Resal
Resal is a Saudi Arabia-based digital value infrastructure company that enables consumers to consolidate and redeem loyalty points across 800+ brands via its Resal Wallet app, and provides enterprise and merchant clients with programmable APIs for loyalty, rewards, payouts, and embedded finance.
- Company typePrivate
- Founded2018
- HeadquartersJeddah, Saudi Arabia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Resal does
Resal is a Saudi Arabia-based digital value infrastructure company that enables the creation, transfer, and redemption of non-cash value across loyalty points, rewards, vouchers, and prepaid balances. The company operates a multi-product platform: a consumer-facing Resal Wallet mobile app allows 2M+ users to consolidate loyalty points from programs including STC Qitaf, Al Rajhi Mawadda, Alinma Akthr, and Saudia Alfursan, and spend them across an 800+ merchant and brand redemption network. On the enterprise side, Resal Business Solutions provides modules for employee rewards, customer engagement, digital donations, customer compensation, and student/teacher rewards, with named clients including NEOM, the Saudi Ministry of Health, Bupa, Saudia, Etihad, STC, Careem, Al Othaim, Alinma Bank, and Misk. For merchants, Resal Merchant Solutions (incorporating the 2021-acquired Boonus platform) enables branded loyalty program creation, digital card issuance, and points-based acceptance via ResalPay.
The underlying platform is built around four core infrastructure components: ResalConnect, a unified API that allows banks, fintechs, and platforms to integrate once and access multiple loyalty ecosystems for earn, redeem, and exchange operations; ResalPay, which enables merchants to accept loyalty points as a payment method at point-of-sale and online; ResalLoyalty, a programmable earn-and-redeem engine with tier and reward logic; and Spend Control, a rules engine governing where and how digital value can be used. Resal monetizes through three streams: a 2.5% transaction fee on ResalPay redemptions (pay-as-you-go, no subscription), tiered annual subscriptions for merchant loyalty solutions, and quote-based enterprise contracts for Business Solutions. Distribution is hybrid: consumer PLG via app stores, self-serve merchant onboarding, direct enterprise field sales, and API-first partner integration. The company has expanded internationally through a September 2025 partnership with Runa for Pay-to-Card payouts across 60+ global markets and a partnership with Pakistani startup Bookme for ticketing integration. Resal is headquartered in Riyadh, holds ISO 27001:2013 certification, and is compliant with PCI DSS, GDPR, and Saudi PDPL requirements.
Resal firmographics
Firmographics- Name
- Resal
- Legal name
- Resal AlWid for Information Technology
- Website
- https://resal.me
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Resal is a Saudi Arabia-based digital value infrastructure company that enables consumers to consolidate and redeem loyalty points across 800+ brands via its Resal Wallet app, and provides enterprise and merchant clients with programmable APIs for loyalty, rewards, payouts, and embedded finance.
- Ownership category
- akta.pro rank
Resal industry classification
Industry- Product category
- Digital Loyalty and Rewards Platform
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
Keywords
Where Resal is headquartered
LocationHeadquarters
- HQ city
- Jeddah
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Resal business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- ResalPay Transaction Fees: Transaction-based fees charged to merchants for processing loyalty point redemptions. Merchants pay 2.5% per redemption when customers pay with loyalty points through ResalPay.
- Merchant Solutions Subscriptions: Subscription-based revenue from merchant loyalty program solutions. Provides tiered packages for businesses to create loyalty programs, issue digital cards, and manage customer engagement.
- Business Solutions Platform Fees: Revenue from enterprise organizations using the platform to send digital rewards, incentives, and value payouts to employees, customers, and beneficiaries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free activation with 2.5% transaction fee per redemption |
| Subscription | Annual | Tiered subscription packages for merchant loyalty solutions |
| Subscription | Annual | Custom enterprise pricing based on organizational requirements |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Resal product offering
Product offeringCore offering
Resal operates a programmable digital value infrastructure that enables the creation, transfer, routing, and redemption of non-cash digital value including loyalty points, rewards, vouchers, and prepaid balances. It sells a consumer wallet app, enterprise reward-distribution platforms, merchant loyalty solutions, and platform-layer APIs (ResalPay, ResalConnect, ResalLoyalty, Value Payouts, Spend Control) supported by a directly integrated 800+ brand redemption network across MENA.
Product overview
Resal operates as a programmable digital value infrastructure company offering a platform-plus-modules architecture centered on the creation, transfer, and redemption of non-cash digital value (loyalty points, rewards, vouchers, prepaid balances). The consumer-facing Resal Wallet app serves as the central hub where users consolidate points from multiple loyalty programs, top up balance, and spend across an 800+ merchant redemption network. On the business side, Resal Business Solutions provides enterprise-grade modules for employee rewards, customer engagement, digital donation, customer compensation, and student/teacher rewards — all powered by Value Payouts and the Redemption Network. For merchants, Resal Merchant Solutions (including the acquired Boonus platform) enables branded loyalty program creation and digital card issuance via ResalLoyalty. The platform layer includes ResalPay (loyalty points as payment), ResalConnect (unified loyalty API), and Spend Control (rules engine), all underpinned by the core value infrastructure that orchestrates issuance, routing, and spending of digital value.
Differentiator
Problem solved
Functional benefit
Brands
- ResalPay: Payment feature enabling users to pay with loyalty points at participating merchants, both online and in-store
- ResalConnect
- ResalLoyalty
- Value Payouts
- Redemption Network
- Spend Control
- City Cards
- Loyalinks
- Boonus
Products and services
- Resal Wallet Consumer-facing mobile wallet application enabling users to consolidate loyalty points and digital value from multiple programs and convert them into redeemable balance usable at 800+ partner brands. Supports balance top-up via loyalty programs, prepaid cards, and mobile top-up.
- Resal Business Solutions Enterprise platform enabling organizations to send digital value (rewards, incentives, refunds, aid, customer compensation) to recipients via SMS or email instantly, with access to an 800+ brand redemption network. Used for employee rewards, customer engagement, digital donations, and student/teacher rewards.
- Resal Merchant Solutions Digital platform enabling merchants to build and manage branded loyalty programs, issue digital cards, and engage customers. Supports points/seals/levels programs, customer behavior analysis, and branded digital loyalty card issuance.
- ResalPay Payment feature within the Resal ecosystem enabling merchants to accept loyalty points from various programs as a payment method both online and in-store, with instant balance conversion and seamless checkout. Merchants are charged a 2.5% transaction fee per redemption.
- ResalConnect Unified API infrastructure layer enabling businesses to integrate with multiple loyalty programs through a single connection, supporting loyalty in and loyalty out operations (earn, redeem, exchange) across connected ecosystems for banks, fintechs, loyalty providers, and e-commerce platforms.
- ResalLoyalty Programmable earn-and-redeem engine for merchants and ecosystems providing points, tiers, and rewards functionality powered by a modular, dynamic value layer with programmable loyalty logic.
- Value Payouts Unified engine for distributing value including rewards, incentives, aid, and refunds, built for organizations operating at scale requiring full control with smart routing, automated rules, and multi-beneficiary management.
- Redemption Network Redemption and acceptance network comprising 800+ merchants and brands where users can unlock and spend digital value, providing wide merchant coverage, a unified catalog, and real-time redemption.
- Spend Control Rules engine that defines how, where, and when digital value can be used, providing merchant and category restrictions, purpose-based spending controls, and transparent auditing and safeguards.
- City Cards Digital tourism cards offering bundled deals and discounts for accommodation, restaurants, shopping, delivery apps, and petrol across Saudi cities (Riyadh, Jeddah, Mecca, Medina, Abha, Eastern Province, Jazan), developed in partnership with Saudi Tourism.
- Loyalinks Digital value link solution enabling users to send and receive digital value through shareable links, part of Resal's suite of digital value infrastructure products.
Quantifiable outcome
- 35% increase in total sales for merchants using ResalPay
- +6 more outcomes
Companies that use Resal
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
Resal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature6 records
Resal partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and strategic.
- RunacoreStrategic partnership enabling Resal Pay to Card payouts across 60+ global markets. Allows Resal to offer seamless global payouts to users, extending reach beyond MENA region.
- BookmestrategicPartnership with Pakistani startup Bookme to enable ticketing services and loyalty point redemption in Saudi Arabia. Integrates Bookme's infrastructure with Resal for travel, entertainment, and event bookings.
- BoonuscoreAcquisition of Boonus, a fintech startup specializing in digital loyalty and rewards solutions. Expanded Resal's services and technical infrastructure in digital gifts and rewards sector.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Resal competitors and assessment
Company assessmentBroad incumbents
- Yotpo: Broader ecommerce marketing platform offering loyalty alongside reviews, SMS, and subscriptions. Comparable overlap in merchant loyalty and rewards; broader portfolio than Resal.
- Punchh (PAR Technology): Loyalty and engagement platform for restaurant and retail chains, now part of PAR. Comparable in enterprise loyalty with redemption network capabilities, but focused on physical retail verticals.
- Blackhawk Network: Global branded payments and rewards network with prepaid, gift card, and incentives distribution. Comparable in digital value distribution infrastructure and enterprise payouts.
Direct peers
- Antavo: Enterprise SaaS loyalty platform powering points, tiers, and rewards programs for global brands. Directly comparable as a programmable loyalty infrastructure provider targeting similar enterprise and merchant use cases.
- Smile.io: Loyalty and referral platform used by Shopify-based merchants to issue points and rewards. Comparable in merchant-side loyalty infrastructure and PLG-led adoption.
- LoyaltyLion: Loyalty and rewards platform for ecommerce merchants, offering points, tiers, and redemption mechanics. Comparable in serving the merchant loyalty and engagement use case with a SaaS model.
- Annex Cloud: Enterprise loyalty and customer engagement platform with points, tiers, referral, and advocacy modules. Directly comparable as an enterprise-grade loyalty infrastructure provider.
Regional players
- Cardano (loyalty and gift card platform): European-based prepaid and gift card platform serving enterprise reward distribution. Comparable in the B2B digital rewards and value distribution use case, primarily serving EMEA.
Others
- Tiqets (distribution/booking partner): Booking marketplace for attractions integrated with Resal through partnerships. Thematically related as an ecosystem partner in travel and entertainment redemption.
Emerging players
- Vouch (digital incentives): Digital gifting and employee reward platform with API distribution. Comparable in the digital value payout and enterprise rewards distribution use case at smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Resal social profiles
Digital presenceResal compliance and trust
Trust signalCompliance4 records
Resal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Resal leadership team
Management profileNumber of profiles
Profiles3 records
Resal subsidiaries and ownership
Company hierarchySubsidiaries1 record
Resal funding detail
Funding detailFunding overview
Funding rounds6 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Resal M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Resal
What does Resal do?
Resal operates a programmable digital value infrastructure that enables the creation, transfer, routing, and redemption of non-cash digital value including loyalty points, rewards, vouchers, and prepaid balances. It sells a consumer wallet app, enterprise reward-distribution platforms, merchant loyalty solutions, and platform-layer APIs (ResalPay, ResalConnect, ResalLoyalty, Value Payouts, Spend Control) supported by a directly integrated 800+ brand redemption network across MENA.
Is Resal a public or private company?
Resal is a private company. It is classified as venture growth investor backed and is currently operating.
When was Resal founded?
Resal was founded in 2018. It employs 51 to 100 people.
Where is Resal based?
Resal is headquartered in Jeddah, Saudi Arabia, in the Middle East region.
How does Resal make money?
Three revenue lines are on record. ResalPay Transaction Fees are the primary driver. The others are merchant Solutions Subscriptions and business Solutions Platform Fees.
Who are Resal's main competitors?
Broad incumbents on record are Yotpo, Punchh (PAR Technology) and Blackhawk Network. Direct peers are Antavo, Smile.io, LoyaltyLion and Annex Cloud. Cardano (loyalty and gift card platform) is listed as a regional player. Tiqets (distribution/booking partner) is listed as an others. Vouch (digital incentives) is listed as an emerging player.
Does Resal have an API?
Yes. ResalConnect is a unified API that enables businesses to integrate with multiple loyalty programs through a single connection, supporting 'loyalty in' and 'loyalty out' operations — allowing users to earn, redeem, or exchange points across connected ecosystems. ResalBusiness Solutions also provides API integration for loyalty programs, e-commerce platforms, and digital card vendors, enabling customers access to a wide selection of digital card options. ResalPay connects easily with any website or app through a public API. Core API capabilities include: unified API for loyalty ecosystems, token-based authentication layer, loyalty logic for earn/redeem/exchange operations, data mapping across loyalty value systems, and reporting and reconciliation. The Resal Business API enables partners to integrate digital platform services, allowing customers easy access to digital card options for shopping or loyalty reward redemption. Developer documentation is at resal-business.navattic.com/v6i08w0.
What industry is Resal in?
Resal's product category is Digital Loyalty and Rewards Platform. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms.