Relayr

What Relayr does

Relayr is a private B2B internet-of-things platform company founded in 2013 that enables device manufacturers, application developers, and software companies to connect, manage, and extract value from connected-device fleets. The platform combines connectivity middleware with device orchestration (acquired via Proximetry in December 2016) and AI/data analytics (acquired via Neokami in February 2017), positioning Relayr in the higher layers of the IoT stack rather than at the connectivity or silicon layer. The firmographic profile lists Boston as headquarters with 101-250 employees, while leadership disclosures (including a Managing Director of Poland) indicate distributed European and US operations.

Relayr's go-to-market is enterprise/B2B, selling an integrated IoT middleware and analytics stack to industrial and software customers rather than operating a self-serve consumer product. Revenue mechanics are not disclosed in the source material; the company monetizes via platform/enterprise contracts typical of IoT middleware at this stage. The company raised approximately $66.8 million across at least eight funding rounds from 2013 to 2018, backed by tier-1 investors including Kleiner Perkins (Series A lead in 2015), Munich Re Ventures (Series B lead in 2016), and DTCP (Series C lead in 2018), alongside strategic backers such as Munich Re, Cisco Investments, and Deutsche Telekom's Hubraum. The Munich Re relationship in particular suggests alignment with insurance, industrial risk, and connected-asset use cases.

Name

Relayr

Website

https://relayr.io

Company type

Private

Founded year

2013

Headcount range

101–250 employees

Short description

Relayr is a private B2B IoT middleware platform company founded in 2013 that enables device manufacturers, app developers, and software companies to connect, manage, and analyze connected-device fleets via integrated telemetry, device orchestration, and AI analytics capabilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

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Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Relayr operates an IoT platform that enables device manufacturers, app developers, and software companies to connect devices, ingest sensor data, and leverage connected product analytics. The platform combines device connectivity, data management, and analytics capabilities for industrial and enterprise IoT use cases, strengthened by the 2016 acquisition of Proximetry (device management) and 2017 acquisition of Neokami (AI/ML).

Product overview

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Differentiator

Problem solved

Functional benefit

Products and services

• Relayr IoT Platform End-to-end IoT platform that enables device manufacturers, app developers, and software companies to connect devices, manage sensor data, and deliver analytics for connected products. Includes device management and AI/ML-powered analytics capabilities.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

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Recent moves6 records

Expansion highlights4 records

Emerging players

• Losant: Losant is an enterprise IoT platform providing device management, data ingestion, workflow automation, and visualization for industrial and commercial IoT use cases. It is comparable to Relayr as an independent IoT platform targeting enterprise developers and operators.
• ClearBlade: ClearBlade is an edge-focused IoT platform for industrial and enterprise deployments, offering device management, edge compute, and real-time analytics. It overlaps with Relayr in providing IoT platform infrastructure with an emphasis on edge intelligence for industrial use cases.
• Particle: Particle is an IoT platform offering hardware (cellular/Wi-Fi modules) and a managed cloud platform for connected device developers. It overlaps with Relayr in providing IoT connectivity, device management, and developer-friendly platform services, though with a stronger focus on the developer/prototyping segment.

Broad incumbents

• Siemens MindSphere: Siemens MindSphere is an industrial IoT platform from a global industrial automation incumbent. It competes with Relayr in serving manufacturers and operators with cloud-based asset connectivity and analytics, but is bundled into Siemens' broader industrial automation portfolio and serves primarily Siemens-ecosystem customers.
• Microsoft Azure IoT: Microsoft Azure IoT (IoT Hub, IoT Central, Digital Twins) is Microsoft's managed IoT platform integrated with Azure cloud services. It competes with Relayr in serving enterprise IoT workloads, with particular strength in digital twins and integration with enterprise IT systems via Azure's broader service portfolio.
• AWS IoT: AWS IoT Core and related services provide managed device connectivity, messaging, and analytics as part of Amazon's broader cloud platform. It is the dominant hyperscaler IoT offering and represents the primary competitive threat to independent platforms like Relayr due to scale, pricing, and ecosystem integration.
• Bosch IoT: Bosch IoT (including the Bosch IoT Suite) is the IoT platform offering from Bosch, combining hardware, software, and services for industrial, mobility, and consumer IoT. It competes with Relayr in enterprise/industrial IoT platform services, leveraging Bosch's broader industrial and automotive portfolio.

Direct peers

• C3.ai: C3.ai is an enterprise AI and IoT platform provider that helps organizations build and deploy industrial AI applications. It is a direct competitor to Relayr in the enterprise IoT/IIoT platform category, serving similar industrial and enterprise customers with comparable device data ingestion, analytics, and application development capabilities.
• PTC (ThingWorx): PTC's ThingWorx is a leading industrial IoT platform for connected product development, asset monitoring, and operational intelligence. It directly competes with Relayr in providing IoT platform infrastructure for industrial manufacturers and operators.
• Samsara: Samsara provides an IoT platform combining hardware sensors and cloud software for fleet, industrial, and physical operations. It is comparable to Relayr in delivering a full-stack IoT solution (hardware + connectivity + analytics) to enterprise customers, though with stronger focus on fleet and asset-intensive verticals.

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/relayr_iot
• Facebookfacebook.com/relayr
• LinkedInlinkedin.com/company/relayr

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds8 records

Investors19 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relayr