Diginius
Diginius is a London-based adtech SaaS company offering a unified digital advertising analytics and campaign-optimization platform across Google, Microsoft, Facebook, LinkedIn, and TikTok for marketing agencies and B2B businesses worldwide.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Diginius does
Diginius is a London-based advertising-technology SaaS company founded in 2011 by Nate and Juliana Burke. Its core product, Diginius Insight, is a cloud-based platform that aggregates and analyzes digital marketing data from Google, Microsoft, Facebook, LinkedIn, and TikTok into a unified dashboard, offering modules for advertising insights, lead intelligence (with Bombora B2B intent data), reporting and analysis, and SEO management. Proprietary technology includes an automated bidding engine for Google and Microsoft Ad campaigns, a Google-to-Microsoft forecasting tool, and white-label dashboarding for agencies. GDPR and CCPA compliance is maintained, with data stored on AWS UK & Ireland infrastructure.
The company serves two primary customer segments: digital marketing agencies (1,200+ partners across 60+ countries, served via a dedicated Agency Management Suite priced at $25/user/month with white-label options) and B2B/B2C businesses (3,500+ total) using tiered business plans from Essential ($75/month) to custom Business pricing. Distribution is hybrid: self-serve with free trials (30-day business, 14-day essential), a PartnerStack affiliate program (25% first-year commission), and a major-event-driven partner channel.
Key competitive positioning rests on channel-partner status: Diginius is the largest Global Channel Partner for Microsoft Advertising (Global Channel Partner of the Year 2022 and 2025), TikTok's first Global Channel Partner (January 2026), and a Google Premier Partner. Strategic expansion includes a New York office (2025) and Connected TV / Netflix Advertising capabilities (2025). The company is privately held, bootstrapped since founding, and operates with 11-50 employees.
Diginius firmographics
Firmographics- Name
- Diginius
- Legal name
- Diginius Limited
- Website
- https://diginius.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Diginius is a London-based adtech SaaS company offering a unified digital advertising analytics and campaign-optimization platform across Google, Microsoft, Facebook, LinkedIn, and TikTok for marketing agencies and B2B businesses worldwide.
- Ownership category
- akta.pro rank
Diginius industry classification
Industry- Product category
- Digital Advertising Analytics Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Advertising Agencies (541810)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
- akta.pro secondary industry
- SEO Platform & Tooling Services (Implementations, Training, Enablement) (BPAFAJAJ)
Keywords
Where Diginius is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Diginius business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Diginius Insight: Monthly or annual subscription to the Diginius Insight platform with tiered pricing based on features, users, and usage limits (lead intelligence credits, SEO keywords, etc.). Core revenue driver.
- Affiliate Program Commission: Partners earn 25% revenue share for the first 12 months of every sale made through the Diginius Affiliate Program, with commission payouts up to 3 years for continued referrals.
- PPC Training Courses: Standard one-day PPC training courses priced at £375 + VAT per place, held at Diginius offices in Kentish Town, London. Bespoke courses also available at custom locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential - Basic plan for small businesses |
| Subscription | Monthly | Pro - Mid-tier plan with more leads and support |
| Subscription | Monthly | Core - Most popular plan with advanced features |
| Subscription | Monthly | Business - Enterprise plan with custom limits |
| Per seat | Monthly | Agency Plan - Per user pricing for agencies |
| One time/ perpetual license | Pay-as-you-go | PPC Training - Standard course |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Diginius product offering
Product offeringCore offering
Diginius sells a cloud-based SaaS platform called Diginius Insight that aggregates paid advertising, SEO, and lead-intelligence data from Google, Microsoft, Facebook, LinkedIn, and TikTok into a single dashboard for digital marketing agencies and their business clients. The platform bundles a proprietary bidding engine, B2B lead identification, white-label reporting, and SEO site-health tools. Beyond the core subscription, the company sells PPC training courses, managed PPC and ecommerce services, Netflix/CTV advertising support, and a Google CSS partner service.
Product overview
Diginius offers a unified SaaS platform called Diginius Insight that combines sales and marketing intelligence tools for agencies and businesses. The core platform integrates with major ad networks (Google, Microsoft, Facebook, LinkedIn, TikTok) to provide advertising insights, lead intelligence, reporting & analysis, and SEO management as integrated modules. The portfolio includes specialized services such as PPC management, ecommerce solutions, Google audit/forecasting tools, PPC training, and an agency partner program. Pricing spans multiple tiers from Essential ($75/month) to Enterprise (custom), plus a dedicated Agency Management Suite ($25/user/month) with white-label capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Diginius Insight: A performance-driven sales and marketing platform that unifies digital data, consolidates reporting and analytics, and delivers insights for business scaling.
- Diginius Intent Leads
- PPC Agency Matchmaker
- Lead Intelligence
- SEO Management
- Reporting & Analysis
- Advertising Insights
- Google Audit and Microsoft Forecast Tool
Products and services
- Diginius Insight
Quantifiable outcome
- 40%+ increase in leads generated per month
- +5 more outcomes
Companies that use Diginius
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Diginius technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability5 records
Feature8 records
Diginius partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- TikTokcoreDiginius became a badged Marketing Technology Partner in TikTok's Marketing Partners Program, recognizing expertise in building solutions for TikTok campaign execution and optimization. This enables Diginius to help brands maximize performance through advanced campaign management tools integrated with TikTok's platform.
- Microsoft AdvertisingcoreDiginius is the largest Global Channel Partner for Microsoft Advertising (2025) and won Global Channel Partner of the Year in 2022 and 2025. Provides access to exclusive benefits including ad credits, priority support, and beta programs.
- BomboracoreB2B intent data provider partnership through Diginius Insight platform. Bombora's intent data helps identify businesses actively researching solutions, enabling more targeted sales and marketing outreach.
- VTEXcoreEcommerce platform partnership providing native integration with Diginius Insight. VTEX hosts the platform, security, and content delivery with automatic upgrades. Companies switching to VTEX have increased organic traffic by 30% and improved conversion rates by 54%.
- PartnerStackminorAffiliate management platform powering the Diginius Affiliate Program, enabling partners to track referrals, commissions, and performance metrics.
- GoogleminorGoogle Premier Partner status, integrating with Google Ads, Google Analytics (GA4), and providing Google Ads audit tools and forecasting capabilities.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Diginius competitors and assessment
Company assessmentDirect peers
- Optmyzr: Optmyzr is a PPC management and optimization SaaS platform for agencies and brands, offering bidding automation, reporting, and audit tools across Google and Microsoft Ads — directly overlapping Diginius Insight's PPC and bidding engine capabilities.
- Adalysis: Adalysis provides PPC automation, audit, and reporting tools for Google Ads and Microsoft Advertising, with strong agency positioning and per-seat pricing — closely comparable to Diginius Insight's PPC management module.
- AgencyAnalytics: AgencyAnalytics is a reporting and dashboard platform built specifically for marketing agencies, offering white-label client reporting across SEO, PPC, and social channels — directly comparable to Diginius's Reporting & Analysis and agency-focused white-label offering.
- Supermetrics: Supermetrics is a marketing data pipeline that pulls data from Google, Microsoft, Facebook, LinkedIn, and TikTok into BI tools and dashboards — a comparable aggregator with similar cross-channel integration breadth to Diginius Insight.
- Funnel: Funnel is a marketing data hub that aggregates advertising, analytics, and CRM data into a single source of truth for reporting — directly comparable to Diginius's data aggregation and unified dashboard value proposition.
- Whatagraph: Whatagraph is a cross-channel marketing reporting and analytics platform aimed at agencies and brands, with white-label options — closely overlapping Diginius's Reporting & Analysis and agency pricing tiers.
- Marin Software: Marin Software is an established cross-channel paid search and social campaign management SaaS for agencies and advertisers — a broader incumbent serving similar Google, Microsoft, and Meta use cases as Diginius Insight.
- Swydo: Swydo is an agency-focused reporting and dashboard tool for PPC, SEO, and social campaigns with white-label options — comparable in target customer (agencies), pricing model (per-seat), and core functionality (multi-channel reporting) to Diginius.
Broad incumbents
- Kenshoo (Skai): Skai (formerly Kenshoo) is an enterprise omnichannel marketing platform covering paid search, social, and retail media — a broader incumbent in the same PPC and cross-channel campaign management category Diginius serves.
Emerging players
- Databox: Databox is a business analytics dashboarding platform that pulls marketing and sales data from multiple sources into KPI dashboards — comparable to Diginius's reporting module but with a wider SMB/funnel-stage orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Diginius social profiles
Digital presenceDiginius compliance and trust
Trust signalCompliance5 records
Diginius financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diginius leadership team
Management profileNumber of profiles
Profiles4 records
Diginius funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diginius M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diginius
What does Diginius do?
Diginius sells a cloud-based SaaS platform called Diginius Insight that aggregates paid advertising, SEO, and lead-intelligence data from Google, Microsoft, Facebook, LinkedIn, and TikTok into a single dashboard for digital marketing agencies and their business clients. The platform bundles a proprietary bidding engine, B2B lead identification, white-label reporting, and SEO site-health tools. Beyond the core subscription, the company sells PPC training courses, managed PPC and ecommerce services, Netflix/CTV advertising support, and a Google CSS partner service.
Is Diginius a public or private company?
Diginius is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Diginius founded?
Diginius was founded in 2011. It employs 11 to 50 people.
Where is Diginius based?
Diginius is headquartered in London, United Kingdom, in the Europe region.
How does Diginius make money?
Three revenue lines are on record. SaaS Subscription - Diginius Insight is the primary driver. The others are affiliate Program Commission and PPC Training Courses.
Who are Diginius's main competitors?
Direct peers on record are Optmyzr, Adalysis, AgencyAnalytics, Supermetrics, Funnel, Whatagraph, Marin Software and Swydo. Kenshoo (Skai) is listed as a broad incumbent. Databox is listed as an emerging player.
Does Diginius have an API?
Yes. Diginius offers a Lead Intelligence API for extracting lead data by date range. The API uses GET requests with authentication via API key and client_id. It can return data about leads added on specific dates (year, month, day, page_size parameters). The API is accessible via Zapier integration or direct custom API development. Access to the Lead Intelligence API is reserved for Core, Business, and Ad Agency accounts, and requires administrator permissions. Developer documentation is at diginius.com/lead-intelligence-api.
What industry is Diginius in?
Diginius's product category is Digital Advertising Analytics Software. Its primary akta.pro industry code is BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC), with a secondary code of BPAFAJAJ, SEO Platform & Tooling Services (Implementations, Training, Enablement). Its NAICS code is 541910 and its SIC code is 7372.