Oakview Group

What Oakview Group does

Oak View Group (OVG) is a privately-held global venue development, management, and hospitality company founded in 2015 and headquartered in Los Angeles. OVG acquires, develops, and operates sports, entertainment, cultural, and convention venues under long-term management contracts with venue owners, sports teams, universities, and municipal authorities — managing more than 50 venues in the United States and additional sites in the United Kingdom, Ireland, Canada, and Mexico that collectively host more than 65 million fans annually. Its service portfolio spans four integrated lines: OVG Hospitality (food and beverage, catering, premium dining, and concessions), Venue Booking and Programming (live event scheduling, often in coordination with Live Nation), Global Partnerships (sponsorship sales, naming rights, and brand integrations), and Venue Operations Management (staffing, operations oversight, and venue optimization).

OVG has scaled its hospitality capabilities through three material acquisitions — Spectra (November 2021), Spectrum Catering, Concessions & Event Services (August 2022), and Rhubarb Hospitality Collection for $116 million (June 2023) — and has extended its technology surface through integrations such as AiFi's computer-vision autonomous checkout platform and Boxbar Tech's automated beverage system, deployed at Co-op Live in Manchester. Revenue is generated through venue management fees, F&B and hospitality operations, sponsorship and naming rights commissions, and concession-based transaction economics across the managed portfolio. Major brand partnerships include Kraft Heinz (50+ venues), Lyft (75+ venues), Casey's (10-year naming rights for Casey's Center in Des Moines), and naming rights facilitation deals for venues such as Benchmark International Arena (Tampa) and PeoplesBank Arena (Hartford). OVG's recent growth has been international — including a Dublin docklands joint venture with Live Nation and Gaiety Investments and an agreement with Stoke City Football Club to redesign hospitality at bet365 Stadium — alongside continued U.S. expansion into horse racing (Pimlico) and convention centers (Palm Springs).

Name

Oakview Group

Legal name

Oak View Group

Website

https://oakviewgroup.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Oak View Group is a global venue development and management company that acquires and operates more than 50 sports, entertainment, cultural, and convention venues in the U.S., U.K., Ireland, Canada, and Mexico, providing integrated hospitality, F&B, sponsorship sales, and venue operations services to sports teams, universities, and venue owners.

Ownership category

akta.pro rank

Product category

Sports and Entertainment Venue Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Venue management services
• Sports hospitality operations
• Food and beverage concessions
• Sponsorship and naming rights
• Live event programming

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Venue Management Fees: OVG earns management fees for operating and overseeing sports, entertainment, and cultural venues on behalf of owners.
2. Hospitality and F&B Operations: Revenue from food and beverage operations, catering, concessions, and hospitality services across managed venues.
3. Sponsorship and Naming Rights Sales: OVG develops and sells brand partnerships, naming rights, and sponsorship packages for venues including Pimlico Race Course and others.
4. Hospitality Acquisitions: OVG acquires hospitality companies like Rhubarb Hospitality Collection and Spectrum Catering to expand its F&B capabilities across its global venue portfolio.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Oak View Group is a global venue development and management company that acquires, operates, and consults on sports, entertainment, and cultural venues. It delivers integrated services spanning venue operations, food & beverage and hospitality management, sponsorship and naming-rights sales, and live-event booking and programming under long-term contracts with venue owners, sports teams, universities, and municipalities.

Product overview

Oak View Group (OVG) operates as a global venue development and management company with four interconnected service lines: OVG Hospitality provides comprehensive food, beverage, and hospitality management; Venue Booking and Programming handles live event scheduling; Global Partnerships develops sponsorships and naming rights; and Venue Operations Management oversees arena facilities. The company has expanded through acquisitions including Spectra, Spectrum Catering, and Rhubarb Hospitality Collection, and invests in live entertainment IP through companies like Two Dice. OVG manages over 50 venues in the United States and has international operations including Co-op Live in Manchester and European partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• OVG Hospitality: The hospitality and food & beverage division of Oak View Group, managing culinary operations at venues
• OVG International

Products and services

• OVG Hospitality Comprehensive food, beverage, and hospitality management services for sports, entertainment, and cultural venues globally, including concession management, premium dining, catering, and menu design for venue owners, sports teams, universities, and cultural operators.
• Venue Booking and Programming Live event booking and programming services for university venues and arena facilities, managing the booking and scheduling of concerts, sports events, and entertainment programming on behalf of venue operators.
• Global Partnerships / Sponsorship Sales Sponsorship and partnership development services connecting brands with live entertainment venues, facilitating naming-rights deals, founding-partner agreements, and branded integrations across OVG's venue portfolio and partner leagues.
• Venue Operations Management Full-service venue management including operations oversight, staff hiring, and venue optimization for sports and entertainment arenas under long-term operating agreements with venue owners.
• Rhubarb Hospitality Collection Premium restaurant and bar hospitality brand acquired by OVG, specializing in high-end food and beverage services for venues and events, including the Peak Restaurant in New York.
• Spectrum Catering, Concessions & Event Services Houston-based catering, concessions, and event-services company acquired to expand OVG Hospitality's capabilities at major sporting events.
• Spectra Venue Management and Hospitality Venue management and hospitality services brand acquired by OVG, expanding the company's portfolio of managed venues and hospitality capabilities.

Quantifiable outcome

• 65+ million fans annually at OVG-managed venues
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature1 record

Partnerships

18 partnerships are on record, tiered core, minor and major.

• Live Nation and Gaiety InvestmentscoreStrategic or Co-development Partner · 25 June 2026Joint venture to develop a new entertainment venue larger than 3Arena in Dublin's docklands, acquiring nearly three-hectare site for close to €90 million.
• Stoke City Football ClubcoreStrategic or Co-development Partner · 23 June 2026OVG transforms food, beverage, and hospitality at bet365 Stadium (30,000 capacity), leading design of menus, premium offerings, and concessions beginning 2026/27 season.
• Acrisure ArenacoreStrategic or Co-development Partner · 30 April 2026Acrisure Arena in Palm Desert (11,000-seat multi-purpose venue) is operated by OVG, serving as home to the AHL's Coachella Valley Firebirds and hosting the South Bay Lakers G-League team relocation.
• MLB Mexico City SeriesminorStrategic or Co-development Partner · 24 April 2026OVG manages culinary operations for the 2026 MLB Mexico City Series, demonstrating hospitality capabilities for major league sports events.
• The Maryland Jockey Club / Pimlico Race CoursemajorGTM or Marketing Partner · 7 April 2026Multi-year partnership to develop and sell brand partnerships at Pimlico Race Course, including re-opening in 2027, enhancing fan experience and sponsorship opportunities.
• Pizza NovaminorGTM or Marketing Partner · 2 April 2026Multi-year agreement making Pizza Nova the official pizza partner of TD Coliseum in Hamilton, Canada, serving signature pizzas at the major sports and entertainment venue.
• Pizza NovaminorGTM or Marketing Partner · 2 April 2026Multi-year agreement making Pizza Nova the official pizza of TD Coliseum, delivering authentic premium pizza to consumers at the venue.
• Iowa State UniversitycoreStrategic or Co-development Partner · 25 March 2026OVG manages and secures live events at Iowa State Center for five years, overseeing booking and programming of various venues to enhance entertainment and increase revenue.
• Samantha Holloway / One Roof Sports & EntertainmentmajorStrategic or Co-development Partner · 23 March 2026Acquisition of majority stake in Climate Pledge Arena shifts OVG from 50-50 equal partner to significant minority stakeholder while continuing venue operations.
• Hartford HealthCareminorGTM or Marketing Partner · 25 February 2026First 'Founding Partner' of PeoplesBank Arena in Hartford, Connecticut following $140M state-backed renovation and naming rights agreement.
• Professional Women's Hockey League (PWHL)minorGTM or Marketing Partner · 17 February 2026Sponsorship sales agreement facilitating Global Industrial partnership as official industrial supplies partner of PWHL through OVG's sponsorship division.
• University of ArkansascoreStrategic or Co-development Partner · 30 January 2026OVG handles event bookings at Razorback Stadium (76,000-seat) and Bud Walton Arena (19,000-seat), collaborating with Live Nation Arenas for concert bookings.
• The Kraft Heinz CompanymajorGTM or Marketing Partner · 23 January 2026Multi-year partnership integrating Kraft Heinz brands across 50+ OVG-managed venues with branded condiment stations, digital displays, and exclusive venue-specific recipes.
• LyftmajorGTM or Marketing Partner · 11 November 2025Multi-year national partnership making Lyft the Official Rideshare Partner at 75+ OVG venues, enhancing fan transportation experience with community engagement and digital content initiatives.
• Vinik Sports GroupmajorGTM or Marketing Partner · 13 August 2025OVG's Global Partnerships division facilitated naming rights partnership renaming Tampa Bay's AMALIE Arena to Benchmark International Arena.
• Rhubarb Hospitality CollectioncoreStrategic or Co-development Partner · 2 June 2023Acquisition of London-based Rhubarb Hospitality Collection, a high-end restaurant and bar operator including Peak Restaurant in New York, from LGT Private Debt.
• Spectrum Catering, Concessions & Event ServicescoreStrategic or Co-development Partner · 11 August 2022Acquisition of Houston-based Spectrum to expand OVG Hospitality division, adding high-revenue hospitality management at major sporting events.
• SpectracoreStrategic or Co-development Partner · 19 November 2021Completed acquisition of Spectra to expand OVG Hospitality division, enhancing venue management and hospitality capabilities.

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• AEG (Anschutz Entertainment Group): AEG is the largest privately-held sports and live entertainment company in the world, operating arenas (Crypto.com Arena, The O2), stadiums, and festivals globally with integrated hospitality, ticketing, and sponsorship businesses. It is OVG's closest direct competitor for venue management, F&B, and global sponsorship contracts.
• ASM Global: ASM Global is the world's largest venue management and convention services company (formed from the merger of AEG Facilities and SMG), operating hundreds of arenas, stadiums, convention centers, and theaters worldwide. It competes head-to-head with OVG for public-sector and university venue management contracts and offers comparable F&B services.
• Legends Hospitality: Legends provides hospitality, merchandise, planning, and venue management for sports and entertainment venues (Yankee Stadium, SoFi Stadium, AT&T Stadium, Premier League clubs). It directly competes with OVG Hospitality on premium F&B, concessions, and integrated venue services for major sports properties.
• Delaware North: Delaware North is a global hospitality and food service company operating at major sports and entertainment venues (MetLife Stadium, Wembley Stadium, Target Field) and in travel hospitality. It is one of OVG's primary competitors for sports venue hospitality and concession contracts.
• Sodexo Live!: Sodexo Live! (formerly Centerplate and Sodexo Sports & Leisure) provides food and beverage, concessions, and hospitality services for stadiums, arenas, and convention centers including Levi's Stadium, Hard Rock Stadium, and the Super Bowl. It competes directly with OVG Hospitality for premium venue hospitality contracts.
• Levy Restaurants: Levy Restaurants (a subsidiary of Compass Group) provides premium hospitality, catering, and concessions at major sports and entertainment venues including Wrigley Field, Churchill Downs, and the Super Bowl. It is a direct competitor to OVG Hospitality on premium dining and event-day F&B.
• Madison Square Garden Entertainment: MSG Entertainment owns and operates iconic venues including Madison Square Garden, Radio City Music Hall, and The Beacon Theatre, with integrated booking, hospitality, and entertainment businesses. It is comparable to OVG as a vertically-integrated venue owner-operator focused on live programming and premium fan experiences.
• Nederlander Organization: Nederlander is a major US venue operator, theater presenter, and concert promoter operating Broadway theaters (Nederlander Theatre, Gershwin Theatre) and concert venues. It overlaps with OVG in programming/booking for performing arts venues and on concert presentation.

Broad incumbents

• Live Nation Entertainment: Live Nation is the world's largest live entertainment company, promoting concerts, operating Ticketmaster, and owning/operating venues; it is also OVG's former exclusive ticketing partner and current joint venture partner on the Dublin venue. It is a broad incumbent that overlaps with OVG on venue development, concert programming, and ticketing rather than direct venue management.
• Aramark Sports + Entertainment: Aramark's Sports + Entertainment division provides food, beverage, and merchandise services at more than 150 premier venues including NFL stadiums, NBA arenas, and MLB ballparks. It is a broader incumbent food services conglomerate whose sports division directly competes with OVG Hospitality on large-venue concessions and premium hospitality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oak-view-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oakview Group