OnePointOne
OnePointOne (OPO) licenses its patent-protected Opollo Farm — an AutoStore-powered, AI-driven modular vertical farming system combining aeroponics and hydroponics — to farming entrepreneurs globally, while selling organic produce through Whole Foods in Arizona and a D2C subscription brand, Willo Farm.
- Company typePrivate
- Founded2017
- HeadquartersAvondale, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What OnePointOne does
OnePointOne (OPO) is a private, Avondale, Arizona-based vertical farming technology company founded in 2017 by brothers Samuel Bertram (CEO) and John Bertram (CTO). The company licenses its patent-protected Opollo Farm platform — a modular, automated indoor farming system that pairs aeroponic and hydroponic growing hardware with AutoStore's warehouse storage-and-retrieval robotics and a proprietary AI-driven software stack (Crop R&D, Perfect Harvest, Perfect Climate, FarmOS / RC Farming). In December 2024 OPO became one of the very few vertical-plane hydroponic farms in the U.S. to achieve Certified Organic status, and it claims 95–99% reductions in water and land use versus conventional agriculture, 2x faster growth, and 3–5x longer shelf life.
OPO operates a multi-segment business model with five revenue streams: (1) selling/licensing Opollo Farm systems and the Willo Farm brand to farming entrepreneurs through a five-step consultation, build-out, and go-to-market process; (2) B2B produce distribution to retailers (notably Whole Foods Market across 10 Arizona stores) and regional distributors; (3) D2C organic produce subscriptions under the Willo Farm brand in Arizona; (4) turnkey vertical farming solutions for biopharma / molecular farming customers; and (5) FarmOS / RC Farming software licensing for remote farm management. The flagship Arizona site produces roughly 1,000 pounds of product weekly, and the company has raised over $77 million in venture funding across four disclosed rounds from 2019 through 2024 toward an explicit national rollout vision.
OnePointOne firmographics
Firmographics- Name
- OnePointOne
- Legal name
- OnePointOne
- Website
- https://onepointone.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OnePointOne (OPO) licenses its patent-protected Opollo Farm — an AutoStore-powered, AI-driven modular vertical farming system combining aeroponics and hydroponics — to farming entrepreneurs globally, while selling organic produce through Whole Foods in Arizona and a D2C subscription brand, Willo Farm.
- Ownership category
- akta.pro rank
OnePointOne industry classification
Industry- Product category
- Vertical Farming Technology
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Other Food Crops Grown Under Cover (111419)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)
- akta.pro secondary industries
- Hydroponic / Controlled-Environment Produce Wholesale (AFAIACAM), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)
Keywords
Where OnePointOne is headquartered
LocationHeadquarters
- HQ city
- Avondale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OnePointOne business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain
Revenue model
- Farm Technology Licensing & Sales: Selling Opollo Farm modular systems to farming entrepreneurs who license the technology and Willo Farm branding. Customers purchase farms based on growth area required (bins) and crop type.
- Produce Distribution (B2B): Supplying fresh organic produce to retailers (Whole Foods) and regional food distributors through commercial agreements.
- Direct-to-Consumer Produce (Willo Farm): Subscription-based organic produce delivery to consumers in Arizona under the Willo Farm brand.
- Biopharma / Molecular Farming: Providing turnkey vertical farming solutions for biopharma companies producing plant-made pharmaceuticals (PMP) and molecular farming products.
- Software Licensing (FarmOS): Licensing FarmOS or Remote Control (RC) Farming capabilities to farm operators for farm management and data access.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
OnePointOne product offering
Product offeringCore offering
OnePointOne licenses its patented Opollo Farm vertical farming platform — a modular, scalable indoor farming system that integrates AutoStore's automated storage and retrieval robots with aeroponic and hydroponic growing technology and proprietary AI-driven software (Crop R&D, Perfect Harvest, Perfect Climate, FarmOS). Customers buy/license the farm system and receive remote operations support, while OnePointOne also sells organic produce directly to consumers via its Willo Farm subscription brand and supplies produce wholesale to retailers and distributors.
Product overview
OnePointOne operates as a vertical farming technology provider offering the Opollo Farm platform — a modular, scalable vertical farming solution powered by AutoStore's warehouse automation technology. The platform consists of hardware components (Opollo Farm with hydroponic and aeroponic growing systems, automated robot fleet) and software modules (Crop R&D for AI-driven optimization, Perfect Harvest for yield prediction, and Perfect Climate for environmental control). The company also operates the consumer brand Willo for direct-to-consumer produce distribution. Customers license the FarmOS/RC Farming software to remotely operate farms with OPO providing ongoing plant management.
Differentiator
Problem solved
Functional benefit
Brands
- Willo Farm: Direct-to-consumer brand offering fresh organic produce subscriptions, harvested and delivered within 48 hours.
- Opollo Farm
Products and services
- Opollo Farm Modular, scalable, high-density indoor vertical farming system integrating AutoStore's automated storage and retrieval robots with aeroponic and hydroponic growing technology and AI-driven crop management software. Enables year-round cultivation of leafy greens, microgreens, herbs, and other crops using 99% less water and 95-99% less land than conventional farming. Sold/licensed to farming entrepreneurs, retailers, distributors, real estate developers, and biopharma companies.
- FarmOS / Remote Control (RC) Farming Licensed farm management software that lets farm operators run Opollo Farms remotely through an intuitive interface, with aggregate data access for continuous improvement. All plant management is performed by OPO's Farm AI and RC Farming Team remotely.
- Willo Farm (D2C organic produce subscriptions) Direct-to-consumer subscription service delivering certified organic produce grown in OnePointOne's Opollo Farms to consumers in Arizona. Harvested and delivered within 48 hours.
- Biopharma / Molecular Farming Solutions Turnkey vertical farming solutions for biopharmaceutical companies producing plant-made pharmaceuticals and molecular farming products. Provides automated, contamination-controlled cultivation infrastructure at scale.
Quantifiable outcome
- 95-99% less water usage compared to conventional farming
- +6 more outcomes
Companies that use OnePointOne
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles6 records
OnePointOne technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature8 records
OnePointOne partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AutoStorecoreAutoStore provides its automated storage and retrieval system (AS/RS) as the production platform for Opollo Farm. This warehouse automation technology was adopted by OnePointOne in 2022 after shifting strategy away from proprietary robotics development, enabling rapid scaling of vertical farming operations. The partnership created Opollo Farm in Phoenix, Arizona, which supplies Whole Foods Market with produce.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
OnePointOne competitors and assessment
Company assessmentDirect peers
- AeroFarms: AeroFarms is a U.S.-based vertical farming company producing leafy greens through aeroponic indoor farming. Directly comparable to OnePointOne as both operate commercial-scale vertical farms targeting grocery retail with branded produce lines, though AeroFarms has a larger footprint and went through a 2023 Chapter 11 restructuring.
- Plenty: Plenty is a well-funded vertical farming company that builds indoor vertical farms for leafy greens and produce. Directly comparable technology stack and grocery retail target, though Plenty has undergone strategic shifts and downsized operations, providing market context for vertical farming economics.
- Bowery Farming: Bowery operates indoor vertical farms selling pesticide-free leafy greens and herbs to grocery retailers including Whole Foods. Direct peer with similar target customer (Whole Foods) and product mix, though Bowery is significantly larger and more geographically distributed than OnePointOne.
- Gotham Greens: Gotham Greens operates a national network of hydroponic greenhouses producing leafy greens, herbs, and salad dressings for grocery retail. Directly comparable indoor farming approach with a similar Whole Foods and natural foods retail customer base, though Gotham Greens uses greenhouse rather than fully enclosed vertical farming.
- BrightFarms: BrightFarms builds and operates hydroponic greenhouses supplying pesticide-free leafy greens to grocery retailers. Comparable indoor farming business model targeting similar retail grocery customers, though BrightFarms focuses on greenhouse rather than fully enclosed vertical rack systems.
- Vertical Harvest: Vertical Harvest operates multi-story vertical greenhouses producing leafy greens and tomatoes for local retail and restaurants. Comparable indoor vertical farming approach with focus on local food systems, though smaller in scale and geographic footprint than OnePointOne.
- 80 Acres Farms: 80 Acres Farms operates indoor vertical farms producing leafy greens, herbs, and microgreens for grocery retail and foodservice. Directly comparable indoor farming approach with similar product portfolio and customer channels, providing a useful unit economics benchmark for OnePointOne's produce business.
- Infarm: Infarm operates in-store and centralized vertical farming units for grocery retailers across Europe. Comparable indoor farming technology and grocery retail customer base, though Infarm's 2023 wind-down of European operations provides important industry context on scaling challenges.
Emerging players
- Freight Farms: Freight Farms manufactures containerized vertical farming systems sold to operators globally. Comparable to OnePointOne's hardware licensing model targeting entrepreneurs and franchisees, though Freight Farms uses shipping container architecture rather than AutoStore-based warehouse automation.
Broad incumbents
- AutoStore: AutoStore is the publicly-traded warehouse automation company whose automated storage and retrieval system powers OnePointOne's Opollo Farm. Listed as a peer because of the deep strategic partnership (AutoStore is OnePointOne's core technology platform), though AutoStore's primary business is general warehouse/retail logistics rather than agriculture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
OnePointOne social profiles
Digital presenceOnePointOne compliance and trust
Trust signalCompliance1 record
OnePointOne financial estimates
Financial estimateRevenue estimate
Valuation estimate
OnePointOne leadership team
Management profileNumber of profiles
Profiles5 records
OnePointOne subsidiaries and ownership
Company hierarchySubsidiaries1 record
OnePointOne funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OnePointOne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OnePointOne
What does OnePointOne do?
OnePointOne licenses its patented Opollo Farm vertical farming platform — a modular, scalable indoor farming system that integrates AutoStore's automated storage and retrieval robots with aeroponic and hydroponic growing technology and proprietary AI-driven software (Crop R&D, Perfect Harvest, Perfect Climate, FarmOS). Customers buy/license the farm system and receive remote operations support, while OnePointOne also sells organic produce directly to consumers via its Willo Farm subscription brand and supplies produce wholesale to retailers and distributors.
Is OnePointOne a public or private company?
OnePointOne is a private company. It is classified as venture growth investor backed and is currently operating.
When was OnePointOne founded?
OnePointOne was founded in 2017. It employs 11 to 50 people.
Where is OnePointOne based?
OnePointOne is headquartered in Avondale, United States, in the North America region.
How does OnePointOne make money?
Five revenue lines are on record. Farm Technology Licensing & Sales are the primary driver. The others are produce Distribution (B2B), direct-to-Consumer Produce (Willo Farm), biopharma / Molecular Farming and software Licensing (FarmOS).
Who are OnePointOne's main competitors?
Direct peers on record are AeroFarms, Plenty, Bowery Farming, Gotham Greens, BrightFarms, Vertical Harvest, 80 Acres Farms and Infarm. Freight Farms is listed as an emerging player. AutoStore is listed as a broad incumbent.
Does OnePointOne have an API?
No public API is recorded for OnePointOne.
What industry is OnePointOne in?
OnePointOne's product category is Vertical Farming Technology. Its primary akta.pro industry code is AFAGALAA, Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping), with a secondary code of AFAIACAM, Hydroponic / Controlled-Environment Produce Wholesale. Its NAICS code is 333111 and its SIC code is 3523.