscriptions: Stellar provides a suite of operations management products including Quoting, Trip Portal, Scheduling, and Stellar Cloud. These are offered as software solutions to charter operators, corporate flight departments, and brokers on a subscription basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing — no public tiers disclosed |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Stellar Labs product offering
Product offeringCore offering
Stellar Labs operates an independent B2B online exchange for business aviation that connects charter operators, brokers, and corporate flight departments for off-fleet charter sourcing with real-time pricing, availability, and safety information. The marketplace is complemented by an integrated technology stack including cloud-based quoting, trip portal, scheduling, customer portal, fuel procurement, and Sales-as-a-Service offerings, all powered by a proprietary AI-driven pricing and rules engine hosted on AWS.
Product overview
Stellar Labs offers a modular B2B platform for business aviation comprising core services (Sales as a Service, Fuel, Marketplace) and integrated technology modules (Quoting, Trip Portal, Scheduling, Stellar Cloud) built on AI-driven tools. The platform also includes Qualified Trips for automated sales processing, a Customer Portal for end-client access, and a rules-based Pricing Engine and Operational Rules Engine. Stellar has expanded through acquisitions of FlightApps (flight operations technology) and Fly Louie's Platinum Charter division, all powered by the Stellar Cloud infrastructure on AWS.
Differentiator
Problem solved
Functional benefit
Brands
- Stellar Marketplace: Independent B2B online exchange for business aviation enabling charter operators, brokers, and corporate flight departments to source off-fleet aircraft
- Stellar Fuel
- Sales as a Service
- Stellar Cloud
- Stellar Quoting
- Trip Portal
- Scheduling
- Data Studio
Products and services
- Stellar Marketplace Independent B2B online exchange for business aviation that pulls real-time pricing and availability directly from operators' schedule boards, enabling charter operators, brokers, and corporate flight departments to search, quote, and book off-fleet charter flights. Reduces manual processes and double data entry across the industry.
- Stellar Quoting Cloud-based charter sales application providing account management, trip building, aircraft and itinerary options, operator-branded quotes, an advanced rules-based pricing engine, and built-in feasibility checks. Automated quoting technology can quote an entire fleet in seconds.
- Sales as a Service Outsourced sales solution for charter operators that monetizes aircraft fleets and maximizes profits through over 60 years of combined sales expertise and a network of buyer relationships, using proprietary email-parsing, trip-matching, and auto-quote technology.
- Stellar Fuel Aviation fuel and handling procurement platform connecting Part 135 operators with a network of FBOs. Leverages collective purchasing power of multiple fleets to secure discounted fuel and handling prices and finances transactions on behalf of operators.
- Trip Portal Customer-facing portal providing secure self-service information access for flying customers to view quotes, trip details, aircraft information, prices, and book flights, with DocuSign integration for document signing within the booking workflow.
- Stellar Scheduling Secure, cloud-based aircraft scheduling application providing continuous overview of flight department operations.
- Stellar Cloud High-performance, secure, scalable cloud platform built on AWS Elastic Compute Cloud, providing enterprise-level managed services, 99.9% availability guarantee, 24x7 technical support, auto-scaling, elastic load-balancing, replication, auto-provisioning, advanced security monitoring, and two-factor authentication.
- Qualified Trips Capability that filters incoming RFQs based on each operator's unique business rules (aircraft availability, operational policies, profitability) and automatically generates fully configured quotes with multiple aircraft options and detailed pricing.
Quantifiable outcome
- Automated quoting technology can quote an entire fleet in seconds
- +2 more outcomes
Companies that use Stellar Labs
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Stellar Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature8 records
Stellar Labs partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered supporting and core.
- DocuSignsupportingIntegration within the Stellar Customer Portal, allowing flying customers to view and sign required documents when booking a flight in one seamless workflow.
- Infor BirstsupportingStellar Data Studio was featured in an Infor case study on embedded analytics. Infor Birst (now part of Infor) provided the BI and analytics technology underlying Stellar Data Studio's self-service data analysis capabilities.
- AvinodecoreHighly-requested integration allowing Stellar users to receive requests for quotes from Avinode, respond, accept or decline messages, all without leaving the Stellar platform. Reduces system switching and manual data entry while improving Avinode response ratings.
- Portside, Inc.coreIntegration partnership bringing Portside's best-in-class data, reporting, and owner communication software into the Stellar platform. Gives over 160 platform users greater operating efficiency. Makes it easier for operators to roll out Portside Owner Portal, Analytics, or Billing solutions internally and to their customers. Both companies are forward-looking aviation technology providers supporting operators and flight departments.
- QuickBookssupportingIntegration with QuickBooks for accounting within Stellar's quoting application, enabling charter operators to track results and streamline financial workflows.
- Rockwell CollinscoreStrategic partnership to co-develop a next-generation, cloud-based operating platform combining ARINCDirect FOS (Flight Operations System) with Stellar's global distribution systems and commercial operations technology. Over $50M invested in the joint development. Stellar Cloud became the preferred infrastructure environment for Rockwell Collins' ARINCDirect FOS.
- FlightAppscoreAcquisition of the full-service aviation technology firm FlightApps, accelerating Stellar's delivery of advanced commercial operations management technology to Part 135 charter operators. FlightApps team drives implementation and support for Stellar's next-generation flight operations management platform. Supports over 200 operators including 50 of the nation's largest flight departments.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Stellar Labs competitors and assessment
Company assessmentDirect peers
- Avinode: Avinode is the dominant global B2B charter sourcing and quoting platform, connecting operators with brokers and corporate flight departments. Like Stellar, it offers marketplace, pricing, and RFQ workflows for the Part 135 charter industry, and is now also an integration partner of Stellar's.
- FlightBridge: FlightBridge is a B2B charter sales and pricing tool for charter operators and brokers, with quoting, fleet management, and Avinode-style sourcing. It overlaps with Stellar's Quoting, Pricing Engine, and Qualified Trips capabilities for the same charter sales workflow.
- SchedAero (ATP): SchedAero, part of ATP, provides scheduling, crew, and maintenance software for Part 135 operators and corporate flight departments. It competes directly with Stellar's Scheduling and Trip Portal modules in the same business aviation ops stack.
- Victor (Directional Aviation): Victor is an on-demand charter marketplace backed by Directional Aviation, offering transparent pricing, sourcing, and booking for private jet travelers and brokers. It is comparable to Stellar's Marketplace as a competing two-sided B2B/B2C charter exchange.
- PrivateFly (Directional Aviation): PrivateFly is a private aviation booking platform combining a B2B charter marketplace with direct consumer booking. It is comparable to Stellar in offering on-demand charter sourcing, pricing transparency, and white-label solutions for brokers and operators.
Others
- Magellan Jets: Magellan Jets is Stellar's parent company and one of the largest US private jet membership and charter brokerage firms. It is comparable because it both consumes Stellar's technology and competes indirectly for charter demand, and it now owns the Stellar platform as part of its Preferred Network.
Broad incumbents
- FlightAware: FlightAware is the largest flight tracking and aviation data platform, now owned by Collins Aerospace (RTX). It overlaps with Stellar's data, scheduling, and analytics capabilities at a much larger scale, serving operators, FBOs, and corporate flight departments.
- NetJets (Berkshire Hathaway): NetJets is the largest fractional jet ownership and charter operator globally, with proprietary scheduling, quoting, and customer tools. As a customer-like buyer of charter ops software, it represents both a potential enterprise customer for Stellar and an incumbent with in-house technology in the same space.
Emerging players
- WingX Advance: WingX provides aviation market intelligence and flight data analytics to business aviation operators and airports. It is comparable to Stellar's analytics aspirations (e.g., the now-retired Data Studio) and addresses similar operational decision-making use cases for charter operators.
Regional players
- Fly Louie: Fly Louie is a US-based private aviation concierge and charter broker focused on owner-operator and light jet segments. Stellar acquired its Platinum Charter division in January 2025, making it a direct comparator for Stellar's charter sourcing and sales capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Stellar Labs social profiles
Digital presenceStellar Labs compliance and trust
Trust signalCompliance1 record
Stellar Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stellar Labs leadership team
Management profileNumber of profiles
Profiles10 records
Stellar Labs subsidiaries and ownership
Company hierarchySubsidiaries2 records
Stellar Labs funding detail
Funding detailFunding overview
Funding rounds4 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stellar Labs M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stellar Labs
What does Stellar Labs do?
Stellar Labs operates an independent B2B online exchange for business aviation that connects charter operators, brokers, and corporate flight departments for off-fleet charter sourcing with real-time pricing, availability, and safety information. The marketplace is complemented by an integrated technology stack including cloud-based quoting, trip portal, scheduling, customer portal, fuel procurement, and Sales-as-a-Service offerings, all powered by a proprietary AI-driven pricing and rules engine hosted on AWS.
Is Stellar Labs a public or private company?
Stellar Labs is a private company. It is classified as corporate owned and is currently operating.
When was Stellar Labs founded?
Stellar Labs was founded in 2014. It employs 51 to 100 people.
Where is Stellar Labs based?
Stellar Labs is headquartered in Burlingame, United States, in the North America region.
How does Stellar Labs make money?
Four revenue lines are on record. Marketplace Commission / Transaction Fees are the primary driver. The others are sales as a Service, fuel Procurement Program and platform / SaaS Subscriptions.
Who are Stellar Labs's main competitors?
Direct peers on record are Avinode, FlightBridge, SchedAero (ATP), Victor (Directional Aviation) and PrivateFly (Directional Aviation). Magellan Jets is listed as an others. Broad incumbents are FlightAware and NetJets (Berkshire Hathaway). WingX Advance is listed as an emerging player. Fly Louie is listed as a regional player.
Does Stellar Labs have an API?
No public API is recorded for Stellar Labs.
What industry is Stellar Labs in?
Stellar Labs's product category is Business Aviation Software. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms.