Deskpro
Deskpro is an AI-powered help desk platform offering cloud, private cloud, and on-premise deployments for customer support, IT service desk, HR, and B2B/B2C operations. It serves enterprises including Airbus, NHS, and Aon via per-seat subscription and professional services.
- Company typePrivate
- Founded2002
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Deskpro does
Deskpro is an AI-powered help desk platform founded in 2002 that serves organizations running customer support, IT service desk, HR support, and B2B/B2C support operations. Headquartered in London with a US headquarters established in Austin, Texas in 2024, the company employs 51-100 people and serves enterprise customers including Airbus, NHS, Aon, Brown University, and Randstad.
The company's product portfolio consists of three coordinated offerings: Deskpro Cloud, a SaaS platform with multi-regional data residency across the EU, UK, and US; Deskpro Private, a private cloud and on-premise deployment option launched in November 2025 for regulated industries requiring data sovereignty; and Deskpro AI, which delivers agent assist, chatbot, and workflow automation capabilities. The technology architecture leverages Amazon Bedrock as its AI foundation, supporting an "AI of your choice" model that allows customers to substitute foundation models and deploy AI across cloud, private, or sovereign configurations. The platform integrates with over 100 third-party tools spanning CRM, ITSM, and collaboration categories, including Salesforce, HubSpot, Jira, Slack, and Microsoft Teams.
Deskpro operates a per-seat subscription business model across Team, Professional, and Enterprise tiers with annual billing, supplemented by professional services revenue from implementation, training, certification, and custom development engagements. Distribution combines self-serve free trials for product-led acquisition, enterprise field sales for large accounts, and the AWS Marketplace for procurement-aligned buyers. Compliance certifications including SOC 2, ISO 27001, HIPAA, GDPR, and the EU-U.S. Data Privacy Framework support sales into regulated verticals. In June 2024, the company closed a $25 million Series A funding round led by Elsewhere Partners, its first institutional capital after 22 years of bootstrapping, and appointed Brad Murdoch as CEO.
Deskpro firmographics
Firmographics- Name
- Deskpro
- Legal name
- Deskpro, Inc.
- Website
- https://deskpro.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Deskpro is an AI-powered help desk platform offering cloud, private cloud, and on-premise deployments for customer support, IT service desk, HR, and B2B/B2C operations. It serves enterprises including Airbus, NHS, and Aon via per-seat subscription and professional services.
- Ownership category
- akta.pro rank
Deskpro industry classification
Industry- Product category
- Help Desk / Customer Support Software
- NAICS
- Computer Systems Design and Related Services (54151), Computer Facilities Management Services (541513)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- IT Knowledge Management & Service Desk Platforms (HDAEALAH)
- akta.pro secondary industry
- Service Desk & Help Desk Services (BPAEAJAA)
Keywords
Where Deskpro is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Deskpro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Licenses (Cloud and Self-Hosted): Deskpro generates revenue primarily through subscription licenses for both Cloud and Self-Hosted products. Cloud Products are available on a per-user basis with automatic updates. Self-Hosted Products require a limited non-exclusive, non-transferable license during the Subscription Term. Pricing is tiered (Team, Professional, Enterprise) with varying feature sets and support levels.
- Professional Services: Deskpro offers Advisory Services including training and consulting, help desk implementation, custom development, onboarding, certification programs, and managed services. These are additional paid services beyond the core subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | Team tier with basic support |
| Per seat | Annual | Professional tier with enhanced support |
| Per seat | Annual | Enterprise tier with premium support |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Deskpro product offering
Product offeringCore offering
Deskpro is an AI-powered help desk platform sold as a per-seat subscription, offering two core deployment options: Deskpro Cloud (SaaS with multi-regional access in EU, UK, and US) and Deskpro Private (private cloud, sovereign cloud, and on-premise deployment for regulated environments). The platform unifies multi-channel support (email, chat, social, phone, SMS, help center) and integrates Deskpro AI capabilities — agent assist co-pilot, AI chatbot, and intent-based routing — with the customer's choice of AI provider including Amazon Bedrock via AWS PrivateLink.
Product overview
Deskpro is an AI-powered help desk platform that offers a unified product portfolio comprising two core deployment options: Deskpro Cloud (multi-regional SaaS with EU, UK, and US access) and Deskpro Private (private cloud/on-premise for regulated industries). AI capabilities are delivered through Deskpro AI as an add-on module, which provides agent assist, chatbots, and workflow automations powered by Amazon Bedrock and other AI providers. The platform is complemented by an extensive apps and integrations marketplace connecting to CRM (Salesforce, HubSpot, Pipedrive), communication (Slack, Microsoft Teams), and other business tools. Professional services include onboarding, training, certification, and managed services across three support tiers.
Differentiator
Problem solved
Functional benefit
Brands
- Deskpro Cloud: SaaS-based help desk platform foundation with multi-regional access in EU, UK, and US with global hosting options.
- Deskpro Private
Products and services
- Deskpro Cloud Foundational AI help desk platform sold as a SaaS subscription, delivering multi-channel support (email, chat, social, phone, SMS, help center) with multi-regional access in the EU, UK, and US and global hosting options. Enables workflows, triggers, automations, white labeling, lite agents, and instant setup with automatic updates and maintenance.
- Deskpro Private Secure AI-powered help desk platform for organizations with strict security, compliance, and data sovereignty requirements. Allows deployment within private cloud, sovereign cloud, or on-premise environments so all help desk data stays inside the customer's security perimeter while still enabling AI-supported experiences. Supports AWS PrivateLink to Amazon Bedrock for private AI integration.
- Deskpro AI AI capabilities add-on module for Deskpro Cloud and Deskpro Private, including AI agent assist (co-pilot) that enhances replies, creates knowledge base articles, and summarizes tickets; an AI chatbot that resolves common issues; and AI-powered workflow automations performing automatic routing based on intent, sentiment, and language. Indexes public-facing content (manuals, FAQs, PDFs, websites, data lakes) for fast, accurate answers. Supports any Amazon Bedrock AI foundation model via AWS PrivateLink.
- Professional Services Comprehensive paid services for Deskpro customers including onboarding (3-month bespoke plan), training (online webinars or on-site), help desk certification program, help center design, product consultancy, premium support, sysadmin support, security reviews, help desk migration, managed upgrades, and managed installation.
Quantifiable outcome
- Technology companies have 92% AI adoption rate in support operations vs 58% in regulated industries (2025 survey)
- +1 more outcomes
Companies that use Deskpro
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Deskpro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration72 records
AI capability7 records
Feature5 records
Deskpro partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Amazon Web Services (AWS)coreDeskpro Cloud and Deskpro Private are available in AWS Marketplace, allowing organizations to choose between SaaS convenience and virtual private cloud deployment options. Includes seamless AWS integration and AI capabilities through Amazon Bedrock with AWS PrivateLink support for secure private connectivity.
- SalesforcecoreFeatured integration allowing synchronization of support and sales teams with intelligent CRM processes for better customer experience and faster results.
- HubSpotcoreFeatured integration that helps streamline sales and marketing teams to encourage and optimize marketing strategies.
- JiracoreFeatured integration enabling support agents and engineers to work closely together and track issues with ease.
- ZapiercoreFeatured integration connecting Deskpro help desk to 1000+ apps to automate countless tasks and actions.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Deskpro competitors and assessment
Company assessmentDirect peers
- Help Scout: Help Scout is a customer support platform focused on shared inboxes, knowledge base, and AI assistance for SMB and mid-market companies. It is a direct peer to Deskpro in the help desk category, particularly for B2B SaaS and technology customers.
- Freshworks (Freshdesk): Freshworks offers Freshdesk, a help desk and customer support suite with AI capabilities, multi-channel support, and integrations. It directly competes with Deskpro in the SMB and mid-market help desk category with similar per-seat pricing and AI-led automation features.
- HubSpot Service Hub: HubSpot Service Hub is the customer service arm of the HubSpot CRM platform, offering ticketing, knowledge base, and AI-powered tools. It overlaps with Deskpro's help desk capabilities and is a featured integration partner, reflecting shared customer targeting in the SMB/mid-market.
- Zendesk: Zendesk is a leading cloud-based customer service and help desk platform offering ticketing, AI agents, and multi-channel support. It is a direct competitor to Deskpro in the customer support/help desk category, targeting similar SMB-to-enterprise customers with comparable per-seat SaaS pricing.
- Jira Service Management (Atlassian): Atlassian's Jira Service Management is a leading IT service management platform for internal IT, HR, and DevOps support teams. It directly overlaps with Deskpro's IT service desk use case, especially for technical/engineering-led organizations, and is integrated via a featured Jira connector.
- Intercom: Intercom provides an AI-first customer service platform combining help desk, AI agents (Fin), live chat, and proactive messaging. It competes directly with Deskpro for AI-driven customer support use cases, particularly in B2B and SaaS customer bases.
- Zoho Desk: Zoho Desk is part of the broader Zoho suite and offers multi-channel help desk functionality with AI assist and strong customization. It competes directly with Deskpro for SMB and mid-market customer support buyers, with similar tiered per-agent pricing.
Emerging players
- Kustomer: Kustomer is an AI-native CRM and customer service platform focused on enterprise support with a unified timeline view and AI agents. It is an emerging peer to Deskpro with meaningful overlap in AI-driven, multi-channel customer support for mid-market and enterprise customers.
Broad incumbents
- ServiceNow: ServiceNow is a broad enterprise platform spanning ITSM, customer service management, HR, and workflow automation. It overlaps with Deskpro's IT service desk and enterprise customer service use cases but targets large enterprises with much broader and deeper platform offerings.
- Salesforce Service Cloud: Salesforce Service Cloud is the customer service arm of the Salesforce CRM platform, offering AI-powered case management, omnichannel routing, and field service. It is a broader incumbent competing with Deskpro for enterprise customer support deployments, especially where Salesforce CRM is already deployed.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Deskpro social profiles
Digital presenceDeskpro compliance and trust
Trust signalCompliance5 records
Deskpro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deskpro leadership team
Management profileNumber of profiles
Profiles1 record
Deskpro funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deskpro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deskpro
What does Deskpro do?
Deskpro is an AI-powered help desk platform sold as a per-seat subscription, offering two core deployment options: Deskpro Cloud (SaaS with multi-regional access in EU, UK, and US) and Deskpro Private (private cloud, sovereign cloud, and on-premise deployment for regulated environments). The platform unifies multi-channel support (email, chat, social, phone, SMS, help center) and integrates Deskpro AI capabilities — agent assist co-pilot, AI chatbot, and intent-based routing — with the customer's choice of AI provider including Amazon Bedrock via AWS PrivateLink.
Is Deskpro a public or private company?
Deskpro is a private company. It is classified as venture growth investor backed and is currently operating.
When was Deskpro founded?
Deskpro was founded in 2002. It employs 1 to 10 people.
Where is Deskpro based?
Deskpro is headquartered in London, United Kingdom, in the Europe region.
How does Deskpro make money?
Two revenue lines are on record. Subscription Licenses (Cloud and Self-Hosted) is the primary driver. The others are professional Services.
Who are Deskpro's main competitors?
Direct peers on record are Help Scout, Freshworks (Freshdesk), HubSpot Service Hub, Zendesk, Jira Service Management (Atlassian), Intercom and Zoho Desk. Kustomer is listed as an emerging player. Broad incumbents are ServiceNow and Salesforce Service Cloud.
Does Deskpro have an API?
Yes. Deskpro Cloud includes APIs enabling two or more computer programs or components to communicate with each other. The Cloud Products include APIs, the Deskpro website and any other software, data, text, images, sounds, videos or other content made available via the Deskpro site or developed via the Deskpro API. Customer can opt-in to accessing and using AI Tools available within the Product by Deskpro (In-Product AI Tools). The Products are configurable with certain AI Tools which Customer has independently licensed from a third party (Customer-Licensed AI Tools). Developer documentation is at www.deskpro.com/legal/customer-agreement.
What industry is Deskpro in?
Deskpro's product category is Help Desk / Customer Support Software. Its primary akta.pro industry code is HDAEALAH, IT Knowledge Management & Service Desk Platforms, with a secondary code of BPAEAJAA, Service Desk & Help Desk Services. Its NAICS code is 54151 and its SIC code is 7372.