OnePointOne

What OnePointOne does

OnePointOne (OPO) is a private, Avondale, Arizona-based vertical farming technology company founded in 2017 by brothers Samuel Bertram (CEO) and John Bertram (CTO). The company licenses its patent-protected Opollo Farm platform — a modular, automated indoor farming system that pairs aeroponic and hydroponic growing hardware with AutoStore's warehouse storage-and-retrieval robotics and a proprietary AI-driven software stack (Crop R&D, Perfect Harvest, Perfect Climate, FarmOS / RC Farming). In December 2024 OPO became one of the very few vertical-plane hydroponic farms in the U.S. to achieve Certified Organic status, and it claims 95–99% reductions in water and land use versus conventional agriculture, 2x faster growth, and 3–5x longer shelf life.

OPO operates a multi-segment business model with five revenue streams: (1) selling/licensing Opollo Farm systems and the Willo Farm brand to farming entrepreneurs through a five-step consultation, build-out, and go-to-market process; (2) B2B produce distribution to retailers (notably Whole Foods Market across 10 Arizona stores) and regional distributors; (3) D2C organic produce subscriptions under the Willo Farm brand in Arizona; (4) turnkey vertical farming solutions for biopharma / molecular farming customers; and (5) FarmOS / RC Farming software licensing for remote farm management. The flagship Arizona site produces roughly 1,000 pounds of product weekly, and the company has raised over $77 million in venture funding across four disclosed rounds from 2019 through 2024 toward an explicit national rollout vision.

Name

OnePointOne

Legal name

OnePointOne

Website

https://onepointone.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

OnePointOne (OPO) licenses its patent-protected Opollo Farm — an AutoStore-powered, AI-driven modular vertical farming system combining aeroponics and hydroponics — to farming entrepreneurs globally, while selling organic produce through Whole Foods in Arizona and a D2C subscription brand, Willo Farm.

Ownership category

akta.pro rank

Product category

Vertical Farming Technology

NAICS

Farm Machinery and Equipment Manufacturing (333111), Other Food Crops Grown Under Cover (111419)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)

akta.pro secondary industries

Hydroponic / Controlled-Environment Produce Wholesale (AFAIACAM), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)

Keywords

• Vertical farming technology
• Controlled environment agriculture
• Aeroponic growing systems
• Hydroponic farming systems
• Agricultural automation software

Headquarters

HQ city

Avondale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain

Revenue model

1. Farm Technology Licensing & Sales: Selling Opollo Farm modular systems to farming entrepreneurs who license the technology and Willo Farm branding. Customers purchase farms based on growth area required (bins) and crop type.
2. Produce Distribution (B2B): Supplying fresh organic produce to retailers (Whole Foods) and regional food distributors through commercial agreements.
3. Direct-to-Consumer Produce (Willo Farm): Subscription-based organic produce delivery to consumers in Arizona under the Willo Farm brand.
4. Biopharma / Molecular Farming: Providing turnkey vertical farming solutions for biopharma companies producing plant-made pharmaceuticals (PMP) and molecular farming products.
5. Software Licensing (FarmOS): Licensing FarmOS or Remote Control (RC) Farming capabilities to farm operators for farm management and data access.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

OnePointOne licenses its patented Opollo Farm vertical farming platform — a modular, scalable indoor farming system that integrates AutoStore's automated storage and retrieval robots with aeroponic and hydroponic growing technology and proprietary AI-driven software (Crop R&D, Perfect Harvest, Perfect Climate, FarmOS). Customers buy/license the farm system and receive remote operations support, while OnePointOne also sells organic produce directly to consumers via its Willo Farm subscription brand and supplies produce wholesale to retailers and distributors.

Product overview

OnePointOne operates as a vertical farming technology provider offering the Opollo Farm platform — a modular, scalable vertical farming solution powered by AutoStore's warehouse automation technology. The platform consists of hardware components (Opollo Farm with hydroponic and aeroponic growing systems, automated robot fleet) and software modules (Crop R&D for AI-driven optimization, Perfect Harvest for yield prediction, and Perfect Climate for environmental control). The company also operates the consumer brand Willo for direct-to-consumer produce distribution. Customers license the FarmOS/RC Farming software to remotely operate farms with OPO providing ongoing plant management.

Differentiator

Problem solved

Functional benefit

Brands

• Willo Farm: Direct-to-consumer brand offering fresh organic produce subscriptions, harvested and delivered within 48 hours.
• Opollo Farm

Products and services

• Opollo Farm Modular, scalable, high-density indoor vertical farming system integrating AutoStore's automated storage and retrieval robots with aeroponic and hydroponic growing technology and AI-driven crop management software. Enables year-round cultivation of leafy greens, microgreens, herbs, and other crops using 99% less water and 95-99% less land than conventional farming. Sold/licensed to farming entrepreneurs, retailers, distributors, real estate developers, and biopharma companies.
• FarmOS / Remote Control (RC) Farming Licensed farm management software that lets farm operators run Opollo Farms remotely through an intuitive interface, with aggregate data access for continuous improvement. All plant management is performed by OPO's Farm AI and RC Farming Team remotely.
• Willo Farm (D2C organic produce subscriptions) Direct-to-consumer subscription service delivering certified organic produce grown in OnePointOne's Opollo Farms to consumers in Arizona. Harvested and delivered within 48 hours.
• Biopharma / Molecular Farming Solutions Turnkey vertical farming solutions for biopharmaceutical companies producing plant-made pharmaceuticals and molecular farming products. Provides automated, contamination-controlled cultivation infrastructure at scale.

Quantifiable outcome

• 95-99% less water usage compared to conventional farming
• +6 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Partnerships

One partnership is on record.

• AutoStorecoreTechnology or IntegrationAutoStore provides its automated storage and retrieval system (AS/RS) as the production platform for Opollo Farm. This warehouse automation technology was adopted by OnePointOne in 2022 after shifting strategy away from proprietary robotics development, enabling rapid scaling of vertical farming operations. The partnership created Opollo Farm in Phoenix, Arizona, which supplies Whole Foods Market with produce.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AeroFarms: AeroFarms is a U.S.-based vertical farming company producing leafy greens through aeroponic indoor farming. Directly comparable to OnePointOne as both operate commercial-scale vertical farms targeting grocery retail with branded produce lines, though AeroFarms has a larger footprint and went through a 2023 Chapter 11 restructuring.
• Plenty: Plenty is a well-funded vertical farming company that builds indoor vertical farms for leafy greens and produce. Directly comparable technology stack and grocery retail target, though Plenty has undergone strategic shifts and downsized operations, providing market context for vertical farming economics.
• Bowery Farming: Bowery operates indoor vertical farms selling pesticide-free leafy greens and herbs to grocery retailers including Whole Foods. Direct peer with similar target customer (Whole Foods) and product mix, though Bowery is significantly larger and more geographically distributed than OnePointOne.
• Gotham Greens: Gotham Greens operates a national network of hydroponic greenhouses producing leafy greens, herbs, and salad dressings for grocery retail. Directly comparable indoor farming approach with a similar Whole Foods and natural foods retail customer base, though Gotham Greens uses greenhouse rather than fully enclosed vertical farming.
• BrightFarms: BrightFarms builds and operates hydroponic greenhouses supplying pesticide-free leafy greens to grocery retailers. Comparable indoor farming business model targeting similar retail grocery customers, though BrightFarms focuses on greenhouse rather than fully enclosed vertical rack systems.
• Vertical Harvest: Vertical Harvest operates multi-story vertical greenhouses producing leafy greens and tomatoes for local retail and restaurants. Comparable indoor vertical farming approach with focus on local food systems, though smaller in scale and geographic footprint than OnePointOne.
• 80 Acres Farms: 80 Acres Farms operates indoor vertical farms producing leafy greens, herbs, and microgreens for grocery retail and foodservice. Directly comparable indoor farming approach with similar product portfolio and customer channels, providing a useful unit economics benchmark for OnePointOne's produce business.
• Infarm: Infarm operates in-store and centralized vertical farming units for grocery retailers across Europe. Comparable indoor farming technology and grocery retail customer base, though Infarm's 2023 wind-down of European operations provides important industry context on scaling challenges.

Emerging players

• Freight Farms: Freight Farms manufactures containerized vertical farming systems sold to operators globally. Comparable to OnePointOne's hardware licensing model targeting entrepreneurs and franchisees, though Freight Farms uses shipping container architecture rather than AutoStore-based warehouse automation.

Broad incumbents

• AutoStore: AutoStore is the publicly-traded warehouse automation company whose automated storage and retrieval system powers OnePointOne's Opollo Farm. Listed as a peer because of the deep strategic partnership (AutoStore is OnePointOne's core technology platform), though AutoStore's primary business is general warehouse/retail logistics rather than agriculture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/opofarms

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OnePointOne