MIND

What MIND does

Mind is the leading mental health charity in England and Wales, founded in 1946 and headquartered in London, with a secondary office in Cardiff under Mind Cymru. It operates as a federated structure comprising a national body, approximately 100 independent Local Minds across England and Wales, and over 150 charity shops, governed under the Mind Quality Mark and registered charity number 219830. Its core service portfolio includes four helplines (Infoline, Legal Line, Support Line, and Welfare Benefits Line), the moderated Side by Side online peer-support community (available 24/7), comprehensive A-Z mental health information resources (accessed 25.3 million times in 2023-24), and a curated Mind App Library. In 2023-24, the helplines answered over 122,000 queries, and the organisation channels roughly 83 pence of every pound raised into direct beneficiary support.

Mind's business model is that of a registered charity, not a commercial enterprise. Revenue is generated entirely from donations and fundraising: public donations (single gifts of £20–£100 and monthly subscriptions of £5–£20), corporate partnerships and workplace giving, charity shop retail (physical and online), trust and foundation grants, and legacy income via Free Wills Month. The most recently disclosed total funds raised were £42.9m. Operational scale is enabled by 40,000+ volunteer campaigners, an in-house data integration platform built with SnapLogic, and an annual campaign cadence anchored on Mental Health Awareness Week and Time to Talk Day.

On the technology front, Mind is in an early-modernisation phase. In 2025 it replaced third-party-managed ETL tools with a SnapLogic-based in-house integration platform, producing four times more active data flows within nine months. In 2026 it launched an AI and Mental Health Commission (in partnership with Bournemouth University) focused on safeguards for AI-generated health content rather than proprietary AI product development. Geographic coverage is restricted to England and Wales, explicitly excluding Scotland and Northern Ireland.

Name

MIND

Legal name

Mind

Website

https://mind.org.uk

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mind is the leading UK mental health charity for England and Wales (founded 1946), providing helplines, the Side by Side online community, information resources, and a federated network of ~100 local Minds and 150+ charity shops, funded by donations, retail, and grants.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Public Donations and Fundraising: Mind relies primarily on donations from the public, including single and monthly donations, as well as fundraising events like the London Marathon, TCS London Marathon, and various active challenges.
2. Corporate Partnerships: Mind receives funding from corporate partners who support the charity through workplace giving programs, cause marketing, and charitable grants.
3. Charity Shop Sales: Mind operates over 150 charity shops across England and Wales selling pre-loved clothes, books and unique pieces, as well as an online shop with wedding stationery, greetings cards, and mental health resources.
4. Trust and Foundation Grants: Mind receives grants and support from trusts and foundations to fund specific programs and initiatives.
5. Legacies and Wills: Mind participates in Free Wills Month, encouraging supporters to write or update their Will and leave a gift to the charity.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Mind is a UK mental health charity that provides free mental health advice, information, and emotional support through a network of confidential helplines, a moderated online peer support community, and a federated network of around 100 local Mind branches. It also funds its services via over 150 charity shops, corporate partnerships, and public donations, while campaigning for better mental health policy across England and Wales.

Product overview

Mind is a UK mental health charity operating as a federated structure comprising national Mind, approximately 100 independent Local Minds across England and Wales, and over 150 charity shops. The organization provides mental health support through multiple channels: four helpline services (Infoline, Legal Line, Support Line, and Welfare Benefits Line), the Side by Side online peer support community, and comprehensive information resources covering mental health conditions, treatments, and legal rights. Local Minds offer community-based services including talking therapy, crisis helplines, advocacy, employment schemes, and counselling. The charity also runs annual campaigns including Mental Health Awareness Week and Time to Talk Day, maintains a curated app library for mental health support, and operates retail operations to fund its work.

Differentiator

Problem solved

Functional benefit

Brands

• Side by Side: Online peer support community where people can talk about their mental health, connect with others who understand, listen, share and be heard. Available 24/7 and moderated daily from 8am to midnight.
• Mind Infoline
• Mind Legal Line
• Mind Support Line
• Mind Welfare Benefits Line

Products and services

• Mind Infoline Confidential mental health information service for anyone in England and Wales seeking advice on mental health problems, treatment options, and help navigation. Available by phone (0300 123 3393) and email, open 9am-6pm Monday to Friday.
• Mind Legal Line Legal information and general advice on mental health-related law in England and Wales, including sectioning, mental capacity, community care, and discrimination. Reachable by phone (0300 466 6463) and email ([email protected]).
• Mind Support Line A safe space for people to talk about their mental health, providing emotional support and helping callers find specialist services. Reachable by phone (0300 102 1234).
• Welfare Benefits Line Dedicated helpline supporting people with mental health problems navigating the benefits and welfare system, including Personal Independence Payment, Universal Credit, and benefit appeals. Reachable by phone (0300 222 5782).
• Side by Side Online peer support community where people can talk about their mental health, connect with others who understand, and share experiences in a safe, moderated environment. Available 24/7 and moderated daily from 8am to midnight.
• Local Minds Network Federated network of around 100 independent local charities across England and Wales providing community-based mental health services including talking therapy, crisis helplines, advocacy, employment schemes, counselling, and befriending services.
• Mind App Library Curated collection of trusted mental health and wellbeing apps reviewed by Mind experts, helping users find safe and effective digital tools to support their mental health.
• Mind Charity Shops Over 150 charity shops across England and Wales raising funds for vital mental health support services, with both physical high street locations selling pre-loved clothes, books, and unique pieces, and an online shop with wedding stationery, greetings cards, and mental health resources.
• Mind Information and Support Resources Comprehensive mental health information covering A-Z topics including types of mental health problems, treatments, therapies, medication, legal rights, and practical guidance for everyday living. Accessed 25.3 million times in 2023-2024.

Quantifiable outcome

• 122,000+ queries answered by helplines in 2023-2024
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SnapLogiccoreTechnology or IntegrationMind partnered with SnapLogic to modernize its data infrastructure, replacing third-party-managed ETL tools with an in-house integration platform. Within nine months of adoption, Mind built four times more active data flows than before, automated manual processes that previously consumed days or weeks, and significantly reduced delivery timelines.
• Stroke AssociationcoreStrategic or Co-development PartnerMind Cymru is working with the Stroke Association and stroke survivors to develop a new mental health service for people who have experienced stroke.
• Welsh AthleticscoreStrategic or Co-development PartnerMind Cymru and Welsh Athletics have a two-year partnership to support the mental health of Wales' running community.
• Wales Alliance for Mental Health (WAMH)coreStrategic or Co-development PartnerThe Wales Alliance for Mental Health is a collaboration of Wales' national mental health and suicide and self-harm charities. The Alliance comprises: Adferiad, Beat eating disorders, Mental Health Matters Wales, Mental Health Foundation, Mind Cymru, Papyrus: Prevention of Young Suicide, Platfform and Samaritans Cymru.
• Bournemouth UniversityminorStrategic or Co-development PartnerMind partnered with researchers at Bournemouth University who conducted a survey of approximately 31,000 adults across 35 countries on AI usage for mental health counselling. Mind announced the launch of its AI and Mental Health Commission based partly on this research.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Samaritans: UK-based mental health charity operating a 24/7 helpline and listening service, very closely comparable to Mind's Infoline and Support Line model with similar volunteer-driven, donation-funded operations.
• Rethink Mental Illness: UK mental health charity providing information, helplines, local support services, and advocacy across England — overlapping directly with Mind's information, support, and campaigning functions.
• Mental Health Foundation: UK mental health charity focused on prevention, research, and public mental health education — comparable to Mind in operating pan-UK awareness campaigns and producing research-based information resources.
• YoungMinds: UK charity supporting children and young people's mental health via helpline, information, and advocacy — comparable to Mind's young people segment, with similar target audience and service mix.
• Anxiety UK: UK charity providing information, helpline support, and therapy services specifically for anxiety — comparable niche mental health support model funded through donations and membership.
• SANE: UK mental health charity offering emotional support, information, and research into severe mental illness — directly overlapping with Mind's helpline, information, and campaigning services.
• Campaign Against Living Miserably (CALM): UK charity running a life-saving helpline and mental health awareness campaigns — directly comparable to Mind's helpline and mass-awareness campaign model (Time to Talk Day, Mental Health Awareness Week).

Regional players

• National Alliance on Mental Illness (NAMI): US national mental health advocacy and support organization with helplines, education, and local affiliates — the closest US structural analogue to Mind's federated UK model.
• Mental Health America: US community-based nonprofit addressing mental health needs through screening, information, advocacy, and affiliates — comparable in mission and federated delivery model to Mind, operating in a different geography.

Emerging players

• Headspace Health: Digital mental health platform offering guided meditation, therapy, and employer wellbeing services — overlapping with Mind's app library and digital information role, but commercial rather than charity-funded.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mindcharity
• YouTubeyoutube.com/channel/UCarWBJYMNqJxgn6n8_htCTQ
• Facebookfacebook.com/mindforbettermentalhealth
• Instagraminstagram.com/mindcharity
• TikToktiktok.com/@mindcharity

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIND