Social Change Fund United

What Social Change Fund United does

Social Change Fund United (SCFU) is a Los Angeles-based 501(c)(3) nonprofit organization founded in 2020 by NBA players Chris Paul, Dwyane Wade, and Carmelo Anthony in response to racial injustice, and operating under fiscal sponsorship of the Entertainment Industry Foundation. The organization delivers a portfolio of six grant-funded programs targeting economic empowerment in under-resourced communities: SCFU We Got Next (youth entrepreneurship), SCFU Legacy (small business grants), SCFU Champion (civic engagement and voter turnout), SCFU Rebound (workforce reentry for justice-involved individuals), Visionary Ventures (comprehensive small business support in partnership with Stackwell Capital and the NBPA), and the NextGen Scholarship (HBCU business students via Bold.org). Since inception, SCFU has distributed nearly $1 million across 25 strategic programs and reached 130,000+ individuals, with $230,000 deployed in 2024 alone. The organization employs 1–10 staff, is led day-to-day by Executive Director Aida Morrow, and is governed by an Executive Council of NBA/WNBA players and an Advisory Council of entertainment and corporate executives from CAA, PepsiCo, and others. All programs are provided at no cost to recipients; the organization is funded entirely through donations and corporate sponsorships (including State Farm, Square, Budweiser, BeyondMeat, PepsiCo, and Resorts World Las Vegas).

Name

Social Change Fund United

Legal name

Social Change Fund United

Website

https://thesocialchangefund.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Social Change Fund United is a Los Angeles-based 501(c)(3) nonprofit founded in 2020 by NBA players Chris Paul, Dwyane Wade, and Carmelo Anthony that delivers grants, scholarships, and leadership programs to advance economic empowerment in under-resourced minority communities.

Ownership category

akta.pro rank

Product category

Philanthropic Nonprofit Services

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (8132), Grantmaking and Giving Services (81321)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Private Foundations (BPAGAKAA)

akta.pro secondary industries

Education Grantmaking Foundations (BPAGAKAK), Community Foundations (BPAGAKAB), Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)

Keywords

• Nonprofit grant making
• Community economic empowerment
• Small business grants
• Workforce reentry programs
• Civic engagement initiatives

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: SCFU operates as a 501(c)(3) nonprofit organization. All donations are tax-deductible through the Entertainment Industry Foundation (EIF), the organization's fiscal sponsor. Donations are accepted online through their website and by check mail.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Social Change Fund United (SCFU) is a 501(c)(3) nonprofit organization that distributes grants, scholarships, and program services to under-resourced communities in the United States. Its portfolio includes youth entrepreneurship training (We Got Next), small business grants (Legacy), civic engagement (Champion), workforce reentry support (Rebound), comprehensive small business support (Visionary Ventures), and HBCU scholarships (NextGen). All programs are provided at no cost to recipients and are funded through donations and corporate partnerships.

Product overview

Social Change Fund United is a nonprofit grant-making and program organization with a portfolio of six distinct initiatives focused on economic empowerment and social change. The core programs include: SCFU We Got Next (youth entrepreneurship), SCFU Legacy (small business funding), SCFU Champion (civic engagement), SCFU Rebound (workforce reentry), Visionary Ventures (comprehensive small business support), and the NextGen Scholarship (HBCU student support). The organization distributes grants, provides educational resources, and facilitates partnerships to support underrepresented communities.

Differentiator

Problem solved

Functional benefit

Brands

• SCFU We Got Next: Program providing under-resourced youth with access to build entrepreneurial skills to become the next generation of business leaders.
• SCFU Legacy
• SCFU Champion
• SCFU Rebound
• Visionary Ventures Program
• NextGen Scholarship

Products and services

• NextGen Scholarship Annual scholarship program supporting HBCU business students with $5,000 awards to eight students committed to driving social change and economic empowerment through their careers in business.
• SCFU We Got Next Youth entrepreneurship program providing under-resourced youth with access to build entrepreneurial skills to become the next generation of business leaders, in partnership with Gray Matter Experience, All Star Code, and Rapunzl.
• SCFU Legacy Small business funding and resources program providing under-resourced minority-owned small businesses with grants and support to grow their businesses, delivered in partnership with Stackwell Capital.
• SCFU Champion Civic engagement initiative focused on increasing voter turnout and engagement, especially during midterm and presidential election cycles, in under-resourced communities.
• SCFU Rebound Workforce reentry program providing under-resourced, justice-involved people with access to build skills and opportunities to reenter the workforce.
• Visionary Ventures Program Small business support program built to help entrepreneurs grow, thrive and lead, combining financial education, grant funding, and ongoing development support. Delivered in partnership with Stackwell Capital and the National Basketball Players Association.

Quantifiable outcome

• 130,000+ individuals reached through initiatives and partnerships
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and minor.

• Stackwell CapitalcoreStrategic or Co-development Partner · 1 January 2025SCFU partnered with fintech platform Stackwell Capital to launch the Visionary Ventures Program, providing LA small business owners with financial education, grant funding, and ongoing development support. Stackwell's tech-driven approach creates a scalable model for impact rooted in underserved communities.
• National Basketball Players Association (NBPA)coreStrategic or Co-development Partner · 1 January 2025SCFU teamed up with the NBPA to launch the Visionary Ventures Program, combining SCFU's community focus with NBPA's athlete network and resources.
• Gray Matter ExperiencecoreStrategic or Co-development Partner · 1 January 2024Chicago-based organization partnering with SCFU for the 'We Got Next' program to provide youth with entrepreneurial skills training and resources. Initiative aims to serve 1,000 members in Black and brown communities.
• All Star CodecoreStrategic or Co-development Partner · 1 January 2024Los Angeles-based nonprofit partnering with SCFU for the 'We Got Next' program to provide students and young adults with knowledge and financial resources to launch businesses.
• Bold.orgcoreStrategic or Co-development Partner · 1 January 2024Scholarship platform partnered with SCFU for the Social Change Fund United Scholarship - $25,000 awarded to five HBCU students ($5,000 each) pursuing business-related degrees. Now in third year of partnership.
• DonorsChooseminorOthersCommunity partner organization working to support educators and students in underserved communities.
• GoalSetterminorOthersCommunity partner organization focused on financial literacy and savings goals.
• When We All VotecoreGTM or Marketing PartnerVoting partner for civic engagement initiatives, helping SCFU advance voter registration and turnout efforts.
• I Will VotecoreGTM or Marketing PartnerCivic engagement partner, collaborated with SCFU on State of the Black Male Vote town hall with Vice President Kamala Harris.
• Ballot ReadyminorGTM or Marketing PartnerVoting resources partner providing information on polling places and ballots for SCFU voter engagement initiatives.
• Vote.orgminorGTM or Marketing PartnerVoting resources partner for early voting and absentee ballot information.
• George Floyd Memorial FoundationcoreStrategic or Co-development PartnerStrategic partner in social justice initiatives, part of SCFU's network of organizations impacting minority communities.
• Local Initiatives Support Corporation (LISC)coreStrategic or Co-development PartnerNational nonprofit supporting community development. LISC CEO Lisa Glover praised SCFU grants for directly addressing disparities and helping Black-owned firms hire and expand.
• The Marshall ProjectcoreStrategic or Co-development PartnerCriminal justice reform organization as part of SCFU's community partner network.
• CAA (Creative Artists Agency)coreOthersEntertainment and sports agency with executives Callie Curry and Hillary Thomas on SCFU Advisory Board.
• State FarmcoreOthersCorporate sponsor supporting SCFU's economic empowerment initiatives and community programs.
• RealTruckminorOthersCustom truck accessory company partnered with Dwyane Wade to create a custom Ford F-250 'Champions Edition' truck for auction. Proceeds benefit SCFU mission.
• BeyondMeatminorOthersCorporate partner supporting SCFU initiatives.
• Getty ImagesminorOthersCorporate partner supporting SCFU's mission.
• GoPuffminorOthersCorporate partner supporting SCFU initiatives.
• BudweiserminorOthersCorporate partner supporting SCFU initiatives.
• SquareminorOthersCorporate partner supporting SCFU's small business support programs.
• Resorts World Las VegasminorOthersHosted SCFU's Charity Blackjack Tournament on July 9th to raise funds for SCFU initiatives.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Athletes for Hope: Collective of professional athletes collaborating on charitable causes. SCFU mirrors its multi-athlete leadership model (Executive Council of WNBA/NBA players) and uses sport figures as the primary distribution and fundraising channel.
• Eat. Learn. Play. Foundation: Founded by Steph and Ayesha Curry to support youth in Oakland through education, nutrition, and play. Comparable NBA-athlete-led foundation combining multi-program portfolio with localized program delivery and high-profile brand.
• When We All Vote: Founded by Michelle Obama; nonpartisan voter registration and turnout organization. Direct peer for SCFU Champion civic engagement pillar, and an active SCFU partner organization.
• LeBron James Family Foundation: Athlete-founded foundation providing education and economic empowerment programs, including HBCU support, to under-resourced communities. Closest analog by structure: single celebrity founder, large visible brand, multi-program portfolio targeting similar demographic.
• Local Initiatives Support Corporation (LISC): Existing SCFU partner and one of the largest community development financial institutions in the US, supporting minority-owned businesses and under-resourced communities. Closely aligned programmatic model (small business grants, place-based economic empowerment).
• Magic Johnson Foundation: NBA legend-founded foundation focused on economic empowerment, urban revitalization, and minority business support. Highly comparable model: athlete brand leveraged for community economic development outcomes.

Broad incumbents

• National Urban League: Historic civil rights and economic empowerment organization serving Black communities via workforce development, entrepreneurship, and civic engagement — directly overlapping SCFU's program pillars (Rebound, Legacy, Champion) at much larger scale.
• UNCF (United Negro College Fund): Largest national HBCU scholarship and capacity-building organization. SCFU's NextGen Scholarship and HBCU focus overlap meaningfully, though UNCF operates at vastly greater scale and has multi-decade institutional credibility.
• Thurgood Marshall College Fund: Supports HBCU students through scholarships, capacity building, and career development. Directly comparable to SCFU's NextGen Scholarship program, with a similar HBCU-targeted beneficiary model but at institutional scale.
• NAACP: Pre-eminent civil rights organization with programmatic work in economic development, education access, and voting rights. Comparable mission scope to SCFU but operating at national scale with century-old institutional brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/DZara6yFLTx
• Xx.com/socialchangefnd
• Facebookfacebook.com/socialchangefnd
• LinkedInlinkedin.com/company/socialchangefnd

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Social Change Fund United