Stackwell

What Stackwell does

Stackwell is a Boston-based fintech startup founded by Trevor Rozier-Byrd in 2020 with the mission of eliminating the racial wealth gap by making investing accessible to communities historically excluded from traditional wealth-building. The company operates a mobile-first digital investment platform (iOS and Android) that combines a robo-advisor with automated ETF portfolio management, behavioral finance nudges, and culturally tailored financial education. The core product is a recommendation engine that constructs and rebalances personalized portfolios of equity and fixed-income ETFs based on user risk profile and goals, supplemented by a Learning Center, Community Hub, Healthy Habits behavioral tracking, and a Growth Calculator. Brokerage and custody are provided through Apex Clearing Corporation, and investment advisory services are delivered via Stackwell Capital Advisers, LLC, an SEC-registered investment adviser and wholly owned subsidiary of Stackwell Capital, Inc. (Delaware C-corp).

Name

Stackwell

Legal name

Stackwell Capital, Inc.

Website

https://stackwellcapital.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Stackwell is a Boston-based fintech that operates a mobile robo-advisor platform providing automated ETF portfolio management, financial education, and community features, targeting Black and Hispanic individuals, HBCU students, and other underserved populations historically excluded from traditional wealth-building.

Ownership category

akta.pro rank

Product category

Digital Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Services-Prepackaged Software (7372)

akta.pro primary industry

Direct-to-Consumer Robo-Advisors (Retail Automated Portfolios) (FSAGAEAA)

akta.pro secondary industries

Robo-Advisors & Digital Wealth Managers (FSAAAAAD), Digital/Hybrid Robo-Wealth & Retirement Advisory (FSAEABAK), Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF), Investor Education, Research & Portfolio Analytics Services (Retail) (FSAAAAAO)

Keywords

• Robo-advisor platform
• Digital wealth management
• Automated ETF investing
• Financial education app
• Community investment programs

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Subscription/Membership Fees: Stackwell generates revenue through subscription-based membership fees for access to its digital investment platform, robo-advisor services, and financial education content. The model targets individual consumers with recurring revenue from monthly or annual subscription plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Stackwell operates a mobile investment application that delivers automated, personalized ETF portfolio management through a robo-advisor engine, paired with in-app financial education content, behavioral-finance nudges, and community programs that distribute seeded investment capital to underserved populations. Investment-advisory services are provided through its SEC-registered subsidiary Stackwell Capital Advisers, LLC, with brokerage custody handled by Apex Clearing Corporation. The company monetizes via subscription/membership fees and advisory fees while supplementing with grant- and sponsor-funded community programs such as the Student Investment Program, Visionary Ventures, RISE, and Power of Prosperity.

Product overview

Stackwell offers a unified mobile investing platform (the Stackwell App) that combines automated portfolio management (robo-advisor), financial education (Learning Center), and community programs. The core product is a robo-advisor that builds personalized ETF-based portfolios based on user goals and risk profiles, with automatic rebalancing. Supplementary features include the Learning Center for financial education, Community Hub for program tracking, Healthy Habits for behavioral nudges, and Growth Calculator for projecting investment potential. The company also operates multiple named community investment programs (Student Investment Program, Visionary Ventures, RISE, Living Legacies, Hampton University Investment Program, Power of Prosperity, and Equity in Entrepreneurship) that provide seed investment capital and education to underserved populations through strategic partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Stackwell App
• Robo-Advisor Automated investment portfolio management service that creates and rebalances personalized portfolios of equity and fixed-income ETFs based on user goals and risk profile, offered to individual investors through the Stackwell app with custody at Apex Clearing Corporation.
• Student Investment Program (SIP) Program providing HBCU students with seed investment capital, financial education, and behavioral support to build generational wealth, operated in partnership with Student Freedom Initiative, Prudential, and ICMM across 15+ HBCU campuses.
• Visionary Ventures Program Small business initiative providing funded investment accounts and financial education to entrepreneurs, launched in partnership with Social Change Fund United and the National Basketball Players Association.
• RISE Investment Program Reaching Investment Success for Everyone (RISE) — a program providing ALICE (Asset Limited, Income Constrained, Employed) households with $2,500 in seed investment capital and financial guidance through a partnership with the United Way of Southeast Louisiana.
• Living Legacies Investment Program Program empowering older adults in Colorado with funds to invest and tools to build financial legacies, delivered in partnership with Next50 and Savings Collaborative and supported by a $150,000 grant from the Institute of Consumer Money Management.
• Hampton University Investment Program Campus-based program with Hampton University providing students with funded investment accounts and financial education workshops, expanded to all class years.
• Power of Prosperity Program with Entergy Corporation supporting HBCU students across Entergy's service territory with funded investment accounts and educational tools, initially launched in New Orleans and expanded to Arkansas.
• Equity in Entrepreneurship Program supporting Detroit small business owners in partnership with the Michigan Black Business Alliance, providing investment resources and wealth-building tools for Black entrepreneurs.
• Compass Capital Club Program launched with Compass Working Capital in Boston to support families with low incomes, providing up to $2,000 in grant funding, financial education, and support to access capital markets.

Quantifiable outcome

• 89% of participants feel investing is accessible to people like them
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature5 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• Student Freedom Initiative (SFI)flagshipStrategic or Co-development Partner · 1 January 2023Flagship partnership delivering the Student Investment Program through 15+ HBCU campuses reaching 300+ students. SFI is a nonprofit focused on wealth-building for Black families, providing program funding, student matching, and co-developed curriculum with Stackwell.
• Compass Working CapitalcoreStrategic or Co-development Partner · 1 January 2023Partnership through the Compass Capital Club program providing financial education and investment access to underserved communities. Compass Working Capital is a nonprofit focused on economic mobility.
• Social Change Fund United (SCFU)coreStrategic or Co-development Partner · 1 January 2023Visionary Ventures Program partnership supporting Black wealth-building initiatives. SCFU is a philanthropic organization focused on advancing economic opportunity for Black communities.
• National Basketball Players Association (NBPA)coreStrategic or Co-development Partner · 1 January 2023Visionary Ventures Program partnership providing investment education and access for NBA player community. NBPA represents NBA players' collective interests and provides trusted access to athlete communities.
• United Way of Southeast Louisiana (UWSELA)coreStrategic or Co-development Partner · 1 January 2023RISE program partnership delivering financial wellness and investment education to communities in Southeast Louisiana. United Way provides community reach and trusted local presence.
• New Orleans PelicanscoreGTM or Marketing Partner · 1 January 2023Black Wealth Program partnership and community engagement initiatives. The NBA team provides brand visibility, community events, and access to fan base for financial wellness programming.
• Entergy CorporationcoreStrategic or Co-development Partner · 1 January 2023Power of Prosperity initiative partnership providing investment access and financial education to communities served by Entergy. Entergy is a utility company providing community and employee financial wellness programs.
• Hampton UniversitycoreStrategic or Co-development Partner · 1 January 2023Hampton Investment Program partnership delivering campus-based investment education and access to HBCU students. Hampton is a prominent historically Black university.
• Michigan Black Business Alliance (MBBA)minorStrategic or Co-development Partner · 1 January 2023Small Business Investing Program partnership providing investment access and financial education for Black business owners in Michigan through the MBBA network.
• Dillard UniversitycoreStrategic or Co-development Partner · 1 January 2023HBCU partnership through Power of Prosperity initiative providing investment access and financial education to Dillard University students.
• Southern University at New OrleanscoreStrategic or Co-development Partner · 1 January 2023HBCU partnership through Power of Prosperity initiative providing investment access and financial education to Southern University students.
• Xavier University of LouisianacoreStrategic or Co-development Partner · 1 January 2023HBCU partnership through Power of Prosperity initiative providing investment access and financial education to Xavier University students.
• Next50 and Savings CollaborativecoreStrategic or Co-development Partner · 1 January 2023Co-developers of the Living Legacies Investment Program providing matched savings opportunities and financial education. Next50 focuses on economic security for people 50+ while Savings Collaborative focuses on savings policy.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Acorns: Direct-to-consumer micro-investing and robo-advisor platform serving novice retail investors with automated ETF portfolios and financial education, overlapping closely with Stackwell's core product.
• Stash: D2C subscription-based investing app combining fractional-share portfolios with educational content for beginner investors, highly comparable to Stackwell's invest-plus-learn model.
• Goalsetter: Financial wellness and investing platform focused on Black and minority families and youth, with education-driven investing — a close mission-aligned peer to Stackwell.
• Ellevest: Mission-driven digital wealth platform originally built for women and underserved investors, offering robo-advisor portfolios and goals-based financial planning, comparable to Stackwell's demographic focus.
• Greenlight: Family/kid-focused investing and financial literacy app combining education with custodial investment accounts, paralleling Stackwell's youth/HBCU focus and Learning Center approach.

Emerging players

• Claro: Latino-focused bilingual investing platform targeting Hispanic Americans with culturally tailored financial content, a direct demographic-mirror peer to Stackwell.

Broad incumbents

• Betterment: Established, well-funded robo-advisor offering automated ETF portfolios and goals-based planning, setting the incumbent benchmark Stackwell competes against in core technology.
• Wealthfront: Large-scale automated investment platform offering diversified ETF portfolios and financial planning, comparable on the robo-advisor layer though without Stackwell's community mission.
• Robinhood: Mass-market retail trading and investing platform with broad demographic reach; competes with Stackwell for novice investor mind-share but lacks the community/education layer.
• Schwab Intelligent Portfolios: Incumbent brokerage-affiliated automated investing service offering diversified ETF portfolios at scale, the most-established comparison for Stackwell's underlying robo-advisor mechanics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/stackwellcap
• LinkedInlinkedin.com/company/stackwellcap

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stackwell