What Prommt does

Prommt (legal entity: Little Pond Limited) is an Ireland-domiciled, privately held payment orchestration platform founded in 2017 in Dublin. It enables merchants to accept and reconcile card and bank payments across web, in-app, and messaging channels (SMS, email, WhatsApp, chat), and routes transactions intelligently across 25+ payment gateways — including Adyen, Worldpay, Global Payments, PXP Financial, Cybersource, Shift4, Barclaycard, J.P. Morgan Chase, Fiserv, and AIB Merchant Services — to optimize acceptance rates, reduce card processing fees, and provide failover resilience.

The product stack centers on three core offerings: (1) 'Send a Prommt', a pay-by-link solution for sending branded payment requests; (2) 'Pay by Bank', a PSD2-compliant open banking rail for account-to-account transfers with instant settlement and no card network fees; and (3) the underlying Payment Orchestration Platform that unifies routing across both rails. Add-on modules include Autocharge (tokenized stored cards), Recurring Payments, Group Send, Forward to Payer, Apple Pay/Google Pay, 3D Secure, and a deep Oracle OPERA v5/Cloud PMS integration that automates posting of payments back into hotel folios. Prommt holds PCI DSS Level 1 / v4.0 certification, PSD2/SCA compliance, and GDPR/CCPA/PIPEDA/UK DPA privacy compliance.

Prommt operates a transaction-fee revenue model with custom, quote-based pricing. Go-to-market combines enterprise field sales (targeting large hotel groups, luxury retailers, automotive dealers, and builders merchants), inside sales for mid-market accounts, and API-first partner-led distribution through payment gateways and PMS vendors (Adyen, Oracle, PXP Financial, Keyloop). The company operates offices in Dublin, London, and Madrid, serves customers across eleven European countries plus the US and Canada, and lists Ashford Castle/Red Carnation, Radisson BLU Royal Hotel Dublin, Wilsons Auctions, Motorpoint, MKM, and Hedonism Wines among its named enterprise customers. The company is led by CEO Donal McGuinness, CTO Paul Healy, CCO Adam Ball, CMO Lorraine Fahy, and co-founder Eileen Carroll, with Ian Murray as VP of Client Growth driving the Adyen partnership.

Name

Prommt

Legal name

Little Pond Limited

Website

https://prommt.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Prommt is a Dublin-based payment orchestration platform founded in 2017 that lets merchants accept card and open-banking payments across web, app, and messaging channels, routing transactions across 25+ gateways for hospitality, automotive, luxury retail, and builders merchants.

Ownership category

akta.pro rank

Product category

Payment Orchestration Platform

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

akta.pro primary industry

Payment Gateways & Orchestration (BPAMAFAA)

akta.pro secondary industries

Payment Gateways & Orchestration (CRAFALAA), Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P) (FSAGAAAF)

Keywords

• Payment orchestration
• Open banking payments
• Pay by link
• Remote payment solutions
• Merchant payment platform

Headquarters

HQ city

Rathmines

HQ country

Ireland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Payment Transaction Fees: Revenue generated from transaction fees on each payment processed through the platform. Merchants pay a percentage or fixed fee per transaction handled by the payment orchestration system.

Pricing tiers

Go-to-market motion5 records

Distribution channels3 records

Marketing channels7 records

Core offering

Prommt is a payment orchestration platform that enables merchants to accept and manage card and bank payments across web, in-app, and messaging channels (SMS, email, WhatsApp, chat). Its core products are Send a Prommt (a branded pay-by-link solution), Pay by Bank (PSD2-compliant open banking payments), and the underlying orchestration platform that smart-routes transactions across 25+ payment gateways with automated failover. The platform is sold to enterprise and mid-market merchants in hospitality, automotive, luxury retail, and builders merchants sectors.

Product overview

Prommt is a payment orchestration platform offering a unified suite of products centered around advanced pay-by-link and Pay by Bank (open banking) solutions. The core platform, Payment Orchestration Platform, integrates bank and card payments across web, in-app, and messaging channels (SMS, email, WhatsApp, chat). The main products include Send a Prommt (pay-by-link), Pay By Bank (open banking), and add-on modules like Autocharge (stored cards), Recurring Payments, Group Send, and Digital Wallets. The Oracle OPERA integration is a key vertical-specific offering for hospitality. The platform is PCI Level 1 certified and serves sectors including hospitality, automotive, luxury retail, and builders merchants.

Differentiator

Problem solved

Functional benefit

Products and services

• Send a Prommt Pay-by-link solution that enables businesses to send secure, branded payment requests to customers via SMS, email, WhatsApp, or chat, allowing recipients to complete payments through a branded checkout page. Targeted at merchants across hospitality, automotive, luxury retail, and builders merchants.
• Pay by Bank Open banking payment solution that enables account-to-account payments via PSD2-compliant bank-to-bank transfers, allowing customers to pay directly from their bank account through mobile banking authentication. Provides instant settlement, eliminates card-network fees, and prevents chargebacks.
• Payment Orchestration Platform Unified orchestration platform that intelligently routes card and bank payments across web, in-app, and messaging channels based on value, location, and business rules to maximize acceptance rates and reduce costs. Connects merchants to 25+ payment gateways with smart routing and failover.
• Autocharge Secure stored-card payment feature that allows businesses to automatically charge outstanding balances using tokenized card details, providing payment certainty and reducing manual follow-ups. Targeted at merchants with recurring or follow-on billing.
• Recurring Payments Feature enabling businesses to set up personalized payment plans and manage recurring payments for ongoing services, memberships, or installment billing.
• Digital Wallets (Apple Pay and Google Pay) Integration with Apple Pay and Google Pay digital wallets enabling customers to pay quickly and securely using tokenization and biometric authentication without manually entering card details, for both remote and online payments.
• Oracle OPERA Integration Deep integration with Oracle OPERA v5 and Cloud PMS that enables hotels to send payment requests directly from OPERA and automatically post payment status, guest folio updates, and full audit trail back into the PMS. Prommt is listed on the Oracle Cloud Marketplace.

Quantifiable outcome

• Reduced chargebacks
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• AdyencoreTechnology or Integration · 1 August 2025Strategic technology partnership with Adyen announced in August 2025. Adyen serves as a payment gateway within Prommt's orchestration platform, enabling merchants to process payments through Adyen's global payment infrastructure.
• Oracle OPERAcoreTechnology or IntegrationIntegration with Oracle OPERA property management system used by hotels worldwide. Enables seamless payment processing within hotel operations workflows.
• PXP FinancialcoreTechnology or IntegrationIntegration with PXP Financial payment gateway. PXP Financial provides payment processing capabilities within the Prommt orchestration ecosystem.
• KeyloopcoreTechnology or IntegrationUpcoming integration with Keyloop automotive dealer management system. Will enable automotive dealers to process payments through Prommt within their dealer management workflows.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spreedly: Spreedly is a payment orchestration platform that lets merchants connect to multiple payment gateways and services through a single API. Directly comparable to Prommt in smart routing, gateway abstraction, and merchant-of-record-style orchestration.
• Primer: Primer provides a payment automation and orchestration platform unifying gateways, fraud tools, and 3DS in a single workflow. Comparable to Prommt in its universal checkout vision, gateway-agnostic routing, and developer-first API.
• Gr4vy: Gr4vy is a cloud-native payment orchestration platform offering smart routing across payment service providers. Closely comparable to Prommt's orchestration value proposition targeting enterprise merchants.
• APEXX Global: APEXX is a payment orchestration and gateway-aggregation platform with strong European footprint and verticals including retail. Directly comparable to Prommt's gateway-orchestration model and European enterprise customer base.
• Cellpoint Digital: Cellpoint Digital provides payment orchestration specifically for travel and hospitality, with deep airline and hotel integrations. Highly comparable to Prommt's hospitality vertical focus and PMS integration approach.
• IXOPAY: IXOPAY is a payment orchestration platform offering tokenization, smart routing and gateway-agnostic processing. Comparable to Prommt's core orchestration architecture and developer-first positioning.

Emerging players

• Trustly: Trustly is a leading open banking payment network enabling account-to-account bank payments. Directly comparable to Prommt's Pay by Bank open banking capability, but operating at network scale rather than per-merchant orchestration.
• Token.io: Token.io is an open banking payments platform enabling bank-to-bank transfers across Europe. Comparable to Prommt's Pay by Bank offering as a peer in the open banking payments infrastructure layer.

Broad incumbents

• Adyen: Adyen is a global payments platform and one of Prommt's key strategic partners. As a broad incumbent it competes with Prommt by offering increasingly sophisticated orchestration, smart routing and unified commerce features directly to enterprise merchants.
• Stripe: Stripe is a global payments infrastructure provider with gateway, orchestration, and increasingly open-banking-like capabilities (Stripe Financial Connections). Comparable as a broad incumbent that competes for the same merchant wallet with deep developer tooling and global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PrommtHQ
• YouTubeyoutube.com/channel/UCLaTWPShORFTlgy_vdhhQGg
• Facebookfacebook.com/prommtHQ
• LinkedInlinkedin.com/company/prommthq
• Instagraminstagram.com/prommt_hq?igshid=YTQwZjQ0NmI0OA==

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prommt