What finway does

finway is a Munich-based SaaS company founded in 2020 that provides an AI-powered finance operating system for small and medium-sized enterprises (SMEs) in the German-speaking DACH region. The platform automates the end-to-end purchase-to-pay (P2P) workflow — from purchase order and goods receipt through invoice capture, multi-level approval, payment execution, and preparatory accounting — and targets German Mittelstand companies receiving 100+ invoices per month that need to digitize paper-based AP processes, enforce approval hierarchies, and comply with German accounting standards (GoBD, DATEV, XRechnung/ZUGFeRD).

The product is delivered as a modular suite: Purchase-to-Pay (P2P) with automated 3-way matching, invoice processing, preparatory accounting, payments via direct bank connectivity to 4,500–4,900 banks, virtual and physical Mastercard company cards issued through Paynetics and Weavr, digital travel-expense management, expense reimbursement, reporting/analytics, ERP/WaWi integration, e-invoicing (XRechnung/ZUGFeRD), subscription management, and an AI module. The technology layer combines AI-powered OCR and intelligent document recognition with configurable digital approval workflows. The platform is GoBD-certified under IDW PS 880 for audit-ready document storage, with native one-click export to DATEV and additional exports to ADDISON OneClick, Lexware, Agenda, SESAM, and BMD.

finway monetizes via annual SaaS subscriptions on a quote basis, scaling with company size and invoice volume, supplemented by interchange and payment economics on the company-card product. The go-to-market is sales-led and consultation-based, using website demos, a 14-day free trial, and a growing tax-consultant/management-consultancy partner channel (torq.partners, Taavas, CoCo Finance). Marketing is a mix of content/SEO, paid search and social (Google, LinkedIn, Meta, Microsoft), webinars, and customer case studies. The company has acquired 400+ customers across the DACH region in verticals including mobility, food/CPG, fintech, PropTech, media, and SaaS; headcount is 51–100 in a remote-first setup across 14 nations. Approximately €11.5M has been raised across a 2021 seed and a €9.2M Series A in February 2023 led by Capital 49 (with btov Partners, 10x group, ForceOverMass). In 2024, Norman Rohr (ex-Google, Uberall, Xentral) was appointed CEO, succeeding founder co-CEOs Csaba Krümmer and Jennifer Dussileck, while Philipp Rieger continues as CTO.

Name

finway

Legal name

finway GmbH

Website

https://finway.de

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

finway is a Munich-based SaaS provider of an AI-powered finance operating system for German SMBs, automating purchase-to-pay, invoice processing, approval workflows, payments, and company cards, with GoBD certification and native DATEV integration serving 400+ DACH customers.

Ownership category

akta.pro rank

Product category

SMB Finance & Purchase-to-Pay Software

NAICS

Activities Related to Credit Intermediation (5223), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Finance Services (6199)

akta.pro primary industry

Expense Tracking & Financial Dashboards (FSAGADAB)

akta.pro secondary industries

Budgeting & Cash-Flow Management (FSAGADAA), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)

Keywords

• Accounts payable automation
• Purchase-to-pay software
• SMB finance management
• Expense management SaaS
• E-invoicing compliance

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: finway generates revenue through SaaS subscription fees, providing SMBs access to its finance operating system platform. Pricing is based on company size and invoice volume, with the company offering demo-based sales consultation and free trial periods. The subscription model includes modules for invoice processing, approval workflows, payment management, expense reporting, and budget control.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

finway is an AI-powered, cloud-based finance operating system (SaaS) for small and medium-sized enterprises, focused on the German Mittelstand. The platform provides end-to-end purchase-to-pay automation, including invoice processing, multi-level approval workflows, preparatory accounting, payments via direct bank connection to over 4,500 banks, virtual and physical company debit cards, digital travel expense management, and budget reporting, all integrated with German accounting systems (DATEV) and compliant with GoBD and e-invoicing standards (XRechnung/ZUGFeRD).

Product overview

finway is a unified cloud-based Finance Operating System (SaaS) for small and medium-sized enterprises, particularly focused on the German Mittelstand. The platform provides end-to-end purchase-to-pay automation and accounts payable management through an integrated suite of modules. The core portfolio includes Purchase-to-Pay (Bestellungen & Lieferungen), Invoice Processing (Rechnungsverarbeitung), Preparatory Accounting (Vorbereitende Buchhaltung), Payments (Zahlungen), Company Cards (Firmenkarten with virtual and physical debit cards), Travel Expense Management (Reisekostenabrechnung), Expense Reimbursement (Spesen- & Auslagenerstattung), Reports & Analytics (Berichte & Analysen), and ERP/WaWi Integration. Supporting modules include E-Invoicing (E-Rechnungen) for XRechnung and ZUGFeRD formats, Subscription Management (Abo-Verwaltung), Integrations & Exports for DATEV and accounting software, and AI-powered automation. The platform is GoBD-certified (IDW PS 880) and targets companies with 100+ monthly incoming invoices and multi-level approval workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Bestellungen & Lieferungen (Purchase-to-Pay / P2P) Automated purchase-to-pay solution enabling central management of procurement and payment processes. Features include automated 3-way matching of purchase orders, delivery notes, and invoices at line-item level, digital purchase requisitions, and complete tracking from order to payment. Designed for German SMBs handling high invoice volumes.
• Rechnungsverarbeitung (Invoice Processing) Digital invoice processing from receipt through approval, handling both paper and electronic invoices (E-Rechnungen). Uses AI-powered OCR for automated data extraction and customizable workflows for flexible invoice approval, processing up to 85% faster.
• Vorbereitende Buchhaltung (Preparatory Accounting) Preparatory accounting module for direct document assignment, tax rate entry, cost center and general ledger account pre-coding. Prepares accounting efficiently for tax consultants and internal accounting with DATEV interface, reducing accounting department workload by up to 60%.
• Zahlungen (Payments) Payment management with direct bank connection to over 4,900 banks enabling payment execution directly from finway without system switching, including payment deadline tracking.
• Firmenkarten (Company Cards) Virtual and physical Mastercard debit cards for flexible online and offline purchasing. Enables employee spending control with virtual cards created instantly and physical cards for traditional transactions, with real-time transaction tracking and automatic categorization.
• Reisekostenabrechnung (Travel Expense Management) Digital travel expense management with mobile app submission. Automatically calculates meal allowances and kilometer rates, with rule-based approval workflows and DATEV transmission.
• Spesen- & Auslagenerstattung (Expense Reimbursement) Digital expense reimbursement for business meals, trade show visits, and other employee expenses. Employees submit receipts digitally via app with fast reimbursement processing.
• Berichte & Analysen (Reports & Analytics) Comprehensive reporting and analytics for real-time visibility into budget utilization. Features real-time budget matching, payment deadline tracking, and subscription management.
• E-Rechnungen (E-Invoicing) E-invoicing module supporting XRechnung and ZUGFeRD formats. Enables receiving, processing, and sending of electronic invoices in compliance with EN 16931 EU standard and German E-invoice requirements.
• Integrationen & Exporte (Integrations & Exports) Integration and export capabilities connecting finway with existing software landscape. Enables secure one-click export to DATEV and data transfer via XML, PDF, or CSV formats to accounting providers including Lexware, BMD, Agenda, SESAM, and ADDISON OneClick.
• Abo-Verwaltung (Subscription Management) Subscription management module for tracking and managing software subscriptions. Helps CFOs monitor SaaS spending, prevent duplicate subscriptions, and optimize software costs with virtual card allocation per subscription.
• Künstliche Intelligenz (AI Capabilities) AI-powered features across the platform enabling automation of financial processes. Includes intelligent document recognition (OCR) for automatic data extraction from invoices and documents.

Quantifiable outcome

• Up to 6% direct cost savings in procurement
• +4 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and strategic.

• DATEVcoreTechnology or IntegrationDeep integration partnership enabling seamless export of booking information and documents to DATEV accounting software. This integration is essential for German customers requiring compatibility with their tax accountant workflows.
• Paynetics ADcoreTechnology or IntegrationBulgarian electronic money institution that issues Mastercard debit cards for finway's company card product. Regulated by the Bulgarian National Bank for EU customers.
• Paynetics UKcoreTechnology or IntegrationUK subsidiary of Paynetics AD that issues Mastercard debit cards for finway's company card product for UK customers. Regulated by the Financial Conduct Authority.
• WeavrcoreTechnology or IntegrationTechnology partner providing embedded business card payment infrastructure. Weavr acts as a registered agent for Paynetics AD in EU member states.
• torq.partnersstrategicImplementation/ SI/ Consulting PartnerManagement consultancy partnership where torq.partners recommends finway to clients seeking to improve financial processes. Quote: 'Mit finway haben wir einen absolut zuverlässigen und innovativen Partner gefunden.'
• TaavasstrategicImplementation/ SI/ Consulting PartnerTax consultancy partnership where Taavas uses finway for client preparatory accounting, enabling automated booking data export to DATEV. Quote: 'Somit müssen wir uns nicht mehr primär auf die Datensammlung und Datenerfassung fokussieren, sondern können uns primär auf die Datenverarbeitung und Datenanalyse konzentrieren.'
• CoCo Finance GmbHstrategicImplementation/ SI/ Consulting PartnerFinancial consultancy partnership where CoCo Finance recommends finway to startup and grown-up clients for efficient expense management. Quote: 'finway ist für uns weit mehr als ein Expense-Tool – es ist ein unverzichtbarer Partner für den Erfolg unserer Kunden.'

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pleo: Copenhagen-based SMB spend management platform offering company cards, expense management, and invoice automation. Closely comparable product surface to finway with similar card-issuance + SaaS business model targeting European SMBs.
• Spendesk: French SMB spend management platform with virtual cards, invoice processing, and approval workflows. Direct overlap with finway's purchase-to-pay and company cards value proposition across European mid-market customers.
• Yokoy: Swiss AI-powered spend management suite covering cards, invoices, and expenses for mid-market and enterprise. Comparable end-to-end P2P value proposition with an AI-led positioning similar to finway's messaging.
• Payhawk: London/Sofia-based corporate cards and expense management platform with strong European mid-market presence. Directly competes with finway on cards + expense automation and serves overlapping customer profiles.
• Moss: Berlin-based SMB finance platform offering company cards, expense management, and accounting integrations. Highly comparable German-headquartered competitor with similar Mittelstand/SMB focus and DATEV-style accounting integration strategy.
• Pliant: Berlin-based corporate card and spend management platform with API-first credit card infrastructure. Overlaps with finway's company card product and German SMB target market, with a stronger emphasis on developer/API distribution.
• Candis: Berlin-based automated accounts payable platform for SMBs covering invoice processing, approval workflows, and tax-advisor integrations. Most direct German peer to finway's P2P core, including DATEV export and Mittelstand focus.

Broad incumbents

• DATEV: German cooperative providing accounting, tax-consultant, and ERP software widely used by Mittelstand and Steuerberater. Serves as both finway's key integration partner and its largest competitive threat via DATEV's own cloud and procurement modules.
• lexoffice: Haufe-Lexware's cloud accounting product for German SMBs and freelancers. Adjacent competitor offering bookkeeping, invoice management, and bank integration that overlaps with finway's preparatory accounting and invoice modules.

Regional players

• sevDesk: Munich-based cloud accounting and invoicing SaaS for German SMBs, freelancers, and self-employed. Comparable German Mittelstand/SMB buyer with overlapping bookkeeping and invoice workflows though without the card issuance layer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@finwaygmbh
• LinkedInlinkedin.com/company/finway/about
• Instagraminstagram.com/finway.de
• Xx.com/finway_de

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about finway