What Bookme does

Bookme (operating as Bookme Tickets Pvt. Ltd.) is Pakistan's largest online travel and e-ticketing platform, founded in 2014 and headquartered in Islamabad (with firmographic data listing Lahore as the base city). The company aggregates flights, intercity buses, hotels, car rentals, cinema, events, tours, travel insurance, and e-visa services into a single consumer platform accessible via bookme.pk and native iOS/Android apps. Its core customer base consists of individual Pakistani travelers and Umrah pilgrims, served alongside business customers through a dedicated corporate travel portal at corporate.bookme.sa. The platform claims 10 million+ customers, 1 million+ active mobile app users, and 1.3 million email subscribers, and has served as the ticketing backbone for high-profile events including Pakistan Super League matches, FIFA World Cup Qualifiers, and the Pak Fest concert (70,000+ attendees).

The platform is built on a multi-vertical marketplace architecture integrating hundreds of bus operators, multiple domestic and international airlines, 20+ cinema chains, and hotel partners including government-affiliated Green Pakistan Tourism properties. Its most differentiated technical capability is an instant Umrah visa processing system launched in 2026, built in collaboration with Saudi digital infrastructure provider Elm Company and integrated directly with the Saudi Ministry of Hajj and Umrah's visa issuance infrastructure, eliminating manual processing and intermediary requirements. Supporting technology includes multi-currency payment processing across 17+ currencies, PCI DSS-compliant card tokenization, integration with Pakistani payment rails (RAAST QR/RTP, JazzCash, Easypaisa) and international networks (Stripe, Mastercard, Visa, Amex, UnionPay, Discover, PayPak), and a BNPL offering via JazzCash and BaadMay.

Bookme operates a commission-based revenue model, earning transaction fees and marketplace commissions on bookings across each vertical, supplemented by affiliate and referral revenue from bank and digital wallet promotional partnerships. Distribution is primarily digital (owned website, mobile apps, corporate portal) with event-driven demand spikes tied to major sports and entertainment properties. The company is venture-backed (approximately $8.8M disclosed across seed through Series A rounds between 2015 and 2021, led by Lakson VC, Zayn Capital, and Hayaat Global) and is currently executing a strategic expansion into Saudi Arabia anchored by its exclusive Umrah visa partnership and a loyalty collaboration with Saudi platform Resal.

Name

Bookme

Legal name

Bookme Tickets Pvt. Ltd.

Website

https://bookme.pk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Bookme is Pakistan's leading online travel and e-ticketing platform, aggregating flights, buses, hotels, events, cinema, and Umrah bookings for Pakistani consumers and pilgrims, with operations expanding into Saudi Arabia.

Ownership category

akta.pro rank

Product category

Online Travel and Entertainment Ticketing Platform

NAICS

Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Travel Management & Booking Infrastructure (GDS/Channel Managers/Booking APIs) (BPAMAIAO)

akta.pro secondary industries

Booking Engines & Direct Web Booking (THALACAD), Event Marketing, Ticketing & Registration Management (HSACAAAM)

Keywords

• Online travel booking
• Bus ticketing platform
• Flight reservation service
• Umrah visa services
• Event ticket booking

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure, Others

Revenue model

1. Ticket Booking Commissions: Bookme earns commissions from bus operators, airlines, hotels, event organizers, cinemas, and car rental companies for bookings made through its platform. The company acts as an intermediary issuing e-tickets for partnered service providers.
2. Umrah Package Sales: As exclusive partner of Saudi Ministry of Hajj and Umrah for visa issuance, Bookme generates revenue from bundled Umrah packages including flights, hotels, and visa services for Pakistani pilgrims.
3. Hotel Booking Commissions: Commissions earned from hotel bookings across Pakistan and international destinations, with partnerships with Green Pakistan Tourism and various hotel chains.
4. Car Rental Services: Revenue from car rental bookings with driver services across Pakistani cities, including luxury vehicle rentals and group transport options.
5. Bank and Payment Partner Promotions: Partnerships with banks (MCB, Zindigi) and digital wallets (JazzCash, BaadMay) for exclusive cashback offers, installment plans, and payment discounts, generating referral and promotional revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bookme operates Pakistan's leading online travel and entertainment ticketing marketplace, enabling consumers to search, compare, and book flights, intercity buses, hotels, car rentals, event tickets, movie tickets, Umrah packages, tours, visas, and travel insurance through a single platform. It aggregates inventory from third-party airlines, bus operators, hoteliers, cinemas, and event organizers, earning revenue primarily through commissions on completed bookings, while also offering a separate corporate travel management portal for business clients.

Product overview

Bookme is a Pakistan-based online travel agency and e-ticketing platform offering a comprehensive suite of travel and entertainment booking services. The platform operates as a multi-module ecosystem centered on its core ticketing products: flights booking, bus tickets, hotels booking, car rental, events tickets, movie tickets, Umrah packages, tours, Visit Saudi packages, visa services, and travel insurance. These core services are supported by add-on modules including a discount offers program (featuring bank partnerships with MCB, Zindigi, JazzCash, BaadMay), the BookmeBro subscription service, WhatsApp-based advance booking, and a corporate travel management portal. The platform also offers a mobile app with gamification features and publishes travel content through its blog. Bookme has partnerships with Saudi government entities for Umrah visa processing and with Elm Company for digital infrastructure integration, as well as a rewards partnership with Saudi platform Resal. The company is expanding its presence in Saudi Arabia and holds partnerships with major Pakistani banks and payment providers including JazzCash, Easypaisa, Stripe, and RAAST payment systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Flights Booking Online air ticketing service allowing consumers to search, compare, and book domestic and international flights from multiple airlines through a single interface, with payment options across 17+ currencies and 8+ methods.
• Bus Tickets Online intercity bus reservation service in Pakistan, letting consumers browse operators, routes, seat classes, and departure times, and book e-tickets for travel across major domestic corridors.
• Hotels Booking Hotel reservation platform allowing travelers to compare rates, room types, and amenities across multiple hotel operators and book stays in Pakistan and international destinations, with tiered pricing options.
• Car Rental Self-drive and chauffeured car rental booking service aggregating multiple Pakistani rental operators, with online reservations by city, vehicle category, and pickup/drop-off dates.
• Events Tickets Online ticketing marketplace for live events such as concerts, sports matches, festivals, and family entertainment, listing events from multiple organizers and venues across Pakistan.
• Movie Tickets Online cinema ticketing service that aggregates major Pakistani cinema chains, allowing users to browse films, showtimes, and seat categories and book seats in advance.
• Umrah Packages End-to-end Umrah travel bundle for Pakistani and regional pilgrims, combining flights, accommodation in Makkah and Madinah, ground transport, guided Ziyarat tours, and a government-backed Saudi Umrah visa channel with processing in minutes.
• Tours Curated group and individual tour packages for domestic and international destinations, covering sightseeing, guided excursions, and multi-day itineraries.
• Visit Saudi Saudi-focused travel and ticketing offerings for Pakistani travelers, covering attractions, experiences, and travel services inside Saudi Arabia delivered through the Resal partnership.
• Visa Services Digital visa application and processing service for travelers requiring Saudi and other destination visas, offered as a standalone service distinct from bundled Umrah packages.
• Travel Insurance Travel insurance products bundled or add-on with flight, hotel, and tour bookings, providing coverage for trip cancellation, medical emergencies, and travel disruptions.
• Corporate Travel Portal Dedicated B2B corporate travel management portal offering centralized booking, policy controls, approval workflows, and consolidated reporting for businesses managing employee travel.

Quantifiable outcome

• 70,000+ attendance at Pak Fest ft. Bohemia mega event
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Elm CompanycoreTechnology or Integration · 8 April 2026Saudi digital infrastructure provider collaborating with Bookme to implement instant Umrah visa processing integrated with Saudi government infrastructure. The initiative went live during the final ten days of Ramadan 2026.
• Saudi Ministry of Hajj and UmrahflagshipStrategic or Co-development Partner · 6 April 2026Bookme was recognized as a strategic partner by Saudi Arabia's Ministry of Hajj and Umrah at the Umrah and Ziyarah Forum 2026 for enabling instant Umrah visa issuance through its digital platform. The partnership allows Pakistani pilgrims to obtain Umrah visas through a fully automated, end-to-end digital process directly integrated with Saudi government visa issuance systems. This is the official and exclusive partnership for Umrah visa processing.
• ResalcoreGTM or Marketing Partner · 7 September 2025Bookme announced partnership with Saudi rewards platform Resal to enable ticketing services and loyalty point redemption in Saudi Arabia, aiming to reach one million users. The deal includes integrating Bookme's infrastructure with Resal, providing access to travel, entertainment, and event bookings for millions of users.
• Green Pakistan Tourism (SIFC)coreStrategic or Co-development PartnerBookme is the official booking partner for GreenPak Hotels & Resorts under the Special Investment Facilitation Council (SIFC). Partnership includes properties in Ayubia, Fort Munro, Hunza, and Skardu (K2 Hotel), promoting sustainable tourism in Pakistan.
• MCB BankminorGTM or Marketing PartnerBank partner offering exclusive discounts up to 40% on movie tickets and event bookings when paying through selected MCB debit or credit cards on Bookme platform.
• Zindigi BankminorGTM or Marketing PartnerExclusive app partnership offering flat PKR 2,000 discount on flight bookings and up to PKR 300 cashback on all other bookings when using Bookme's Mini App inside the Zindigi App.
• JazzCashminorChannel Partner/ Reseller/ DistributorPayment partner and BNPL (Book Now, Pay Later) provider enabling customers to split travel booking payments into 3 easy monthly installments through Bookme platform.
• BaadMayminorChannel Partner/ Reseller/ DistributorBNPL partner allowing customers to book domestic flights and pay in 3 installments through Bookme's platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Klook: Asia-Pacific travel booking platform specializing in attractions, tours, and experiences. Comparable to Bookme's tours, events, and 'things to do' vertical with similar mobile-first booking flows.
• Musement: Global tours, activities, and attractions booking platform (now part of TUI). Comparable to Bookme's Tours and Visit Saudi product lines with similar curated experience inventory and B2B partnerships.
• Sastaticket.pk: Pakistan-based online travel agency offering flight, bus, and hotel bookings across the same domestic market. Direct head-to-head competitor in the Pakistani OTA category with overlapping inventory and customer base.
• Yatra: Indian OTA offering flights, hotels, buses, and holiday packages, including a corporate travel division. Comparable as a South Asian multi-vertical OTA with a parallel corporate portal and bus-ticketing focus.
• Cleartrip: India-based OTA owned by Flipkart/Walmart offering flights, hotels, trains, and activities. Comparable as a South Asian OTA with similar multi-vertical booking model and price-conscious consumer base.

Regional players

• Almosafer: Saudi Arabia's leading online travel platform by Seera Group, with strong positioning in Umrah, flights, and hotels. Comparable because it competes for the same Saudi inbound/outbound travel wallet, especially Umrah packages.
• Wego: Middle East–headquartered travel metasearch and OTA platform serving the MENA region. Comparable as a regional travel platform with overlap in Saudi Arabian travel demand and Islamic travel content.

Others

• Visit Saudi: Saudi Arabia's official destination marketing and tourism platform. Comparable because both Bookme and Visit Saudi operate at the intersection of Saudi tourism demand and government partnership, especially around Umrah and inbound packages.

Broad incumbents

• Trip.com Group: Global OTA conglomerate (Trip.com, Ctrip, Skyscanner, Qunar) with extensive flight, hotel, and tour inventory. Comparable as a broad incumbent in the same online travel category at much larger scale.
• MakeMyTrip: India's largest OTA covering flights, hotels, buses, trains, and holiday packages. Comparable as a multi-vertical travel incumbent in South Asia with deeper capital and broader inventory, including a competing bus-ticketing line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bookmepk
• YouTubeyoutube.com/channel/UC4_8E8uGsk4t5_4M2-IxKpA
• Facebookfacebook.com/bookmepk
• Instagraminstagram.com/bookmepk
• TikToktiktok.com/@bookmepk
• LinkedInlinkedin.com/company/bookmepk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bookme